Wicked Thoughts with Fleire Castro

Fleire Castro
  • 5.0 (1)
  • MARKETING
  • UPDATED MONTHLY

Fleire Castro is the founder of DashoContent - Asia's First Content Subscription Platform helping marketing teams and agencies simplify their content operations. She is also the proprietor of Third Team Media, a boutique social media and digital agency in Cebu, Philippines. In this show, she shares her thoughts about business, marketing, technology, digital trends, and the digital lifestyle

  1. 09/23/2025

    Episode 66 - Hybrid Content Operations: AI + Humans That Actually Ship

    What you'll hear Founder-host Fleire Castro sits in the guest chair as Charlene Virlouvet (Chief of Staff, DashoContent) co-hosts a candid first episode on Hybrid Content Operations (HCO)—a practical model where AI speeds research, drafting, and routing while marketers keep strategy, voice, and QA tight. We cover the origin story from Third Team Media, why HCO beats "tool-only" and "traditional-only," early results from DashoContent's SEO Content Engine, and how brands can rank on both search engines and answer engines. Key Points HCO = AI handles repeatable tasks; humans handle strategy, brand voice, QA. Tool-only output sounds generic; human-only is slow and costly. The blend wins. DashoContent's SEO Content Engine uses agent flows for research → briefs → drafts, then human editors finalize for voice and intent. Ranking now includes answer engines; strong SEO fundamentals plus answer-engine aware content structure improves inclusion. Success = measurable lift in qualified traffic, rankings, and lead velocity—not word count. Resources & Mentions DashoContent – dashocontent.com The Company Manila - https://www.facebook.com/thecompanymanila Content ROI Calculator – https://calculator.dashocontent.com/ Hybrid Content Operations – https://www.dashocontent.com/hybrid-content-operations Follow Fleire on LinkedIn – https://www.linkedin.com/in/fleire/ Credits Host/Guest: Fleire Castro Co-Host: Charlene Virlouvet Produced by: DashED x Wicked Thoughts Supported by: DashoContent • DashoWork • dasho.ai • Third Team Media • The Company Manila

    34 min
  2. Episode 65 - Are Brands Ready for an AI-powered Future?

    01/09/2025

    Episode 65 - Are Brands Ready for an AI-powered Future?

    Join us for a discussion about AI's potential in marketing as host Fleire Castro, founder of DashoContent, brings together industry leaders to explore what it takes to stay competitive in an AI-driven world. Featuring expert insights from Penn Lat (Virtua Solutions), Sal Saqeb (SCI Capital), Mykee Dizon (MetroMart), and Miko David (David & Golyat), this episode covers everything from AI's benefits and ethical concerns to practical strategies for utilizing AI responsibly. The panel dives deep into the evolving landscape of AI in marketing, from its transformative impact on creative processes to addressing challenges like maintaining brand alignment and navigating ethical considerations. They share actionable insights into how brands can harness AI while keeping their unique identity intact. KEY TOPICS • How AI streamlines tasks like market research and creative content generation. • Ethical implications: Ensuring authenticity and avoiding deceptive practices with AI. • Balancing the speed of AI with the creativity of human input. • Preparing teams and fostering a culture of innovation before adopting AI tools. • Real-world success stories and strategies for integrating AI effectively. Practical Takeaways AI is a powerful tool, but successful adoption starts with clear objectives, an innovative mindset, and a commitment to ethical practices. This episode provides valuable tips for brand owners, marketers, and entrepreneurs aiming to stay ahead in an AI-powered marketplace. RESOURCES & LINKS • Fleire Castro LinkedIn: Fleire Castro LinkedIn • DashoContent: dashocontent.com • Supported by: Common Ground, DashoWork, Dasho AI Is your brand ready to embrace the AI future? Tune in for real-world examples, best practices, and valuable takeaways to help you thrive in a rapidly evolving marketing landscape. Visit dashocontent.com for updates and resources!

    1h 20m

  3. 11/21/2024

    Episode 64 - Nika Ortega of Women in AI PH

    Welcome to an engaging episode of Wicked Thoughts, hosted by Fleire Castro, founder and CEO of DashoContent as she and co-host and Chief of Staff, Charlene Virlouvet, sits down with Monica Ortega of Women in AI PH. From teaching herself to code as a kid to becoming a powerhouse in tech marketing, Monica shares what it really takes to make AI work for growing businesses. They dive into the good stuff: How startups can punch above their weight using AI, what happens when companies lean too hard on automation, and why building inclusive tech communities matters. Plus, Monica gets real about avoiding the common pitfalls of AI tools while keeping your brand's unique voice intact. KEY TOPICS Monica's career journey: From coding at 11 to AI-focused marketing The role of AI in streamlining and scaling marketing for startups Challenges in over-reliance on AI tools and maintaining branding control Building inclusive AI-driven communities through Women in AI Practical tips on integrating AI into marketing workflows effectively Monica also shares actionable advice on using AI tools responsibly and the importance of fundamentals—like understanding your ICP and strategy—before implementing AI. Discover how startups can leverage AI to compete with enterprise-level players without losing control over branding and messaging. RESOURCES & LINKS Monica Ortega LinkedIn: Monica Ortega LinkedIn Fleire Castro LinkedIn: Fleire Castro LinkedIn Event Organizer: DashoContent Supported by: The Company Cebu, Third Team Media, DashWork, Dasho AI Catch the latest insights and strategies from industry experts to stay ahead in the AI-powered marketing landscape. Visit dashocontent.com for more resources and updates!

    1h 2m

  4. 10/03/2024

    Episode 63 - Doc Ligot of Cirrolytix AI

    Welcome to an insightful episode of Wicked Thoughts, hosted by Fleire Castro, founder and CEO of DashoContent. In this episode, we explore how artificial intelligence is revolutionizing the marketing landscape in Southeast Asia. Our special guest, Doc Ligot, a data analyst, software developer, entrepreneur, and technologist—often referred to as the "AI Messiah of the Philippines"—shares his expertise on content operations, deep fakes, and the transformative power of AI in marketing. KEY TOPICS The Evolution of AI and Its Impact on Marketing Enhancing Content Operations with AI Understanding and Combating Deep Fakes Challenges and Opportunities in AI Adoption for Businesses Learn how to supercharge your brand's storytelling using AI. Visit dashocontent.com for resources, events, and insights! RESOURCES & LINKS Doc Ligot LinkedIn: https://www.linkedin.com/in/docligot/  Fleire Castro LinkedIn: https://www.linkedin.com/in/fleirecastro/ Event Organizer: DashoContent Supported by: The Company Cebu, Third Team Media, DashoWork, Dasho AI

    1h 4m

  5. 08/13/2024

    Episode 62 - [Special Episode] The AI Gold Rush: Tools, Trends, & Truth

    Welcome to our in-depth discussion on the impact of AI in marketing and business, featuring insights from industry experts Bo, Eugene, and Wilson. This podcast episode explores the tools, trends, and truths shaping the AI landscape today and how they can transform various sectors. KEY TOPICS Trends and Tools in AI Real-World Applications and Challenges The Rules and Roadmap for AI Learn more about The AI Gold Rush: Tools, Trends, & Truth - visit dashocontent.com to access our blog, free tools, and training! RESOURCES & LINKS Bo Discarga https://www.linkedin.com/in/domindis/ Betterteem https://www.betterteem.com/ Eugene Fedorchenko https://www.linkedin.com/in/eugenefedorchenko/ Intfinite https://intfinite.com.au/ Wilson Lee Chua https://www.linkedin.com/in/wilsonchua/ FUTUREGEN SG https://futuregen.sg/

    59 min

  6. 06/13/2024

    Episode 61 - Bo Discarga of BetterTeem

    In this insightful episode, we welcome Bo Discarga, the Founder/CEO of Betterteem, to discuss the transformative impact of AI on business operations, HR functions, and the future of work. Bo explains the practical applications of AI, shares his thoughts on overhyped trends, and provides valuable advice for startup founders, HR professionals, and business leaders. KEY TOPICS The Unique Human Touch AI Tools for Business and HR The Future of HR and AI Integration Global and Borderless Work Environments Learn more about Content Creation for Human Resources - visit dashocontent.com to access our blog, free tools, and training!

    52 min

  7. 05/16/2024

    Episode 60 - Jaiun Roa of Symph

    In this episode of the DashED and Wicked Thoughts podcast series, we delve into AI, marketing, and creativity with Jaiun Roa, a marketing and event specialist. Jayen shares her journey from the creative industry to the tech sector, sharing how AI has transformed her approach to marketing and event planning. KEY TOPICS Transitioning from Creative Fields to Tech AI's Role in Modern Marketing Adapting to Rapid Changes in Social Media Creative Strategies in a Tech-Driven World Tools for Effective Prompt Engineering Balancing Creativity with Technical Skills Listen to this episode on creativity and technology. Visit dashocontent.com for more insights, resources, and community support.

    47 min

  8. 04/22/2024

    Episode 59 - Kate Hancock of Global AI Council

    In this episode of the DashED and Wicked Thoughts podcast series, we discuss AI, entrepreneurship, and thought leadership with Kate Hancock, a notable business advisor and serial entrepreneur. Kate shares her inspirational journey from running her first ventures to becoming a renowned entrepreneur in the U.S. She discusses her early exposure to entrepreneurship, the challenges of a family business, and her leap into creating and scaling her own ventures using AI. KEY TOPICS From Family Business to E-commerce Empire: Kate's Entrepreneurial Beginnings Strategic Uses of AI in Building Top-Ranked Businesses The Power of Influencer Marketing in Hospitality Ethical AI and Global Leadership: Insights from the Global AI Council Practical Tips for Entrepreneurs: Leveraging AI at Different Business Scales Building Thought Leadership through Listening and Creating Value Explore more about thought leadership and AI - visit dashocontent.com for access to our extensive resources, educational content, and community support!

    39 min
See All (66)

About

Fleire Castro is the founder of DashoContent - Asia's First Content Subscription Platform helping marketing teams and agencies simplify their content operations. She is also the proprietor of Third Team Media, a boutique social media and digital agency in Cebu, Philippines. In this show, she shares her thoughts about business, marketing, technology, digital trends, and the digital lifestyle

Information

  • Creator
    Fleire Castro
  • Years Active
    2020 - 2025
  • Episodes
    66
  • Rating
    Clean
  • Copyright
    © All materials contained in the show are protected by the Philippines copyright laws and may not be reproduced, distributed, transmitted, displayed, published, or broadcast without express written permission from Third Team Media.
  • Show Website
    Wicked Thoughts with Fleire Castro