Worklog with Shawn Hickman

Shawn Hickman

Building an indie app business is a journey full of challenges, insights, and lessons learned. Worklog is a behind-the-scenes look at my experience designing, developing, and growing Sofa, an iOS app that helps you be more intentional with your downtime. I’m Shawn Hickman—a designer, developer, and indie app creator—sharing my process, what I’m working on, and the hard (and fun) parts of running a solo business. Whether it’s app development, YouTube, marketing, or unexpected lessons along the way, Worklog is an open journal of everything that goes into turning an idea into a sustainable indie business. If you’re an indie maker, aspiring developer, or just curious about the process, tune in—and don’t hesitate to reach out! 👋 https://www.shawnhickman.me/worklog-podcast/

Episodes

  1. APR 12

    The Day Nintendo Crashed Sofa's Podcast Player Launch

    In this episode of Worklog, I talk about the launch of Sofa's new podcast player. Specifically, the marketing work I did before the launch, how the launch day/week went, and what I've been working on after the launch. 📺 Watch on YouTube Chapters 0:00 Intro 0:46 Small Talk 1:05 CommunityKit 5:58 Framous 8:03 Camera Talk 15:32 Not Just a Goof 17:30 Podcast Player Launch 19:48 Making Videos 21:45 Website Updates 25:01 Podcast Ecosystem 29:45 Podcast Button Builder 35:07 Dealing with Bugs 36:33 API Server 38:11 Launch Day/Week 43:34 Post Launch 50:06 What's Next 55:30 Outro Things Mentioned CommunityKitFramous: Screenshot FramesWatch Not Just a GoofThe 5 Best Things in Sofa’s New Podcast PlayerA Full Walkthrough of Sofa’s New Podcast PlayerSofa Podcast PlayerSubscribe to Worklog with Shawn HickmanPodcast Button BuilderInstaller NewsletterIndie App Spotlight: 'Sofa' keeps you organized during your downtimeSofa Gains Podcast PlaybackSofa Roadmap Links Sofa's WebsiteDownload Sofa from the App StoreWorklog Podcast WebsiteShawn's BlogNotion and spreadsheet templates Follow Me YouTubeThreadsInstagramBluesky Share Feedback Have feedback? Send me an email: hey@shawnhickman.me (00:00) - Intro (00:46) - Small Talk (01:05) - CommunityKit (05:58) - Framous (08:03) - Camera Talk (15:32) - Not Just a Goof (17:30) - Podcast Player Launch (19:48) - Making Videos (21:45) - Website Updates (25:01) - Podcast Ecosystem (29:45) - Podcast Button Builder (35:07) - Dealing with Bugs (36:33) - API Server (38:11) - Launch Day/Week (43:34) - Post Launch (50:06) - What's Next (55:30) - Outro

    56 min

About

Building an indie app business is a journey full of challenges, insights, and lessons learned. Worklog is a behind-the-scenes look at my experience designing, developing, and growing Sofa, an iOS app that helps you be more intentional with your downtime. I’m Shawn Hickman—a designer, developer, and indie app creator—sharing my process, what I’m working on, and the hard (and fun) parts of running a solo business. Whether it’s app development, YouTube, marketing, or unexpected lessons along the way, Worklog is an open journal of everything that goes into turning an idea into a sustainable indie business. If you’re an indie maker, aspiring developer, or just curious about the process, tune in—and don’t hesitate to reach out! 👋 https://www.shawnhickman.me/worklog-podcast/