The Creative Influencer

Jon Pfeiffer
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The Creative Influencer is a weekly podcast where we discuss all things creative with an emphasis on Influencers. The podcast is hosted by Jon Pfeiffer, an entertainment attorney in Santa Monica, California. Jon interviews influencers, creatives, and the professionals who work with them. Learn more at Pfeiffer Law's Entertainment Law Blog

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    Nicole Kasper & Paige Kosinski: Odyssey Entertainment Group

    Episode Seven of Season Nine. We interview Nicole Kasper and Paige Kosinski, the co-founders of Odyssey Entertainment Group, an influencer and creator management firm. Nicole and Paige have built Odyssey Entertainment Group around some compelling core values, including "Legacy over Likes" and "We take 'No' as a new opportunity"—philosophies that have helped them navigate the rapidly changing creator economy and establish themselves as a full-service management company that goes far beyond traditional brand partnerships. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

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    William Gassner: Stack Influence

    Episode Six of Season Nine. We interview William Gassner. William is co-founder of Stack Influence. In our conversation, we dive deep into the world of micro-influencer marketing, explore the future of platforms like TikTok, and William shares invaluable advice for aspiring creators looking to build authentic, passionate communities around their content. This episode is packed with actionable insights! A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

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    Shante Micah and Josh Moody: Good News

    Episode Five of Season Nine. We interview Shante Micah and Josh Moody from Good News. For creators and influencers, this interview gives actionable insights about building authority beyond social media platforms. Whether you're just starting out or looking to elevate your existing brand, this conversation offers strategies for leveraging PR to amplify your reach and establish lasting authority in your niche. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

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    Nicolas Toper: The Last Open Social Network

    Episode Four of Season Nine. We interview Nicolas Toper. Nicolas is the co-founder of a company called Inbox Booster, which helps businesses test and optimize their email campaigns to improve deliverability and lower the chances that they are flagged as spam. This interview is a little off the beaten path for us, since we are talking about email marketing, rather than social media. But as Nicolas points out: email is the "last open social network" because it is not controlled by any single company and can be used by everyone. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

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    Influencer Brand Agreements: Use of Deliverables

    Minisode Two of Season Nine. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into one of the most important—and often misunderstood—parts of negotiating these deals: how brands can use the content that influencers create. We're talking about "usage rights" or "content licensing"—in other words, what can the brand actually do with your content after you've delivered it? We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

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    Kasper Sierslev: The Social Media ZITE-geist

    Kasper Sierslev. Kasper is a marketing expert with over 20 years of experience working in-house, including as the head of creative at a large logistics shipping company. He has also built in-house creative agencies at several FORTUNE 500 companies and recently co-founded his own agency, ZITE. Kasper discusses how creativity is increasingly moving in-house for brands and their marketing, with more companies bringing creative work in-house rather than relying solely on external agencies, because of their direct connections to their product and customers. He is the author of the book "Incredible: Under the Hood of In-House Creativity." Kasper discusses the advantages of various platforms: effectiveness of LinkedIn for thought leadership, TikTok for certain products, and the potential for longer-form content on platforms like TikTok. And when the discussion turns to A.I., Kasper believes that artificial intelligence will help creativity by raising the "bottom" and inspiring new ideas, but that human curation and selection of the best ideas will remain crucial.

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    Mark Laita: Soft White Underbelly

    Episode Two of Season Nine. We interview Mark Laita. Mark is the creator and host of the Soft White Underbelly YouTube channel. Prior to starting the channel, he was a successful advertising photographer for over 40 years. Mark has a fascination with people living alternative lifestyles and decided to start interviewing and documenting their stories, which has led to the creation of his highly popular YouTube channel, which has 6 million subscribers. Mark has conducted nearly 9,000 interviews over the past 6 years, and has a unique ability to get people to open up and share deeply personal stories, even about topics like murder and addiction. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

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    The Influencer Agreements Series: Content Submission & Review

    Minisode One of Season Nine. Jon continues our in-depth discussion of influencer agreements and brand deals, discussing Content Submission & Review. This step is where you submit your deliverables to the brand for approval before the campaign goes live. It's essentially a quality check to make sure your content aligns with the brand's vision, meets legal and creative guidelines, and delivers the right message. It is also often outlined in the Influencer Brand Agreement—specifically the exact steps and the number of rounds for revisions. We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

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The Creative Influencer is a weekly podcast where we discuss all things creative with an emphasis on Influencers. The podcast is hosted by Jon Pfeiffer, an entertainment attorney in Santa Monica, California. Jon interviews influencers, creatives, and the professionals who work with them. Learn more at Pfeiffer Law's Entertainment Law Blog

المعلومات

  • صناع العمل
    Jon Pfeiffer
  • سنوات النشاط
    ٢٠١٨ - ٢٠٢٥
  • الحلقات
    ١٧٥
  • التقييم
    ملائم
  • موقع البرنامج على الويب
    The Creative Influencer