15 episodes

WorkinSEO is a podcast where we explore the diversity of career paths in SEO. We interview amazing people to learn from them and help you find your way in your SEO career. This is your weekly podcast to listen to real stories genuinely shared by humans who want your best.
WorkinSEO Podcast is part of the WorkinSEO project, a job board and resources to provide trustworthy, relatable and kind career advice to help you navigate your SEO career.
Hosted by: Isaline Muelhauser, SEO consultant
Website: https://workinseo.com/podcast
Twitter: @WorkinSEO

WorkinSEO Podcast Isaline Muelhauser

    • Business

WorkinSEO is a podcast where we explore the diversity of career paths in SEO. We interview amazing people to learn from them and help you find your way in your SEO career. This is your weekly podcast to listen to real stories genuinely shared by humans who want your best.
WorkinSEO Podcast is part of the WorkinSEO project, a job board and resources to provide trustworthy, relatable and kind career advice to help you navigate your SEO career.
Hosted by: Isaline Muelhauser, SEO consultant
Website: https://workinseo.com/podcast
Twitter: @WorkinSEO

    EP#15 Daniel Cheung - How I deal with imposter syndrome - Australia

    EP#15 Daniel Cheung - How I deal with imposter syndrome - Australia

    In this episode Daniel openly discusses how he deals with imposter syndrome, how it affects his life and career, how he gets comfortable with being uncomfortable and how he became the successful SEO that he is today. Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud.

    Who is Daniel Cheung

    Daniel is a coffee-loving SEO nerd who landed in SEO by accident. Three and a half years later, he is amazed that he can earn a 6-figure salary that would usually require a university degree and 5+ years of experience. Starting as a junior and working his way up to SEO team lead at Prosperity Media, Daniel is testament that you don't need to be the smartest person in the room. Outside of work, Daniel walks his dog (Mungchi) and produces a podcast called Make SEO Simple Again.

    🧡 Many thanks to Daniel for sharing his story with us.

    Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.

    Useful links
    Podcast Anchor Page: https://anchor.fm/workinseo

    Isaline’s, podcast host, Twitter: https://twitter.com/isaline_margot

    WorkinSEO Twitter: https://twitter.com/WorkInSEO

    Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo

    Getting in touch with our podcast guest, Daniel Cheung

    Follow Daniel on Twitter: https://twitter.com/danielkcheung

    Follow Daniel on LinkedIn: https://www.linkedin.com/in/danielkcheung/

    Listen to Daniel’s new podcast - he is a podcast host - Dreading Sundays: https://www.danielkcheung.com.au/dreading-sundays/

    • 30 min
    EP#14 Tina Ehrensberger - SEO in Latin America and the community Latinas en SEO

    EP#14 Tina Ehrensberger - SEO in Latin America and the community Latinas en SEO

    Christina, also known as Tina, started as a SEO manager at Dafiti and later implemented the digital fundraising strategy at UNICEF Mexico. Since 2017 she is an SEO consultant, focusing on website audits, technical SEO and e-Commerce. Tina has been very successful working remotely with clients around the world (B2C and B2B) and as a SEO professor. More recently, she started a new SEO position. She co-founded Latinas en SEO, a community that seeks to close the gender gap in the region, to promote and empower women to work in SEO.

    🧡 Many thanks to Tina for sharing her experience with us.

    Full transcript available: https://workinseo.com/blog

    Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.

    Useful links
    Podcast Anchor Page: https://anchor.fm/workinseo

    Isaline’s, the podcast host, Twitter: https://twitter.com/isaline_margot

    WorkinSEO Twitter: https://twitter.com/WorkInSEO

    Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo

    Getting in touch with our podcast guest, Tina Ehrensberger

    Follow Tina on Twitter: https://twitter.com/consultinamx

    Follow Tina on LinkedIn: https://www.linkedin.com/in/christina-ehrensberger/

    Check Tina’s Website: https://consultina.com.mx/

    • 31 min
    EP#13 Nadia Mojahed - How I learned to manage clients' expectations

    EP#13 Nadia Mojahed - How I learned to manage clients' expectations

    Nadia, an SEO consultant based in Switzerland, discusses issues that arise during a project due to unsettled client expectations, confusion around SEO progress and timelines, taking the lead on SEO actions and priorities, and communicating with the tech team. Nadia shares what she learned from real project experiences - good and bad.

    Who is Nadia Mojahed?

    Nadia Mojahed is a Digital SEO Consultant based in Geneva, Switzerland. She helps B2C and B2B businesses of start-ups, UN organizations, local and international brands grow their organic lead generation and sales. She has experience in strategic, technical, and content SEO. She applies SEO as a business development tool and helps with in-house SEO training and strategy workshops. After being In the digital marketing field for more than 13 years, she founded her boutique SEO agency, seotransformer.com, in 2019.

    🧡 Many thanks to Nadia for sharing her experience with us.

    Full transcript available: https://workinseo.com/blog/podcast-nadia-mojahed

    Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.

    Useful links
    Podcast Anchor Page: https://anchor.fm/workinseo

    Isaline’s, the podcast host, Twitter: https://twitter.com/isaline_margot

    WorkinSEO Twitter: https://twitter.com/WorkInSEO

    Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo

    Getting in touch with our podcast guest, Nadia Mojahed

    Follow Nadia on Twitter:  https://twitter.com/SeoTransformer

    Follow Nadia on LinkedIn: https://www.linkedin.com/in/nadiamojahed/

    Check Nadia’s SEO consultancy website: https://seotransformer.com/

    • 28 min
    EP#12 Gus Pelogia - Moving across continents and working as an SEO

    EP#12 Gus Pelogia - Moving across continents and working as an SEO

    Gus had a desire to leave abroad for a short period of time - and did not plan to never return! He didn't want to stay far from Brazil for too long, because he was just starting to build a professional network. Little did he know that he would not go back. From Argentina, to Amsterdam, to Dublin. Over this experience Gus learned to be vocal about what he wanted.

    Every single big move he has done in SEO happened because he told people the direction he wanted it to go. Good things happen when you share your dreams and aspirations!

    Who is Gus Pelogia?

    Gus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently the SEO Lead at Teamwork, a project management SaaS used by companies like Netflix, PayPal and Disney.

    In SEO since 2011, Gus worked both in-house and at digital agencies in Argentina, Netherlands, and Ireland. He spent 5 years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services.

    Prior to SEO, he graduated as a journalist at Faculdade Cásper Líbero and worked for some of the biggest entertainment media outlets in Brazil such as MTV, Terra and R7.

    🧡  Many thanks to Gus for sharing his story with us.

    Full transcript available: https://workinseo.com/blog/podcast-gus-pelogia

    Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.

    Useful links
    Podcast Anchor Page: https://anchor.fm/workinseo

    Isaline’s, podcast host, Twitter: https://twitter.com/isaline_margot

    WorkinSEO Twitter: https://twitter.com/WorkInSEO

    Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo

    Getting in touch with our podcast guest, Gus Pelogia

    Follow Gus on Twitter: https://twitter.com/pelogia

    Follow Gus on LinkedIn: https://www.linkedin.com/in/gpelogia/

    Gus’s website: https://www.pelogia.it

    • 33 min
    EP#11 Ellie Ferrari - What it's like to work as an in-house SEO - Argentina

    EP#11 Ellie Ferrari - What it's like to work as an in-house SEO - Argentina

    What does it take to work as in-house SEO? How to find in-house allies to get SEO strategies implemented?

    Ellie, an SEO specialist based on Argentina, shares her story with us about her time working in Naranja Bank in Argentina.

    Who is Ellie Ferrari?

    Ellie is a geek of Digital Marketing and SEO in particular. She loves the internet and working on digital projects with distributed teams integrated by people from all over the world and from varied cultures and languages. She loves being alive and learning new things all the time. Her curiosity has no limits and almost nothing scares her. She often gets what she sets out to do. She doesn't promise what she can't deliver, which is why her response is often the typical SEO answer: "It depends."

    🧡 Many thanks to Ellie for sharing her story with us.

    Full transcript available: https://workinseo.com/blog/podcast-ellie-ferrari

    Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.

    Useful links
    Podcast Anchor Page: https://anchor.fm/workinseo

    Isaline’s, podcast host, Twitter: https://twitter.com/isaline_margot

    WorkinSEO Twitter: https://twitter.com/WorkInSEO

    Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo

    Getting in touch with our podcast guest, Ellie Ferrari

    Follow Ellie on Twitter: https://twitter.com/ellie_ffe

    Follow Ellie on LinkedIn:  https://www.linkedin.com/in/elisaferrari/

    • 33 min
    EP#10 Christina LeVasseur - Answer 10 Questions to carve your path in the SEO industry

    EP#10 Christina LeVasseur - Answer 10 Questions to carve your path in the SEO industry

    How to find your place in the SEO industry? There's a place for everyone and it becomes a game of finding out where we fit in. Christina, an SEO consultant based in the USA, will guide you to ask yourself 10 questions. You'll learn more about who you are, find your niche, make a difference, and earn the money you want and deserve.

    You will learn that all our paths are different, yet valuable and meaningful. We're all just trying to figure it out. There is no right or wrong way to carve your path. The goal is for young SEOs to feel more confident in their decision making and accept the uncomfortable situations that they will inevitably experience.

    Download the 10 questions to answer the 10 questions yourself: https://www.mediasesh.com/seo-path/

    Who is Christina Levasseur?

    Christina is an SEO consultant and the founder of MediaSesh. She has been in the SEO industry since 2009, first working in corporate for a decade, supporting well-known personalities and Fortune 500 companies, before starting her own SEO consulting firm.

    She has helped companies of all sizes to improve their online visibility and get found by their customers on search engines. She also conducts SEO trainings and webinars for clients located around the country, which empowers business owners and marketers to make valuable next step decisions based on data.

    🧡 Many thanks to Christina for sharing her experience with us.

    Full transcript available: https://workinseo.com/blog/podcast-christina-levasseur

    Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.

    Useful links
    Podcast Anchor Page: https://anchor.fm/workinseo

    Isaline’s, the podcast host, Twitter: https://twitter.com/isaline_margot

    WorkinSEO Twitter: https://twitter.com/WorkInSEO

    Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo

    Getting in touch with our podcast guest, Christina Levasseur

    Follow Christina on Twitter:  https://twitter.com/cbrodzky

    Follow Christina on LinkedIn:  https://www.linkedin.com/in/cbrodzky/

    • 31 min