Looking for B2B sales leads? Join Winmo's advertising industry guru John Zaldonis (and his arsenal of expert guest-hosts), as he unpacks actionable sales leads with top brands and agencies daily. Want even more of these daily insights? Request a Winmo trial today: http://www.winmo.com/winmore-podcast/
Potbelly & Third-Party Cookies
Potbelly appoints a new Media AOR as they look to turn the business around for 2021. https://edge.winmo.com/hubnews/articles/33542
Also, John Zaldonis and Samantha Stallard dive into the issue of the withering away of third-party cookies, in favor of savvier forms of personalized marketing. https://www.winmo.com/news/where-have-all-the-cookies-gone/
Guardian Life & Pride Month
The insurance company Guardian Life hires new staff to their marketing team, including a new CMO. https://edge.winmo.com/hubnews/articles/33487
Also, John Zaldonis and Samantha Stallard offer a recognition of four brands that know the purpose of Pride Month and what they got right. https://www.winmo.com/news/four-brands-that-know-the-purpose-of-pride-month/
Movers And Shakers
John Zaldonis offers his monthly deep dive into Adbeat’s Movers and Shakers report, with insights into the US Air Force, Celebrity Cruises, online auction site HiBid, and the movie industry.
Blue Bunny & Sports Sponsorships
The maker of such ice cream treats as Load’d Cones and Load’d Bars, Blue Bunny, makes a shift in their advertising strategy, with a new focus on digital. https://edge.winmo.com/hubnews/articles/33408
Also, John Zaldonis speaks with Samantha Stallard about five traits corporate sponsors look for in sports partners. https://www.winmo.com/news/5-traits-corporate-sponsors-look-for-in-sports-partners/
Cigna & Miami
After hiring a new CMO last year, Cigna completes an agency review this year. https://edge.winmo.com/hubnews/articles/33385
Also, John Zaldonis speaks with Samantha Stallard about a new startup and technology hub in Miami, and what that means for the ad industry. https://www.winmo.com/agency-new-business/welcome-to-miami-the-new-startup-agency-hub/
John Zaldonis speaks with Johnny Ward, co-founder and CEO of Damage, an esports-centered creative marketing agency that helps their clients understand, navigate, and connect to gaming, esports, and streaming communities.
Thanks for sharing the incredible connections & ingenuity being developed in agency/brand ecosystem.
Very insightful sales podcast
This podcast provides very helpful tips and tactics in prospecting and selling, particularly in the current climate. I strongly recommend it!
B2B leads - fun, conversational!
Love listening to John! He does a phenomenal job sharing intel for brands I need to be working with. Actionable leads every day in an easy to listen to, conversational, and fun format!