Wired & Hammered

Boyne Labs

Wired & Hammered cuts through the hype. We talk shop with founders, execs, PMs, estimators, foremen, and operators building real systems in heavy civil, mining, and vertical construction.

Episodes

  1. E07: Doug Vincent, CEO @ Mastt, AI assisted Project Management Software

    3D AGO

    E07: Doug Vincent, CEO @ Mastt, AI assisted Project Management Software

    Doug Vincent - Mastt Doug Vincent is co-founder and CEO of Mastt, a construction project management platform focused on cost tracking and financial controls. They've got customers managing billions in projects across 10 countries. Doug's been deploying AI in the product for a while now, so we talked about what that actually looks like in practice: AI agents read through contracts, invoices, and progress claims (even 500-page documents) and auto-populate the cost trackerTakes work that used to require 30 minutes to an hour down to about 15 secondsThe AI reviews payments against contract terms and flags non-compliance issues that project managers typically missUsers can QA the data as it comes in until they trust it enough to run in the backgroundWe got into how Mastt started. Doug was working on a big government portfolio, drowning in thousands of spreadsheets that all had different formats. Told his boss "enough of this madness" and built software to roll up project finances automatically. That first client is still a customer today. Other stuff we covered: Why they run a freemium model in an industry that's traditionally enterprise sales-ledHis advice to founders: avoid innovation budgets and transformation teams, focus on core workflows with real customers who'll actually pay30% of their business is outside Australia, all organic growth—no paid adsWhere he sees this going: AI project team members you interact with via email like another humanDoug's also coaching other construction tech founders and thinks Australia leads the world on construction tech adoption because we've got less labour and need software to move things forward. Find Mastt at mastt.com (two T's). Doug's on LinkedIn as Vincent Doug.

    36 min
  2. E06: Noel Brady, COO @ ProjectMark, the CRM for Construction

    3D AGO

    E06: Noel Brady, COO @ ProjectMark, the CRM for Construction

    Noel Brady - ProjectMark Noel Brady is co-founder and COO of ProjectMark, a construction-specific CRM. He spent 10 years as a project manager across Irish, UK, and US markets, most recently with Tishman Construction on a $2 billion project in downtown San Francisco. The company started because Noel kept seeing contractors lose work despite being qualified. "Death by a thousand cuts" - messy BD processes, uncoordinated proposals, disjointed procurement. He and his co-founders knew these companies could deliver on site, but they were getting knocked out in the selection process. The bigger problem: 47% of construction workers are aging out over the next few years. Knowledge lives in people's heads, and if that transfer doesn't happen, the industry's in trouble. You can't just pick up the phone and call the guy who built a similar project down the street anymore - you need that information centralized and searchable. Why companies choose ProjectMark: Built specifically for construction workflows, terminology, and processesDeep integration with Vista (biggest ERP in the market) to pull project history, financials, team dataUses that historical data to help pick the right opportunities, not just the biggest ones90% of their product roadmap comes from customer feedbackThe "Moneyball" approach: ProjectMark doesn't automatically tell you to chase every billion-dollar opportunity. That project might kill your business. Instead, it might recommend five $10M projects where you've worked with the client before, your backlog is lower, and you have the right team available to actually win and deliver. We talked about pre-construction, why construction companies get weeks not months to prove software value, and how their dev team 3X'd productivity using tools like Cursor. Noel's clear that you can't vibe code an enterprise CRM - you can build the shell, but not something that services thousands of businesses. Trimble Corporate Ventures is on their cap table. The goal is to be the next Procore, but in a different space - CRM as the hub with spokes coming off it for resource planning, financials, proposals, and AI-powered business insights. Find ProjectMark at projectmark.com. Noel's on LinkedIn.

    32 min
  3. E02: 30,000 Sites: How Propeller Built the Google Maps of Heavy Industry

    12/12/2025

    E02: 30,000 Sites: How Propeller Built the Google Maps of Heavy Industry

    Rory San Miguel, CEO of Propeller, joins the show to discuss building one of the most successful construction technology startups in the world. Propeller's drone mapping platform now operates across 30,000 active sites every month in over 100 countries, processing nearly 300,000 surveys annually. In this episode, Rory shares the pivotal moment when early customers told them to "leave the drone" and focus on the data platform instead—a strategic decision that transformed their trajectory. We dive deep into how they scaled in an notoriously difficult industry through smart distribution partnerships with Trimble, a viral business model that spreads site-to-site, and early technology bets on cloud-first architecture. Key Topics: The strategic pivot from hardware to data that built a global platformHow they achieved viral distribution in construction through business model designManaging operational complexity at 300+ employees across multiple continentsAI integration strategy and the workflow revolution coming in 2026Leadership philosophy: counting up instead of down and building structural resilienceFuture vision: sensors, robotics, and the construction site of 2035Rory provides candid insights on the patience and grit required to succeed in heavy industries, the importance of outlasting competition, and why "there's no such thing as overnight success" in construction technology. About the Guest: Rory San Miguel is CEO and co-founder of Propeller, the leading drone mapping platform for construction, mining, and heavy industry. He's a recipient of the 2025 NSW Pearcey Entrepreneur of the Year Award and has built Propeller into a global platform serving 2,000+ companies.

    31 min

About

Wired & Hammered cuts through the hype. We talk shop with founders, execs, PMs, estimators, foremen, and operators building real systems in heavy civil, mining, and vertical construction.