Imperfect Marketing

Kendra Corman
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Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

  1. 12시간 전

    You Can't AI Your Way Out of Not Knowing Your Audience

    Send us a text In this episode of Imperfect Marketing, host Kendra Corman tackles one of her biggest marketing pet peeves — believing that artificial intelligence can replace truly knowing your audience. With AI tools like ChatGPT, Claude, and Gemini becoming everyday marketing helpers, many professionals are skipping the fundamentals of understanding their customers. Kendra explains why that shortcut leads to bland, ineffective content and what to do instead. The Problem with Skipping the Basics Many marketers use AI to generate content without doing the essential groundwork of understanding their audience.AI tends to “make you happy” — it tells you what you want to hear, not necessarily what your target market is actually thinking.When you rely solely on AI, you end up with generic, emotionless copy that fails to connect.Understanding Your Audience: The Real Marketing 101 Knowing your audience isn’t just about demographics — it’s about visualizing the person you’re talking to.Kendra shares a story about working with a local business that used detailed data to build realistic customer personas—down to shopping habits, lifestyle, and motivations.You don’t need expensive software to do this. Start by thinking about your favorite client and what makes them unique.How to Really Learn About Your Audience Skip the surveys—people edit themselves when writing responses.Have real conversations with your audience instead. Ask questions like: What’s keeping you up at night?What frustrates you most about your business or life?What do you wish you had a solution for?These conversations give you the exact words and emotions that resonate with your audience — words you can later feed into AI for far more powerful results. Using AI the Right Way Once you understand your audience, AI becomes a powerful tool — not a replacement for human connection.AI can help you: Brainstorm ideas and refine your voiceDraft faster and polish existing contentCreate consistent, audience-specific messagingThe difference between “Write me an email” and “Write me an email for this audience, in this voice, about this problem” is night and day. Key Takeaways for Marketers AI isn’t the enemy — but it’s not magic either.You are the strategist. AI can only amplify what you already know.Know your audience better than anyone else, and your marketing will never sound forced or fake.Whether you’re a business owner, marketer, or content creator, this episode will challenge you to return to the roots of great marketing: understanding people. 👉 Grab Kendra’s free “Define Your Dream Audience” guide and start using real audience insights to make your AI tools work for you — not the other way around. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

    15분

  2. 10월 30일

    What Marketing Foundation Do You Need Before You Launch?

    Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with Berlyn, founder of Planted Marketing and creator of The Greenhouse community, to explore what it truly takes to build a strong and sustainable brand in today’s digital-first world. From simplifying your marketing strategy to embracing what works best for you, this conversation is full of practical insights for business owners at every stage. The Evolution of a Modern Marketer Berlyn shares her journey from photographer to agency owner—how creativity, curiosity, and a desire to make an impact led her to launch Planted Marketing in 2020 and later, The Greenhouse in 2025. The Greenhouse supports solopreneurs and small business owners in the DIY phase of marketing, helping them grow confidently with practical strategies and community support. Building a Strong Brand Foundation We dive into the three essential pillars every business needs before they dive headfirst into digital marketing: Clarify Your Brand Identity: Beyond logos and colors—define your mission, values, and why. Putting this on paper creates alignment across everything you do.Own Your Online Space: Your website is more than a link in bio. It’s your home base for traffic, email collection, and long-term growth.Create a Marketing Wheel: Don’t rely solely on one channel. Develop a balanced strategy across multiple touchpoints—like SEO, Pinterest, LinkedIn, or email—so your business doesn’t collapse if one channel falters.Simplifying the Marketing Process With endless platforms and strategies available, Berlyn emphasizes the importance of choosing what fits your strengths: Do you love creating videos? Lean into Reels or TikToks.Prefer writing? Focus on blogs or newsletters.Thrive in conversation? Build through networking and community events.Consistency, not ubiquity, is the goal. You don’t have to be everywhere—just show up where you enjoy creating. Community as a Growth Engine Community building, both online and offline, is a key growth driver. Berlyn highlights: Using social media as a nurturing tool—not just for visibility but for deepening relationships.Engaging authentically through DMs, comments, and Threads to strengthen visibility and trust.Creating systems to stay connected beyond initial meetings—through intentional engagement, coffee chats, or follow-up messages.Email Marketing: The Underrated Powerhouse Both Kendra and Berlyn agree—email is your most valuable marketing asset. Social media algorithms change, but your email list is yours to own. It’s the most reliable channel for building ongoing relationships, sharing updates, and staying in front of your audience. The Rise of AI in Discovery Berlyn shares a surprising trend: businesses being found through ChatGPT search—even without formal SEO strategies. Her advice? Make sure your keywords and messaging are consistent across all platforms. Even a single optimized landing page can make a difference in how AI tools surface your brand. Key Takeaways f Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

    23분

  3. 10월 23일

    How Do You Turn Podcast Visibility Into Profit?

    Send us a text In this episode of Imperfect Marketing, I sit down with Shayna Davis, host of The Influence Economy, to talk about why podcasting is more than just a visibility tool—it’s a powerful way to position yourself, land bigger opportunities, and turn influence into profit. Shayna shares her journey of podcasting for over five years, growing her show into the top 3% of all podcasts worldwide, and how she uses it as a cornerstone strategy for credibility and corporate client acquisition. Together, we dive into the shift from being “just visible” to being intentionally profitable in your business. We explore: The Influence Economy Why influence is no longer just for celebrities.The difference between visibility for visibility’s sake and visibility that creates real, tangible results.Why so many entrepreneurs—especially women—are living beneath their profit potential.Podcasting as a Positioning Tool How a podcast can become the “modern-day media vehicle” to reach bigger and better buyers.Why a podcast without a business model is just a hobby.The unique credibility podcasting brings when working with corporations and media.Building an Ecosystem Around Visibility How to pair your visibility strategy with the right monetization methods.Why bigger opportunities often come from corporate contracts and sponsorships.The importance of building a transcendent brand that extends beyond your niche.Practical Lessons for Marketers Why being “busy” is not the same as being scalable or sustainable.The myth of consistency—and why you need to be consistent at the right things, not just anything.Why clarity beats cleverness when it comes to messaging.Key Takeaways Visibility without strategy doesn’t equal profitability.Podcasting offers unmatched positioning and credibility when done intentionally.Your broader brand positioning matters—frame your expertise in a way that has mass market appeal.Don’t just be consistent—be consistent with the right strategy, at the right time.Connect with Shayna: Links to Book: Unchained: Breaking Free from Broken Marketing Models: How Small Businesses Can Finally Take Control of Their Marketing, Lead with Strategy, and Scale with AI:  https://unchainedmodel.com/ https://a.co/d/6aLtopF LinkedIn: https://www.linkedin.com/in/shaynarattler/ Whether you’re considering starting a podcast, refining your visibility strategy, or looking for ways to land bigger clients, this episode will give you the tools and perspective to think beyond visibility and into sustainable profitability. Are you ready to transform your visibility into real results? Tune in now and learn how to leverage podcasting as your most powerful positioning tool. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

    30분

  4. 10월 16일

    313: Stop Using AI Wrong: Strategy First, Then Technology

    Send us a text In this episode of Imperfect Marketing, I sit down with Sara Nay, CEO of Duct Tape Marketing, to dive deep into the connection between business strategy, marketing execution, and the evolving role of AI. Sara shares her journey from intern to CEO over her 15 years at Duct Tape Marketing and offers powerful insights on why strategy must always come before tactics and technology. Together, we explore how small businesses can future-proof their marketing and teams in an ever-changing digital world. The Foundation of Effective Marketing Why business strategy must drive marketing strategyThe “Marketing Strategy Pyramid”: business, marketing, and team strategy layersHow to align marketing goals with revenue, mission, and valuesThe Role of AI in Modern Marketing Why AI is a tool, not a replacement—and how to introduce it without fearCommon mistakes businesses make when adopting AI without strategyExercises to help teams identify tasks AI can support vs. areas to develop human strengthsShaping the Future of Marketing Leadership The growing divide in the marketing industry: AI adopters vs. AI skepticsWhy agencies and consultants must shift from execution to leadership and strategyHow AI allows more focus on creativity, empathy, and critical thinkingMapping the Customer Journey Introducing the Marketing Hourglass: know, like, trust, try, buy, repeat, referHow businesses can identify gaps and opportunities along the customer journeyWhy great client experiences naturally lead to stronger referral businessLessons Learned in Marketing Why “more” is not always better when it comes to channels and tacticsThe importance of focusing on what works and making it sustainableHow simplifying your approach reduces burnout and creates consistent resultsKey Takeaways for Marketers Start with strategy before adding tactics or tools.Use AI to support—not replace—human creativity and leadership.Focus on where your audience is and what’s sustainable for you.Great client experiences lead to natural referrals and long-term growth.Connect with Sara Nay: Links to Book: Unchained: Breaking Free from Broken Marketing Models: How Small Businesses Can Finally Take Control of Their Marketing, Lead with Strategy, and Scale with AI: https://unchainedmodel.com/ Amazon: https://a.co/d/6aLtopF LinkedIn: https://www.linkedin.com/in/saranay/ Whether you’re a small business owner overwhelmed by technology or a marketing consultant navigating the rise of AI, this episode will help you rethink your approach and focus on what truly matters. 👉 Ready to align your marketing with your business goals? Tune in and learn how to lead with strategy for long-term success. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

    29분

  5. 10월 9일

    312: Why You Don't Need More Leads (Do This Instead)

    Send us a text In this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many business owners face: the constant pursuit of new leads at the expense of nurturing existing relationships. Drawing from multiple client experiences, Kendra shares why hiring another salesperson isn’t always the answer—and how email marketing can be a game-changing solution. We explore: The Burnout of Always Chasing Why relentless networking can drain your time and energyThe hidden costs of depending on a salesperson to replicate your passionHow inconsistent follow-up causes valuable connections to slip through the cracksThe Power of Nurturing Why your best salesperson will always be youHow email marketing bridges the gap between networking events and lasting relationshipsThe difference between one-to-one meetings and building relationships at scaleMaking Email Marketing Work for You The importance of writing like you’re talking to one person—your ideal clientHow consistency (weekly or bi-weekly emails) keeps you top of mindUsing stories, examples, and even AI to make the writing process easierWhy “B+ work” and consistency beat waiting for perfection every timeKey Takeaways for Business Owners Great relationships beat relentless hustle—every single daySystems will always outperform people when it comes to consistencyEmail marketing is not automation—it’s relationship building at scaleStaying visible and top of mind means being the first call when clients are readyWhether you’re an introverted business owner tired of nonstop networking or a leader wondering if you should hire a new salesperson, this episode will inspire you to rethink your approach. Instead of chasing, learn how nurturing your existing connections through email marketing can transform your business. Are you ready to stop chasing and start nurturing? Tune in now and discover how consistent, authentic communication can help you grow without the burnout. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

    19분

  6. 10월 2일

    Why Podcast Ads Work Better Than Facebook & Google Ads

    Send us a text In this episode of Imperfect Marketing, I sit down with Eric Smith, President & COO of Incremental Media, to explore the world of podcast advertising and how businesses can leverage it effectively. Eric shares his journey from Vox Media to building Incremental Media’s podcast division from the ground up. We discuss: The Evolution of Podcast Advertising How podcast ads connect to traditional marketing like package insertsWhy host-read endorsements deliver stronger trust and engagementThe rise of podcasts as a core channel for brands seeking diversificationDemystifying Podcast Attribution Why promo codes only tell part of the storyHow tools like Podscribe bring digital-style tracking to podcastsUnderstanding the real ROI of podcast campaignsFinding the Right Fit for Brands Why “considered purchases” outperform impulse buysHow niche podcasts often deliver stronger results than large showsThe importance of testing across multiple categories—not just your own industryGetting Started with Podcast Advertising Practical steps to launch a test campaignBudget flexibility and how to avoid overspendingWhy partnering with experts can help you identify the right showsKey Takeaways for Marketers Storytelling and authenticity make podcast ads powerfulData and attribution tools are critical for measuring successDiversification matters—sometimes the best-performing shows aren’t what you expectConnect with Eric Smith: LinkedIn: https://www.linkedin.com/in/eric-smith-a0a07b54/ Website: https://www.incrementalmedia.com/ Whether you’re a small business owner curious about podcast advertising or a seasoned marketer looking to diversify your media mix, this episode offers valuable insights into harnessing the power of podcast audiences. Are you ready to explore how podcast advertising could transform your business? Tune in to learn how to navigate this fast-growing and effective marketing channel. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

    23분

  7. 9월 25일

    How to Build a Lean Marketing Team That Actually Works

    Send us a text In this episode of Imperfect Marketing, I sit down with Alex Love—VP of Marketing and Communications, adjunct professor, and co-host of the podcast Mastering the Art of Failing. We dive into her unexpected journey into marketing, the lessons learned from failure, and the art of building small but mighty teams. Alex shares how her career evolved from writing grants at a nonprofit to leading marketing teams and teaching the next generation of marketers. We explore: The Power of Learning and Teaching Why a love of learning keeps marketers adaptable and relevantHow Alex turned her passion for education into a teaching role at GWThe challenges (and joys) of engaging students who just want to “check the box”Lessons in Failure and Resilience The rise and fall of Digital District, a pioneering social media communityWhy Alex considers it both her biggest success and her biggest failureHow failure becomes fuel for future opportunities and growthBuilding and Leading Lean Teams Why relationship-building is the secret weapon of small marketing departmentsThe importance of hiring for ambition and drive over technical skills aloneHow to communicate that no single marketer can “do it all”Why outsourcing and specialized support free teams to focus on strategyCreativity, Risk-Taking, and Viral Wins How one “crazy idea” born on a dog walk turned into an award-winning campaignWhy sometimes the riskiest ideas resonate the most with your audienceRedefining what “going viral” really means for niche organizationsKey Takeaways for Marketers Marketing is as much about relationships as it is about tacticsLean teams thrive when curiosity and problem-solving lead the wayFailure is inevitable—but also invaluable in shaping future successSometimes the boldest, quirkiest ideas lead to the greatest impactWhether you’re a solo marketer, part of a lean team, or leading communications at a larger organization, this conversation is full of insights into how to stay creative, scrappy, and resilient in an ever-changing landscape. Connect with Alex Love: LinkedIn: https://www.linkedin.com/in/alexslove/ Website: https://rivasolutionsinc.com/ 🎧 Ready to rethink failure and lean into creativity? Tune in now to hear Alex’s inspiring journey and actionable lessons. Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

    27분

  8. 9월 18일

    Why You Should Email 3x Per Week (Email Expert Shares)

    Send us a text In this episode of Imperfect Marketing, I sit down with Zack Zeller, an expert in email marketing, AI, and copywriting. We dive into the evolving role of email as a marketing powerhouse—why it’s still one of the most effective strategies for businesses today and how to do it well. Zack shares how his journey began by accident, sending daily emails to support his college’s fitness club (without the pizza bribes). From there, he built a thriving career working with major names like Jay Shetty, Jordan Belfort, and Agora, discovering firsthand the power of consistent, high-value email communication . The Power of Email Marketing Why email remains the single tactic that works for nearly every businessHow even a small list of 600 can generate $15,000 in a monthWhy sending three emails a week hits the sweet spot for most businessesThe underrated role of email in building deep relationships versus the fast reach of social mediaUsing AI the Right Way Why AI can speed up content creation but can also push you backwards if misusedThe “dirty sponge” effect of repetitive, low-quality AI-driven contentHow Zack uses AI to track patterns, test subject lines, and refine campaignsWhy real expertise, experience, and thought leadership must still shine throughReal Results from Real Campaigns A client with just 600 subscribers who saw $15K in sales in 30 daysAn agency owner whose daily emails turned $3K into $181K in just 90 daysHow nurturing leads over time (30, 60, 90+ days) consistently drives 4–5x more salesKey Takeaways for Marketers Don’t fear being “salesy”—the problem is usually not enough marketing, not too muchEmail accelerates the know, like, and trust factorConsistency, case studies, and valuable insights are what make your emails worth openingThe sales question changes from if they’ll buy to when they’ll buyWhether you’re sending monthly newsletters or considering moving to three times a week, this episode will show you why email marketing is still the backbone of lasting success. Are you ready to rethink how often and how well you’re showing up in inboxes? Tune in and discover why email may be the most valuable marketing channel you’re not fully leveraging yet. Connect with Zack: LinkedIn: linkedin.com/in/zackzeller22 Website: https://thisshouldntwork.com/test Looking to leverage AI? Want better results? Want to think about what you want to leverage? Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

    30분
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Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

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  • 제작진
    Kendra Corman
  • 방송 연도
    2022년 - 2025년
  • 에피소드
    316
  • 등급
    전체 연령 사용가
  • 저작권
    © 2025 Imperfect Marketing
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    Imperfect Marketing