WinsDay

Jessie Lizak
  • 5.0 (2)
  • MARKETING
  • UPDATED BIWEEKLY

The LIVE show that brings Sales and Marketing together like NEVER BEFORE! Reveting's WinsDay brings sales and marketing professionals as well as founders and executives together for personal and professional development that is fun and engaging. It broadcasts live on LinkedIn, Youtube, Facebook, Twitch and Instagram weekly.

  1. 4D AGO

    AI Sales and Search: What’s Changing in B2B Buyer Behavior

    Most B2B teams still operate like buyers need to speak to them before making a decision.That’s not really how it works anymore.Buyers are doing their own research. They’re using AI to evaluate vendors, compare options, and form opinions long before a sales conversation ever happens.That doesn’t just impact sales.It changes how your business shows up, how clearly you communicate value, and whether you even make it onto the shortlist.On this episode of WinsDay, Jessie Lizak will sit down with operators who are working in this environment every day to talk through what’s actually happening across sales, search, and buyer behavior.Topics:1. How Better Humans Will Lead AI Sales2. How AI Search Is Changing Buyer Evaluation3. AI Helps You Sell With the Right Tools4. What Makes Businesses Visible in AI SearchJoining the conversation:Christopher Carter, CEO of Approyo, Inc. & MugatuAIChris has worked across more than 55 industries, helping companies navigate SAP, AI, and cloud environments while scaling performance and reducing complexity.Ryan Bailes, Founder & Director of Marketing at Bailes + ZindlerRyan works directly with businesses to improve how they show up online, from website strategy to SEO and AI search optimization, with a focus on what actually drives results.At the center of this discussion is a simple idea:If buyers can’t find you, understand you, or trust what they see, they’re not moving forward.If you’re responsible for growth, pipeline, or visibility, this is a conversation worth being in.Join the conversation:Reveting.com

    59 min

  2. APR 24

    AI Won’t Save Your Marketing Strategy

    AI is being added to marketing teams everywhere. New tools, faster workflows, and more automation are becoming the norm. Expectations are rising just as quickly. But the connection to real results isn’t always clear. The gap between AI and ROI shows up in how strategy, content, and execution come together. Without that alignment, progress stays surface-level. This WinsDay, the focus is on what actually drives growth when AI becomes part of the system. Jessie is joined by Michelle Hamilton, who leads AI adoption and change management at AnswerRocket, and Tom Langan, founder of Talex Media and creator of the Legendeering approach. Michelle works with enterprise teams where AI is already in place, and the real work comes down to adoption, alignment, and execution. Tom brings a value-led approach to content, focused on building trust, consistency, and stronger connections with the right audience. Together, this conversation connects AI, marketing, and strategy in a way that reflects how teams actually operate. We’ll cover: 1. The Gap Between AI and ROI 2. Why Reciprocity Drives Better Marketing 3. High Performers Don’t Rely on AI 4. Why Value-Led Brands Stand Out If you’re working with AI and still trying to understand how it ties back to meaningful results, this is a conversation worth tuning into. Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/63646112...

    1h 8m

  3. APR 16

    From First Deals to $50M+ and Beyond

    Getting to your first wins feels like momentum. Scaling past $50M exposes everything that is not built to last. On this episode of WinsDay, Jessie Lizak sits down with Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, and Mariam Slimane, CMO and Growth Marketing Advisor at CX Fractional Advisors, to break down what actually drives pipeline and revenue as companies grow. Kris shares his journey from sales rep to building Sendoso into a category leader, offering a firsthand look at how sales strategy evolves as companies scale. The conversation explores how AI-powered direct mail and gifting help sales teams cut through noise, create meaningful engagement, and move deals forward in competitive markets. Mariam brings deep experience in scaling B2B SaaS companies from $50M to $100M+ ARR. She focuses on building AI-driven demand generation systems, aligning product-led growth with enterprise GTM strategy, and creating marketing engines that produce a predictable pipeline. She also addresses a common issue in growth teams, over-reliance on CRM data, which often leads to missed demand signals and weaker pipeline performance. Together, the discussion explores: 1. AI-Powered Direct Mail for Sales Teams 2. Over-Reliance on CRM Data Hurts Pipeline Growth 3. From Sales Rep to $100M CEO 4. Why Growth Stalls After $50M This episode focuses on what changes between early traction and scalable growth, from pipeline strategy and demand generation to marketing systems and execution discipline. For founders, revenue leaders, and B2B operators, the conversation offers a clear look at what it takes to move beyond founder-led momentum and build systems that support long-term growth.

    51 min

  4. APR 12

    AI, Content, and Modern B2B Growth

    B2B growth has shifted as AI accelerates execution while buyers become more informed, selective, and self-directed throughout the decision-making process. Traditional playbooks built around volume, funnels, and isolated campaigns no longer hold the same weight, creating a need for more precise, structured, and consistent approaches to marketing and go-to-market strategy. On this episode of WinsDay, Jessie Lizak sits down with Alexander Shartsis, Co-founder and CEO of Skyp.ai, and George Couris, President and CEO of The Pepper Group, to unpack how modern B2B growth actually works right now. Alex brings a builder and operator perspective. From bootstrapping to working with top VCs, raising capital, exiting, and even shutting companies down, he has seen the full lifecycle. Through Skyp.ai, he focuses on helping founders and sales teams run targeted microcampaigns that drive engagement. The conversation dives into how go-to-market strategy with AI is changing execution, how outreach needs to adapt to today’s buyer, and why precision matters more than volume. George brings nearly three decades of experience leading a full-service B2B marketing agency. At Pepper Group, he has worked with companies across industries on branding, lead generation, market expansion, and marketing strategy. He shares how content strategy continues to evolve as buyers become more self-directed, why consistency and clarity outperform scattered campaigns, and how disciplined marketing systems influence investor confidence during due diligence. Together, the discussion explores: 1. Go-to-Market Strategy with AI 2. Evolving B2B Content Strategy for Modern Buyers 3. Effective Outreach for Today’s Market 4. Disciplined Marketing Systems Signal Investor Readiness This episode connects AI-driven execution, content strategy, outreach performance, and marketing maturity into one clear theme: growth comes from structure, relevance, and consistency. For founders, CEOs, CMOs, and B2B marketing leaders, this conversation delivers practical insight on building go-to-market systems, improving outreach, aligning content with buyer behavior, and creating marketing engines that support long-term growth and investor readiness.

    58 min

  5. APR 12

    Why Trust Is the New Competitive Advantage

    Attention is easy to buy. Trust is harder to earn, and even harder to keep. On this episode of WinsDay, Jessie Lizak sits down with Gal Borenstein, Founder and CEO of The Borenstein Group, and Seva Ustinov, Founder and CEO of Elly Analytics and Plurio AI Agent, to unpack what brand trust looks like in a market shaped by automation, scale, and constant noise. Gal brings over 30 years of experience advising companies in technology, defense, cybersecurity, and professional services on branding, reputation, and market positioning. He shares how fake reviews, manipulated social proof, and digital saturation are reshaping how buyers evaluate credibility. The conversation dives into how brands build trust through transparency, consistency, and strong positioning, and how those signals hold up under scrutiny. Seva brings a performance marketing and execution lens. After shifting his teams to AI-first operations, he focuses on speed, context, and decision-making across complex funnels. He explains how automation, AI agents, and marketing systems impact how brands engage audiences at scale, and where teams risk losing authenticity if execution outpaces strategy. Together, the discussion explores: 1. Maintaining Brand Trust in a World of Fake Reviews 2. AI-Driven Marketing Automation 3. Maintaining Brand Resilience in the Age of AI 4. AI Agents for Performance Marketing This episode looks at how trust, performance, and execution intersect, especially as marketing becomes faster, more automated, and more difficult for buyers to evaluate at face value. For founders, CMOs, and marketing leaders, the conversation offers a grounded perspective on building credible brands, maintaining consistency across channels, and creating marketing systems that support long-term trust and growth.

    58 min

  6. MAR 30

    Marketing That Drives Revenue and Results

    Revenue problems rarely start in sales. They start upstream In positioning. In the pipeline structure. In lifecycle gaps. In marketing teams that generate activity but not accountability. On this WinsDay episode, with Taja M. Graham, Founder and CEO of OpsIQ, and Javier Lozano Jr., Fractional CMO and GTM leader at Bolder Media Co., to unpack what revenue-driven marketing actually requires inside founder-led B2B companies. Taja brings the operational reality check. Growth breaks when systems lag behind demand. Hiring without structure creates bottlenecks. Marketing pushes leads into pipelines that operations cannot support. She shares how operational alignment, execution discipline, and capacity planning directly impact marketing performance and revenue growth. Javier brings the go-to-market framework. After scaling companies from $1M to $20M+ and building 11x pipeline growth, he explains how predictable demand generation, revenue operations, attribution modeling, and lifecycle marketing create consistent SQL conversion and stronger close rates. No random tactics. No campaign-of-the-month resets. Together, the conversation centers on: 1. Turning Marketing Into Sales Conversions 2. Marketing Accountability for Revenue Growth 3. Key Metrics for Marketing Performance 4. The $2M Lifecycle Strategy That Converts Expect a practical discussion on B2B marketing strategy, pipeline acceleration, lifecycle revenue systems, RevOps alignment, demand generation, and measurable marketing ROI. If you are a founder, CEO, CMO, or revenue leader building predictable growth, this episode focuses on structure, metrics, and execution that move marketing from cost center to revenue engine.

    1h 5m

  7. MAR 30

    LinkedIn, Influencers, and B2B Brand Growth

    B2B marketing continues to evolve. LinkedIn has become a primary platform for sales strategy and personal branding. Influencer marketing now drives measurable revenue across both B2B and CPG brands. Founders are rethinking how branding, research, and partnerships fuel long-term growth. On this episode of WinsDay, Eran Mizrahi, CEO of Source86, and Henry Young, Founder and CEO of Avari Research, have a strategic conversation on modern brand growth, LinkedIn sales strategy, and influencer marketing performance. Eran brings an operator’s perspective from scaling procurement and supply chain operations for major CPG brands selling in retailers like Costco Wholesale, Target, and Trader Joe's. With experience managing over $100M in procurement and navigating supply chain disruption during rapid growth, he understands how brand positioning, relationship-building, and trust impact long-term revenue. He shares insights on driving sales through LinkedIn strategy, building credibility in B2B environments, and aligning branding with operational execution. Henry represents the next generation of marketing leadership. Through Avari Research, he works at the intersection of gaming, social media marketing, Gen Z consumer behavior, and influencer partnerships. After helping generate more than 1 billion views across campaigns, he focuses on data-driven influencer marketing, audience research, and brand collaboration strategies that resonate with younger consumers. His work centers on measurable campaigns, creator partnerships, and market research that informs smarter influencer selection. This episode covers: 1. Driving Sales Through LinkedIn Strategy 2. Influencer Marketing 3. The Role of Branding in B2B Startup Growth 4. Market Research for Influencer Brand Partnerships For founders, CMOs, CPG leaders, B2B startups, and marketing teams, this conversation explores LinkedIn lead generation, personal branding for executives, influencer marketing ROI, consumer research, and scalable brand growth strategies. If you are building a B2B brand, launching a startup, or expanding through influencer partnerships, this episode delivers practical insights on sales strategy, brand positioning, and performance-driven marketing.

    1h 5m

  8. MAR 13

    AI Search, CAC, and the Future of Marketing

    Marketing is changing fast, and most leaders are still figuring out what that actually means for their business. On this episode of WinsDay, Jessie Lizak sits down with Andrea Dyan Brown, Chief Strategy Officer, and Olivia Yates, Co-Founder of HumanFirst Accelerator, for an honest conversation about where marketing is headed and what to do about it. Andrea has spent her career at the intersection of strategy and innovation, helping organizations think clearly about AI without either overselling it or ignoring it. She digs into how AI search is quietly reshaping the way people find brands, and why that matters more than most marketing teams realize. Olivia brings 15+ years of in-the-trenches marketing experience across startups, tech, hospitality, wellness, and agencies. She's the kind of marketer who cares just as much about the numbers as the narrative, and in this conversation, she gets practical about customer acquisition costs, multi-channel strategy, and building brand stories that actually connect with people. Together, they cover: 1. The Shift from Search Engines to AI Search 2. Understanding Customer Acquisition Cost (CAC) 3. AI Marketing Platforms: Promises and Limits 4. Multi-Channel Marketing Strategy If you're a founder, CMO, or anyone responsible for growth, this one's worth your time.

    1h 6m
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Ratings & Reviews

5
out of 5
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About

The LIVE show that brings Sales and Marketing together like NEVER BEFORE! Reveting's WinsDay brings sales and marketing professionals as well as founders and executives together for personal and professional development that is fun and engaging. It broadcasts live on LinkedIn, Youtube, Facebook, Twitch and Instagram weekly.

Information

  • Creator
    Jessie Lizak
  • Years Active
    2023 - 2026
  • Episodes
    146
  • Rating
    Clean
  • Copyright
    © Jessie Lizak
  • Show Website
    WinsDay