12 episodes
Why This Podcast DraughtLab
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- Society & Culture
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5.0 • 2 Ratings
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”Why This” is a podcast where a couple of food scientists, Lindsay and Matt, learn why people love the things they love. In each episode, we break down a different product or cultural phenomenon, and much like we do in our day jobs running focus groups, we ask our guest about what makes our topic so lovable. The results are funny, interesting, and even inspiring. You might even find your own next passion.
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Jam Bands with a Lab Manager
On a list of full-on sensory experiences, you would be mistaken if you didn’t include the jam band scene. We talk with Lab Manager and Sensory Scientist Sydney Zagger of Russian River Brewing about why the music and people keep her coming back.
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Super Bowl Sensory with the DraughtLab Team
The Super Bowl is this weekend, so we’re breaking down this unique “holiday” and how it impacts our behaviors. From the plates we eat on, to the ads we’re served during the game, sensory plays a part in our experience.
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Holiday Movies with a Coworker
With 40 NEW holiday movies being released every year, it's likely that a formula exists to make them successful. To figure it out, we had our coworker Brooke dive-in and watch holiday movies to identify the key characteristics. SUBSCRIBE to our newsletter:https://www.draughtlab.com/newsletter
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Improv with an Executive
Improv performers rely on their creativity, quick thinking, and collaboration to do live theatre with no script. We catch up with Senior Director Brooke Bell to learn how those skills help in other areas of life. SUBSCRIBE to our newsletter:https://www.draughtlab.com/newsletter
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Amaro with an Enthusiast
Amaro means "bitter" in Italian, but it hardly tells the story of the wide range of flavors and styles in this category of liqueurs. We talk with amaro enthusiast and co-owner of Burial Beer's Tim Gormley about what makes this drink so interesting. SUBSCRIBE to our newsletter:https://www.draughtlab.com/newsletter
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Worst Halloween Treats with Adults and Kids
It's almost Halloween, so it's a perfect time to run a test and determine what is the least favorite treat for both adults and kids. SUBSCRIBE to our newsletter:https://www.draughtlab.com/newsletter