WOW Happens

Stefanie Hetjens, Victor Künzig
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This is WOW Happens! A weekly podcast by Stefanie and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! www.wowhappens.fm

  1. 2D AGO

    How To Optimize Your Videos For The Big Screen

    In today’s episode, we explore how TV viewing is making a comeback and why you need to optimize your video content for the big screen. We discuss the key differences between mobile and TV viewing behaviors, visual strategies that work best on television, and practical tips for creators looking to succeed on TV platforms. WOW WOW WOWs ======================= Sequel: https://www.getsequel.app Code Typist: https://cotypist.app Episode Chapters ======================= 00:00 Intro 00:50 Where Do You Watch Videos? 02:33 TV is Back Baby 03:55 Different Viewing Behaviors on TV 05:47 TV vs Mobile Consumption 07:19 Second Screening and Passive Viewing 09:02 How to Optimize for TV 09:25 Framing and Visual Strategies 11:17 Content Types That Work on TV 13:42 Visual Diversity and Teleshopping Lessons 16:25 The Skeptical Spouse Factor 17:15 WOW WOW WOWs 18:48 Outro About WOW Happens ======================= This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞). Find out all there is right here: https://www.wowhappens.fm ======================= Spotify: YouTube: https://www.youtube.com/@wowhappenspodcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm

    20 min

  2. FEB 6

    Why Your YouTube Format Matters More Than Your Niche

    In today’s episode, we discuss why YouTube formats beat chasing niches, how to make the algorithm (and your audience) love your content, and the case for starting a second channel. WOW WOW WOWs ======================= Clay: https://clay.earth/ Beeper: https://www.beeper.com Episode Chapters ======================= 00:00 Intro 00:52 What Is a YouTube Format? 05:35 Virality in 2026 Has Changed 07:25 Stop Making “The One Perfect Video” 08:43 How to Start Defining Your Format 11:03 Why Format Beats Niche 15:39 Your Format Needs to Fit You 18:45 When to Change Your Format 24:08 This weeks Apps Recommendations 27:02 Outro About WOW Happens ======================= This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞). Find out all there is right here: https://www.wowhappens.fm Find us wherever you consume your favorite podcasts: ======================= Spotify: Apple Podcasts: YouTube: https://www.youtube.com/@wowhappenspodcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm

    28 min

  3. JAN 30

    How To Stand Out In The Age of AI

    In today’s episode, we discuss if YouTube’s new AI “Ask” button kills watch time, and how creators can actually survive (and thrive) in a sea of AI-generated content by optimizing for the AI. WOW WOW WOWs ======================= Supernotes: https://supernotes.app Cotypist: https://cotypist.app Episode Chapters ======================= 00:00 Intro 00:54 The YouTube “Ask” Button 08:53 Main Topic: Standing Out in the Age of AI 11:08 Moving From Information Delivery to Experience Creation 13:09 Strategy 1: “Make It Human” (The Mark Rober Example) 18:08 Strategy 2: Building Community (The Potato Jet Effect) 21:12 Strategy 3: Optimizing Content FOR AI (The New SEO) 26:46 The Central Question: Why Watch If The Summary Exists? 28:08 WWWs 1: “Supernotes” (Zettelkasten App) 29:58 WWWs 2: “CoTypist” (Local AI Autocomplete) 32:12 Wrap-Up & Bye Byes! About WOW Happens ======================= This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞). Find out all there is right here: https://www.wowhappens.fm Find us wherever you consume your favorite podcasts: ======================= Spotify: Apple Podcasts: YouTube: https://www.youtube.com/@wowhappenspodcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm

    33 min

  4. JAN 23

    Burnout & Retirement: The Harsh Reality of YouTube

    In today’s episode, we discuss the new A/B testing for thumbnails, why aging with your audience is difficult, and the ultimate YouTube exit strategy: retirement or scaling out? WOW WOW WOWs ======================= Mimestream: https://mimestream.com Dazz Cam: https://apps.apple.com/us/app/dazz-cam-vintage-camera/id1422471180 Episode Chapters ======================= 00:00 Intro 01:49 A/B Testing On YouTube, How Does It Work? 06:14 Main Topic: YouTube Exit Strategies 08:00 The Reality of Retirement Funding for Creators 09:11 The “Key Person” Problem: Scaling Beyond Your Face 11:26 Examples: MKBHD, Linus Tech Tips & MrBeast 14:00 Burnout Signs: “I’m Changing My Schedule” 18:12 Does Your Audience Age With You? 23:39 Transferring YouTube Skills to a Real Job 27:55 WOW WOW WOWs 1: Mimestream Email Client 28:47 WOW WOW WOWs 2: Dazz Cam About WOW Happens ======================= This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞). Find out all there is right here: https://www.wowhappens.fm Find us wherever you consume your favorite podcasts: ======================= Spotify: Apple Podcasts: YouTube: https://www.youtube.com/@wowhappenspodcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm

    31 min

  5. JAN 16

    Are Podcasts The New Late Night Shows?

    Late night TV is dying, YouTube just bought the Oscars, and podcasts are becoming the new gatekeepers of Hollywood. We dive into why audiences now prefer three-hour deep dives over five-minute celebrity soundbites and what this means for the future of entertainment. WOW WOW WOWs ======================= ForkLift 4: https://binarynights.com DB Navigator: https://www.bahn.de/service/mobile/db-navigator Episode Chapters ======================= 00:00 - Intro 02:24 - Todays Topics 02:46 - News: The Oscars Move to YouTube 05:18 - Is the License Worth $100 Million? 07:29 - Who Will Host the New Oscars? 11:58 - Main Topic: Late Night TV vs. Podcasts 12:20 - The History of Late Night Shows 16:26 - The Conan O’Brien Transition 17:30 - Why Hosts Can’t Copy Their Old Shows (IP Rights) 22:00 - Authenticity: Deep Conversations vs. PR Tours 24:15 - The Unbundling of Media: Newspapers to Niches 29:20 - The New Gatekeepers of Media 33:20 - Will Classic Variety Shows Make a Comeback? 36:20 - WOW WOW WOWs: Forklift 4 & DB Navigator (German Trains) 40:27 - Outro About WOW Happens ======================= This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞). Find out all there is right here: https://www.wowhappens.fm Find us wherever you consume your favorite podcasts: ======================= Spotify: Apple Podcasts: YouTube: https://www.youtube.com/@wowhappenspodcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm

    41 min

  6. JAN 9

    The New Rules of Marketing: How A24 & McDonald's went Viral

    From A24’s fake leaked calls to McDonald’s Stromberg comedy mini-series, we explore how creator marketing is rewriting the rules of advertising by using the “native language” of the internet. Episode Chapters ======================= 00:00 Intro 01:06 Today’s Topics 01:19 What is YouTube Hype? 05:28 Creator Marketing: Marty Supreme (A24) 07:44 Stromberg x McDonald’s Collaboration 10:58 Native Language: From TV Talk Shows to Podcasts 14:16 Strategy: Own Channel vs. Established Channels 17:15 The 4-7-11 Content Formula 18:22 The Rise of Branded Documentaries (Deutsche Bahn, MrBeast) 25:06 Mechanical Keyboards: ZSA Voyager Impressions 28:09 Outro About WOW Happens ======================= This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞). Find out all there is right here: https://www.wowhappens.fm Find us wherever you consume your favorite podcasts: ======================= Spotify: Apple Podcasts: YouTube: https://www.youtube.com/@wowhappenspodcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm

    29 min

  7. JAN 2

    Our 2026 Bingo: iPhone Fold, AI Movies & Tim Cook Leaving Apple

    Welcome to the future! 🔮 Today we predict the biggest shifts in tech and video production for 2026. From the release of the iPhone Fold and the first fully AI-generated blockbuster, to the controversial death of the “Junior Editor” role — we cover it all. Will Tim Cook step down? Will the EU mandate “Real Person” labels? Tune in to see what’s on our bingo card for the year ahead! Episode Chapters ======================= 00:00 Intro 01:36 YouTube Launches an AI Video Section 03:08 The First Major “AI Panic” & EU Regulations 05:26 The First Fully AI-Generated Hollywood Movie 06:30 The iPhone Fold & Tim Cook Stepping Down 08:28 Blackmagic Autofocus & Sony Global Shutter 10:18 The Fujifilm X-Pro 4 Is Released 10:50 Apple’s VR Sports Livestreaming Bundle 12:53 AI B-Roll Generation in Editing Software 13:52 The Death of the “Junior Editor” Role 16:53 Winning Client Pitches with AI Rough Cuts 17:42 Wrapping-Up & Goodbyes About WOW Happens ======================= This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞). Find out all there is right here: https://www.wowhappens.fm Find us wherever you consume your favorite podcasts: ======================= Spotify: Apple Podcasts: YouTube: https://www.youtube.com/@wowhappenspodcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm

    19 min

  8. 12/26/2025

    The 2025 Recap: TikTok Bans, Beast Games & The Sony A7V

    In the final episode of 2025 we break down a wild year—from the US TikTok ban and YouTube turning 20, to the release of DaVinci Resolve 20 and the long awaited Sony A7V. Episode Chapters ======================= 00:00 Intro 01:54 January: Beast Games & The US TikTok Ban 03:19 February: Victor Joins EVERYWOW 04:49 March: 720k+ Views and Counting 05:54 April: YouTube Turns 20 & Joining The Membership Bootcamp 09:39 May: DaVinci Resolve 20 & AI Features 10:50 June: Concerts & AirPods Pro as Hearing Protection 13:13 The “Delete” Disaster: Losing a Video 14:13 July: Waymo in SF & The Sony RX1R III 15:29 August: The YouTube AI Face-Filter Controversy 16:43 September: Tacos & The New Office 18:05 November: Podcast Launch & Switching to Claude AI 19:22 December: iA Writer & The Sony A7V 23:20 Outro & See You in 2026! About WOW Happens ======================= This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞). Find out all there is right here: https://www.wowhappens.fm Find us wherever you consume your favorite podcasts: ======================= Spotify: Apple Podcasts: YouTube: https://www.youtube.com/@wowhappenspodcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm

    24 min
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About

This is WOW Happens! A weekly podcast by Stefanie and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily. Tune in to get a peek behind the curtains, but stay for the fun! www.wowhappens.fm

Information

  • Creator
    Stefanie Hetjens, Victor Künzig
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © EVERYWOW AG
  • Show Website
    WOW Happens