Winning The Checkout: Real-World eCommerce Fixes that Convert Customers and Build Loyalty

Welcome to eCommerce Fastlane! As Q4 ramps up, Shopify brands face mounting challenges: acquisition costs are climbing, and customer expectations keep rising.

How do you keep growing—in conversions, loyalty, and lifetime value—without getting bogged down by AI hype or generic advice?

Today, I’m joined by Greg Tull, Director of Marketing at Classy Llama. With nearly two decades of eCommerce expertise, Greg’s team is all about practical wins—grounded, data-driven strategies and real-world customer experience solutions for scaling on Shopify Plus.

Whether you’re gearing up for BFCM or just looking to build stronger customer relationships this season, you’ll discover simple, actionable ways to harness AI, design friction-free journeys, and deepen loyalty beyond the first sale. Let’s dive in.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.