Marketing and Education

Elana Leoni | Leoni Consulting Group
  • 5,0 (14)
  • МАРКЕТИНГ
  • ЕЖЕНЕДЕЛЬНО

What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.

  1. -6 ДН.

    December Playbook: Support Teachers, Reach Leaders, and Get January Ready

    December in K-12 is two weeks of chaos wrapped in out-of-office replies. Teachers are hanging on until winter break, district leaders are buried in celebrations and strategy, and your carefully crafted sales push is not getting the response your dashboard hoped for. If you are still banking on December to hit revenue targets, this episode is a reality check and a reset. In this episode, Elana breaks down what December really looks like for teachers and decision makers, how to show up with human first marketing, and why your smartest plays now are relationship building, evergreen content, and getting January ready before you log off. She also shares fresh LinkedIn and Instagram trends, plus an insight from Education Week that might change how you think about pillar content. Episode show notes. Mentioned in this episode: EdTech Planner 2026 Planning a full year of education marketing takes time, and you need a clear path that helps you stay relevant, consistent, and aligned with the moments that matter. Ready to make 2026 your most intentional (and effective!) year yet in education marketing? What The EdTech Marketer’s 2026 Planner helps you do: Focus on what matters most to your brand and audience Plan campaigns around key education events Use proven strategies tailored to K–12 and higher ed Build a system that fuels visibility, engagement, and leads For six years, thousands of education and EdTech marketers have used this planner to guide their yearly campaigns and stay aligned with the school calendar. Download here: https://www.leoniconsultinggroup.com/edtech-marketers-planner

    28 мин.

  2. 20 НОЯБ.

    Landing Pages, Leads, and RFPs: A Practical Guide for EdTech Growth

    Most education organizations are under pressure to do more with less. Teams are lean, hiring is frozen, and yet the demand for leads, pipeline, and proof of ROI keeps growing. At the same time, the buying cycle in K12 has never felt more compressed or more high stakes. You cannot afford to waste effort on campaigns, events, or RFPs that do not convert. That is where fractional marketing leadership comes in. When you only have a limited number of hours, every decision has to count. You have to land quickly, read the politics, find the true priorities, and show impact fast while still building a sustainable system behind the scenes. In this episode, long time marketing leader and fractional strategist Allison Maudlin joins Elana to talk about what it really takes to step into an education company, stabilize the chaos, and create momentum. They dig into how to start when leadership only cares about “more leads now,” where the real low hanging fruit usually hides, and why RFPs are a strategic marketing channel, not just paperwork for sales to handle. They also get tactical about landing pages, forms, and workflows that quietly kill conversion, how to think about state specific strategy, and why the future of education marketing is people plus AI, not one or the other. Read the rest of the show notes here. Mentioned in this episode: EdTech Planner 2026 Planning a full year of education marketing takes time, and you need a clear path that helps you stay relevant, consistent, and aligned with the moments that matter. Ready to make 2026 your most intentional (and effective!) year yet in education marketing? What The EdTech Marketer’s 2026 Planner helps you do: Focus on what matters most to your brand and audience Plan campaigns around key education events Use proven strategies tailored to K–12 and higher ed Build a system that fuels visibility, engagement, and leads For six years, thousands of education and EdTech marketers have used this planner to guide their yearly campaigns and stay aligned with the school calendar. Download here: https://www.leoniconsultinggroup.com/edtech-marketers-planner

    49 мин.

  3. 6 НОЯБ.

    November Education Marketing Guide: Timing, Gratitude, and Social Media Shifts

    What happens when attention dips before the holiday break, buying cycles heat up for 2025–26 budgets, and your channels keep changing the rules at the same time? You get November, a short, high-leverage month that rewards focus and relationship building. In this episode, Elana gets tactical. She maps the November mindset for educators, lays out timely moments you can use without feeling gimmicky, and gives specific, platform-by-platform plays you can run this week. She closes with two sharp prompts from LinkedIn that will force you to rethink how you invest in your network and your schedule. What You’ll LearnHow to show up with real gratitude that uplifts educators, customers, advocates, and your teamWhy November demands high-utility content and PD that lightens the classroom loadTimely November moments to use well, World Kindness Day, NaNoWriMo, Thanksgiving, and post-holiday retail windowsExactly what to prioritize on Instagram, heavy Reels, created and scheduled in appWhat is actually working on LinkedIn, carousel storytelling, micro frameworks, short visual lessons, plus a reach boost tied to new commentersA simple Facebook format that still drives group and page engagementHow to keep your brand visible while leaders research vendors and set budgets for 2025–26Two mindset checks to strengthen your network and your calendar discipline Access the full episode show notes.

    19 мин.

  4. 16 ОКТ.

    Hit Send Anyway: Finding Confidence and Connection in Your Emails

    Most education brands know email should be their strongest channel and yet it rarely delivers on its potential. Between inconsistent sends, generic copy, and the pressure to sound “professional,” messages that could build real connection often end up sounding like noise. Email strategist Liz Wilcox joins Elana to share how education organizations can shift from transactional messaging to meaningful communication. She breaks down why simplicity outperforms polish, how to build trust through steady, human touchpoints, and what the best senders are doing differently in 2025. She outlines her “follower, friend, customer” framework, a 20-minute approach to writing newsletters that actually get read, and the mindset shift from selling to serving. Liz also explains how a strong onboarding sequence sets the tone for every future interaction—and why owning your mistakes in email can make people trust you more, not less. If you’ve ever hesitated to hit send or wondered what to say next, this episode will reset how you think about email. What You’ll Learn Why email should be the backbone of your marketing strategy—not an afterthoughtHow to turn your list into a community through consistency and simplicityThe “follower, friend, customer” model for long-term trust and engagementThe 20-minute newsletter framework that makes authentic communication sustainableHow to balance professionalism with personality (and why both matter)Why transparency, even in mistakes, builds loyalty faster than polish Access the full show notes. Mentioned in this episode: LCG newsletter ad Sign up for the LCG newsletter on https://www.leoniconsultinggroup.com/newsletter-signup

    44 мин.

  5. 2 ОКТ.

    October Priorities: How to Balance Adoption, Budgets, and List-Building

    What happens when districts set budgets, educators finally breathe after back-to-school, and conferences flood the calendar—all at once? You get October, the single most important month in the education marketing cycle. In this special solo episode, Elana shares why October is such a pivotal moment for vendors, partners, and school leaders. She breaks down how to support current users, align with budget planning, build your list, and show up at conferences with real value—not just swag. Along the way, she reflects on lessons learned from colleagues like Allison Modlin (on why success is a square, not a line) and Matt Stinson (on why most vendors should stop chasing cold RFPs). Whether you’re leading sales, marketing, or customer success, this episode will help you focus on what actually matters before the year slips away. What You’ll LearnWhy October is the only “full” month left in the calendar year and how to make the most of itHow to double down on customer success and PD to boost adoption and renewalsWhy aligning sales, marketing, product, and customer success as a “square” matters more than everHow budget-setting cycles give you a chance to position your product for 2026 (and beyond)Smart ways to use conferences for list-building and relationship-buildingThe right (and wrong) way to jump on seasonal or cultural trendsWhy it’s time to prioritize ethical list-building through lead magnets, webinars, and email Why It MattersIn education, timing is everything. October is when educators are ready to deepen usage, district leaders are finalizing budgets, and conferences create endless opportunities for connection. If you miss this window, you risk falling behind on renewals, losing visibility in the budget cycle, and scrambling to catch up in the new year. Mentioned in this episode: LCG newsletter ad Sign up for the LCG newsletter on https://www.leoniconsultinggroup.com/newsletter-signup

    22 мин.

  6. 18 СЕНТ.

    Why Outcomes, Not Features, Should Guide Every EdTech Decision

    What would happen if EdTech stopped chasing features and aligned around two simple goals: postsecondary readiness and clear ROI for districts? Matthew Kennard, CEO of BetterLesson, joins Elana to unpack how EdTech can move beyond features and usage stats to what really matters: outcomes. He shares his path from finance to education, why accountability is essential for both vendors and leaders, and how outcome-based professional learning can drive real change. Together, they explore the Guskey framework, the need for resilient systems, and what it takes to partner with districts in a time of shrinking budgets and rising expectations. Whether you’re a founder, a marketer, or a school leader, this conversation will push you to rethink how your work ties back to student outcomes. What You’ll Learn Why EdTech isn’t really B2B, and how that changes the ways we successfully market and sellThe two outcomes district leaders are truly held accountable for (and how vendors can support them)How to use the Guskey framework to evaluate professional learning and product impactPractical baby steps for moving toward outcomes-based measurement without a massive budgetWhy building system resiliency matters more than point solutions in times of uncertaintyHow to help district leaders become better storytellers of impact Why It Matters Districts are being asked to do more with less, while showing evidence of ROI and preparing every student for a postsecondary pathway. Vendors who only talk features or usage risk being cut. As Matt puts it, our industry has to simplify what matters and hold ourselves accountable to outcomes that truly move the system forward. Show notes on our website.

    38 мин.

  7. 4 СЕНТ.

    Stop Sending Generic Emails: Email Marketing for the K–12 Buying Cycle

    In this episode of All Things Marketing and Education, Elana chats with Kelly Cline, a former educator turned EdTech copywriter and email marketing strategist. With over a decade of experience in the classroom, Kelly brings a rare, grounded perspective to email strategy rooted in both deep empathy for educators and real-world ROI. Whether you're building your first email list or trying to breathe life into your 10th nurture sequence, this conversation will help you sharpen your messaging, find your voice, and cut through the inbox noise. What You’ll Learn: Why email is still the highest-ROI channel—and how EdTech brands can use it effectivelyCommon messaging mistakes in EdTech (and how to fix them)How to build a brand voice that’s strategic, human, and distinctly youLow-lift ways to grow your list (even without a big team or budget)What metrics actually matter—and what to watch for beyond open ratesCopy tips that boost engagement, including subject line tweaks, button CTAs, and storytelling flow Why It Matters Too many EdTech brands rely on email tactics built for other industries. Kelly offers a refreshingly nuanced take that centers educators, honors the buying cycle, and turns email into a true relationship-builder—not just a megaphone. Spoiler: When she’s not writing high-converting emails, Kelly’s taking cold plunges in Copenhagen—yep, winter bathing is part of her creative process. Visit our website for the rest of the show notes.

    50 мин.

  8. 21 АВГ.

    Why Marketing in Education Isn’t Like Marketing Anywhere Else

    In this episode of All Things Marketing and Education, Elana Leoni sits down with Melissa Heyeck, Senior Director of Marketing at Education Week and creator of The Wired Marketer, a must-read newsletter for anyone navigating EdTech marketing. With deep experience across the nonprofit and EdTech sectors, Melissa brings a sharp, empathetic lens to what it really takes to engage decision-makers in education. From what’s working in content marketing to the influence teachers actually have in purchasing decisions, Melissa breaks down where most marketers go wrong, and how to shift toward a more data-informed, audience-centered approach. Together, Elana and Melissa explore: Why “teacher buy-in” is just as influential as state standards or research-backed claimsWhat district leaders really mean when they say a product must be “research-based”How AI can support teachers, but why 71% still haven’t received PD on how to use itThe case for doubling down on content marketing (especially in tight budget years)What newsletters like The Wired Marketer can teach us about helping, not hypingWhy diversifying your marketing channels is no longer optional This episode is a must-listen for education marketers trying to build trust, stay relevant, and connect with audiences in a rapidly evolving landscape. Melissa shares real data, actionable ideas, and a refreshing take on what it means to do marketing with purpose in K–12 education. 🎧 Plus: Find out what unlikely weekend hobby helps Melissa recharge and show up more grounded during the workweek. (Spoiler: it involves dirt, not decks.) Show notes and resources.

    47 мин.
См. все (98)

Трейлер

5
из 5
Оценок: 14

Об этом подкасте

What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.

Информация

  • Автор
    Elana Leoni | Leoni Consulting Group
  • Годы выхода
    2021 - 2025
  • Выпуски
    98
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Copyright 2025 Elana Leoni | Leoni Consulting Group
  • Сайт подкаста
    Marketing and Education

Вам может также понравиться