Why Marketing Tech Keeps Exploding with Scott Brinker #36

In this episode of Print to Pixel, Dennis Kelly chats with Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of Chiefmartec, about the explosive growth of marketing technology, from its niche beginnings to today’s AI-driven landscape. Scott shares candid insights from his accidental career in MarTech, the surprising lack of consolidation in the industry, and groundbreaking research on generative AI adoption.

They dive into HubSpot’s evolving partner ecosystem, the resurgence of direct mail in omnichannel strategies, and why human adaptability, not just technology, remains the biggest bottleneck for innovation.

Chapters:

• 00:00 - Intro
• 02:15 - Scott's Background & Career Journey
• 03:00 - Early Days of Marketing Technology
• 07:03 - Evolution of the MarTech Landscape
• 09:34 - Generative AI in Marketing
• 12:00 - HubSpot's AI Tools & Industry Adoption
• 21:45 - HubSpot's Partner Ecosystem Growth
• 30:39 - Omnichannel Marketing Strategies
• 35:24 - Get in Touch with Scott

Get in touch with Scott:

Scott Brinker's LinkedIn

Chiefmartec Website

HubSpot Ecosystem

Mentions:

Brian Halligan

Dharmesh Shah

Franz Riemersma

Ethan Mollick

Karen Eng

Riverside

Runway

More About Postalytics:

Postalytics Website

LinkedIn

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