medDesign by Trig

medDesign by Trig
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medDesign by Trig

We believe that Good Design is Good for Healthcare. medDesign is the culmination of years of collaboration between our team, UNC Health, and the larger community of medical innovators. The goal was to create a curriculum that uses Design Thinking to empower medical innovators with the tools needed to bring transformative solutions to healthcare’s greatest problems. Here on this podcast, we know that the path of each medical innovator is often very different. We are here to highlight the stories of Medtech Entrepreneurs, Leaders, and Innovators that inspire us.

  1. Secrets of University Tech Transfer: Navigating IP and Innovation with Jonathan Rosen

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    Secrets of University Tech Transfer: Navigating IP and Innovation with Jonathan Rosen

    Welcome to the medDesign Podcast! In this episode, Ty Hagler sits down with Jonathan Rosen, a veteran in biomedical engineering and innovation, to explore the intersection of academia, technology transfer, and commercializing life-changing medical technologies. With over 28 years of experience teaching at the University of Virginia and Boston University, Jonathan shares invaluable insights on: How universities and tech transfer offices turn research into startups 🚀 The importance of focusing on patient care over market size 💡 Navigating intellectual property and conflict of interest 🤝 The impact of the Bayh-Dole Act on U.S. innovation 🇺🇸 Balancing the roles of researchers and entrepreneurs in commercialization Jonathan also offers advice for aspiring medical innovators and recommends key resources, including the Stanford BioDesign book and Clay Christensen's transformative approach to innovation. 📚 Books Mentioned: BioDesign: The Process of Innovating Medical Technologies Business Model Generation (Business Model Canvas) Clay Christensen's Theory of Jobs-to-Be-Done Whether you're a biomedical engineer, startup founder, or healthcare professional, this episode is packed with actionable tips to help you turn groundbreaking ideas into impactful solutions. Connect with Jonathan Rosen on LinkedIn: Jonathan Rosen https://www.linkedin.com/in/jonathanjrosen/ Don’t forget to like, comment, and subscribe for more inspiring conversations about innovation in healthcare! #medDesignPodcast #BiomedicalEngineering #Innovation #TechTransfer #medicalstartups 00:00 Introduction and Welcome 04:00 Jonathan's Career Journey 05:43 Master's Program and Innovation 07:18 Tech Transfer Process 10:39 Conflict of Interest in Research 12:46 Bayh-Dole Act and Its Impact 23:16 Advice for Medical Innovators 26:43 Retirement and Reflections 28:59 Recommended Reading for Innovators 30:59 Contact Information and Farewell

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  2. Exploring the Future of Healthcare: AI, Wearables, and Digital Twins with Katie Donohue McMillan, MPH

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    Exploring the Future of Healthcare: AI, Wearables, and Digital Twins with Katie Donohue McMillan, MPH

    Join us for an enlightening episode with Katie Donohue McMillan, MPH on the medDesign podcast. Katie shares her journey and insights on digital health and women's health, recounting her pivotal Grand Rounds presentation at Duke University and its impact on OBGYN care. Delve into the rise of FemTech, the importance of consumer tech in healthcare, and Katie's vision of a comprehensive database for clinicians. Discover valuable resources, the future of wearable tech, and her thoughts on AI in patient care. Whether you are a healthcare professional or an innovator in the field, Katie’s expertise offers a wealth of knowledge and inspiration. 03:00 Introduction and Welcome 03:05 Grand Rounds Presentation at Duke 03:39 Emergence of FemTech 04:46 Consumer Tech in Women's Health 06:22 Challenges and Solutions in Digital Health 08:31 Owlet Infant Monitor Discussion 12:07 Design Thinking in Healthcare Education 16:34 Career Reflections and Innovations 22:48 Current Trends in Digital Health 27:47 Future of Digital Health and AI 32:05 Conclusion and Contact Information

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  3. Pediatric Innovation and Patient Advocacy: Leadership Lessons from Neal Piper

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    Pediatric Innovation and Patient Advocacy: Leadership Lessons from Neal Piper

    In this episode of medDesign, Neal Piper, founder of Luminoah, shares his inspiring journey from navigating his son’s pediatric health challenges to leading innovation in tube feeding technology. Learn how Neal transformed his family’s adversity into a mission to improve the lives of millions worldwide. Discover leadership lessons, patient advocacy insights, and strategies for tackling complex challenges in the pediatric healthcare space. From building a resilient startup culture to revolutionizing tube feeding with cutting-edge technology, Neal provides invaluable advice for entrepreneurs, healthcare professionals, and advocates alike. 📌 Topics Covered: Neal’s personal journey with his son, Noah, and the challenges of tube feeding The founding of Luminoah and its mission to modernize pediatric nutrition Leadership principles for startups, including hiring for cultural fit and resilience Navigating fundraising, manufacturing, and regulatory pathways in MedTech The importance of patient advocacy and listening to end users Book Recommendation Neal highlighted a recent book that his team has been reading, The Ideal Team Player: How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable by Patrick Lencioni. Neal appreciates the emphasis on finding people that are humble, hungry and smart. Humble: Find high performers who don't have an ego. Hungry: Wake up each day thinking about solving the problem. Smart: Strong IQ and EQ to have best-in-class technical and people skills. This book has influenced Neal's commitment to culture as he grows the phenomenal team at Luminoah: https://amzn.to/3ObIvLH 👉 Don’t miss this heartfelt and insightful conversation about innovation, advocacy, and making a lasting impact in healthcare. 🔗 Connect with Neal Piper: Website: luminoah.com LinkedIn: linkedin.com/in/nealpiper 💡 Like, comment, and subscribe for more inspiring stories of healthcare innovation! #PediatricInnovation #PatientAdvocacy #LeadershipLessons #HealthcareEntrepreneurship #MedDesignPodcast 00:00 Introduction and Welcome 00:04 Neil's Personal Story: Noah's Health Journey 02:35 The Birth of Luminoah 06:47 Fundraising and Business Strategy 18:44 Patient Advocacy and Human-Centered Design 24:10 Leadership and Team Building 27:13 Manufacturing and Supply Chain Insights 29:55 Conclusion and Contact Information

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  4. Nothing About Us Without Us: How Patients Can Lead in Healthcare Innovation with Randall Rutta

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    Nothing About Us Without Us: How Patients Can Lead in Healthcare Innovation with Randall Rutta

    Join us as we dive deep into a conversation with Randy, a leader at the National Health Council, a century-old organization dedicated to patient-centered healthcare. Learn about the Council’s commitment to involving patients in every stage of health decision-making, from fostering early engagement with patients to promoting an empathy-first approach to healthcare innovation. Discover how this inclusive method brings together nearly 200 national organizations, including the American Cancer Society and the Heart Association, and supports diverse patient groups in contributing to the development of new healthcare solutions. Understand the importance of integrating patient experiences and feedback in innovation processes and how it improves both patient outcomes and healthcare systems. Whether you're a healthcare professional, innovator, or patient advocate, this insightful conversation offers valuable perspectives on creating an equitable and inclusive health system. For more information about the National Health Council and the resources they provide to patient advocates, be sure to visit https://nationalhealthcouncil.org/ Book Recommendations Randy offered compelling book recommendations during our conversation: Algorithmic Inequality: Removing Biases and Improving Data for AI in Healthcare by Damon Davis Damon’s book examines the potential of AI to revolutionize healthcare by analyzing vast amounts of genetic and medical data, enabling personalized medicine and better outcomes. However, it also warns of the risks of perpetuating biases that could lead to unequal care. A must-read for understanding AI's dual role in health equity. Searching for Health by Dr. Kapil Parakh This practical guide helps readers find reliable health information online and work effectively with healthcare providers. Dr. Parakh blends his expertise in medicine and technology to offer clear advice on avoiding misinformation and making informed health decisions. Dead Wrong: Diagnosing and Treating Healthcare’s Misinformation Illness by Dr. Geeta Nayyar Dr. Nayyar tackles the dangers of health misinformation, especially in the wake of COVID-19, and provides actionable strategies to combat false narratives. This timely book is essential for anyone concerned about the impact of misinformation on public health. The Patient Will See You Now by Dr. Eric Topol This forward-thinking book explores the shift in healthcare towards patient empowerment driven by digital health technologies. It resonates deeply with the NHC’s mission to center patient agency in shaping healthcare innovations. Human-Centered AI by Professor Ben Shneiderman Ty jumped in to offer his own book recommendation. This foundational text articulates the principles behind the emerging HCAI movement to keep Humans in the Loop through reliable, safe, and trustworthy ways that respect human values, rights, justice, and dignity. 00:00 Introduction and Welcome 01:58 Overview of the National Health Council 03:28 Patient-Centered Health System 05:05 Early Patient Engagement in Innovation 06:04 Challenges in Healthcare Innovation 07:33 Importance of Patient Perspective 10:25 Case Study: Postnatal Infant Bassinet 13:39 AI and Healthcare Innovation 15:36 Access and Advocacy in Healthcare 16:46 Engaging Patients in the Innovation Process 30:09 Future Role of the National Health Council 33:23 Books and Resources on AI and Healthcare 43:52 Closing Remarks and Call to Action

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    What is the Behavior Change Marketplace? Discover Cassie Wallace with Zeal Care

    Join us for an insightful conversation with Cassie, President of Zeal Care, as she shares her journey and the innovative approach her company is taking to improve the lives of those with complex chronic conditions. Learn about Zeal Care’s unique relationship-based model, focused on behavior change and holistic support, and how they are making a real impact in healthcare. Discover the story behind Zeal Care's origins, their focus on patient empowerment, and how they are revolutionizing patient care through integrative health coaching and personalized programs. Whether you're a healthcare professional or someone managing a chronic condition, Cassie’s insights offer valuable perspectives on creating sustainable health improvements. 00:00 Introduction and Welcome 00:03 Cassie's Journey to Zeal Care 03:12 Zeal Care's Mission and Approach 08:09 Focus on Congestive Heart Failure 24:27 Expanding Zeal Care's Reach 26:43 The Human-Centric Approach 34:22 Final Thoughts and Getting Started

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  6. Why Medtech Startups Win: Plan the Plan, Then Execute with Aaron TenHuisen

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    Why Medtech Startups Win: Plan the Plan, Then Execute with Aaron TenHuisen

    In this episode of the medDesign Podcast, we explore the critical steps that Medtech startups must take to succeed with Aaron TenHuisen, COO of Project Medtech. As an expert in operational milestone mapping, Aaron provides actionable insights on the importance of planning the plan, executing strategically, and setting up essential structures for your business. Key Topics Covered: Planning for Success: Discover why many Medtech startups fail due to a lack of strategic planning and how you can avoid these pitfalls. Execution Strategies: Learn how to create and execute a detailed plan for your business, including crucial steps for each quarter. Equity Management: Understand the importance of setting up equity arrangements correctly and the tools you need to get started. Why Watch This Episode: For Medtech Entrepreneurs: Gain practical advice on setting up your business for success, from strategic planning to equity management. For Startup Founders: Learn the importance of planning iterations and setting clear goals for each phase of your startup journey. For Business Leaders: Explore the framework Aaron TenHuisen uses to help companies achieve their operational milestones. Don’t miss out on this insightful conversation that can transform the way you approach your Medtech startup. Watch now and start planning for success! Connect with Aaron: ⁠https://www.linkedin.com/in/aaron-tenhuisen/ ⁠Work with Project Medtech: ⁠https://www.projectmedtech.com/ ⁠Free Learning for You: Start here, learn how to scope your problem: https://med.trig.com/offers/2yPcPdM2/ Download our free Guidebook to Design History File Ready Ideation: https://www.trig.com/guidebooks/design-history-file-ready-ideation-guidebook Free Creativity Course for Nurses: https://think.trig.com/offers/FnWZRGaC 00:00 Welcome to the medDesign Podcast 00:02 Introducing Aaron TenHuisen 00:59 Secrets to Startup Success 02:07 The Importance of Focus and Energy 03:38 Project Medtech: Betting on Yourself 07:36 Core Values and Team Culture 10:38 Project Medtech's Mission and Evolution 13:47 Comprehensive Support for Startups 16:11 Navigating Reimbursement and Health Economics 18:09 Talent Acquisition and Quality Management 22:56 Milestone Mapping and Strategic Planning 23:53 Entrepreneurial Challenges and Succession Planning 24:53 Tips for Communicating with Medical Professionals 26:30 Optimizing Partnerships and Business Development 29:21 The Value of Project Medtech Events 31:20 Innovation and Commercialization Strategies 33:39 Navigating the Funding Environment in Medtech 39:14 Common Pitfalls in the Commercialization Process 43:35 Emerging Trends and Technologies in Medtech 47:47 Future Plans for Project Medtech

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  7. How to start a career in health media? Ask Nurse Alice Explains

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    How to start a career in health media? Ask Nurse Alice Explains

    In this episode of the medDesign Podcast, we sit down with Nurse Alice Benjamin, a Clinical Nurse Specialist, Nurse Practitioner, and TV Medical Correspondent, to explore her inspiring journey from bedside care to the national media stage. Nurse Alice has made a significant impact as a trusted voice in healthcare, translating complex medical information into actionable advice for the public. Key Topics Covered: Nurse Alice's Media Journey: Learn how Nurse Alice Benjamin successfully transitioned from her role as a healthcare provider to becoming a prominent media personality. She shares the challenges she faced, the skills she had to develop, and the strategies she used to break into media. Healthcare Professionals in Media: Discover valuable tips and advice for healthcare professionals who are interested in pursuing a career in media. Nurse Alice discusses the importance of using your platform to educate and empower the public, and how to maintain credibility while reaching a broader audience. Becoming a TV Medical Correspondent: If you've ever wondered how to become a TV medical correspondent, Nurse Alice provides insights into what it takes to get started, including the critical role of effective communication and public speaking skills. Balancing Multiple Roles: Nurse Alice shares how she manages her time and responsibilities across clinical practice, entrepreneurship, and media engagements. Find out how she maintains balance while juggling her various roles. Why Watch This Video: For Healthcare Professionals: This video is a must-watch for nurses, doctors, and other healthcare professionals who are curious about expanding their careers into media and public speaking. For Aspiring Media Personalities: If you're interested in learning how to start a career in health media, this episode offers practical advice from someone who has successfully made the transition. For Entrepreneurs in Healthcare: Learn how Nurse Alice's entrepreneurial spirit led her to create platforms like AskNurseAlice.com and TheMediaRx.com, and how you can apply similar principles to your own ventures. Don’t miss out on this insightful conversation with Nurse Alice Benjamin, where we uncover the secrets to successfully navigating the worlds of healthcare and media. Connect with Nurse Alice: https://asknursealice.com/ Media training for Nurses: https://www.themediarx.com/ Free Learning for You: Start here, learn how to scope your problem: https://med.trig.com/offers/2yPcPdM2/checkout Download our free Guidebook to Design History File Ready Ideation: https://www.trig.com/guidebooks/design-history-file-ready-ideation-guidebook Free Creativity Course for Nurses: https://think.trig.com/offers/FnWZRGaC 00:00 Welcome to the medDesign Podcast 00:57 Nurse Alice's Impactful Moments 04:22 AskNurseAlice and TheMediaRx 08:31 The Drive Behind Nurse Alice's Journey 12:25 Transitioning to Media and Entrepreneurship 18:44 Balancing Multiple Roles 22:11 The Power and Potential of Nursing 27:03 Understanding Misinformation and Disinformation 27:34 Challenges in Identifying Trusted Sources 28:01 Engaging Health Consumers Through Media 28:40 Opportunities for Healthcare Professionals in Media 29:54 The Need for Communication Training in Healthcare 30:29 The Role of MediaRx in Healthcare Education 32:01 Legal and Ethical Considerations in Health Communication 33:23 Impact of COVID-19 on Trust in Medical Evidence 39:10 Staffing Challenges in Healthcare 47:52 Addressing Administrative Harm in Healthcare 52:49 Final Thoughts and Call to Action

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  8. Why Outcome Driven Innovation Falls Short: The Power of Mission Driven Innovation

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    Why Outcome Driven Innovation Falls Short: The Power of Mission Driven Innovation

    In this episode of our podcast, we dive deep into the concept of Mission-Driven Innovation and why it surpasses Outcome-Driven Innovation for businesses. Our special guest, Andrew DiMeo, PhD, a renowned expert in healthcare innovation, shares his insights on the importance of aligning business goals with a mission that goes beyond mere outcomes. Topics Covered: The superior impact of Mission-Driven Innovation over Outcome-Driven Innovation Andrew DiMeo's framework on enabling evolutionary design The fascinating story of how Eminem helped raise 2 million dollars in fundraising Challenges and strategies for first-time startup founders seeking government funding The current government funding paradigm in healthcare and the role of NIH programs Andrew's latest venture, Hangar Dreys, and its mission to combat the loneliness epidemic through a unique coworking concept Key Takeaways: Why businesses should focus on mission and vision rather than just outcomes Practical advice for startup founders on building a team for grant funding success Insights into the NIH funding process and how to align your project with their mission The importance of empathy and mission alignment in innovation and business strategy Join us for an enlightening discussion that will transform the way you think about innovation and business strategy. Free Learning for You: Read Andrew's Writings on Mission-Drive Innovation: https://medium.com/venturehq/mission-driven-innovation-f18da7361c88?sk=2abaaafb8e18fd93de810f3d0190efce More writing on Mission-Driven Innovation: https://medium.com/venturehq/implementing-mission-driven-innovation-610aa2cf34ad?sk=93779d56c9cf833f3845639d5ac47dbd‍ Learn more about Enabling Evolutionary Design through the All Free IDEAL Biomedical Publication: https://medium.com/ideal-biomedical Download our free Guidebook to Design History File Ready Ideation: https://www.trig.com/guidebooks/design-history-file-ready-ideation-guidebook Free Creativity Course for Nurses: https://think.trig.com/offers/FnWZRGaC Connect with Andrew DiMeo: https://www.linkedin.com/in/ajdimeo/ Check out Hangar Dreys: https://hangardreys.com/ Become a Medical Innovator: https://md.trig.com/ Work with Trig: https://www.trig.com/contact 00:00 Welcome Back to the medDesign Podcast 00:34 Introducing Mission Driven Innovation 01:03 Defining Mission Driven Innovation 01:26 The Importance of Vision and Mission 02:50 Aligning Vision and Mission with Business Goals 04:36 Challenges and Solutions in Mission Driven Innovation 05:58 Implementing Mission Driven Innovation 08:56 Evolutionary Design and Flexibility 09:43 Connecting the Dots: From Vision to Specifications 12:46 Engaging Teams in Mission Driven Innovation 19:20 Personal Vision and Mission 25:10 Defining Vision, Mission, and Objectives 25:59 Personal Vision and Self-Expression 27:38 Challenges in Team Alignment and Vision 29:57 The Role of NIH in Mission-Driven Research 34:18 Navigating NIH Funding for Healthcare Projects 39:16 Advice for First-Time Startup Founders 44:08 Mission-Driven Innovation and Personal Projects 47:46 Conclusion and Final Thoughts

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We believe that Good Design is Good for Healthcare. medDesign is the culmination of years of collaboration between our team, UNC Health, and the larger community of medical innovators. The goal was to create a curriculum that uses Design Thinking to empower medical innovators with the tools needed to bring transformative solutions to healthcare’s greatest problems. Here on this podcast, we know that the path of each medical innovator is often very different. We are here to highlight the stories of Medtech Entrepreneurs, Leaders, and Innovators that inspire us.

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