WinsDay

Jessie Lizak

The LIVE show that brings Sales and Marketing together like NEVER BEFORE! Reveting's WinsDay brings sales and marketing professionals as well as founders and executives together for personal and professional development that is fun and engaging. It broadcasts live on LinkedIn, Youtube, Facebook, Twitch and Instagram weekly.

  1. May 4

    AI Sales and Search: What’s Changing in B2B Buyer Behavior

    Most B2B teams still operate like buyers need to speak to them before making a decision.That’s not really how it works anymore.Buyers are doing their own research. They’re using AI to evaluate vendors, compare options, and form opinions long before a sales conversation ever happens.That doesn’t just impact sales.It changes how your business shows up, how clearly you communicate value, and whether you even make it onto the shortlist.On this episode of WinsDay, Jessie Lizak will sit down with operators who are working in this environment every day to talk through what’s actually happening across sales, search, and buyer behavior.Topics:1. How Better Humans Will Lead AI Sales2. How AI Search Is Changing Buyer Evaluation3. AI Helps You Sell With the Right Tools4. What Makes Businesses Visible in AI SearchJoining the conversation:Christopher Carter, CEO of Approyo, Inc. & MugatuAIChris has worked across more than 55 industries, helping companies navigate SAP, AI, and cloud environments while scaling performance and reducing complexity.Ryan Bailes, Founder & Director of Marketing at Bailes + ZindlerRyan works directly with businesses to improve how they show up online, from website strategy to SEO and AI search optimization, with a focus on what actually drives results.At the center of this discussion is a simple idea:If buyers can’t find you, understand you, or trust what they see, they’re not moving forward.If you’re responsible for growth, pipeline, or visibility, this is a conversation worth being in.Join the conversation:Reveting.com

    59 min
  2. Apr 16

    From First Deals to $50M+ and Beyond

    Getting to your first wins feels like momentum. Scaling past $50M exposes everything that is not built to last. On this episode of WinsDay, Jessie Lizak sits down with Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, and Mariam Slimane, CMO and Growth Marketing Advisor at CX Fractional Advisors, to break down what actually drives pipeline and revenue as companies grow. Kris shares his journey from sales rep to building Sendoso into a category leader, offering a firsthand look at how sales strategy evolves as companies scale. The conversation explores how AI-powered direct mail and gifting help sales teams cut through noise, create meaningful engagement, and move deals forward in competitive markets. Mariam brings deep experience in scaling B2B SaaS companies from $50M to $100M+ ARR. She focuses on building AI-driven demand generation systems, aligning product-led growth with enterprise GTM strategy, and creating marketing engines that produce a predictable pipeline. She also addresses a common issue in growth teams, over-reliance on CRM data, which often leads to missed demand signals and weaker pipeline performance. Together, the discussion explores: 1. AI-Powered Direct Mail for Sales Teams 2. Over-Reliance on CRM Data Hurts Pipeline Growth 3. From Sales Rep to $100M CEO 4. Why Growth Stalls After $50M This episode focuses on what changes between early traction and scalable growth, from pipeline strategy and demand generation to marketing systems and execution discipline. For founders, revenue leaders, and B2B operators, the conversation offers a clear look at what it takes to move beyond founder-led momentum and build systems that support long-term growth.

    51 min
  3. Apr 12

    AI, Content, and Modern B2B Growth

    B2B growth has shifted as AI accelerates execution while buyers become more informed, selective, and self-directed throughout the decision-making process. Traditional playbooks built around volume, funnels, and isolated campaigns no longer hold the same weight, creating a need for more precise, structured, and consistent approaches to marketing and go-to-market strategy. On this episode of WinsDay, Jessie Lizak sits down with Alexander Shartsis, Co-founder and CEO of Skyp.ai, and George Couris, President and CEO of The Pepper Group, to unpack how modern B2B growth actually works right now. Alex brings a builder and operator perspective. From bootstrapping to working with top VCs, raising capital, exiting, and even shutting companies down, he has seen the full lifecycle. Through Skyp.ai, he focuses on helping founders and sales teams run targeted microcampaigns that drive engagement. The conversation dives into how go-to-market strategy with AI is changing execution, how outreach needs to adapt to today’s buyer, and why precision matters more than volume. George brings nearly three decades of experience leading a full-service B2B marketing agency. At Pepper Group, he has worked with companies across industries on branding, lead generation, market expansion, and marketing strategy. He shares how content strategy continues to evolve as buyers become more self-directed, why consistency and clarity outperform scattered campaigns, and how disciplined marketing systems influence investor confidence during due diligence. Together, the discussion explores: 1. Go-to-Market Strategy with AI 2. Evolving B2B Content Strategy for Modern Buyers 3. Effective Outreach for Today’s Market 4. Disciplined Marketing Systems Signal Investor Readiness This episode connects AI-driven execution, content strategy, outreach performance, and marketing maturity into one clear theme: growth comes from structure, relevance, and consistency. For founders, CEOs, CMOs, and B2B marketing leaders, this conversation delivers practical insight on building go-to-market systems, improving outreach, aligning content with buyer behavior, and creating marketing engines that support long-term growth and investor readiness.

    58 min
  4. Apr 12

    Why Trust Is the New Competitive Advantage

    Attention is easy to buy. Trust is harder to earn, and even harder to keep. On this episode of WinsDay, Jessie Lizak sits down with Gal Borenstein, Founder and CEO of The Borenstein Group, and Seva Ustinov, Founder and CEO of Elly Analytics and Plurio AI Agent, to unpack what brand trust looks like in a market shaped by automation, scale, and constant noise. Gal brings over 30 years of experience advising companies in technology, defense, cybersecurity, and professional services on branding, reputation, and market positioning. He shares how fake reviews, manipulated social proof, and digital saturation are reshaping how buyers evaluate credibility. The conversation dives into how brands build trust through transparency, consistency, and strong positioning, and how those signals hold up under scrutiny. Seva brings a performance marketing and execution lens. After shifting his teams to AI-first operations, he focuses on speed, context, and decision-making across complex funnels. He explains how automation, AI agents, and marketing systems impact how brands engage audiences at scale, and where teams risk losing authenticity if execution outpaces strategy. Together, the discussion explores: 1. Maintaining Brand Trust in a World of Fake Reviews 2. AI-Driven Marketing Automation 3. Maintaining Brand Resilience in the Age of AI 4. AI Agents for Performance Marketing This episode looks at how trust, performance, and execution intersect, especially as marketing becomes faster, more automated, and more difficult for buyers to evaluate at face value. For founders, CMOs, and marketing leaders, the conversation offers a grounded perspective on building credible brands, maintaining consistency across channels, and creating marketing systems that support long-term trust and growth.

    58 min

Ratings & Reviews

5
out of 5
2 Ratings

About

The LIVE show that brings Sales and Marketing together like NEVER BEFORE! Reveting's WinsDay brings sales and marketing professionals as well as founders and executives together for personal and professional development that is fun and engaging. It broadcasts live on LinkedIn, Youtube, Facebook, Twitch and Instagram weekly.