Social Media for B2B Growth: LinkedIn Strategies and Tips

Michelle J Raymond - LinkedIn B2B Expert
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Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn. Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks! Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business results. You’ll hear from industry leaders, LinkedIn insiders, and marketing pros who’ve cracked the code on B2B growth. You’ll discover how to: ✅ Create content your ideal customers actually want to engage with ✅ Build thriving communities around your B2B brand ✅ Leverage the latest LinkedIn features and updates before your competitors do

  1. How To Make The LinkedIn Algorithm Work For You (Not Against You)

    قبل ٣ أيام

    How To Make The LinkedIn Algorithm Work For You (Not Against You)

    The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategically, and building relationships via DMs. If you’ve been feeling like LinkedIn isn’t fun anymore or that the algorithm is against you, this episode will give you back control — and the confidence to turn LinkedIn into your best growth engine Key moments in this episode -  00:00 Navigating the LinkedIn Algorithm 01:53 Understanding the LinkedIn Algorithm Changes 04:23 Old vs. New LinkedIn Algorithm 07:48 Proactive vs. Passive LinkedIn Usage 09:42 Optimising Your LinkedIn Profile 12:31 Effective LinkedIn Posting Strategies 15:17 Taking Control of Your LinkedIn Experience 📌 The Unofficial LinkedIn Algorithm Report by Christopher Penn Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251007_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3 CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call B2B Growth Co newsletter

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  2. What Really Grows Your LinkedIn? Posts, Comments or DMs?

    ١ أكتوبر

    What Really Grows Your LinkedIn? Posts, Comments or DMs?

    Discover the best strategies for leveraging LinkedIn to drive business growth.  The pros and cons of posting content, commenting on others' posts, and sending direct messages. Learn about the recent LinkedIn algorithm changes and how to adapt your approach to ensure effective business results. Find out how to balance these activities and maximise your LinkedIn presence to achieve your business goals. Tune in to refine your LinkedIn strategy and start seeing real growth. Key moments in this episode -  00:00 LinkedIn for Business Growth 00:52 The Impact of LinkedIn's Algorithm Changes 03:30 Pros and Cons of Posting Content on LinkedIn 06:13 The Power of Commenting on LinkedIn 08:44 Effective Use of Direct Messages on LinkedIn 12:15 Finding the Right Mix 15:46 Share Your LinkedIn Strategies CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250930_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

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  3. Don't Let Fear Stop You From Posting on LinkedIn (Quick Fix Included)

    ٢٥ سبتمبر

    Don't Let Fear Stop You From Posting on LinkedIn (Quick Fix Included)

    If fear is stopping you from doing your first LinkedIn post, then this episode is for you. Let's discuss what typically holds people back, and more importantly, my secret to flipping the switch and getting started. Key moments in this episode -  00:00 Overcoming LinkedIn Posting Anxiety 01:17 The Power of Mindset in LinkedIn Success 02:39 Common Fears Holding You Back 07:57 Shifting Focus to Overcome Fear 10:33 Making Your First LinkedIn Post 11:54 Michelle's Journey 13:36 Final Thoughts CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250923_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

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  4. Top 10 LinkedIn New Features You Need To Know

    ١٧ سبتمبر

    Top 10 LinkedIn New Features You Need To Know

    Let's discuss the top 10 LinkedIn features that will affect LinkedIn marketing strategies for the rest of 2025. Key moments in this episode -  0:00 Top 10 LinkedIn Features for Marketers in 2025 02:46 LinkedIn Company Pages New Features 05:03 Verification Processes on LinkedIn 06:38 Collaborative Articles 08:01 New LinkedIn Features 10:42 Enhanced Analytics and Third-Party Tools 14:52 LinkedIn's Crackdown on Engagement Pods 17:12 Final Thoughts CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250916_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

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  5. LinkedIn Newsletters vs Email Newsletters vs Substack. Where Should You Focus?

    ٨ سبتمبر

    LinkedIn Newsletters vs Email Newsletters vs Substack. Where Should You Focus?

    LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about. Whether you’re building an audience, frustrated with LinkedIn’s algorithm, or curious about Substack’s buzz, this episode will help you decide where to focus your time and effort. Key moments in this episode -  00:00 Navigating the Content Landscape 00:41 Newsletter Recap 01:51 LinkedIn Newsletters: Benefits and Growth 02:25 Challenges with Email Newsletters 07:10 Substack: The New Contender 13:15 Leveraging LinkedIn Newsletters for Growth 18:24 Final Thoughts To learn more about Pros & Cons of LinkedIn Newsletters - https://socialmediaforb2bgrowthpodcast.com/episode/linkedin-newsletters-vs-email-newsletters-which-one-wins-for-b2b CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250909_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

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  6. Sell More By Writing Better LinkedIn DMs People Want to Read

    ٢ سبتمبر

    Sell More By Writing Better LinkedIn DMs People Want to Read

    Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start. Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations. Key moments in this episode -  00:00 The LinkedIn DM Dilemma 00:33 The Problem with LinkedIn DMs 03:50 What Makes a Bad LinkedIn DM? 07:29 The Importance of Slowing Down 08:19 Don't Skip Rapport Building 14:42 The C.A.R.E Framework 17:35 Slow Down to Build Trust CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250902_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

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  7. LinkedIn Marketing for Small Businesses: Profile vs. Company Page

    ٢٦ أغسطس

    LinkedIn Marketing for Small Businesses: Profile vs. Company Page

    If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business. LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results. Key moments in this episode -  00:00 LinkedIn Marketing for Small Businesses 00:52 LinkedIn Profile vs. Company Page 01:12 Understanding the Power of Two 05:46 Practical LinkedIn Tips for Small Business Owners 06:59 Setting Your LinkedIn Strategy 10:44 Real-World Application: Michelle's Experience 16:04 Final Thoughts CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250826_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

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  8. How to Use AI and Automation on LinkedIn Without Getting Banned

    ١٩ أغسطس

    How to Use AI and Automation on LinkedIn Without Getting Banned

    AI and automation tools can help B2B marketers scale their content or get their LinkedIn accounts shut down! LinkedIn expert Michelle J Raymond breaks down how to use AI responsibly, what LinkedIn’s user agreement actually says, and how to stay compliant while increasing productivity. Key moments in this episode -  00:00 AI and Automation on LinkedIn 00:32 The Rise and Fall of AI Hype 02:52 Understanding LinkedIn's User Agreement 06:41 The Dangers of Automation Abuse 10:59 Safe Tools for LinkedIn Marketing 17:16 Creating an AI Social Media Policy LinkedIn User Agreement CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250819_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

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Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn. Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks! Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business results. You’ll hear from industry leaders, LinkedIn insiders, and marketing pros who’ve cracked the code on B2B growth. You’ll discover how to: ✅ Create content your ideal customers actually want to engage with ✅ Build thriving communities around your B2B brand ✅ Leverage the latest LinkedIn features and updates before your competitors do

المعلومات

  • صناع العمل
    Michelle J Raymond - LinkedIn B2B Expert
  • سنوات النشاط
    ٢٠٢٢ - ٢٠٢٥
  • الحلقات
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  • التقييم
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  • حقوق النشر
    © Michelle J Raymond - B2B GROWTH CO PTY LTD - All rights reserved
  • موقع البرنامج على الويب
    Social Media for B2B Growth: LinkedIn Strategies and Tips

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