The Garage: Tools For Retail Media Innovation

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Retail Media is expected to grow exponentially in the coming years. The best version of the industry’s future requires purposefully open partnerships with merchants, clients, agencies, and vendors. The Garage dives into the why, the how, and the who cares of retail media innovation. Hosted by Evan Hovorka, VP of Product & Innovation, and Dan Massimino, Director of Marketing, from Albertsons Media Collective, The Garage will explore what lies ahead for this exciting industry and weave a common thread of collaborative innovation through conversations.  Hosted on Acast. See acast.com/privacy for more information.

  1. 18 THG 6

    Leveraging Mobile Apps - Retail Media’s Next Frontier with Brian Quinn

    Retailers are increasingly using mobile apps as the primary platform for their loyalty and reward programs and this is revolutionizing the retail media, creating opportunities for a user-centric customer engagement and a concise attribution measurement. Join hosts Dan Massimino and Evan Hovorka as they sit with Brian Quinn, President and General Manager of North America at AppsFlyer. What You’ll Learn: How to unlock the power of apps for loyalty programsWhy mobile apps offer rich customer data and engagement opportunitiesWhy independent measurement platforms are essential for retail media networksHow connecting online and offline attribution can boost campaign measurementWhy standardization across retail media is crucialThe foresight into future of retail media, CTV, and mobile convergence for advertisers Tune in for a more robust conversation. From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It’s a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities, this episode of The Garage is not one you want to miss.  LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

    32 phút

  2. 11 THG 6

    Beyond The Console: The Art of Enriching The Gaming Experience with Greg Carroll

    Gaming is a larger platform compared to films, TV, and music, forming a powerful media channel and opening vast opportunities for retail media and advertising. Join hosts Dan Masamino and Evan Hovorka as they sit down with Greg Carroll, General Manager of Gaming Experiences at Microsoft Advertising to explore the nexus of gaming and retail media. What You’ll Learn: Why gaming represents a larger market than music and film combined.How to incorporate advertising into gaming without disrupting the user experienceHow to create unique opportunities for retail media partnerships through cross-platformsHow important is it to enrich the gaming experience for successful advertisingThe role of gaming in building social connections and community, especially during COVID-19The value of partnerships and experimentation in developing effective gaming advertising strategies From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It’s a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities, this episode of The Garage is not one you want to miss.  LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

    31 phút

  3. 4 THG 6

    Breaking the Code: How NBCU's SpotOn Unlocks Retail Media's Next Frontier with Shawn Makhijani

    The convergence of retail media and premium CTV content is reshaping how brands connect with consumers through data-driven, targeted advertising across trusted media platforms. And, we’re talking about it all in the latest episode of The Garage. Join hosts Dan Masamino and Evan Hovorka as they sit down with Shawn Makhijani, SVP of Business Development and Strategy at NBCUniversal, to explore the fascinating and powerful intersection of retail media networks and premium television content, particularly through the lens of their strategic partnership. What You’ll Learn:  How premium content and engaged audiences drive advertising effectiveness, cutting across traditional and streaming platformsWhy partnerships between retail media networks and content providers require deep collaboration beyond simple programmatic connectionsThe importance of balancing ad load and frequency caps to respect viewer engagement while delivering resultsHow retail media brings closed-loop attribution and ROAS measurement to the CTV ecosystemWhy democratizing access to CTV advertising through self-service platforms is transforming the media landscapeHow localization and relevance in content delivery create stronger connections between brands and consumersThe parallel between trusted consumer brands and evergreen content in building lasting audience relationshipsWhy flexible transaction models (from full-service to self-service) are crucial for meeting diverse advertiser needs Tune in to find out how democratizing access to premium content through self-service platforms is reshaping the advertising landscape. From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It’s a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities, this episode of The Garage is not one you want to miss.  LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

    30 phút

  4. 28 THG 5

    Unlocking the Power of Local: Strategies for Growth in Retail Media with James Moore

    On this episode of The Garage, we dive deep into the world of hyperlocal programmatic advertising. As the advertising landscape continues to evolve, brands and agencies are increasingly realizing the power of localized campaigns that reach customers right where they live. Listen in as James Moore, Chief Operating Officer at Simplify, joins hosts Dan Massimino and Evan Hovorka at the Fontainebleau Hotel in Miami Beach during Possible to discuss how Simplify has grown from its early days in search data to a leader in programmatic media buying focused on local audiences. Together, they explore how Simplify uses unstructured data to help advertisers and agencies build highly targeted campaigns tailored to individual ZIP codes and how these local strategies unlock greater value in every market. They discuss how foot traffic attribution and first-party data create a clearer view of how campaigns perform in the real world and why working with local data is crucial for driving better outcomes. The conversation also dives into the challenges of managing thousands of campaigns at once, the importance of automation and near real-time optimization, and how Simplify’s approach has evolved to help agencies and brands navigate the complexities of local advertising at scale. From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It’s a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities. This episode of The Garage is not one you want to miss.  LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

    33 phút

  5. 29 THG 1

    In-store Retail Media is Changing the Game

    On this episode of The Garage, we dive deep into the intriguing and ever-important facet of In-Store Retail Media. In an increasingly virtual world, brands may overlook the importance of enhancing and creating powerful in-store experiences to connect with customers. Yet, it remains a critical avenue for brands to make a meaningful impact. Listen in as Todd Hassenfelt, Global Digital Commerce Senior Director at Colgate-Palmolive, along with returning guests Dan Hight, VP of Media Partnerships at Placer AI, and Paul Brenner, SVP of Global Retail Media at Vibenomics, and hosts Dan Massimino and Evan Hvorka, dissect the role of in-store retail media in the industry’s evolving landscape. Together, they explore the latest innovations redefining how brands connect with consumers in physical environments and how this in-store experience allows retailers to understand consumer needs more clearly. They further discuss the changing nature of the in-store experience as more than just product-pushing; it’s now about problem-solving.  Unpacking the importance of compelling content in enhancing the in-store experience, the conversation also highlights the need for quality messaging that resonates with shoppers and drives engagement.  While the conversation looks at the potential of in-store retail media, it also examines the challenges of measurement and data sharing in retail media, stressing the importance of conversion rate data and actionable insights for brands to optimize their strategies. From industry best practices like collaboration and potential standardization to the need to reimagine the brand-to-consumer connection through in-store experiences, this episode of The Garage is not one you want to miss.  LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

    44 phút

  6. 15 THG 1

    Retail Media in 2025: Google’s Big Bets, New Tech and More with Shawn McGahee

    It’s an omni-channel world and we’re just living in it! The retail media landscape is ever-changing and on this episode of The Garage, we’re getting the inside scoop on what lies ahead from all the right sources. Tune into our year-end special as Shawn McGahee, Head of Retail Media Ads at Google joins host Dan Massimino and Evan Hvorka, Vice President of Product Innovation at Albertsons Media Collective to give us the download on the transformative power of technology and AI, Google’s big bets for 2025, why we should all be keeping our eye on driving incremental ROAS (Return on Ad Spend) and the significance of Search Ads 360 in the retail media landscape.  The conversation further shines a light on the shift towards managed and self-service solutions in retail media networks, the real ways in which consumers today shop, how flexible buying options can change the game and the potential for YouTube to be a shopping destination, with Shawn sharing impressive stats about product reviews and unboxing videos; specifically, how they can drive consumer engagement and loyalty. This episode of The Garage traces the changing nature of consumer behavior and how retail media networks can play a pivotal role in driving and redefining buying trends in the coming years, as well as how Google plans to enhance its offerings to better support brands and retailers in their marketing efforts. The future of advertising and retail marketing has never been more exciting! So, tune into this insight-packed year-end special and head into 2025 with all the know-how you need to stay ahead of the curve.  If you enjoyed this episode, don't forget to subscribe and review on Apple Podcasts, Spotify, and Google Podcasts. LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

    37 phút
  7. Greatest Hits: Don’t Touch That Dial: RMN + TV with Sean Muller of iSpot

    11/12/2024

    Greatest Hits: Don’t Touch That Dial: RMN + TV with Sean Muller of iSpot

    In this episode of "Exploring CTV and Retail Media Networks," hosts Dan Massimino and Evan Hovorka are joined by Sean Muller, the founder and CEO of iSpot. Join them as they discuss the rapid shift from linear TV to CTV and the rise of ad-supported models in CTV. They also explore the importance of standardization in the industry, integrating with partners, and all things AI. Sean has founded and served as a key executive in half a dozen ventures throughout his career, including Demand Media, MediaNet Digital, eNom and The Wedding Tracker, and brings a real wealth of experience to the show. If you enjoyed this episode, don't forget to subscribe and review on Apple Podcasts, Spotify, and Google Podcasts. Sean Muller LinkedIniSpot Website Episode Highlights: [16:54] Sean discusses the emerging trends in the video and streaming space, noting the rapid shift from linear TV to CTV and the rise of ad-supported models in CTV (as opposed to a subscription-based model). He also talks about the nontraditional TV networks in CTV, such as YouTube (50% of which is viewed on a TV screen) and Amazon (which has a TV network and owns Thursday Night Football)o. Sean then highlights the industry trend towards retail media networks.  [23:29] Sean emphasizes the need for standardization in measuring video advertising across platforms, from “traditional linear TV”, to on-demand streaming services, to social media sites such as TikTok. He notes that historically TV ads were measured by overall viewership, rather than the actual reach (ie impressions). Sean’s company, iSpot, has focused on creating a standardized metric for video impressions, meaning that each ad, regardless of platform, is measured equally. While the industry is moving towards this approach, Sean suggests that not every publisher or advertiser has agreed on a standard. [32:35] Sean discusses how iSpot handles integrating data from "walled gardens" (platforms with restricted data access) by using a sophisticated approach based on household and individual identity mapping. He explains that Ispot integrates with partners by starting with their ID spine, mapping out households and individuals across the United States. This approach allows for seamless integration with partners and simplifies the process for advertisers and vendors; it also allows advertisers to understand how their ads perform across different platforms, ensuring accurate deduplication and comparison. [34:48] Sean distinguishes between traditional AI (advanced machine learning) and generative AI, which involves generating different versions of ads or ad components, saying that there is a significant amount of “machine-learning AI that could be done to optimize the media”. He also mentions their investment in AI infrastructure and how they use their rich history of TV ads to generate ideas and speed up the creative process by creating storyboards or scripts. Sean emphasizes that AI won’t necessarily be used to create an entire ad, but could speed up some of the more time-consuming or expensive aspects involved in their creation. Hosted on Acast. See acast.com/privacy for more information.

    42 phút
  8. Greatest Hits: Creating Space for Innovation

    04/12/2024

    Greatest Hits: Creating Space for Innovation

    In the inaugural episode, Ben Sylvan, vp of data partnerships at The Trade Desk joins The Garage to discuss how diversity is a key ingredient for inspiration and innovation and the need for complementary skill sets to drive creativity and problem-solving. Introductions 00:00:01 – 00:05:04What is The Garage? 00:05:04 – 00:07:40“Ah ha" moments that lead to bright spot creation? 00:07:50 – 00:17:10Creating space for innovative culture and mindsets 00:17:10 - 00:29:46Jumpstarting change within your organization 00:29:46 – 00:39:13If you could change one thing about the industry, what would it be? 00:39:13 – 00:42:54What are the next industry buzzwords? 00:42:54 – 00:48:47Closing 00:48:47 – 00:50:21 Want to know more about retail media? Learn why ROAS alone is the wrong metric for gauging retail media performance. Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. Hosted on Acast. See acast.com/privacy for more information.

    50 phút
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Retail Media is expected to grow exponentially in the coming years. The best version of the industry’s future requires purposefully open partnerships with merchants, clients, agencies, and vendors. The Garage dives into the why, the how, and the who cares of retail media innovation. Hosted by Evan Hovorka, VP of Product & Innovation, and Dan Massimino, Director of Marketing, from Albertsons Media Collective, The Garage will explore what lies ahead for this exciting industry and weave a common thread of collaborative innovation through conversations.  Hosted on Acast. See acast.com/privacy for more information.

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