Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
  • 5,0 (20)
  • MARKETING
  • CHAQUE SEMAINE

Welcome to the Ecommerce Coffee Break podcast, where we help online sellers, DTC brand owners, and aspiring ecommerce entrepreneurs master digital marketing and online sales so they can boost revenue and build thriving brands.    Starting an online store is simple; profiting takes strategy.    We bring you what works right now to sell on Amazon, Shopify, and other platforms—from ecommerce apps and MarTech to social media, dropshipping, paid ads, AI, and entrepreneurship.    Hear from top eCommerce and marketing experts sharing proven strategies and methods for business growth.    Whether you're dreaming of being your own boss, launching a side hustle, or scaling an existing online store, this podcast delivers the insights you need to succeed and grow an ecommerce business.   With 450+ free episodes, we provide your roadmap to success as an online merchant.    🎧 Short episodes, ideal for listening on the go. New episodes are released each week.

  1. Ecommerce Advertising: A Comprehensive Guide — Noah Wickham | Why Brand Building Is Crucial, Why You Need An Ads Budget, How To Stand Out On Amazon, How To Optimize Your Listings, How To Use Data To Grow Sales, Why Diversifying Channels Is Smart (#432

    -8 H

    Ecommerce Advertising: A Comprehensive Guide — Noah Wickham | Why Brand Building Is Crucial, Why You Need An Ads Budget, How To Stand Out On Amazon, How To Optimize Your Listings, How To Use Data To Grow Sales, Why Diversifying Channels Is Smart (#432

    In this episode, we explore the challenges of standing out in crowded marketplaces and driving real e-commerce growth. Noah Wickham, Vice President of Sales and Marketing at My Amazon Guy, shares his approach to helping brands succeed by focusing on differentiation, understanding the competitive landscape, and creating a strong brand identity.  He also gives actionable advice on advertising, keyword research, and using data to boost sales. Topics discussed in this episode:   Why building a brand is crucial for long-term growth. What goes wrong when brands don't plan for a launch. How to differentiate your brand in a crowded market. What to do before your product launch on Amazon. How to optimize your product listing for customers and search. Why good design and imagery are so important. What advertising strategies to use for a new product. How to use a launch strategy for early sales success. What the four pillars of holistic growth are. Why investing in growth is essential for business.  Links & Resources  Website: https://myamazonguy.com/ YouTube: https://www.youtube.com/myamazonguy LinkedIn: https://www.linkedin.com/in/noahwickham/ X/Twitter: https://x.com/myamazonguy Get access to more free resources by visiting the show notes at https://tinyurl.com/44c74nhf ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

    30 min
  2. How AI Is Changing Ecommerce Accounting — Barbara Malisz-Talha | What Bad Data Does To Your Finances, Why Multi-Channel Selling Creates Messy Data, How To Use Automation To Clean Up Your Books, Why You Need A Single Source Of Truth For Data (#431)

    -5 J

    How AI Is Changing Ecommerce Accounting — Barbara Malisz-Talha | What Bad Data Does To Your Finances, Why Multi-Channel Selling Creates Messy Data, How To Use Automation To Clean Up Your Books, Why You Need A Single Source Of Truth For Data (#431)

    In this episode, we explore why many e-commerce brands struggle with tracking their finances and what they can do to fix it.  We are joined by Barbara Malisz-Talha, Product Manager at Synder, who shares how her company helps businesses turn messy, complex financial workflows into clean, intuitive automation.  She explains the risks of "flying blind" with your numbers and how automation, AI, and proper data management can provide a clear, accurate picture of your business's financial health. Topics discussed in this episode:   How to avoid driving blind with your business's numbers. Why multi-channel selling complicates financial tracking. What messy data does to your financial statements. How to handle multiple payment processors. Why automation is key to accurate bookkeeping. What to do when reconciling different data sources. How to onboard and clean up your finances. Why a cash settlement is not the same as revenue. What AI brings to the world of financial tracking. How to use financial data to optimize your business.  Links & Resources  Website: https://synder.com Shopify App Store: https://apps.shopify.com/synder LinkedIn: https://www.linkedin.com/company/synder/posts/?feedView=all Facebook: https://www.facebook.com/SynderHQ/ Get access to more free resources by visiting the show notes at https://tinyurl.com/c3cjjdb5 Support the show MORE RESOURCES Get Free Insights: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

    24 min
  3. Why AI Optimization Is The Next Growth Lever For Ecommerce — Dr. Jonathan Snow | How To Optimize Your Brand For AI Search, What Drives Performance On Each AI Model, How To Use AI For Retention, How To Track AI-driven Sales And Referrals (#430)

    8 SEPT.

    Why AI Optimization Is The Next Growth Lever For Ecommerce — Dr. Jonathan Snow | How To Optimize Your Brand For AI Search, What Drives Performance On Each AI Model, How To Use AI For Retention, How To Track AI-driven Sales And Referrals (#430)

    In this episode, we explore why AI is the next big business lever for e-commerce.  Dr. Jonathan Snow, Chief Innovation Officer at Avenue Z, shares how brands can leverage AI for media buying, content creation, and search optimization to boost visibility, conversions, and retention.  He also explains the biggest risks for brands that aren't adapting to AI and how a new "AI Search Visibility Index" helps businesses stay ahead. Topics discussed in this episode:   Why brands need to launch 500-1000 ads per month. What the AI Search Visibility Index reveals. How AI search traffic converts at higher rates. Why most AI search traffic is invisible to tracking. What three pillars drive AI search optimization. How brands can use AI for retention marketing. What results a TikTok Shop brand achieved. Why brands need eight-figure revenue budgets. How brands risk being left behind. What post-purchase surveys reveal about AI traffic.  Links & Resources  Website: https://avenuez.com/ LinkedIn: https://www.linkedin.com/in/drjonsnow/ X/Twitter: https://x.com/drjonathansnow Blog: https://www.blog.jonathansnow.com/ Get access to more free resources by visiting the show notes at https://tinyurl.com/35459nas Support the show MORE RESOURCES Get Free Insights: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

    21 min
  4. 11 Years Of Facebook Advertising Expertise In 30 Minutes — Sam Piliero | Why Scaling Ad Spend Hits Limits, What Role AI Plays In Advertising, Why Behavior Analysis Drives Better Optimization, Why Brands Need Scaling Readiness First (#429)

    31 AOÛT

    11 Years Of Facebook Advertising Expertise In 30 Minutes — Sam Piliero | Why Scaling Ad Spend Hits Limits, What Role AI Plays In Advertising, Why Behavior Analysis Drives Better Optimization, Why Brands Need Scaling Readiness First (#429)

    In this episode, we dive into the challenge of scaling ads profitably and avoiding wasted spend.  Sam Piliero, CEO and founder of The Moonlighters, shares how his M3 method helps brands break through growth plateaus by betting on the best-performing channels, structuring campaigns the right way, and using cost controls to drive predictable results.  He also reveals strategies for scaling faster, creating winning ad creatives, and preparing for Q4 growth. Topics discussed in this episode:   Why brands hit scaling walls with ad spend. How doubling down on winning ads works. What role AI plays in advertising today. How to balance new creative concepts with iterations. What the M3 method reveals about campaign performance. Why understanding user behavior drives optimization. How proper agency onboarding sets success. What compensation structure aligns agency goals. Why brands need scaling readiness first. How proactive Q4 planning determines success.  Links & Resources  Website: https://themoonlighters.com/ LinkedIn: https://www.linkedin.com/in/sampiliero/ X/Twitter: https://twitter.com/SamPiliero Instagram: https://www.instagram.com/sampiliero/ YouTube: https://www.youtube.com/@SamPiliero Get access to more free resources by visiting the show notes at https://tinyurl.com/25rmx7hw Support the show MORE RESOURCES Get Free Insights: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

    31 min
  5. How To Drive Sales With AI, Tiktok Lives, And UGC — Ian Sells | What Drives Engagement, How AI Finds Winners And Hooks, Why Most Brands Fail With Creators, Why Authentic Content Beats AI, How An All-In-One UGC Creator Marketplace Works (#428)

    27 AOÛT

    How To Drive Sales With AI, Tiktok Lives, And UGC — Ian Sells | What Drives Engagement, How AI Finds Winners And Hooks, Why Most Brands Fail With Creators, Why Authentic Content Beats AI, How An All-In-One UGC Creator Marketplace Works (#428)

    In this episode, we explore how brands can win with user-generated content, AI tools, and TikTok Live to cut costs and boost sales.  Ian Sells, founder of Join Brands, shares why most creators don’t drive results, how AI helps pick the right ones, and what makes content engaging.  He also explains how brands can launch UGC campaigns fast, protect against fake influencers, and scale with authentic creator content. Topics discussed in this episode:   Why most brands struggle with creators and why only 10% drive 90% of sales.How AI helps brands pick the right creators and generate viral hooks.What makes a strong hook and why engagement beats scripted videos.Why TikTok Live is becoming a must-have sales channel for brands.How to match the right creators to the right platform for real results.What the Join Brands process looks like for launching UGC campaigns fast.Why UGC is powerful for Amazon sellers and how to repurpose it across channels.How creator vetting and certification protect brands from fake influencers.What kind of ROI brands can expect — including 700 videos driving 20M impressions.Why authentic creator content builds trust and outperforms AI-generated videos. Links & Resources  Website: https://joinbrands.com/ LinkedIn: https://www.linkedin.com/in/iansells/ TikTok: https://www.tiktok.com/@joinbrands Instagram: https://www.instagram.com/joinbrandsnow/ Get access to more free resources by visiting the show notes at https://tinyurl.com/ytkyt5jk Support the show MORE RESOURCES Get Free Insights: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

    24 min
  6. How To Build A Resilient Post-Purchase Tech Stack — Prashant Gupta | Why Loyalty Is Built After Checkout, What To Fix Right After An Order, Why Tracking Builds Trust, How AI Confirms Orders, Why Returns Drive Retention, How ClickPost Works (#427)

    25 AOÛT

    How To Build A Resilient Post-Purchase Tech Stack — Prashant Gupta | Why Loyalty Is Built After Checkout, What To Fix Right After An Order, Why Tracking Builds Trust, How AI Confirms Orders, Why Returns Drive Retention, How ClickPost Works (#427)

    In this episode, we explore why the post-purchase journey is the key to customer loyalty and repeat sales.  From proactive updates to AI-powered personalization and smarter returns, you’ll learn simple ways to boost retention and create a wow experience after checkout. Prashant Gupta, Co-Founder and CTO of ClickPost, shares how brands can turn order tracking and delivery into a revenue driver.  Topics discussed in this episode:   Why brands lose money by ignoring post-purchase. How the journey after checkout drives loyalty. What to do right after an order to reduce errors. How proactive updates cut support tickets. Why personalized tracking builds trust. How AI voice agents confirm and inform customers. What brands gain from ClickPost integrations. How AI stays on-brand with tone and persona. Why multilingual AI makes global growth easy. How personalized returns boost retention.  Links & Resources  Website: https://www.clickpost.ai/en-us Shopify App Store: https://apps.shopify.com/partners/clickpost LinkedIn: https://www.linkedin.com/in/prashant-gupta-clickpost/ Get access to more free resources by visiting the show notes at https://tinyurl.com/5n8csmvw Support the show MORE RESOURCES Get Free Insights: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

    25 min
  7. How To Scale Your DTC Business Globally — Alex Yancher | What Blocks Brands From Going Global, What VAT-ready Pricing Looks Like, Tariffs, Taxes & Localization, Why $1 Orders Trigger Duties, Why Duties Transparency Matters (#426)

    20 AOÛT

    How To Scale Your DTC Business Globally — Alex Yancher | What Blocks Brands From Going Global, What VAT-ready Pricing Looks Like, Tariffs, Taxes & Localization, Why $1 Orders Trigger Duties, Why Duties Transparency Matters (#426)

    In this episode, we dive into the challenges and opportunities of selling products globally.  Alex Yancher, co-founder and CEO of Passport, explains how brands can navigate tariffs, taxes, and shipping rules while reaching customers worldwide.  He shares strategies for going international fast, using local pricing and VAT, and avoiding surprises with duties and compliance, helping brands grow smarter and capture more sales from day one. Topics discussed in this episode:   Why a $1 order can trigger US duties.How removing the $800 de-minimis forces DDP or surprise fees.What stalls brands going global: duties, compliance, returns.How Passport automates taxes, HS codes and compliance.Why brands are global day one — how to monetise it.What localized pricing and baked-in VAT look like.How software plus local warehouses prevent customs surprises.Why duties transparency is now a core brand strategy.How fast brands can go live — sometimes in a week.What upside to expect — ~20% lifts from expansion. Links & Resources  Website: https://passportglobal.com/ LinkedIn: https://www.linkedin.com/in/alexyancher/ X/Twitter: https://x.com/AlexYancher Get access to more free resources by visiting the show notes at https://tinyurl.com/3mhsw3as Support the show MORE RESOURCES Get Free Insights: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

    27 min
  8. How To Personalize Your Ecommerce Site For More Sales — Sergiu Cazac | Why Experimentation Fuels Growth, Why Understanding Customer Journeys Improves Sales, Why Hypothesis-driven Testing Beats Guessing, What Makes A/B Testing Effective (#425)

    18 AOÛT

    How To Personalize Your Ecommerce Site For More Sales — Sergiu Cazac | Why Experimentation Fuels Growth, Why Understanding Customer Journeys Improves Sales, Why Hypothesis-driven Testing Beats Guessing, What Makes A/B Testing Effective (#425)

    In this episode, we dive into why ecommerce brands should focus on experimentation over chasing traffic.  Sergiu Cazac, founder of personizely.net, shares how mapping the customer journey, testing smarter, and learning from failed experiments can unlock higher conversions.  He explains what makes A/B testing tools easy to use, why timing matters, and how personalization connects with testing to drive real growth. Topics discussed in this episode:   Why chasing more traffic can hurt conversions. How understanding customer journeys improves sales. What funnel mapping reveals about hidden leaks. Why hypothesis-driven testing beats guessing. How failed experiments create valuable learnings. What makes A/B testing tools simple and effective. Why timing tests year-round uncovers better insights. How personalization and experimentation connect. What successful brands learn from losing tests. Why smooth onboarding helps brands scale faster.  Links & Resources  Website: https://www.personizely.net/ Shopify App Store: https://apps.shopify.com/personizely LinkedIn: https://www.linkedin.com/in/sergiucazac/ X/Twitter: https://x.com/sergiukazak Get access to more free resources by visiting the show notes at https://tinyurl.com/n44teswa Support the show MORE RESOURCES Get Free Insights: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

    27 min
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À propos

Welcome to the Ecommerce Coffee Break podcast, where we help online sellers, DTC brand owners, and aspiring ecommerce entrepreneurs master digital marketing and online sales so they can boost revenue and build thriving brands.    Starting an online store is simple; profiting takes strategy.    We bring you what works right now to sell on Amazon, Shopify, and other platforms—from ecommerce apps and MarTech to social media, dropshipping, paid ads, AI, and entrepreneurship.    Hear from top eCommerce and marketing experts sharing proven strategies and methods for business growth.    Whether you're dreaming of being your own boss, launching a side hustle, or scaling an existing online store, this podcast delivers the insights you need to succeed and grow an ecommerce business.   With 450+ free episodes, we provide your roadmap to success as an online merchant.    🎧 Short episodes, ideal for listening on the go. New episodes are released each week.

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