WOW Happens

Stefanie Hetjens, Victor Künzig
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This is WOW Happens! A weekly podcast by Stefanie and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! www.wowhappens.fm

  1. Stop Trying to Say So Much, You're Losing Views

    3D AGO

    Stop Trying to Say So Much, You're Losing Views

    In today’s episode, we talk about why saying too much in your videos is costing you views and how to stay focused on one idea per video. We share how topic creep hurt our earlier episodes, why preparation and briefing documents are essential, and practical steps to keep your content on track. Episode Chapters ======================= 00:00 Intro 00:42 Today’s Topic: Stop Saying So Much 04:18 Topic Creep Explained 10:09 One Idea Per Video 17:00 Have We Figured It Out? 25:04 Advice for Creators 26:28 Outro About WOW Happens ======================= This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞). Find out all there is right here: https://www.wowhappens.fm or watch and listen wherever you enjoy your podcasts: https://pod.link/1838136316 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm

    27 min
  2. The Step-by-Step Process to Your First Professional YouTube Video

    MAR 13

    The Step-by-Step Process to Your First Professional YouTube Video

    In today’s episode, we break down why most first videos turn out terrible and share the exact step-by-step process to go from idea to published video without wasting years. We cover why separating writing from recording is the single biggest win, how different thinking modes apply to each production step, and why finishing matters more than perfection. WOW WOW WOWs ======================= Amplenote: https://www.amplenote.com Wipr2: https://apps.apple.com/app/viper-adblock-privacy/id1622437912 Episode Chapters ======================= 00:00 Intro 01:09 Why Your First Videos Are Terrible 02:11 Steffi’s 8-Year Journey to Her First Video 06:12 What Finally Worked: Scripts & Teleprompters 07:53 Nobody Has a Jumpstart 08:51 The Video Production Steps Explained 10:04 Can AI Write Your Script? 18:03 How Our Podcast Process Evolved 21:18 How To Actually Get Started 23:50 Does Every Step Need To Be Perfect? 27:32 WOW WOW WOW Recommendations 29:20 Outro About WOW Happens ======================= This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞). Find out all there is right here: https://www.wowhappens.fm or watch and listen wherever you enjoy your podcasts: https://pod.link/1838136316 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm

    30 min

  3. MAR 6

    Stop Making Videos Nobody Wants to Watch

    In today’s episode, we break down how to make videos people actually want to watch — from identifying your audience’s skill level, to experimenting with the lean startup method (build, measure, learn), to the YouTube Title Test, something which we’ve adopted to every video project after learning about it. WOW WOW WOWs ======================= Mercury Weather: https://mercuryweather.app Obsidian (Headless CLI): https://obsidian.md Episode Chapters ======================= 00:00 Intro 00:28 Why Nobody Watches Your Videos 01:25 Define Your Audience: Beginner, Intermediate, or Expert 04:53 Did We Reach Our Audience? Honest Self-Assessment 09:27 Spotting Outliers Without Chasing Trends 19:12 The YouTube Title Test 26:17 WOW WOW WOW: Mercury Weather & Obsidian CLI 28:14 Outro About WOW Happens ======================= This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞). Find out all there is right here: https://www.wowhappens.fm or watch and listen wherever you enjoy your podcasts: https://pod.link/1838136316 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm

    29 min
  4. Is Being A Creator The Wrong Dream?

    FEB 27

    Is Being A Creator The Wrong Dream?

    In today’s episode, we break down the rise of professional creators — people who use content not to chase millions of followers, but to build trust and convert a small, loyal audience into real business. We discuss how professional creators differ from influencers, why trust beats reach, and how to choose the right platform and format to get started. WOW WOW WOWs ======================= Runestone (iOS): https://runestone.app Monologue: https://www.monologue.to Episode Chapters ======================= 00:00 Intro 00:50 What Is a Professional Creator? 01:13 From Influencers to Creators to Professional Creators 03:02 How Professional Creators Actually Make Money 06:16 Professional Creators vs. The Creator Economy 08:49 Business First, Then Content 13:17 Why Trust Beats Reach (Especially in Europe) 17:57 How to Actually Start as a Professional Creator 19:38 Choosing the Right Platform and Content Half-Life 24:46 WOW WOW WOW: Runestone & Monologue 28:20 Outro About WOW Happens ======================= This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞). Find out all there is right here: https://www.wowhappens.fm or watch and listen wherever you enjoy your podcasts: https://pod.link/1838136316 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm

    29 min
  5. Your Unique Voice Matters More Than Your Expertise

    FEB 20

    Your Unique Voice Matters More Than Your Expertise

    In today’s episode, we break down the insecurities professional creators face when being on camera — from imposter syndrome to coming across credible and authentic. We share practical strategies like setting realistic commitments, removing moving parts from your process, and embracing your unique perspective instead of chasing perfection. WOW WOW WOWs ======================= Noir: https://getnoir.app Castro: https://castro.fm Episode Chapters ======================= 00:00 Intro 01:13 Imposter Syndrome as Expert vs Student 03:57 The 100 Repetitions Rule for Confidence 05:05 Fake It Till You Make It — Does It Work? 05:35 Setting Commitments That Feel Real 07:16 Deadlines and Publishing Schedules 09:03 Using AI to Fact-Check Your Scripts 12:09 Embracing the Student Role 14:57 Credibility on Camera Without Arrogance 18:33 Removing Moving Parts From Your Process 22:38 Is Your Experience Still Valuable? 26:27 WOW WOW WOWs: Noir & Castro 28:56 Outro About WOW Happens ======================= This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞). Find out all there is right here: https://www.wowhappens.fm or watch and listen wherever you enjoy your podcasts: https://pod.link/1838136316 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm

    30 min

  6. FEB 13

    How To Optimize Your Videos For The TV

    In today’s episode, we explore how TV viewing is making a comeback and why you need to optimize your video content for the big screen. We discuss the key differences between mobile and TV viewing behaviors, visual strategies that work best on television, and practical tips for creators looking to succeed on TV platforms. WOW WOW WOWs ======================= Sequel: https://www.getsequel.app Code Typist: https://cotypist.app Episode Chapters ======================= 00:00 Intro 00:50 Where Do You Watch Videos? 02:33 TV is Back Baby 03:55 Different Viewing Behaviors on TV 05:47 TV vs Mobile Consumption 07:19 Second Screening and Passive Viewing 09:02 How to Optimize for TV 09:25 Framing and Visual Strategies 11:17 Content Types That Work on TV 13:42 Visual Diversity and Teleshopping Lessons 16:25 The Skeptical Spouse Factor 17:15 WOW WOW WOWs 18:48 Outro About WOW Happens ======================= This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞). Find out all there is right here: https://www.wowhappens.fm ======================= Spotify: YouTube: https://www.youtube.com/@wowhappenspodcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm

    20 min

  7. FEB 6

    Why Your YouTube Format Matters More Than Your Niche

    In today’s episode, we discuss why YouTube formats beat chasing niches, how to make the algorithm (and your audience) love your content, and the case for starting a second channel. WOW WOW WOWs ======================= Clay: https://clay.earth/ Beeper: https://www.beeper.com Episode Chapters ======================= 00:00 Intro 00:52 What Is a YouTube Format? 05:35 Virality in 2026 Has Changed 07:25 Stop Making “The One Perfect Video” 08:43 How to Start Defining Your Format 11:03 Why Format Beats Niche 15:39 Your Format Needs to Fit You 18:45 When to Change Your Format 24:08 This weeks Apps Recommendations 27:02 Outro About WOW Happens ======================= This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞). Find out all there is right here: https://www.wowhappens.fm Find us wherever you consume your favorite podcasts: ======================= Spotify: Apple Podcasts: YouTube: https://www.youtube.com/@wowhappenspodcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm

    28 min

  8. JAN 30

    How To Stand Out In The Age of AI

    In today’s episode, we discuss if YouTube’s new AI “Ask” button kills watch time, and how creators can actually survive (and thrive) in a sea of AI-generated content by optimizing for the AI. WOW WOW WOWs ======================= Supernotes: https://supernotes.app Cotypist: https://cotypist.app Episode Chapters ======================= 00:00 Intro 00:54 The YouTube “Ask” Button 08:53 Main Topic: Standing Out in the Age of AI 11:08 Moving From Information Delivery to Experience Creation 13:09 Strategy 1: “Make It Human” (The Mark Rober Example) 18:08 Strategy 2: Building Community (The Potato Jet Effect) 21:12 Strategy 3: Optimizing Content FOR AI (The New SEO) 26:46 The Central Question: Why Watch If The Summary Exists? 28:08 WWWs 1: “Supernotes” (Zettelkasten App) 29:58 WWWs 2: “CoTypist” (Local AI Autocomplete) 32:12 Wrap-Up & Bye Byes! About WOW Happens ======================= This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞). Find out all there is right here: https://www.wowhappens.fm Find us wherever you consume your favorite podcasts: ======================= Spotify: Apple Podcasts: YouTube: https://www.youtube.com/@wowhappenspodcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm

    33 min
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About

This is WOW Happens! A weekly podcast by Stefanie and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! www.wowhappens.fm

Information

  • Creator
    Stefanie Hetjens, Victor Künzig
  • Years Active
    2025 - 2026
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © EVERYWOW AG
  • Show Website
    WOW Happens