Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Justin Moore

Tired of waiting for brands to "discover" you? Ready to stop leaving thousands on the table with underpriced sponsorships? Welcome to the show that transforms creators into sponsorship magnets. It's time to turn your influence into predictable income through strategic brand partnerships. Join Justin Moore, creator of the Sponsor Magnet system and founder of Creator Wizard, as he breaks down the exact strategies that have helped hundreds of creators build six-figure sponsorship businesses. After personally earning over $5 million in brand partnerships and running an influencer marketing agency for seven years, Justin knows what brands really want—and what makes them say "yes." Here's what you'll get: - Real sponsorship negotiations broken down step-by-step - How to pitch brands that have never heard of you (and get replies) - Pricing strategies that detach your rates from follower count - The psychology behind why brands choose certain creators ...plus incredible guest interviews and success stories. Perfect for: Content creators, podcasters, newsletter writers, event organizers, and anyone with influence who wants to monetize through brand partnerships—whether you have 1,000 or 1 million followers. Your host: Justin Moore has facilitated over 1,000 brand campaigns, paid out millions to creators, and discovered the universal secrets to unlocking brands' massive budgets. He's helped creators land deals with Nike, Lowe's, John Deere, and other billion-dollar brands. Stop hoping for sponsorships. Start systematically attracting them.

  1. Why This 1.4M Sub Newsletter Refunds YOU for Bad Sponsor Experiences

    10月14日

    Why This 1.4M Sub Newsletter Refunds YOU for Bad Sponsor Experiences

    Most newsletters promise you great sponsors. The Pour Over does something radically different: they'll refund you out of their own pocket if a sponsor disappoints. Jason Combs, founder of the 1.4M subscriber faith-based news newsletter, reveals why this seemingly risky guarantee is actually the foundation of their million-dollar sponsorship business—and why it almost never gets used. Check out The Pour Over: https://thepourover.org What you’ll learn: The exact refund policy that builds unshakeable reader trust (and costs less than you'd think) Why Jason hit rock bottom promoting products he'd be ashamed for his mom to buy—and how he fixed it The "white glove" system that lets sponsors book ads with just one word: "yes" How they consistently beat agency-written ad copy by writing everything in-house Why they proactively lowered prices for long-term partners (and the surprising response they got) The real reason agencies and programmatic ads nearly destroyed their business How limiting high-performing nonprofit ads to 3 per month actually increased revenue Why every staff member personally tests products before they recommend them to readers Jason also shares how The Pour Over competes against Meta by removing every friction point in the ad-buying process, maintains 95% sponsor retention, and why taking a business-first approach (not just creative-first) transformed their sustainability. If you're tired of feeling like you're selling out your audience for sponsorship dollars, or wondering how to build genuine trust while growing ad revenue, this conversation will change how you think about monetization. Grab the book to learn all the secrets: https://sponsormagnet.com Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com Want to attend Sponsor Games? Register here: https://sponsorgames.com Chapters: 00:00 - White Glove Sponsor Approach 03:09 - Inconsistent Ad Sales Focus 11:52 - Maximizing Ad Revenue with Affiliates 17:41 - Building Trust Through Resolution 26:26 - Optimizing Ad Copy Performance 34:24 - Nonprofit Support with Donation Match

  2. The $10K Brand Deal Nobody Wanted (I Found Out Why)

    10月7日

    The $10K Brand Deal Nobody Wanted (I Found Out Why)

    Sara had $10,000 to spend on creator partnerships. She thought it would be easy money to give away. She was wrong. After transitioning from creator to brand partnerships manager at Senja, Sara discovered the hard way why 90% of creators rejected her offers—and what she learned completely changes how you should approach brand deals. Check out Senja: https://creatorwizard.com/senja What You'll Learn: The Shocking Reality of Brand Budgets Why Sara had a $10K budget but couldn't get creators to take it The unexpected reason August is the worst month for partnerships Why 90% of creator outreach got rejected What Actually Converts How one creator with 15K email subscribers generated 72 customers (with a 50% paid conversion rate) Why email lists outperform Instagram for conversion campaigns The critical difference between content that converts vs. content that flops Insider Secrets Brands Won't Tell You Why you should become an affiliate BEFORE pitching paid partnerships The one mistake that makes brands instantly reject your pitch How to structure long-term partnerships that pay repeatedly The Truth About Campaign Performance What to do when your sponsored content underperforms How addressing hidden objections can save a campaign Why relationship depth matters more than immediate ROI Plus: Sara reveals Senja's new concierge program for creators and shares exactly what makes her want to renew partnerships vs. one-off deals. Whether you're a creator looking to land better brand deals or building a partnership strategy for your business, this conversation pulls back the curtain on what really works in 2025. Grab the book to learn all the secrets: https://sponsormagnet.com Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com Want to attend Sponsor Games? Register here: https://sponsorgames.com Chapters: 00:00 - Spending $10,000 05:34 - Emotional Content Boosts Engagement 08:54 - Fast Turnaround Success Story 12:38 - Unlocking Senja's Hidden Features

  3. I Pitched a Sponsor LIVE and Recorded Everything

    9月30日

    I Pitched a Sponsor LIVE and Recorded Everything

    Pitching a sponsor for an event isn’t just nerve-wracking—it’s high stakes, especially when you almost lost money the year before. That’s exactly where I found myself in today’s call. Sponsor Games 2026 needs backing, and Lulu—who supported us last time—is on the line. Just because they’ve invested before doesn’t mean it’s a sure thing. So, how do you land a presenting sponsor and actually get them excited to spend even more this time around? Here’s the behind-the-scenes look: I walk you through my whole approach, from reviewing every past brand interaction (down to the smallest social message), to research on Lulu’s latest priorities, to revisiting the post-campaign report I sent after Sponsor Games. Real talk: if you’re doing events or brand partnerships, you need both the numbers (quantitative results) and the human stories (qualitative wins) to get a sponsor’s attention—and their money. What you’ll see: How I prepped in 3 steps (last touch, priorities, report) The insight that changed the deal: UGC - in-house assets Why allowlisting (boosting creator-posted content) matters Building an à-la-carte menu (foam sponsor, lanyards, dinner) Turning a soft “yes” into a bigger, cleaner package Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com Want to attend Sponsor Games? Register here: https://sponsorgames.com Chapters 00:00 Hook 00:34 Prep (3-step checklist) 02:15 What the brand actually values 05:02 The “foam sponsor” hook 06:40 Allowlisting 101 (and why it wins) 08:20 Packaging the Presenting tier 10:05 The $15k YES (live) 11:10 Lessons you can copy

簡介

Tired of waiting for brands to "discover" you? Ready to stop leaving thousands on the table with underpriced sponsorships? Welcome to the show that transforms creators into sponsorship magnets. It's time to turn your influence into predictable income through strategic brand partnerships. Join Justin Moore, creator of the Sponsor Magnet system and founder of Creator Wizard, as he breaks down the exact strategies that have helped hundreds of creators build six-figure sponsorship businesses. After personally earning over $5 million in brand partnerships and running an influencer marketing agency for seven years, Justin knows what brands really want—and what makes them say "yes." Here's what you'll get: - Real sponsorship negotiations broken down step-by-step - How to pitch brands that have never heard of you (and get replies) - Pricing strategies that detach your rates from follower count - The psychology behind why brands choose certain creators ...plus incredible guest interviews and success stories. Perfect for: Content creators, podcasters, newsletter writers, event organizers, and anyone with influence who wants to monetize through brand partnerships—whether you have 1,000 or 1 million followers. Your host: Justin Moore has facilitated over 1,000 brand campaigns, paid out millions to creators, and discovered the universal secrets to unlocking brands' massive budgets. He's helped creators land deals with Nike, Lowe's, John Deere, and other billion-dollar brands. Stop hoping for sponsorships. Start systematically attracting them.

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