21 episodes

At WEB ROI our goal is to guide your business to the finish line and help you win the race online. Our podcasts and audiobooks will provide tips and insights into the best things you can do for your business for a first-place finish on the podium. Contact us today at info@webroi.ca or give us a call at 1-877-7WEB ROI and visit our website webroi.ca to learn more and get your digital marketing off the starting line!

Win The Race Online WEB ROI

    • Business

At WEB ROI our goal is to guide your business to the finish line and help you win the race online. Our podcasts and audiobooks will provide tips and insights into the best things you can do for your business for a first-place finish on the podium. Contact us today at info@webroi.ca or give us a call at 1-877-7WEB ROI and visit our website webroi.ca to learn more and get your digital marketing off the starting line!

    Google Business Profile

    Google Business Profile

    Did you know Google My Business (GMB) is changing its name to Google Business Profile (GBP)? Regardless of the name change, this still remains an important step to set up your business profile on Google and start achieving local SEO results. Denise Bowen and Caleb Sawh explore the new Google Business Profile and why it is important to set it up to help you achieve great local SEO results. Interested in learning more about Google Business Profiles and how using one can help your local SEO results? Visit our website.

    • 21 min
    Conversion Rate Optimization: What Is It?

    Conversion Rate Optimization: What Is It?

    Conversion Rate Optimization (CRO) principles are all the things that, when someone lands on your website, will attract their attention, differentiate your services from your competitors, educate and influence your audience to engage with you. What is a conversion rate optimized website? How do you create a conversion rate optimized website? These questions and more are answered in our latest podcast. Listen now for more information! Read our blog for more information about conversion rate optimization. Visit our website for more information about WEB ROI and how we can help with your digital marketing efforts.

    • 46 min
    The ROI (Return On Investment) Pyramid

    The ROI (Return On Investment) Pyramid

    At WEB ROI we created the Website ROI Pyramid, which illustrates where you should focus your marketing resources first, to get the best Return On Investment from your online presence. This week's podcast takes you through the Website ROI Pyramid and gives you more insight into digital marketing and how you can use this structure to accelerate your business online.Learn more about the Website ROI Pyramid in our blog.For more information about how WEB ROI can help you with your digital marketing visit our website.

    • 32 min
    2022 Website Accessibility Guide

    2022 Website Accessibility Guide

    Different people have different abilities. Approximately one billion people experience some form of disability. That’s 15% of the world’s population! Web accessibility is the concept of ensuring that everybody who wishes to navigate the web can do so, regardless of their abilities. Accessibility in web design is the act of designing websites so that regardless of the disability, everyone can still interact with the web without experiencing difficulty. Listen to learn what the four principles of web accessibility are and how you can implement them on your website or read more in our blog. Learn how WEB ROI can help your website become accessible by all by visiting our website.

    • 9 min
    3 Essential Social Platforms for Home Improvement Companies and How to Use Them

    3 Essential Social Platforms for Home Improvement Companies and How to Use Them

    Landscaping and home improvement companies need to capitalize on the benefits that social media can grant them as a component of their overall internet marketing strategy. People already want to share and talk about your products and services online, so you don’t have to be as creative as some businesses to get consumers to engage with you. Having a strong social media presence can lead to better search engine rankings, an increase in referrals, and will help you to establish a reputation as the industry expert. Listen to learn about the 3 essential social media platforms for home improvement companies. Read more in our blog. Want to learn more about how WEB ROI can help your business thrive? Visit our website. Use the contact form on our website and mention the audiobook you listened to and get a free website analysis!

    • 15 min
    4 Benefits Of Hiring A Digital Marketing Agency

    4 Benefits Of Hiring A Digital Marketing Agency

    Savvy business owners can handle the basics of marketing. But to build a successful business that excels and leaves the competition in the dust, bringing in digital marketing professionals is critical!Accelerate your small business by investing in an excellent digital marketing agency, so you don’t waste time or energy spinning your wheels without getting anywhere! Doing so can help to ensure that the virtual side of your business is on track. Listen now for the 4 benefits of hiring a digital marketing agency for your small business.For more information, read our blog.For more information about WEB ROI and how we can help your business grow, visit our website

    • 7 min

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