Within WordPress

Remkus de Vries
Within WordPress

WordPress podcast with Remkus de Vries. Remkus is a WordPress Performance Specialist with more than 18 years of experience and a WordCamp Organizer of 15 years. Remkus covers various topics within the WordPress Project and has many insiders on the podcast.

  1. 12/18/2024

    The Future of WooCommerce in 2025 with James Kemp, Woo's Core Product Manager

    In this episode of 'Within WordPress,' I talk to James Kemp, the new Core Product Manager for WooCommerce. James shares his journey from founding IconicWP to joining WooCommerce, detailing his previous roles and responsibilities. We discuss the future direction of WooCommerce, focusing on the 'More in Core' initiative aimed at integrating essential plugins into the core product. James elaborates on the decision-making process behind adding new features, handling community feedback, and maintaining the balance between extensibility and basic functionality. He also emphasizes WooCommerce's ongoing efforts to enhance performance and user experience, making 2025 a promising year for Woo merchants and developers alike. 00:00 Introduction00:17 Meet James Kemp: WooCommerce Core Product Manager01:09 James Kemp's Career Journey03:24 Building WooCommerce Plugins06:12 Magento and WordPress Integration07:37 Transition to WooCommerce12:43 Role and Responsibilities at WooCommerce13:24 Core Experience vs. Core Platform15:48 Order Management and Fulfillment20:54 Deciding Features for WooCommerce Core23:24 Premium Plugins and Core Integration28:35 WooCommerce Plugin Strategy30:10 Comparing WooCommerce and Shopify33:28 User Feedback and Core Features35:26 Challenges of Integrating Plugins into Core37:11 Future Plans for WooCommerce Core40:09 Balancing Core Features and Plugin Ecosystem44:39 Extensibility and Community Feedback59:00 Looking Ahead to 2025

    1h 4m
  2. 11/28/2024

    Let's talk Marketing Automation, WordPress, and Business Growth with Rytis Lauris, CEO of Omnisend

    Join us in a fun conversation with plenty of learnings for everyone with Rytis Lauris, co-founder and CEO of Omnisend. In this episode of 'Within WordPress,' Rytis shares insights into Omnisend's journey from a digital marketing agency to a leading marketing automation platform. We discuss the importance of focusing on solving problems rather than pushing marketing speak, effective use of automation in marketing, and the nuances of integrating with WordPress and WooCommerce. Learn about Rytis' vision for the future of WordPress in competing with DIY site editors, the challenges and opportunities of UX, and the essential components of a successful marketing strategy. Whether you're a developer, marketer, or WordPress enthusiast, this episode offers valuable takeaways on business growth, customer engagement, and the evolving landscape of WordPress. 00:00 Introduction and Welcome00:09 Setting the Conversation Tone04:15 Introduction to Rytis and Omnisend06:44 Omnisend's Journey and WordPress Integration08:52 Company Culture and Team Dynamics12:08 Goal Setting and Achievements15:08 Community Engagement and Learning29:51 WordPress Community Insights35:23 Business Mindset in WordPress Community36:19 WordCamp Experiences: US vs Europe38:23 Navigating Market Specializations41:35 Cultural Differences in SMS Adoption49:51 The Power of Marketing Automation01:06:07 Challenges in WordPress Integration01:09:06 Future of WordPress and WooCommerce01:12:15 Conclusion and Final Thoughts

    1h 4m
  3. 10/25/2024

    Inside NitroPack: Journey, Innovation, and Future Projects with Mihail Stoichev

    Join us in this comprehensive Within WordPress episode as we explore the journey behind NitroPack with co-founder Mihail Stoichev. We talk about NitroPack's evolution from its beginnings in 2013 to its significant leap into WordPress optimization in 2019. We delve into NitroPack's core philosophy, the importance of user-friendly design, sustainability, and its commitment to open source. We talk about the exceptional customer support and lessons learned from experiences in both open-source and closed systems like WordPress and Shopify. Mihail also shares notable experiences with high-profile clients, best practices for user-centric design, and the strategic growth that led NitroPack to industry leadership, including its successful exit and the exciting launch of UXify. This episode is packed with entrepreneurial insights, strategic planning tips, and the continual push for innovation and improvement within the WordPress ecosystem. 00:00 Introduction and Sound Check00:38 Meet Mihail Stoichev from NitroPack01:02 The Origins of NitroPack02:38 Early Challenges and Solutions04:28 Naming and Branding NitroPack06:10 Launching NitroPack for WordPress12:38 The SaaS Approach and Customer Support24:31 Lessons from Shopify and SMS Bump35:56 A Proud Soccer Enthusiast's Encounter36:54 Working with Blackboard: A Different Kind of Rockstar37:52 The Joy of Working with Big Brands38:30 Building a Global Business from Bulgaria39:14 The Importance of Community and Learning40:29 Continuous Improvement in Software Development41:55 Advice for Aspiring Entrepreneurs46:19 The Journey of Exiting a Company49:39 Transforming NitroPack and Strategic Growth53:13 Developing NitroPack OneClick57:36 The Second Exit and New Beginnings01:00:15 Introducing UXify and Future Plans01:06:01 Closing Thoughts and Gratitude

    1h 7m
  4. 10/11/2024

    Jean Baptiste Marchand-Arvier on Optimizing WordPress with Tools and Strategies

    In this episode of Within WordPress, we explore the journey and experiences of Jean Baptiste Marchand-Arvier, JB for short, co-founder and CEO of WP Media, renowned for their WordPress performance solutions such as WP Rocket. Our discussion delves into the evolution of caching plugins, the philosophy of making web performance seamless and user-friendly, and the challenges of integrating SaaS solutions in open-source environments. The conversation also touches on the impact of technological advancements like the REST API and the changing landscape of WordPress plugins, offering insights into the strategic direction of WP Media and its commitment to user-centric performance improvement. 00:00 Introduction 00:08 Meet Jean Baptiste: The Performance Expert 01:00 The Birth of WP Rocket 01:49 Challenges with Existing Caching Plugins 03:49 WP Rocket's Philosophy and Simplicity 07:42 Evolution of WordPress and Its Impact 11:33 The Importance of REST API 16:17 Redesigning the WordPress Dashboard 20:20 Adapting Plugins to New WordPress Standards 25:18 WP Media's Acquisition and Growth 29:27 The Shift from Cowboy Coding to Structured Development 31:17 Implementing Sprints for Better Workflow 32:38 Balancing Bug Fixes and Feature Enhancements 35:29 The Role of Developers in Product Evolution 36:59 Challenges and Solutions in Plugin Development 43:18 The Future of SaaS in WordPress Plugins 45:59 Open Source vs. SaaS: The Ongoing Debate 53:35 Vision and Goals for Product Improvement

    57 min

About

WordPress podcast with Remkus de Vries. Remkus is a WordPress Performance Specialist with more than 18 years of experience and a WordCamp Organizer of 15 years. Remkus covers various topics within the WordPress Project and has many insiders on the podcast.

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