Working backwards to move forward – a surprising recipe for innovation success

This episode explores PR/FAQ in a fascinating interview withMarcelo Calbucci, an experienced entrepreneur who has extensive hands-on experience of using the 'Press release/FAQ' framework.  Developed over a decade ago and widely used within Amazon this simple approach forces anyone with a change proposal to make their ideas come alive through the medium of a simple story.  

He’s now a self-proclaimed evangelist for the method and the author of a new book which explains the considerable power behind this deceptively simple approach. Check out his website here

You can find a transcript here

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