Wisdom by WESA

Horse Radio Network
  • 5.0 (6)
  • MARKETING
  • UPDATED BIWEEKLY

The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

  1. AI for Retailers

    19H AGO

    AI for Retailers

    AI can not be ignored in any aspect of business. Jamie Samples of Yellow Barn Media shares how retailers should be using AI in their operations. WESA Retail Roundup May 14, 2026: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Jamie Samples of Yellow Barn MediaLink: Jamie's beginner AI course Presented By: Western English Sales Association Time Stamps: 2:00 - Why you can’t ignore AI3:00 - Learning AI: courses & tools5:00 - AI search vs SEO & websites7:00 - Using AI on business data10:00 - Inventory analytics & automations12:00 - AI as your business assistant13:00 - Content and copywriting help17:00 - Marketing and social media content20:00 - Research, fact-checking, and links23:00 - Video scripting and Canva automation25:00 - Reviews, sentiment, and feedback26:00 - Customer retention and win-back campaigns29:00 - Handling unhappy customers with AI31:00 - Yellow Barn offers, course, and closing

    35 min

  2. MAY 7

    172: The Art Behind Peyote Bird

    How do you turn global artisan relationships into a standout retail experience? Amanda Alexander shares how Peyote Bird blends storytelling, sourcing, and smart curation to create collections that truly sell. Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Amanda Alexander, Peyote Bird | Instagram | Facebook

    16 min

  3. APR 23

    Inside Wei's Western Wear

    From a single family store to a multi-location retail powerhouse, Nathan shares how Wei’s Western Wear blends tradition with modern marketing. We dive into trade shows, social media strategy, and bold ideas shaping the future of western retail. Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Nathan Mah - Website

    20 min
  4. Why Mental Health Matters in Equine Retail

    APR 16

    Why Mental Health Matters in Equine Retail

    This session explores how mental health shows up in-store and shares practical, approachable ways retailers can better support their teams and customers while staying true to the values of the western community. Listen in... WESA Retail Roundup April 16, 2026: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Taylor Douglas, CEO of Happy Horses | Facebook | Instagram | YouTubePresented By: Western English Sales Association Time Stamps: 01:37 - Introducing guest Taylor and mental health focus02:03 - Taylor’s horse-industry background03:34 - What Happy Horses is04:11 - Products: minerals, Himalayan salt, subscription box05:23 - Western/cowboy culture & mental health stigma08:01 - Retail stress, burnout, and overwork09:14 - Therapy, inner child work, redefining workload11:45 - Procrastination and “eat the frog” strategy13:36 - Hiring help and getting accounting off your plate15:42 - Employees, empathy, and abundance mindset21:29 - Using AI and contractors for marketing/e‑commerce26:35 - Accessing mental health care, meds, ADHD diagnosis

    32 min

  5. APR 9

    The Fringe Effect

    From a South Dakota ranch to building Fringe Scarves into a must-have Western accessory brand, Jodi Hendrickson shares how grit, creativity, and storytelling shaped her journey. This episode dives into brand building, industry insight, and thinking beyond the traditional Western retail playbook. Episode Links Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Jodi Hendrickson | Fringe Scarves | Facebook | Instagram YouTube

    26 min
  6. Juggling Life and Running a Retail Business

    APR 2

    Juggling Life and Running a Retail Business

    Owning/Running a retail business while maintaining a life outside of work seems impossible sometimes. Rosemary Staeck of Equus Now joins us to explain how she does it and still rode 2,100 miles in 2025. Equus Now! is a premier equestrian retailer offering a comprehensive selection of high-quality riding apparel, horse tack, and equipment both online and through their flagship destination store in Ohio. Listen in... WESA Retail Roundup April 2, 2026: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Rosemary Staeck of Equus NowPresented By: Western English Sales Association Time Stamps: 01:29 - Early days of online tack retail 04:12 - Shipping from the garage & first “fake” store 06:05 - Opening the second Equus Now store 08:08 - Kids, family, and work–life balance 10:20 - Reigniting riding passion & foxhunting 11:35 - Building a strong long‑term team 13:23 - Hiring when you “need a person before you can afford a person” 14:55 - Spotting the “spark” in new hires 17:12 - Hardest tasks to delegate (marketing & buying) 19:21 - Switching systems: Retail Pro to Shopify Plus 20:39 - Game‑changer tool: Inventory Planner by Sage 21:25 - How Rosemary uses AI in the business 25:21 - Concerns about data centers & protecting horse country 30:11 - Final advice and closing remarks

    32 min

  7. MAR 26

    Kirbe Schnoor on Media, Partnerships & Building a Western Brand

    From television host to podcast creator and brand collaborator, Kirbe Schnoor has built a career rooted in authenticity and smart decision-making. In this episode, she shares how to evaluate partnerships, grow meaningful connections, and create opportunities across Western media. Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kirbe Schnoor - LinkedIn | Website | Cowboy Channel Bio | Collection | Instagram

    29 min
  8. Big Brand Case Studies, Small Retail Takeaways

    MAR 19

    Big Brand Case Studies, Small Retail Takeaways

    Many retailers feel like they’re doing “all the right things” on social media posting regularly, creating content, and even investing in ads yet the results don’t seem to build real momentum. In this session, we’re joined by a marketing strategist from Hawke Media, an award-winning digital marketing agency that has helped thousands of brands grow through data-driven strategies and community-focused storytelling. WESA Retail Roundup March 19, 2026: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Molly Hawkins of Hawke MediaPresented By: Western English Sales Association Time Stamps: 00:59 - Molly intro & podcast plug02:08 - What Hawk Media does04:00 - Social media overwhelm06:26 - Quick wins vs long game07:30 - Programmatic retail explained10:00 - Discovering brand story14:48 - Finding your “one thing”16:24 - Community, shop dog & “silly sells”18:39 - Gear Aid case study20:00 - Customers as ambassadors24:11 - Lessons from big brands31:47 - Metrics that matter37:39 - How to contact Molly & wrap-up

    38 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

Information

  • Creator
    Horse Radio Network
  • Years Active
    2018 - 2026
  • Episodes
    216
  • Rating
    Clean
  • Copyright
    © Copyright 2018 All rights reserved.
  • Show Website
    Wisdom by WESA

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