Wise Wednesday

Jake Britton
  • 5.0 (2)
  • MARKETING

Welcome to Wise Wednesday, a podcast where we go beyond marketing tactics and brand buzzwords to uncover the stories that shape creative and business professionals. Hosted by Jake Britton, founder of Wise Bear Creative, each episode dives into honest conversations with marketers, creators, and entrepreneurs about how they got here—and what they’ve learned along the way. This isn’t your average marketing podcast. We’re not chasing vanity metrics or pretending it’s all been smooth sailing. We talk about the grind, the pivots, the personal breakthroughs, and the moments that tested everything.Our guests open up about the wins and the setbacks that led to their version of success. Whether you’re building a brand, chasing a vision, or trying to stay sane in the world of business and creativity, Wise Wednesday is here to bring you stories that inspire, challenge, and connect.

Episodes

  1. 06/10/2025

    Wise Wednesday- Episode 6: Building a Career: The ADAPT Model Explained

    In this episode of Wise Wednesday, host Jacob Britton engages with Paul Goudreault, a seasoned executive leader with over 40 years of experience. From geologist to CEO, Paul shares a career journey filled with lessons on leadership, mentorship, and personal growth. They explore the ADAPT model for structured career development, the power of self-belief, and how aligning personal and professional goals leads to a more fulfilling life. Paul also reflects on generational differences in the workplace, the art of mentorship, and what it means to truly make the right choice—even when it's hard. Whether you’re climbing the corporate ladder or redefining what success means, this conversation offers a roadmap for owning both your career and your life. Chapters 00:00 – Introduction to Wisdom and Experience 02:08 – Paul's Journey from Geologist to CEO 05:28 – Navigating Challenges in Leadership 09:29 – Unlearning to Learn: The Leadership Journey 11:17 – Transitioning to Mentorship and Writing 14:10 – The ADAPT Model: A Framework for Career Success 18:49 – Integrating Career Aspirations with Personal Life 22:06 – Generational Differences in the Workplace 26:08 – Advice to My Younger Self 30:29 – Boiling Down Life Lessons 33:43 – Upcoming Book: Own the Life You Deserve Guest Info Name: Paul Goudreault Website: https://paulgoudreault.com Wise Bear Creative is a full-service digital marketing and branding agency based in Grand Rapids, Michigan. They help businesses “take their brand out of hibernation” through: Brand | Web Development SEO | Paid Media Social Media Management Creative Design | And More Website: wisebearcreative.com Social Links: Instagram: @wisebearcreative Facebook: Wise Bear Creative LinkedIn: Wise Bear Creative

    36 min

  2. 06/04/2025

    Wise Wednesday- Episode 5: Valuing Yourself and Facing Fear W/ Allé Smith

    In this episode of Wise Wednesday, host Jacob Britton sits down with Haley "Allé" Smith, founder of Opened World Design, to talk about her inspiring journey from helping artist friends in Chicago to building a global creative studio. Allé opens up about the challenges of starting from scratch, learning to value her creative work, and navigating fear and self-doubt to build a meaningful business. They dive into the importance of authenticity in brand voice, how community can fuel personal and professional growth, and why facing fear is often the key to unlocking your potential. Allé also shares the mission behind her studio and her passion for helping others bring their vision to life through strategic design and storytelling. Follow Allé and Opened World Design https://openedworlddesign.com https://www.instagram.com/alle.joyce Wise Bear Creative is a full-service digital marketing and branding agency based in Grand Rapids, Michigan. They help businesses “take their brand out of hibernation” through: Brand | Web Development SEO | Paid Media Social Media Management Creative Design | And More Website: wisebearcreative.com Social Links: Instagram: @wisebearcreative Facebook: Wise Bear Creative LinkedIn: Wise Bear Creative

    33 min

  3. 05/28/2025

    Wise Wednesday- Episode 4: Crafting a Journey: From Marketing to Woodworking With Adam Fox

    In this episode of Why's Wednesday, host Jacob Britton sits down with Adam Fox, a modern maker and woodworker, to discuss his journey from a marketing background to becoming a successful entrepreneur in woodworking. Adam shares his experiences, including his time as a ski instructor, the challenges of overcoming fear, and the importance of authenticity in building a brand. He also emphasizes the value of community engagement and innovative marketing strategies, such as offering woodworking classes. The conversation highlights the significance of taking risks and being true to oneself in the pursuit of success. Follow Adam and Fox Woodworking https://www.facebook.com/foxwoodwork https://www.instagram.com/foxwoodwork/?hl=en Wise Bear Creative is a full-service digital marketing and branding agency based in Grand Rapids, Michigan. They help businesses “take their brand out of hibernation” through: Brand | Web Development SEO | Paid Media Social Media Management Creative Design | And More Website: wisebearcreative.com Social Links: Instagram: @wisebearcreative Facebook: Wise Bear Creative LinkedIn: Wise Bear Creative

    36 min

  4. 05/20/2025

    Wise Wednesday- Episode 3: Navigating The Freelance Film World w /Phil Carrel

    In this episode of Wise Wednesday, host Jake Britton sits down with freelance filmmaker and photographer Phil Carrel to discuss his creative journey, the impact of education on his career, and the importance of storytelling in video content.  They explore the challenges of freelancing, the significance of collaboration, and the need for authenticity in small business marketing. Phil shares insights on his creative process, the value of relationships, and the necessity of persistence in the industry. The conversation emphasizes the importance of engaging audiences through genuine storytelling and the evolving landscape of video content creation. Learn More About Phil:  Website: https://www.philipcarrel.com/ Instagram: https://www.instagram.com/philipcarrel/ LinkedIn: https://www.linkedin.com/in/philipcarrel/ Wise Bear Creative is a full-service digital marketing and branding agency based in Grand Rapids, Michigan. They help businesses “take their brand out of hibernation” through: Brand | Web Development SEO | Paid Media Social Media Management Creative Design | And More Website: wisebearcreative.com Social Links: Instagram: @wisebearcreative Facebook: Wise Bear Creative LinkedIn: Wise Bear Creative

    36 min

  5. 05/13/2025

    Wise Wednesday- Episode 2: The Best Stories Are the Real Ones w/ Jeff Dutton

    In this episode of Wise Wednesday, host Jake Britton sits down with Jeff Dutton, a copywriter and brand strategist, to explore the power of words in branding and storytelling. They discuss Jeff's journey from aspiring lawyer to successful entrepreneur, the importance of authenticity in brand voice, and the challenges of maintaining consistency in messaging. Jeff shares insights on overcoming doubt and fear in pursuing one's passion, and the mission behind his publishing company, Big Water Press, which aims to help individuals share their unique stories with the world. 01:53 The Journey of Words and Branding 04:33 Entrepreneurial Drive and Creative Evolution 07:37 Defining Brand Voice and Identity 10:44 Authenticity in Storytelling 11:38 Uncovering Your Brand Voice 13:29 Consistency in Brand Messaging 15:50 Real-World Applications of Brand Identity 19:01 Overcoming Doubt and Fear 22:20 The Passion Behind Big Water Press 24:43 Core Truths and Final Thoughts Wise Bear Creative is a full-service digital marketing and branding agency based in Grand Rapids, Michigan. They help businesses “take their brand out of hibernation” through: Brand | Web Development SEO | Paid Media Social Media Management Creative Design | And More Website: wisebearcreative.com Social Links: Instagram: @wisebearcreative Facebook: Wise Bear Creative LinkedIn: Wise Bear Creative

    25 min

  6. 05/07/2025

    Wise Wednesday- Episode 1: Execution Was Always The Hard Part w/ Austin Mariglia

    In this episode of Wise Wednesday, host Jake Britton sits down with Austin Mariglia, the creator of Austin Automates, to discuss his journey from struggling fitness instructor to successful marketer. Austin shares his insights on the importance of unlearning old habits, the struggles of self-reliance, and the creation of his nonprofit, Michigan Sober Social. The conversation also delves into the concept of database reactivation, a strategy that helps businesses reconnect with past leads to generate new revenue. Austin emphasizes the need for personal accountability in business and the value of community support. Timeline:  01:26 Austin's Story: From Struggles to Success 06:13 Unlearning and Evolving 09:50 The Transformation: Letting Go of Old Habits 14:34 Building Community: The Nonprofit Journey 19:34 Database Reactivation: A Game Changer for Businesses 27:27 Activating Your Database: Strategies for Success 29:41 The One Truth: No One is Coming to Save You Wise Bear Creative is a full-service digital marketing and branding agency based in Grand Rapids, Michigan. They help businesses “take their brand out of hibernation” through: Brand | Web Development SEO | Paid Media Social Media Management Creative Design | And More Website: wisebearcreative.com Social Links: Instagram: @wisebearcreative Facebook: Wise Bear Creative LinkedIn: Wise Bear Creative

    32 min
  • 6 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to Wise Wednesday, a podcast where we go beyond marketing tactics and brand buzzwords to uncover the stories that shape creative and business professionals. Hosted by Jake Britton, founder of Wise Bear Creative, each episode dives into honest conversations with marketers, creators, and entrepreneurs about how they got here—and what they’ve learned along the way. This isn’t your average marketing podcast. We’re not chasing vanity metrics or pretending it’s all been smooth sailing. We talk about the grind, the pivots, the personal breakthroughs, and the moments that tested everything.Our guests open up about the wins and the setbacks that led to their version of success. Whether you’re building a brand, chasing a vision, or trying to stay sane in the world of business and creativity, Wise Wednesday is here to bring you stories that inspire, challenge, and connect.

Information

  • Creator
    Jake Britton
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Explicit
  • Copyright
    © 2025 Wise Wednesday
  • Show Website
    Wise Wednesday