Work Less, Earn More

Gillian Perkins
  • 4.8 (175)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

  1. Ep 309: This NEW Instagram Launch Strategy Is Changing Digital Marketing (with Brittany Roberts)

    4D AGO

    Ep 309: This NEW Instagram Launch Strategy Is Changing Digital Marketing (with Brittany Roberts)

    In this episode, I interview Brittany Roberts, the mastermind behind the Instagram Launch Lab, about her innovative product launch methods that emphasize simplicity and creativity. Brittany helps online coaches and creatives build launches that everyone wants a piece of — by turning Instagram into their hottest launch asset. She's an award-winning Social Media Manager and the creator of Instagram Launch Lab, where she teaches a show-stopping, scroll-stopping strategy that transforms casual followers into paying clients. Brittany has led organic strategy for multiple six- and seven-figure women-led brands, and created standout campaigns for names like My Muscle Chef, Royal Caribbean, and Later. Since starting her own brand in 2020, she has coached hundreds of women internationally and grown an engaged Instagram audience from scratch. Brittany is a creativity-led strategist, and the host of The One Woman Show — which debuted at #3 in the Australian Marketing Charts. Key takeaways from this episode include: Evolving Launch Strategies: Brittany shares her shift from traditional funnels to using Instagram's "Close Friends" for more relaxed audience engagement.Curated Content: Short, engaging videos allow followers to learn without feeling overwhelmed, making content digestible.Simple Launch Processes: A three-day training series can effectively foster engagement without complexity.Boosting Participation: Gamified elements and exclusivity enhance interaction rates with her audience.Soft Selling Techniques: Gradual calls to action lead participants through a nurturing process to a final offer.Feedback for Improvement: Continuous refinement of her approach based on audience reactions drives success.Brittany's success illustrates how simplifying launches can lead to substantial results. Tune in for actionable insights to elevate your launch strategy! Chapters:0:00: Introduction to a New Launch Strategy1:16: The Shift Away from Fancy Funnels5:10: Embracing Instagram Stories for Engagement9:24: Building Exclusivity with Close Friends14:58: Innovative Ways to Opt-In19:59: The Close Friends List Strategy25:59: Adapting to Changing Marketing Strategies27:14: Content Structure for Instagram Stories30:48: Educational Challenges and Takeaways38:48: Call to Action and Conversion Strategies46:55: Planning and Prep for Launch Series52:21: Wrapping Up and Resources Available Email Brittany: brittany@thesocialbritify.com She can be found on socials @thesocialbritify The Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Can We Be Honest About Launching? Podcast: https://podcasts.apple.com/bb/podcast/can-we-be-honest-about-launching-the-campaign/id1857551172 Want to grow your business with YouTube? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registration FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    55 min
  2. Ep 308: How to Find a Profitable Product Idea

    DEC 16

    Ep 308: How to Find a Profitable Product Idea

    In this episode, I explore the vital first step in entrepreneurship: identifying a profitable product idea, which is crucial for building a successful online business. I emphasize the iterative nature of product development and the importance of tapping into market needs through personal frustrations and community insights. Listeners will learn how to harness everyday challenges to uncover authentic product ideas with built-in validation. I also share valuable strategies for exploring what’s selling in your niche by analyzing popular marketplaces like Amazon, Etsy, and Kickstarter for sales data, reviews, and trends. I outline a straightforward testing strategy to evaluate profit potential, utilizing tools like Google Trends and market size assessments to ensure demand and consumer willingness to pay. Using a practical example of launching an online course, I guide you through idea conception, validation, and beta launches. Throughout the episode, I encourage embracing uncertainty, experimenting, and taking incremental steps toward your entrepreneurial goals. Join me to discover how to brainstorm, validate, and act on product ideas, all while reshaping your approach to work-life balance. Don't miss this episode if you're ready to embrace innovation and reshape your entrepreneurial narrative! Chapters:0:03; Finding Profitable Product Ideas0:46: The Freedom of Entrepreneurship2:08: Generating Product Ideas3:30: Listening to Online Conversations5:40: Studying What Sells6:37: Testing Your Product Idea12:53: Validating Your Idea18:16: Action Steps to Take20:33: Resources for Your Journey24:22: Engaging with Your Audience Grab our FREE course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in More FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    25 min
  3. Ep 307: How to SIMPLIFY YOUR MARKETING Without Losing Momentum

    DEC 9

    Ep 307: How to SIMPLIFY YOUR MARKETING Without Losing Momentum

    In this episode, I tackle the critical need to simplify marketing strategies for online business success. Amidst an overwhelming array of marketing options, complexity can sabotage your efforts. I'm here to show you how to take a streamlined approach instead. I begin by addressing the most common pitfalls that lead entrepreneurs to over-complicate their marketing in pursuit of better results. I share six key insights on common areas of unnecessary complexity, starting with the number of platforms used. By narrowing your focus to fewer platforms, you can achieve deeper engagement and better results. I next discuss content frequency and promote a balanced approach, advocating for quality over quantity. I get into the strategic benefits and potential pitfalls of content repurposing, emphasizing the importance of leveraging successful materials without diluting their impact. I also address the common misconception that more products bring broader appeal. I advocate selecting a few high-quality offerings to enhance effectiveness and sales potential. By identifying a singular target market, entrepreneurs can tailor their marketing messages for optimal conversions. I wrap up by highlighting the importance of automation, discussing how to create systems that recycle effective marketing assets, thus saving time and effort. This episode is packed with practical strategies for entrepreneurs looking to reduce complexity in their marketing efforts. Tune in to learn how to simplify your approach and enhance your business success while avoiding burnout! Chapters:0:00: Simplifying Marketing Strategies2:34: The Pursuit of Entrepreneurial Freedom3:15: Reducing Platform Complexity13:31: Streamlining Content Output20:05: The Art of Content Repurposing25:22: Managing Product Offers33:19: Targeting the Right Customers37:32: Automating Successful Marketing41:02: Conclusion and Next Steps Would you like to build a strategic, yet SIMPLE sales system to scale your digital product to $100K/year? Sign up now for a free discovery call to find out how we can work with you to reach this goal: https://gillianperkins.com/100K FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    45 min
  4. Ep 306: Plan Out Your Content for the ENTIRE YEAR (in Just 24 Minutes)

    DEC 2

    Ep 306: Plan Out Your Content for the ENTIRE YEAR (in Just 24 Minutes)

    In this episode, I get into the importance of efficiency in entrepreneurship, which is critical for me as a business owner managing multiple ventures while raising five children. With only 20 hours a week dedicated to my four businesses, I have developed practical strategies to enhance productivity without compromising family time and personal fulfillment. I challenge common misconceptions about efficiency and emphasize focusing on impactful output over mere busywork. Listen to learn the power of batching related tasks to maximize time, using my effective video production strategy as a guide. I also share my "building block method" for content planning, offering a streamlined approach that allows entrepreneurs to outline their entire year's content in just 15-25 minutes. Additionally, I discuss the value of flexibility in content strategies, encouraging adaptability while maintaining a cohesive brand narrative. I also highlight the role of AI tools like ChatGPT in enhancing creativity and organization within content generation and share my insights on converting visibility from successful content marketing into tangible leads, a key aspect for business growth. This episode is a must-listen if you are an entrepreneur who is eager to optimize your business practices, innovate your content creation, and cultivate a more rewarding lifestyle. Tune in to gain valuable insights on boosting efficiency and transforming visibility into sales success! Chapters:0:20: Introduction to Efficient Entrepreneurship2:18: Planning Content for the Year3:21: Choosing Your Main Platform5:43: Identifying Content Formats7:45: Defining Content Topics9:31: The Power of YouTube11:20: Generating Specific Content Ideas13:49: Scheduling Content on the Calendar16:49: Creating a Repurposing Strategy19:13: Recap of Content Planning Steps20:34: Turning Visibility into Sales22:33: The $100K Method Want to use YouTube as your main platform? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registration FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    23 min
  5. Ep 305: Why EVERYONE should start a YouTube Channel

    NOV 25

    Ep 305: Why EVERYONE should start a YouTube Channel

    In this episode, I chat with Brittany Roberts of the Social Britify about my journey from running a local music school to becoming a successful YouTuber and marketing strategist. Key highlights include:- Overcoming Challenges: I reflect on my initial YouTube struggles and the turning points that reshaped my approach to content.- Learning from Experience: I discuss the importance of quality content and strategic planning in overcoming early setbacks.- Shifting to Education: Discover how my channel led me to educate others on online marketing strategies.- Power of Video: I emphasize the value of YouTube for all professionals wanting to boost their business.- Content Strategy Tips: Actionable advice on niche identification and planning effective content.- Building Confidence: The significance of authenticity in video creation and developing a personal style.- Monetization Insights: Various revenue streams for creators and the importance of providing value.- Consistency for Growth: Tips on maintaining an engaging posting schedule. This episode offers practical strategies for entrepreneurs looking to harness YouTube for growth. Tune in for insights on using video to enhance your business visibility and success! Chapters:0:20: Introduction to Entrepreneurship0:26: The Power of YouTube Strategy0:59: Gillian's Journey Begins2:52: Struggles with YouTube Growth6:24: Shifting Perspectives on Quality10:00: Transition from Music School14:39: Building Confidence in Content Creation16:34: The Importance of Consistency18:08: Early Success on YouTube19:46: Lessons Learned from Growth22:54: YouTube's Evolution Over Time27:32: The Case for Every Business30:05: The Balance of Content Creation33:23: Going All-In on YouTube36:16: The First Nine Months38:22: Transition to Education and Coaching46:38: Service vs. Information Business51:10: Final Thoughts on YouTube Strategy Want to use YouTube to grow your online business? Listen in to my free masterclass, 3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months: https://creatorfasttrack.com/workshop-registration Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    56 min
  6. Ep 304: The FAST TRACK FUNNEL: Why We Switched All Our Systems to This New Strategy

    NOV 18

    Ep 304: The FAST TRACK FUNNEL: Why We Switched All Our Systems to This New Strategy

    In this episode, I introduce the "Fast Track Funnel," an innovative strategy designed to optimize sales outcomes in today's saturated digital marketing environment. We have seen a lot of success since switching our sales funnels over to this system 18 months ago, so I want to share with you my insights on how to adapt your sales funnels amidst the evolving online landscape, especially with the rise of AI tools like ChatGPT. While there has never been higher content saturation than now, there are still effective strategies to keep sales funnels profitable and engaging. The Fast Track Funnel focuses on immediacy, allowing prospective clients to sign up for webinars without delay, which is crucial in our fast-paced world. By merging the webinar video with the sales page, we have created smoother transitions from content consumption to purchases. I also break down consumer behavior in this episode, emphasizing the need for transparency and control over viewing experiences to improve retention. I have some pretty compelling data to share with you which demonstrates the positive impact of the Fast Track Funnel on conversion rates, even amidst competitive pressures. This episode is a must-listen for anyone looking to boost their sales performance effectively. Tune in to explore:- How shifts in digital marketing affect sales funnels- The benefits of the Fast Track Funnel for instant webinar access- Techniques to improve conversions through strategic funnel design- The significance of consumer control over content viewing- Proven methods to elevate your sales funnels If you're ready to refine your business strategies and thrive in the digital marketplace, this episode is filled with the practical insights and actionable advice you need! Chapters:0:00: Introduction to Fast Track Funnel0:43: The Changing Landscape of Digital Marketing4:00: Overview of the Fast Track Funnel6:39: Key Features of the Fast Track Funnel8:25: The 72-Hour Open Cart Strategy10:31: Automated Sales Sequences Explained13:14: Results from the Fast Track Funnel16:06: Webinar to Sale Conversion Rates18:07: Teaching the New Funnel Strategy18:44: Getting Help with Your Sales Funnel19:28: Conclusion and Next Steps Need some help getting a strategic sales funnel built for YOUR business? Book a free strategy call now to get the process started: https://gillianperkins.com/100K Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    20 min
  7. Ep 303: The "boring" side hustle making millennials $5,000 extra per month—no special skills required

    NOV 11

    Ep 303: The "boring" side hustle making millennials $5,000 extra per month—no special skills required

    In this episode, I challenge the glamorous myths surrounding the "laptop lifestyle" and reveal a more attainable truth about making money online. I want to reassure you that success doesn't require advanced coding skills or influencer charm but can still be quite lucrative without high barriers to entry. With the increasing demand for online business support today, anyone with basic computer skills and a desire to learn can thrive in the growing field of tech virtual assistance. Specializing in certain tools and software allows tech VAs to earn significantly more than general VAs, with common pay rates ranging from $50 to $75 per hour. Today, I want to give you valuable insights into establishing a tech VA career, including practical tips for specialization and advice on navigating the entrepreneurial landscape. Tune in to discover:- The realities of the laptop lifestyle vs. the myths- How to become a successful tech virtual assistant without advanced skills- Strategies for elevating your earnings through specialization- Essential steps for launching your own online business If you're ready to redefine your work-life balance and explore opportunities for financial independence, this episode is packed with motivation and actionable advice! Chapters:0:14: The Laptop Lifestyle Illusion1:16: The Freedom of Entrepreneurship2:19: Entering the Tech VA World3:25: Specialization Pays Off4:36: The Demand for Tech VAs7:27: How to Get Started9:06: Free Resources for Beginners10:21: Wrapping Up the Journey Sign up for the FREE Small Business 101 course: https://www.gillianperkins.com/small-business-101-free-opt-in Want even more help building your online business? Join Startup Society at https://startupsociety.com for our complete online business training program. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! More FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    12 min
  8. Ep 302: The Team Growth Formula (with Sarah Noked)

    NOV 4

    Ep 302: The Team Growth Formula (with Sarah Noked)

    In this episode, I chat with Sarah Noked, CEO of OBM School, about expanding teams in the digital business realm. Sarah shares her journey from OBM (Online Business Manager) to academy leader, highlighting key moments for hiring support. Key highlights include: When to Hire: Signs that indicate readiness for an OBM or virtual assistant, focusing on achieving consistent revenue around $10,000 a monthCharacteristics of Ideal Clients: Essential traits businesses should possess before hiring an OBM, such as willingness to delegate and a growth mindset.Using Virtual Assistants: Actionable strategies for those not yet ready for an OBMImportance of Project Management Tools: Their role in maintaining organized and efficient operationsNavigating Team Building Challenges: Recognizing that growing pains are part of the learning processLeadership Advice: Emphasizing the importance of relationships and company culture in scaling operationsThis episode offers valuable insights for entrepreneurs seeking to enhance their operations and achieve sustainable growth. Tune in for practical strategies to elevate your business! Download Sarah's free SOP Kit: OBMschool.com/WLEM-SOP Chapters:0:07: Introduction to Team Growth1:38: The Freedom of Entrepreneurship1:58: The Journey of Sarah Noked4:30: Criteria for Hiring an OBM8:55: Understanding the OBM Role10:27: The Visionary vs. Integrator Dynamic16:06: First Steps in Hiring31:44: Hiring Before Reaching $10k50:41: Embracing Growing Pains54:11: Tools for Successful Team Growth Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    56 min
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Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

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