Playing Big with Lindsay Johnson

Lindsay Johnson, The Radical Connector

Let's talk about how to build and scale a business you love without burning out, selling out, or doing it all alone!  Howdy, I'm Lindsay aka The Radical Connector. I'm an entrepreneurship nerd and have been teaching service providers, coaches, and consultants my Ick-Free Sales System for over 20 years. In this podcast, you'll learn how to get sales that feel good, put your brand on the map, establish yourself as a thought leader, and grow yourself as an entrepreneur. 

  1. Build These 4 Networks to Grow Your Business Fast

    NOV 6

    Build These 4 Networks to Grow Your Business Fast

    Send us a text Networking doesn’t have to feel forced, awkward, or icky. It’s just turning strangers into friends and nurturing those friendships over time. But how do you know which people to network with? In this episode, Lindsay breaks down the 4 types of networks you need to build the right kinds of connections that help you grow your business faster (without burning out or selling your soul). Here’s what we’ll cover: ✏️ The 4 types of networks every entrepreneur needs, and why each one matters for long-term success ✏️ How to find customers, collaborators, and community without cold-selling or faking connection ✏️ Why networking is marketing, and how to make it your highest-ROI activity ✏️ Simple ways to reach out and follow up without overthinking or feeling pushy ✏️ How to build genuine biz bestie relationships that keep you inspired and supported Resources mentioned: Ick-Free Sales CommunityVideo: Networking Less to Get More Clients!  Video: How to Sell Without Selling Video: Perfect Sales Free Sales Call Template Ick-Free Sales Scripts  📝 DM & EMAIL INTRO TEMPLATE  Repeat after me: "Cold selling doesn't work. Cold connecting does!"  Hey [NAME],  I just saw/read/watched [THE POST THAT GRABBED YOUR ATTENTION] and I'm loving your perspective on [SHARED VALUE, PERSPECTIVE, OR APPROACH].  I'm [NAME] and I'm in the world of [INDUSTRY/PROFESSION/WORK].  If you're up for a good, old-fashioned networking convo, I'd love to connect to talk about [WHAT YOU'D LOVE TO TALK ABOUT/GET TO KNOW ABOUT THEM].  Up for a [ZOOM/CALL/COFFEE] in the next week or two?  [YOUR NAME] About Lindsay Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans. 👉 Join the Patreon Community for $1 Free Resources Ick-Free Sales Tools Pre-Scale Checklist Monthly Shop Talk on YouTube Connect with Lindsay YouTube | Instagram | TikTok | Website | Podcast

    20 min
  2. Finding Balance in Your Business with Annabelle King

    JUL 31

    Finding Balance in Your Business with Annabelle King

    Send us a text  Do you ever feel like your business and your personal identity are totally tangled up together? Or maybe you struggle to find the balance between creating and managing your business? You’re not alone! In this episode with Annabelle King, we get real about personal branding as a business owner and how to get visible (even if it scares the heck outta you!). Annabelle shares how she went from working in big agencies to building her own business, including the mindset shifts and practical tips she learned along the way. You’ll discover: ✏️ How to separate your business’s performance from your sense of self-worth, and why it matters for your sanity! ✏️ Why Googling yourself is a must-do (and what can happen if you don’t manage your online narrative). ✏️ The three essential “characters” every entrepreneur needs (creator, business manager, and entrepreneur) and what happens when one of them takes over. ✏️ Actionable steps to get visible with more confidence, from prepping your story to dealing with stage fright like a pro. Annabelle’s practical wisdom and honest stories will have you rethinking how you show up as an entrepreneur. So you can walk away with new tools for sharing your magic with the world. 💌 Get Lindsay's Un-Hustle Your Business Starter Kit 📺 Join Lindsay's monthly Shop Talk on YouTube ________________________________________________________ Meet Annabelle Annabelle King is a brand strategist, facilitator, and founder of I Like Storytelling. With 15+ years of experience in big agencies and over six years running her own consulting practice, Annabelle helps small and medium businesses uncover the stories that drive growth. Aside from that, Annabelle also facilitates workshops, marketing retreats and online programs. Personal brand strategy course Free resources Instagram LinkedIn ________________________________________________________   About Lindsay Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans. 👉 Join the Patreon Community for $1 Free Resources Ick-Free Sales Tools Pre-Scale Checklist Monthly Shop Talk on YouTube Connect with Lindsay YouTube | Instagram | TikTok | Website | Podcast

    30 min
  3. Website Horror Stories with Kayla Walters

    JUL 24

    Website Horror Stories with Kayla Walters

    Send us a text Tired of traditional digital marketing and web design agencies overselling services you don’t need? Ready to hear the truth behind these bloated agency models and why they might be holding your business back? In this live interview with Kayla Walters, a seasoned web designer and tech geek, we’re calling BS on the common traps in the digital marketing world.  Kayla will share jaw-dropping stories from her 17 years in the industry, exposing what really goes on behind the scenes and why so many businesses end up with websites that just don’t work.  You’ll gain insights on: ✏️ Recognizing the red flags of overpromised and overpriced agency services. ✏️ Building a website that feels like you and works hard to attract your ideal clients without the overwhelm. ✏️ Kayla’s own strategies for streamlining the tech side of things, so you can focus on what you love about your business. ___________________________________________________________________________ Meet Kayla Kayla Walters is a web designer, tech geek, and the go-to expert for building fun, beautiful websites that actually work. She helps women entrepreneurs transform their websites into client-attracting machines, all while making the tech side stress-free. With over 17 years of experience, Kayla has seen it all and knows how to make a website shine. Website: https://goodcheertechstudio.ca Instagram:   / goodcheertechstudio  ___________________________________________________________________________ About Lindsay Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans. 👉 Join the Patreon Community for $1 Free Resources Ick-Free Sales Tools Pre-Scale Checklist Monthly Shop Talk on YouTube Connect with Lindsay YouTube | Instagram | TikTok | Website | Podcast

    51 min
  4. Turning a $9 Email Marketing Membership into $1000 a day with Liz Wilcox

    JUL 10

    Turning a $9 Email Marketing Membership into $1000 a day with Liz Wilcox

    Send us a text Curious how a $9 offer transformed into a six-figure success story? We're talking about how Liz Wilcox, aka the fresh princess of email marketing, took a $9 Offer to $1000 per day by teaching folks like you and me an easier way to make money with email marketing. Join us for a candid, behind-the-scenes interview with Liz as she shares her journey from blog writer to powerhouse in email marketing, turning emails into a consistent income stream. In this session, Liz opens up about her entrepreneurial path, including: ✏️ How she discovered her email marketing “superpower” and built her business from scratch. ✏️ Her biggest lessons learned, plus what she wishes she’d known as a new entrepreneur. ✏️ The insider tips on using email to build real, lasting connections that lead to profits. Whether you’re new to email marketing or want a fresh perspective, this interview offers invaluable insights from Liz’s personal journey and top tips for yours. Get ready to rethink what email marketing can do for you and your business! Meet Liz Liz Wilcox, known as The Fresh Princess of Email Marketing, is an Email Strategist and Keynote Speaker who helps small businesses build online relationships and make real money with email marketing. She’s best known for selling a blog, turning a $9 offer into multiple six-figures without ads, and her simple yet powerful framework, the Email Staircase. Liz loves the 90s, headbands, and the beach. WebsiteInstagramLiz’s $9 Email Marketing MembershipLiz’s freebie: Swipe Swipe Baby About Lindsay Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans. 👉 Join the Patreon Community for $1 Free Resources Ick-Free Sales Tools Pre-Scale Checklist Monthly Shop Talk on YouTube Connect with Lindsay YouTube | Instagram | TikTok | Website | Podcast

    56 min
  5. Values, Vision, and Impact in Branding with Ruha Ratnam

    JUL 4

    Values, Vision, and Impact in Branding with Ruha Ratnam

    Send us a text Want to build a brand that’s actually you (not just a pretty logo and Instagram grid)?  In this episode with Ruha Ratnam from The Designist Studio, we dig into the connection between your core values, the people you surround yourself with, and your ability to create an impactful, trust-driven business. Join us for an unfiltered conversation about how authenticity in business is more than surface-level branding, and so much more! We cover: The difference between presence and pressure, showing up authentically vs. hustling for perfectionWhy knowing (and living!) your core values is the foundation of real brand trustHow slowing down and making intentional choices can help you avoid burnout and reconnect with your passions outside of workThe truth about using entrepreneurship for impact, not just for chasing dollar signs (yes, you can have both goals!)A simple way to get started reflecting your values in your brand and everyday business decisionsWe share our own stories of finding balance, making space for play, and evolving our approach to business in a world that never seems to stop. If you’re ready to lead with passion, authenticity, and a little kindness (to yourself!), this episode is for you. Meet Ruha Ruha is a brand strategist and website designer. Her clients are coaches and consultants who want to level up their online presence by being uniquely themselves so that they can grow their visibility and attract their dreamiest clients. Website: https://thedesignist.studio/  Instagram: https://www.instagram.com/ruharatnam/ About Lindsay Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans. 👉 Join the Patreon Community for $1 Free Resources Ick-Free Sales Tools Pre-Scale Checklist Monthly Shop Talk on YouTube Connect with Lindsay YouTube | Instagram | TikTok | Website | Podcast

    35 min
  6. Create Content that Builds Trust with Tara McEwen

    FEB 17

    Create Content that Builds Trust with Tara McEwen

    Send us a text Ready to create content that genuinely connects with your audience and builds lasting trust? In this episode with Tara McEwen, we explore how to develop meaningful and strategic content that goes beyond promoting your services. We focus on sharing what drives you, why you love your work, and how your values can resonate with your audience. You’ll learn how to: ✏️ Craft value-based content that builds trust and credibility with your audience. ✏️ Seamlessly integrate editorial content that naturally leads to interest in your services. ✏️ Position yourself as an expert and thought leader by focusing on inspiration, advice, and storytelling. Tara shares her proven strategies for creating content that not only highlights what you do but why you love it and the impact it has. ________________________________________________________ Meet Tara Tara McEwen is an award-winning producer and media consultant who teaches business owners and thought leaders how to elevate their media and messaging. She believes everyone has a story worth telling, all they need is the right skills and guidance to tell it effectively and to a broader audience. She lives in Toronto with her rescue dog Pearl. Website: https://www.mcewenmedia.ca/ Instagram: https://www.instagram.com/mcewenmedia/ ________________________________________________________ About Lindsay Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans. 👉 Join the Patreon Community for $1 Free Resources Ick-Free Sales Tools Pre-Scale Checklist Monthly Shop Talk on YouTube Connect with Lindsay YouTube | Instagram | TikTok | Website | Podcast

    48 min
  7. Why Nobody is Buying Your Digital Course (And How to Fix It!)

    FEB 10

    Why Nobody is Buying Your Digital Course (And How to Fix It!)

    Send us a text Your digital course is amazing, so why the heck isn’t anyone buying it? 😩 If you've launched your course only to hear crickets, you’re not alone. So many new entrepreneurs fall into the same traps when trying to sell their digital products ... and they're a pretty big deal. In this episode, Lindsay breaks down the top three heartbreaking reasons your course isn’t selling—and what you can do to fix it. In This Episode, We Cover: 💔 You Might Not Be Ready to Create a Course Yet The myth of “overnight success” (Hint: It takes longer than six months!)Why skipping the dirty work (aka real-world experience) sets you up for failureThe reality of building a sustainable, profitable business before going digital💔 You Haven’t Spent Enough Time on Market Research Why identifying a problem isn’t enough—you need proof that people will pay to solve itThe most effective (and fastest!) way to validate your course ideaHow working one-on-one or in small groups can unlock game-changing insights💔 Your Sales Funnel Has a Leak How to tell if your sales funnel is the problemThe #1 mistake most entrepreneurs make when warming up leadsWhy it takes time (and trial & error) to create a funnel that actually convertsResources I mentioned Blog: 3 Shocking Reasons Your Digital Course Isn't Selling This Brand is Female Birch Babe About Lindsay Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans. 👉 Join the Patreon Community for $1 Free Resources Ick-Free Sales Tools Pre-Scale Checklist Monthly Shop Talk on YouTube Connect with Lindsay YouTube | Instagram | TikTok | Website | Podcast

    34 min
  8. Slow Entrepreneurship with Lindsay

    JAN 30

    Slow Entrepreneurship with Lindsay

    Send us a text This Week We're Slowing Things Down! In a world that glorifies hustle, what if the key to success is actually slowing down?  Building a business doesn't have to mean burnout, stress, and non-stop hustle. Instead, slow entrepreneurship helps you create a business that aligns with your lifestyle, goals, and energy—without sacrificing your well-being. In this week's episode, join Lindsay for a deep dive into: What slow entrepreneurship really means and how it can transform your business and life.Why the pressure to grow fast is overrated and how sustainable growth leads to long-term success.Practical steps to embrace slow entrepreneurship and build a thriving business at your own pace.How working smarter (not harder) helps prevent burnout and creates a business you actually enjoy.The mindset shifts you need to break free from hustle culture and stay focused on what matters.Resources Lindsay mentioned: Ick-Free Sales MembershipCarl Honoré – In Praise of SlowArianna Huffington on Redefining SuccessPodcast: Lisa Michaud | It Takes A Village To Build A Business With Lisa Michaud2025 Vision Board PartyBlog: 3 Steps to Time Blocking So You Can Make More Money This WeekBig Bold 2026About Lindsay Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans. 👉 Join the Patreon Community for $1 Free Resources Ick-Free Sales Tools Pre-Scale Checklist Monthly Shop Talk on YouTube Connect with Lindsay YouTube | Instagram | TikTok | Website | Podcast

    36 min
5
out of 5
3 Ratings

About

Let's talk about how to build and scale a business you love without burning out, selling out, or doing it all alone!  Howdy, I'm Lindsay aka The Radical Connector. I'm an entrepreneurship nerd and have been teaching service providers, coaches, and consultants my Ick-Free Sales System for over 20 years. In this podcast, you'll learn how to get sales that feel good, put your brand on the map, establish yourself as a thought leader, and grow yourself as an entrepreneur.