Buildings 2.0

Integrated Projects

Buildings 2.0 dives deep into the technology, trends and talent reshaping the structures where we live and work. Hosted by Jose Cruz Jr, this podcast brings you interviews with the industry’s brightest minds, from visionary architects and property owners to chief innovation officers. Brought to you by Integrated-Projects.com.

  1. Why the Future of Housing May Be Built in Timber, Not Concrete?

    15 OCT

    Why the Future of Housing May Be Built in Timber, Not Concrete?

    In this episode, Jose Cruz interviews Oliver David Krieg, president of Intelligent Cities, discussing the evolution and potential of mass timber in construction. Oliver shares his journey from architecture to computational design, the benefits and challenges of using mass timber, and the innovative approaches Intelligent Cities is taking to integrate this sustainable material into urban housing. The conversation also touches on the role of AI in production, the importance of collaboration in the construction process, and the unique challenges of navigating venture capital in the real estate sector.   Takeaways   Oliver's journey into architecture was influenced by his love for design and technology. The transition from academia to industry involved practical applications of computational design. Mass timber offers unique benefits, including sustainability and aesthetic appeal. Understanding the material properties of mass timber is crucial for its adoption. The construction industry is slow to adopt new materials, which presents challenges for mass timber. Intelligent Cities focuses on prefabricated systems to streamline urban housing construction. Collaboration with architects and developers is essential for successful projects. Venture capital expectations differ significantly from traditional construction timelines. AI has the potential to enhance efficiency in mass timber production. Product-market fit is critical for success in the construction industry.

    44 min
  2. How an anthropologist view AECO marketing in the age of AI

    24 JUN

    How an anthropologist view AECO marketing in the age of AI

    In this episode, Anne James shares her journey from founding a magazine to becoming a fractional CMO for tech startups. She discusses the importance of persistence in marketing, the unique challenges of the AEC industry, and the evolving role of AI in marketing strategies. Anne emphasizes the need for marketers to find their voice and adapt to new platforms while maintaining authenticity. She also highlights the significance of community building and the role of founders in shaping brand narratives.   Key Takeaways Anne's journey into marketing was unconventional, starting from a passion for art and writing. Building a brand requires persistence and creativity, especially in the early stages. The transition from running a magazine to working with tech startups involved adapting to team dynamics. Understanding the target audience is crucial for effective marketing in the AEC industry. B2B and B2C marketing strategies differ significantly in approach and execution. Creating awareness for startups involves providing valuable content and solutions to potential clients. Finding a brand's voice is essential for authentic communication with the audience. AI tools can enhance marketing efforts but should be used thoughtfully to maintain authenticity. Founders need to engage with their audience and share their vision to build a strong brand. The marketing landscape is evolving, offering new opportunities for marketers to establish their presence.

    39 min
  3. Why Building Multi-player BIM Tools is Hard and Necessary

    30 MAY

    Why Building Multi-player BIM Tools is Hard and Necessary

    In this conversation, Paul O'Carroll, founder and CEO of Arcol shares his journey from childhood experiences in architecture to founding a collaborative BIM platform. He discusses the challenges of transitioning from traditional design methods to innovative, browser-based solutions, emphasizing the importance of collaboration in the architecture industry. Paul reflects on the technical and product challenges faced while building Arcol, the pressures of venture capital, and the long-term vision for the company. In this conversation, Paul discusses the complexities of product development in the architecture and design industry, emphasizing the challenges of collaboration and the need for innovative authoring tools. He shares insights on scaling leadership and team dynamics as the company grows, and highlights the upcoming launch of Arcol along with the Retooling AEC event aimed at fostering industry conversations.   Takeaways Paul's early experiences with his father's architecture work shaped his passion for design. He transitioned from architecture to game development due to a desire for creativity and technical challenges. The idea of collaborative tools in architecture was inspired by frustrations with existing authoring platforms. Paul's journey led to the founding of Arcoll, aiming to revolutionize collaborative design. Venture capital pressures can conflict with the long-term vision of building a generational company. Real-time collaboration in design tools is a complex challenge that requires careful consideration. Building a successful product involves navigating an 'idea maze' of trial and error. The importance of hiring a world-class team to tackle technical challenges in product development. Paul emphasizes the need for a clear understanding of the product's value proposition. The journey of Arcol is still ongoing, with a focus on launching innovative solutions. Building a product with a wide surface area is challenging. The market for collaborative tools is larger than it seems. Starting with architects as primary users is a strategic choice. Monetizing collaborators is a complex but necessary goal. The future of design involves collaboration with agents, not just people. Scaling leadership requires finding the right team members. Effective communication is key to scaling a company. Osmosis and personal interaction are vital in small teams. The launch of Arcol aims to redefine the authoring process. Retooling AEC is about fostering industry-wide conversations.

    52 min

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Buildings 2.0 dives deep into the technology, trends and talent reshaping the structures where we live and work. Hosted by Jose Cruz Jr, this podcast brings you interviews with the industry’s brightest minds, from visionary architects and property owners to chief innovation officers. Brought to you by Integrated-Projects.com.