Work Less, Earn More

Gillian Perkins
  • 4.8 (175)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

  1. Ep 313: How to Find "Good People" & Build a Powerful Team

    2D AGO

    Ep 313: How to Find "Good People" & Build a Powerful Team

    In this episode, I explore the transformative journey of assembling a powerful team that can elevate your business to new heights. I share crucial insights on the paradigm shift required for effective hiring, advocating for an approach that not only seeks potential employees but fosters an environment that attracts skilled individuals aligned with your mission. I reflect on my own hiring struggles, providing you with actionable strategies to identify and engage the best talent. I introduce the concept of the "solo ceiling," emphasizing that collaboration and shared vision are key to leveraging your business for exponential growth. You will learn about four essential qualities that define a valuable team member: alignment with values, capability, reliability, and collaboration. Through a practical reflection exercise, I help clarify the traits that contribute to successful working relationships, making it easier to identify ideal candidates moving forward. Additionally, I discuss innovative recruitment strategies that extend beyond conventional job postings, highlighting the power of referrals and 'inbound recruiting' to attract talent that resonates with your mission. I underscore the importance of team culture, introducing four pillars—delegation, clear expectations, strong communication, and a growth mindset—that empower team members and enhance overall engagement. With practical advice aimed at avoiding high turnover and burnout, this episode serves as a reminder that building a successful team involves more than filling roles; it's about crafting a collaborative environment that amplifies your organizational impact. If you're eager to enhance your team-building skills and accelerate your growth, this episode is a must-listen! Tune in to unlock the potential of the right people in your entrepreneurial journey. Chapters:0:00 Building a Powerful Team0:47 The Journey of Entrepreneurship1:16 Overcoming Hiring Challenges3:37 Finding the Right People6:47 Essential Qualities of Team Members9:09 Defining Team Values12:56 Analyzing Character Qualities14:48 Hiring for Character16:13 Effective Sourcing Strategies22:31 Testing Potential Hires23:52 Attracting, Not Just Recruiting29:18 Building a Team Culture32:59 Setting Clear Expectations35:13 Strong Communication Practices41:07 Creating a Culture of Growth43:05 Steps to Build Your Team44:02 The Power of a Strong Team45:06 Shortcut to Building a Strong Team Book a free call now to find out how $100K Mastermind can help you scale your product to six-figures in 2026: https://gillianperkins.com/100k FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    47 min
  2. Ep 312: Beyond "Time Management" - Creating a LIFE-GIVING SCHEDULE, with Lissa Figgins

    JAN 13

    Ep 312: Beyond "Time Management" - Creating a LIFE-GIVING SCHEDULE, with Lissa Figgins

    In this episode, I speak with Lissa Figgins, a scaling strategist who helps entrepreneurs reclaim their time and combat burnout. Lissa shares her transformative journey from being overwhelmed by hustle culture to embracing heart-centered time management, emphasizing a shift from managing time to multiplying it. Together, we explore the profound impact of mindset on productivity and well-being. Key Takeaways: Heart-Centered Time Management: Lissa discusses the misconception that busyness equates to productivity, urging entrepreneurs to find purpose beyond their output.Reframing Your Relationship with Time: The dialogue stresses the importance of prioritizing meaningful tasks by asking, "What is it time for?" instead of fixating on the clock.Time Anchor Zones: Lissa introduces a flexible scheduling method that accommodates life’s interruptions, enhancing focus without the guilt of multitasking.Growth Mapping: She outlines a strategy to break annual goals into manageable 12-week segments, facilitating clear focus without overwhelm.Accountability and Support: Lissa highlights the significance of sharing goals with others to boost success rates.This episode serves as an empowering call to action for entrepreneurs seeking balance, providing practical strategies to approach time as an abundant resource. Tune in for actionable tips to help you work less and earn more! 0:00 Introduction to Time Management1:26 The Reality of Busyness6:01 Unhurrying the Heart7:41 Transitioning from Busyness to Leadership9:53 Changing Beliefs About Time12:41 The Role of Time Stewardship18:52 Embracing Flexibility in Planning23:00 Multiplying Your Time28:05 Yearly Planning Insights31:30 Wrapping Up and Resources Lissa's Links:- Website: https://redeemhertime.com- Facebook: https://www.facebook.com/lissa.figgins Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method More FREE Resources to Grow Your Online Business: Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    37 min
  3. Ep 311: The Biggest LEGAL MISTAKES New Business Owners Make (w/ Attorney Sam Vander Wielen)

    JAN 6

    Ep 311: The Biggest LEGAL MISTAKES New Business Owners Make (w/ Attorney Sam Vander Wielen)

    In this episode, I talk to Sam Vander Wielen, a lawyer turned entrepreneur and best-selling author, about legal essentials for new business owners. We delve into the often-overlooked legal frameworks necessary for safeguarding entrepreneurial ventures and share actionable advice to help you avoid costly mistakes. Key Takeaways: Foundational Legal Protections: Sam outlines three critical components: registering your business as an LLC, drafting robust contracts, and obtaining necessary business insurance to mitigate risks.Timelines in Legal Action: Many entrepreneurs delay securing legal protections. Sam stresses the importance of establishing these safeguards from day one, even before initial profits.Professional Business Management: Sam underscores the necessity of enforcing contracts and maintaining clear boundaries with clients to ensure smooth operations.Clarity in Contracts: Clear and comprehensive contracts are vital. Sam advocates for professional templates to avoid confusion and protect interests.Choosing the Right Business Insurance: Entrepreneurs should work with brokers for tailored coverage to safeguard all business aspects, especially in online ventures.Partnership Dynamics: Sam warns against 50-50 partnerships, advocating for clear roles to prevent disputes and enhance decision-making efficiency.Embracing Legal Literacy: Sam encourages entrepreneurs to become familiar with legal terms and evolve their contracts as their businesses grow.This episode is a crucial resource for entrepreneurs to confront the legal complexities of their businesses confidently. Tune in for insights that empower you to maintain legal safety while focusing on growth and sustainability! Chapters:0:00 Teaser Clips0:32 Intro from Gillian2:45 Sam's Book Journey4:11 Building a Sustainable Business8:06 Common Legal Mistakes11:43 Understanding LLC Protection15:46 The Pitfalls of Partnerships18:36 Contracts and Terms of Service24:53 The Role of AI in Legal Documents30:10 Navigating Business Insurance36:10 Beyond the Basics of Legal Protection37:51 Conclusion and Resources Sam's links:Free Legal Workshop: https://samvanderwielen.samcart.com/referral/Legal-workshop/rOhbxf8KbgOnMbqqLegal Foundations Pack: https://samvanderwielen.samcart.com/referral/legal-foundations/rOhbxf8KbgOnMbqqSam's Instagram: https://www.instagram.com/samvanderwielen Sam's YouTube: https://www.youtube.com/@SamVanderWielen Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method More FREE Resources to Grow Your Online Business: Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    39 min
  4. Ep 310: Scaling 101 – What It Really Means to Scale + How to Do It

    12/30/2025

    Ep 310: Scaling 101 – What It Really Means to Scale + How to Do It

    In this episode, I redefine the concept of scaling in entrepreneurship and dive into how to expand your businesses efficiently while maintaining your personal well-being. I challenge the misconception that scaling equates to simply increasing employee headcount or ad spend, instead emphasizing a smarter approach focused on leveraging resources for greater output without disproportionate input. I draw a clear distinction between scaling and traditional growth and outline a strategic pathway comprising three essential stages: foundation building, optimization, and exponential expansion. By stabilizing the business and refining offers in the foundation stage, entrepreneurs can transition to increasing efficiency in sales and marketing during the optimization phase, ultimately leading to expansive growth through replicable processes. Listen to learn four key levers for effective scaling: implementing systems and automation, developing leveraged products, enhancing marketing visibility, and strategic team building. Each lever provides concrete action steps for entrepreneurs at any stage, empowering you to take immediate, actionable measures toward your scaling goals. If you want to transform your understanding of business growth and unlock the potential for smarter scaling, all while avoiding burnout, then don't miss this episode! Chapters:0:20: Introduction to Scaling0:46: Understanding the Right Mindset3:51: Defining Scaling7:38: Examples of Strategic Scaling9:28: The Three Stages of Scaling10:42: Building the Foundation12:01: The Optimization Stage13:38: Exponential Expansion14:53: Transitioning Between Stages16:09: Four Levers to Scale Your Business16:30: Systems and Automation21:07: Leveraged Products24:21: Marketing and Visibility26:43: The Role of Your Team29:11: The Scaling Action Plan41:46: Q&A Session FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    1 hr
  5. Ep 309: This NEW Instagram Launch Strategy Is Changing Digital Marketing (with Brittany Roberts)

    12/23/2025

    Ep 309: This NEW Instagram Launch Strategy Is Changing Digital Marketing (with Brittany Roberts)

    In this episode, I interview Brittany Roberts, the mastermind behind the Instagram Launch Lab, about her innovative product launch methods that emphasize simplicity and creativity. Brittany helps online coaches and creatives build launches that everyone wants a piece of — by turning Instagram into their hottest launch asset. She's an award-winning Social Media Manager and the creator of Instagram Launch Lab, where she teaches a show-stopping, scroll-stopping strategy that transforms casual followers into paying clients. Brittany has led organic strategy for multiple six- and seven-figure women-led brands, and created standout campaigns for names like My Muscle Chef, Royal Caribbean, and Later. Since starting her own brand in 2020, she has coached hundreds of women internationally and grown an engaged Instagram audience from scratch. Brittany is a creativity-led strategist, and the host of The One Woman Show — which debuted at #3 in the Australian Marketing Charts. Key takeaways from this episode include: Evolving Launch Strategies: Brittany shares her shift from traditional funnels to using Instagram's "Close Friends" for more relaxed audience engagement.Curated Content: Short, engaging videos allow followers to learn without feeling overwhelmed, making content digestible.Simple Launch Processes: A three-day training series can effectively foster engagement without complexity.Boosting Participation: Gamified elements and exclusivity enhance interaction rates with her audience.Soft Selling Techniques: Gradual calls to action lead participants through a nurturing process to a final offer.Feedback for Improvement: Continuous refinement of her approach based on audience reactions drives success.Brittany's success illustrates how simplifying launches can lead to substantial results. Tune in for actionable insights to elevate your launch strategy! Chapters:0:00: Introduction to a New Launch Strategy1:16: The Shift Away from Fancy Funnels5:10: Embracing Instagram Stories for Engagement9:24: Building Exclusivity with Close Friends14:58: Innovative Ways to Opt-In19:59: The Close Friends List Strategy25:59: Adapting to Changing Marketing Strategies27:14: Content Structure for Instagram Stories30:48: Educational Challenges and Takeaways38:48: Call to Action and Conversion Strategies46:55: Planning and Prep for Launch Series52:21: Wrapping Up and Resources Available Email Brittany: brittany@thesocialbritify.com She can be found on socials @thesocialbritify The Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Can We Be Honest About Launching? Podcast: https://podcasts.apple.com/bb/podcast/can-we-be-honest-about-launching-the-campaign/id1857551172 Want to grow your business with YouTube? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registration FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    55 min
  6. Ep 308: How to Find a Profitable Product Idea

    12/16/2025

    Ep 308: How to Find a Profitable Product Idea

    In this episode, I explore the vital first step in entrepreneurship: identifying a profitable product idea, which is crucial for building a successful online business. I emphasize the iterative nature of product development and the importance of tapping into market needs through personal frustrations and community insights. Listeners will learn how to harness everyday challenges to uncover authentic product ideas with built-in validation. I also share valuable strategies for exploring what’s selling in your niche by analyzing popular marketplaces like Amazon, Etsy, and Kickstarter for sales data, reviews, and trends. I outline a straightforward testing strategy to evaluate profit potential, utilizing tools like Google Trends and market size assessments to ensure demand and consumer willingness to pay. Using a practical example of launching an online course, I guide you through idea conception, validation, and beta launches. Throughout the episode, I encourage embracing uncertainty, experimenting, and taking incremental steps toward your entrepreneurial goals. Join me to discover how to brainstorm, validate, and act on product ideas, all while reshaping your approach to work-life balance. Don't miss this episode if you're ready to embrace innovation and reshape your entrepreneurial narrative! Chapters:0:03; Finding Profitable Product Ideas0:46: The Freedom of Entrepreneurship2:08: Generating Product Ideas3:30: Listening to Online Conversations5:40: Studying What Sells6:37: Testing Your Product Idea12:53: Validating Your Idea18:16: Action Steps to Take20:33: Resources for Your Journey24:22: Engaging with Your Audience Grab our FREE course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in More FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    25 min
  7. Ep 307: How to SIMPLIFY YOUR MARKETING Without Losing Momentum

    12/09/2025

    Ep 307: How to SIMPLIFY YOUR MARKETING Without Losing Momentum

    In this episode, I tackle the critical need to simplify marketing strategies for online business success. Amidst an overwhelming array of marketing options, complexity can sabotage your efforts. I'm here to show you how to take a streamlined approach instead. I begin by addressing the most common pitfalls that lead entrepreneurs to over-complicate their marketing in pursuit of better results. I share six key insights on common areas of unnecessary complexity, starting with the number of platforms used. By narrowing your focus to fewer platforms, you can achieve deeper engagement and better results. I next discuss content frequency and promote a balanced approach, advocating for quality over quantity. I get into the strategic benefits and potential pitfalls of content repurposing, emphasizing the importance of leveraging successful materials without diluting their impact. I also address the common misconception that more products bring broader appeal. I advocate selecting a few high-quality offerings to enhance effectiveness and sales potential. By identifying a singular target market, entrepreneurs can tailor their marketing messages for optimal conversions. I wrap up by highlighting the importance of automation, discussing how to create systems that recycle effective marketing assets, thus saving time and effort. This episode is packed with practical strategies for entrepreneurs looking to reduce complexity in their marketing efforts. Tune in to learn how to simplify your approach and enhance your business success while avoiding burnout! Chapters:0:00: Simplifying Marketing Strategies2:34: The Pursuit of Entrepreneurial Freedom3:15: Reducing Platform Complexity13:31: Streamlining Content Output20:05: The Art of Content Repurposing25:22: Managing Product Offers33:19: Targeting the Right Customers37:32: Automating Successful Marketing41:02: Conclusion and Next Steps Would you like to build a strategic, yet SIMPLE sales system to scale your digital product to $100K/year? Sign up now for a free discovery call to find out how we can work with you to reach this goal: https://gillianperkins.com/100K FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    45 min
  8. Ep 306: Plan Out Your Content for the ENTIRE YEAR (in Just 24 Minutes)

    12/02/2025

    Ep 306: Plan Out Your Content for the ENTIRE YEAR (in Just 24 Minutes)

    In this episode, I get into the importance of efficiency in entrepreneurship, which is critical for me as a business owner managing multiple ventures while raising five children. With only 20 hours a week dedicated to my four businesses, I have developed practical strategies to enhance productivity without compromising family time and personal fulfillment. I challenge common misconceptions about efficiency and emphasize focusing on impactful output over mere busywork. Listen to learn the power of batching related tasks to maximize time, using my effective video production strategy as a guide. I also share my "building block method" for content planning, offering a streamlined approach that allows entrepreneurs to outline their entire year's content in just 15-25 minutes. Additionally, I discuss the value of flexibility in content strategies, encouraging adaptability while maintaining a cohesive brand narrative. I also highlight the role of AI tools like ChatGPT in enhancing creativity and organization within content generation and share my insights on converting visibility from successful content marketing into tangible leads, a key aspect for business growth. This episode is a must-listen if you are an entrepreneur who is eager to optimize your business practices, innovate your content creation, and cultivate a more rewarding lifestyle. Tune in to gain valuable insights on boosting efficiency and transforming visibility into sales success! Chapters:0:20: Introduction to Efficient Entrepreneurship2:18: Planning Content for the Year3:21: Choosing Your Main Platform5:43: Identifying Content Formats7:45: Defining Content Topics9:31: The Power of YouTube11:20: Generating Specific Content Ideas13:49: Scheduling Content on the Calendar16:49: Creating a Repurposing Strategy19:13: Recap of Content Planning Steps20:34: Turning Visibility into Sales22:33: The $100K Method Want to use YouTube as your main platform? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registration FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    23 min
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About

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

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