Why Predictive AI Delivers Real ROI While Generative AI Struggles

What if the next big leap in business AI isn’t generative at all, but predictive? That’s the question at the heart of my conversation with Zohar Bronfman, CEO and co-founder of Pecan AI, a company helping business teams forecast outcomes with precision and turn historical data into future insights.

Zohar explains why he believes predictive AI will deliver far greater enterprise value than the generative models dominating headlines. He points to research showing that most generative AI projects fail to produce ROI, while predictive systems built on a company’s own data can directly improve revenue, reduce churn, and guide smarter decisions. With Pecan’s no-code platform, marketing and operations teams can now create predictive models without needing data scientists—bridging the gap between technical expertise and business execution.

Through stories like Little Spoon’s, a direct-to-consumer baby food brand that used Pecan AI to identify and retain at-risk customers, Zohar illustrates how predictive analytics turns data into real business impact. He also shares common mistakes companies make when implementing AI—starting with unclear objectives and misaligned resources—and why success depends on defining the problem before choosing the tool.

Looking ahead, Zohar envisions predictive AI as the backbone of every organization, shifting business intelligence from reactive analysis to proactive action. As companies move beyond dashboards and toward dynamic decision-making, predictive insights may soon become as fundamental as spreadsheets.

So, if your company could anticipate every challenge before it happened, how different would your strategy look? And are business leaders finally ready to treat predictive AI as core infrastructure rather than a passing trend? Share your thoughts after the episode.