100 episodes

Working Without Pants is the podcast for agency owners and consultants who are wanting to win more clients and better clients for their business.

Each week, Jake Jorgovan brings you interviews with industry leaders and experts on how to win more clients for your agency or consulting practice.

Past guests have included Brennan Dunn, Brent Weaver, Kai Davis, Philip Morgan, Brian Casel, Blair Enns, and many more.

Learn more at https://jake-jorgovan.com/podcast

Working Without Pants - Creative Entrepreneurship Jake Jorgovan

    • Arts
    • 4.7 • 60 Ratings

Working Without Pants is the podcast for agency owners and consultants who are wanting to win more clients and better clients for their business.

Each week, Jake Jorgovan brings you interviews with industry leaders and experts on how to win more clients for your agency or consulting practice.

Past guests have included Brennan Dunn, Brent Weaver, Kai Davis, Philip Morgan, Brian Casel, Blair Enns, and many more.

Learn more at https://jake-jorgovan.com/podcast

    208: How To Think About Marketing

    208: How To Think About Marketing

    One of the most common mistakes I see business owners and marketers make is spreading their marketing efforts across too many channels. The focus needs to be on the scalability of a few channels instead of getting caught up in launching as many campaigns as possible.
     
    In this episode of the Working Without Pants podcast, I share my insight on how you should be thinking about marketing in order to produce real results for your business. 
     
    To see which marketing channels will work best for your business, some testing is required. Typically, you should be able to see if a channel is working within about three months. Once you find a channel that works, I recommend doubling down on that channel and scaling it up. You can repeat this process with any other channel you think might work.
     
    By focusing on a few channels that produce predictable results, you will not only have consistent leads coming in but will reduce the time and energy you need to spend on marketing. With a repeatable process in place, you can easily delegate those marketing efforts to someone other than yourself.
     
    Want to work with me as an advisor? Visit jake-jorgovan.com/coaching.
     
    Resources https://www.vidyard.com/podcast/nopants/ https://contentallies.com/

    • 11 min
    207: Building Outbound as a Sustainable Growth Channel With Isaac Marsh, Partner at Lead Cookie

    207: Building Outbound as a Sustainable Growth Channel With Isaac Marsh, Partner at Lead Cookie

    Many people expect quick wins from outbound and if they don’t see results in a few months, they drop it altogether. This is unfortunate because the real power of outbound comes from your ability to build outbound as a long-term growth channel for your business.
     
    In the new episode of the Working Without Pants podcast, Isaac Marsh, Partner at Lead Cookie, joins me to discuss how people should be thinking about outbound and why it's such a sustainable growth channel.
     
    We kick off the show by discussing the fact that more people are realizing that quality beats quantity when it comes to outbound leads. If you’re selling high-ticket packages, one client can pay for all your future outbound efforts. Though an outbound agency may guarantee you a set amount of leads, none of those deals will close if the quality isn't there. 
     
    We also highlight how outbound gives you long-term brand exposure and helps you stay top of mind for when prospects are ready to buy. Though you might not close a deal today, you can gauge where a prospect is in their buying cycle. This gives you the ammo you need to nurture that lead and form a strategy for when that lead is ready.

    Want to learn how Lead Cookie can help with your outbound efforts? Feel free to reach out to us today.
     
    Resources: https://www.vidyard.com/podcast/nopants/ https://www.leadcookie.com/  
    This episode is brought to you by Lead Cookie Lead Cookie is a B2B lead generation agency that focuses on quality above all else. Tired of getting burned by low-quality spammy agencies who over-promise and fail to deliver results. Then reach out to us to experience the difference at LeadCookie.com

    • 30 min
    206: Why To Consider a 4 Day Work Week

    206: Why To Consider a 4 Day Work Week

    Traveling or engaging in other activities outside of work is always great. But trying to fit in a full week of work in a three- to four-day period to accommodate these activities can be stressful if not approached correctly. Instead of feeling anxious about getting everything done, I’ve found it’s best to re-prioritize work and focus on the essentials.
     
    In this episode of the Working Without Pants podcast, I share my journey of how I’ve come to love a three- to four-day workweek while still being able to accomplish everything I need to. 
     
    My first tip if you’re feeling overwhelmed while trying to manage work with play is to take a step back and ask yourself, “What happens if I don’t get XYZ tasks done this week?” What you’ll find is that many of the things you’re stressing about can be pushed back without any consequences. Making this paradigm shift isn’t about making an excuse to be lazy, but rather it’s about supporting your mental health while being fully engaged on the days you are working. 
     
    Minimizing your workweek can actually bring about more productivity on the tasks that really matter and allow you more freedom to pursue your interests outside of work.
     
    Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
    Resources: https://www.vidyard.com/podcast/nopants/ https://contentallies.com/ https://www.leadcookie.com/

    • 8 min
    205: Introducing my New Company, CustomData.ai

    205: Introducing my New Company, CustomData.ai

    In this special episode of the Working Without Pants podcast, Isaac Marsh joins me to discuss our new business venture, CustomData.ai.
    At a high level, Custom Data scrapes the internet looking for prospects with your specific intent signals to buy. We gather this intent data and deliver you and your sales team hand qualified leads every single week. Not only is this data immediately actionable, but it gives you all the details you need to confidently approach your outbound efforts.
    We discuss the key things our research team looks for, including companies that are hiring for roles relevant to your business, decision-makers changing positions, funding or expansion news, and RFPs (request for proposals). Furthermore, you receive the exact contact information for the stakeholders you need to talk to in order to gain new business.
    We also talk about how Custom Data is able to help you build out a custom CRM of prospects that fit your buyer criteria. Instead of wasting time searching through mediocre databases, you’ll have a pipeline of pre-qualified leads your sales team can contact right away.
    If you’re interested in learning more about how Custom Data can help you get more deals, feel free to reach out to us at https://www.customdata.ai/.
     
    Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
    Resources: https://www.vidyard.com/podcast/nopants/ https://www.customdata.ai/ isaac@customdata.ai

    • 23 min
    204: How Lead Cookie is Navigating the Evolution of Outbound with Isaac Marsh

    204: How Lead Cookie is Navigating the Evolution of Outbound with Isaac Marsh

    Many outbound agencies focus on delivering high quantities of leads but leave much to be desired in regards to the quality of those leads. 
    Though playing the numbers game can work to an extent, we believe there are better outbound strategies that reduce the risk of damaging your agency’s reputation and at the same time bring qualified leads to your clients.
    In the new episode of the Working Without Pants podcast, Isaac Marsh, Partner at Leader Cookie, joins me to explore how we have seen the outbound industry evolve and how agencies should be thinking about outbound.
    We discuss the issue of misaligned expectations between agencies and their clients regarding the results clients want to achieve. These agencies promise a certain amount of leads, but this number is really just a vanity metric. To serve clients best, you need to understand their true needs and develop a campaign that puts them in front of their ideal clients.
    We also describe why outbound has more benefits than just closing deals in a short amount of time. These benefits include getting precise on your ideal clients, expanding your network of influence, and creating a long-term pipeline of potential clients.
     
    Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
     
    Resources: https://www.vidyard.com/podcast/nopants/ isaac@leadcookie.com https://contentallies.com/

    • 32 min
    203: Why We Are Happy about LinkedIn’s Limits with Isaac Marsh

    203: Why We Are Happy about LinkedIn’s Limits with Isaac Marsh

    If you’ve been a user of LinkedIn over the years, you’ve probably witnessed the shift from it being a very relationship-focused platform, to one where your inbox is filled with spammy messages and connection requests.
    For these reasons, LinkedIn has reduced the number of connection requests you can send from 2,500 per month to 100 per week. This is bad news for those that spray-and-pray connection requests, but it's extremely beneficial for those that already focus on quality outbound efforts.
    In this episode of the Working Without Pants podcast, I sit down with Isaac Marsh, Partner at Lead Cookie, to discuss these changes and explore why hand-qualifying leads and boosting the quality of your outbound efforts is necessary for success when prospecting on LinkedIn.
    We describe why these changes force you to respect your prospects’ time and how the reduction in “noise” is creating better engagement with outreach efforts.
    We also talk about how focusing on quality with outbound ultimately saves you time, generates leads that you can actually close, and disqualifies bad leads before you waste time hopping on a call with them.
    For the sustainability of the platform, we think this is the right move for LinkedIn and look forward to the benefits it will bring.
     
    Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
      Resources: https://www.vidyard.com/podcast/nopants/ https://www.leadcookie.com/ https://contentallies.com/

    • 22 min

Customer Reviews

4.7 out of 5
60 Ratings

60 Ratings

vitalej17 ,

A new fav podcast!!

Amazing for learning actionable steps about how to aquire new, well-suited clients for your biz. Jake does a great job of integrating mindset challenges with business strategies challenges and how to successfully combat both!

Jason D. Bay ,

Great podcast

Been following Jake’s work for 3-4 years now. Always impressed with his ability to have a lot of fun during podcasts, but also make it very tactical and actionable. This is a great podcast for any business owner or consultant looking for an edge on how build a more successful practice. Tons of great marketing and sales tips here.

J. Barshop ,

Awesome show, highly recommend!

Jake and his guests provide some incredibly compelling and actionable content on how to effectively grow your consulting business / agency, without draining your bank account (and well-being)

Highly recommend listening and subscribing to Working Without Pants if you want the knowledge and mindsets to navigate the many complexities that come with this line of work (and reach your overall business goals as a result)!

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