Write It Before You Build It: How PRFAQ Unlocks Startup Success with Marcelo Calbucci, Author & Startup Veteran

In this episode of Venture Visionaries, we spotlight Marcelo Calbucci—author, technologist, and founder—who brings over 25 years of experience across Microsoft, Amazon, and six startups on two continents. Marcelo joins Thomas Igeme to unravel the Amazon-born PRFAQ framework: a powerful writing tool that helps founders pressure-test bold ideas, align teams, and avoid costly mistakes before building anything.

Thomas and Marcelo dive deep into how the discipline of writing can sharpen decision-making, foster critical thinking, and reveal hidden gaps—whether you’re scaling a five-person team or navigating the chaos of rapid growth. Marcelo shares stories from his own entrepreneurial journey, lessons from publishing his book, and tactical advice for founders eager to move fast while staying smart.

If you’re an entrepreneur, operator, or business leader ready to take your next big swing, this episode is packed with frameworks and wisdom to help you ask—and answer—the questions that matter most.