Wisdom by WESA

Horse Radio Network
  • 5.0 (6)
  • MARKETING
  • UPDATED BIWEEKLY

The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

  1. 1D AGO

    The Fringe Effect

    From a South Dakota ranch to building Fringe Scarves into a must-have Western accessory brand, Jodi Hendrickson shares how grit, creativity, and storytelling shaped her journey. This episode dives into brand building, industry insight, and thinking beyond the traditional Western retail playbook. Episode Links Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Jodi Hendrickson | Fringe Scarves | Facebook | Instagram YouTube

    26 min
  2. Juggling Life and Running a Retail Business

    APR 2

    Juggling Life and Running a Retail Business

    Owning/Running a retail business while maintaining a life outside of work seems impossible sometimes. Rosemary Staeck of Equus Now joins us to explain how she does it and still rode 2,100 miles in 2025. Equus Now! is a premier equestrian retailer offering a comprehensive selection of high-quality riding apparel, horse tack, and equipment both online and through their flagship destination store in Ohio. Listen in... WESA Retail Roundup April 2, 2026: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Rosemary Staeck of Equus NowPresented By: Western English Sales Association Time Stamps: 01:29 - Early days of online tack retail 04:12 - Shipping from the garage & first “fake” store 06:05 - Opening the second Equus Now store 08:08 - Kids, family, and work–life balance 10:20 - Reigniting riding passion & foxhunting 11:35 - Building a strong long‑term team 13:23 - Hiring when you “need a person before you can afford a person” 14:55 - Spotting the “spark” in new hires 17:12 - Hardest tasks to delegate (marketing & buying) 19:21 - Switching systems: Retail Pro to Shopify Plus 20:39 - Game‑changer tool: Inventory Planner by Sage 21:25 - How Rosemary uses AI in the business 25:21 - Concerns about data centers & protecting horse country 30:11 - Final advice and closing remarks

    32 min

  3. MAR 26

    Kirbe Schnoor on Media, Partnerships & Building a Western Brand

    From television host to podcast creator and brand collaborator, Kirbe Schnoor has built a career rooted in authenticity and smart decision-making. In this episode, she shares how to evaluate partnerships, grow meaningful connections, and create opportunities across Western media. Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kirbe Schnoor - LinkedIn | Website | Cowboy Channel Bio | Collection | Instagram

    29 min
  4. Big Brand Case Studies, Small Retail Takeaways

    MAR 19

    Big Brand Case Studies, Small Retail Takeaways

    Many retailers feel like they’re doing “all the right things” on social media posting regularly, creating content, and even investing in ads yet the results don’t seem to build real momentum. In this session, we’re joined by a marketing strategist from Hawke Media, an award-winning digital marketing agency that has helped thousands of brands grow through data-driven strategies and community-focused storytelling. WESA Retail Roundup March 19, 2026: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Molly Hawkins of Hawke MediaPresented By: Western English Sales Association Time Stamps: 00:59 - Molly intro & podcast plug02:08 - What Hawk Media does04:00 - Social media overwhelm06:26 - Quick wins vs long game07:30 - Programmatic retail explained10:00 - Discovering brand story14:48 - Finding your “one thing”16:24 - Community, shop dog & “silly sells”18:39 - Gear Aid case study20:00 - Customers as ambassadors24:11 - Lessons from big brands31:47 - Metrics that matter37:39 - How to contact Molly & wrap-up

    38 min

  5. MAR 12

    Reinventing the Saddle

    From 3D-printed saddle trees to lightweight, waterproof synthetic materials, Abetta Saddles is redefining what modern riders expect from their tack. In this episode, we explore how innovation, international partnerships, and practicality have positioned Abetta as the #1 synthetic saddle brand. Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Felipe Gonzalez, Executive at Abetta SaddlesWebsite: https://www.abettahorsesaddles.comFacebook: https://www.abettahorsesaddles.com/website/social/facebookYouTube: https://www.abettahorsesaddles.com/website/social/youtubeInstagram: https://www.abettahorsesaddles.com/website/social/instagram

    23 min
  6. How In-Store Displays Drive Sales

    MAR 5

    How In-Store Displays Drive Sales

    We speak with One Source retail display expert Bill Bizeau about how smart in‑store displays—from boot and hat racks to end caps and corrugated fixtures—can boost sales for western, tack, and horse retailers. He covers how to grab shopper attention in seconds, avoid common display mistakes, work within tight space and budget limits, and use branding and storytelling to make both big brands and small manufacturers stand out at retail. WESA Retail Roundup March 5, 2026: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Bill Bizeau of One Source | LinkedinPresented By: Western English Sales Association Time Stamps: 00:50 - Why in‑store displays matter02:35 - Grabbing attention in seconds05:12 - How One Source builds custom displays09:10 - Common display mistakes for small retailers13:58 - Retailer space limits & display formats18:27 - End caps, seasons & display lifespan21:16 - Wrangler case study & logistics29:30 - Word of mouth & multi‑touch marketing33:44 - Making displays affordable for small brands

    42 min

  7. FEB 26

    167: The Making of a Lasting Retail Brand

    From a single Wyoming storefront to national recognition, Lou Taubert shares how authenticity, storytelling, and relentless customer focus built one of the most respected names in Western retail. This episode is a masterclass in legacy branding, community-driven business, and staying relevant without losing your soul. Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Lou Taubert, owner of Lou Taubert Ranch Outfitters | Instagram

    30 min
  8. Retail Sales Training and Upselling Ethically

    FEB 19

    Retail Sales Training and Upselling Ethically

    Sales expert and podcaster Donald Kelly talks about practical sales training for small equine retailers. They dive into role-play as the most effective way to teach associates “what good looks like,” including how to handle the classic “I’m just looking” objection and use micro stories to build trust. Donald explains how to upsell ethically by focusing on solving customer problems, not pushing product, and how to compete with online price-shoppers through superior in‑store experience and expertise. They wrap up by exploring simple, concrete ways small retailers can start using AI to analyze sales data, optimize store layouts, and improve overall performance. Listen in... WESA Retail Roundup January 19, 2026: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Donald Kelly, The Sales EvangelistPresented By: Western English Sales Association Time Stamps: 00:00 – Intro, show setup, Donald introduced 01:44 – Small retail sales training; role-play focus 06:32 – Handling “I’m just looking” and better opening questions 10:42 – Using personal/customer stories to sell 13:31 – Upselling mindset and Amazon-style “also buy” approach 19:55 – Competing with online price-checking via in-store experience 23:01 – 80/20 rule, difficult customers, and “fire your worst client” 26:39 – How small retailers can use AI (data, layout, training) 34:00 – Donald’s podcast/consulting info 35:31 – New podcast release schedule and closing

    35 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

Information

  • Creator
    Horse Radio Network
  • Years Active
    2018 - 2026
  • Episodes
    212
  • Rating
    Clean
  • Copyright
    © Copyright 2018 All rights reserved.
  • Show Website
    Wisdom by WESA

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