At the Wool Academy Podcast, the show's host Elisabeth van Delden, talks to one wool industry expert every week. Guests of the show are wool growers, marketing experts, retail brands, researchers and many more. The focus of the Wool Academy Podcast is to find out what is working now to be successful in wool while discussing different business, product, brand and social media strategies. You will be surprised how many wonderful stories wool has to tell.
#124 Nora and Viktor Jelinek about the value of story telling
Nora and Viktor Jelinek run a business by the name Visual Narrative. They are specialised in helping companies tell their stories successfully through photography.
They are particularly focused on helping sustainable and socially conscious businesses succeed through their beautiful images.
In this episode, Nora and Viktor Jelinek share insights into how also businesses in the wool industry can benefit from storytelling and how to go about it.
#123 Dr. Paul Swan about the future of wool sustainability standards
Dr. Paul Swan is the Program Manager of the sustainability standard Sustainawool at the Australian Wool Exchange (AWEX).
In this Wool Academy Podcast interview, Paul Swan provides details about Sustainawool and discusses challenges and opportunities for sustainability standards within the wool industry.
#122 Cody Nicholson-Stratton about diversified livestock and local food systems
Cody Nicholson-Stratton shares the story of how he and his husband Thomas were looking to diversify their family's farm and promote sustainability for future generations. Together with two more generations living and working on the farm, the two expanded the farm to include rabbits, chickens, sheep, goats, and grass-fed beef. They pride themselves in bringing food and fiber that has been ethically raised in a climate beneficial system to the local consumers; providing nutrient-dense protein, luxurious fiber, and preserving open landscapes for future generations.
#121 Ethical, sustainable and profitable wool production
Susan Finnigan together with her husband, son, and daughter-in-law grow fine merino wool on their sheep property Kia Ora in Australia. The farm is certified for several animal welfare and sustainability standards and their outstanding work has been recognised by several industry awards.
In this interview, Susan shares details about how she and her family grow ethical, sustainable, and profitable wool.
#120 Why Consumers Want To Know More
Verena Keller is the Managing Director Sales, Marketing and Product at Know Your Stuff - an online platform that makes the textile supply chain fully transparent and traceable from fibre to finished product. In this episode, Verena Keller explains why there is an ever-growing desire to know where products came from as well as how and by whom they were made.
#119 Sustainability and Business Strategy go Hand in Hand - Interview with Ian Whiteford
Ian Whiteford is responsible for Sustainability and Compliance at the Schottish weaving company Alex Begg. In this interview, Ian Whiteford shares insights about how the company started implementing its sustainability strategy and the lessons learned on the way.
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Like a Coach in Your Pocket
Great way to spend seven minutes every day! Mark gets right to the point and shares his own insights on being excellent at running your own business. It's like having a coach right in your pocket to help you quickly one topic at a time. Thanks for all you do, Mark!