Write Publish Market

Jodi Brandon
  • 5.0 (16)
  • Entrepreneurship

The Write Publish Market podcast explores the book publishing process for business owners at any stage of their book process.

  1. Sep 2

    Episode 218: 5 Tools for Business Owners to Write Your Book Faster

    In this episode, Jodi breaks down five tools you're probably already using in your business — Google Docs, your calendar, dictation, transcription, and your content library — and shows you exactly how to put them to work so you get your book written sooner.   Time Stamps: 00:00 – Welcome and episode intro 01:30 – Why "it all counts," even 15 minutes a day 02:30 – Tool #1: Google Docs vs. Microsoft Word vs. Scrivener 04:30 – Tool #2: Your calendar (and why writing retreats don't always work) 08:00 – Coffee + Commas newsletter mention 08:45 – Tool #3: Dictation and your notes app 10:00 – Tool #4: Transcription tools (Otter, Rev, Zoom, Google Meet) 12:30 – Tool #5: Your content library 15:30 – Recap and closing thoughts   Keywords: book writing tools, business book writing, write a book faster, book marketing asset, book planning intensive, Google Docs for authors, Scrivener vs Google Docs, writing schedule for business owners, calendar for writers, writing retreat alternatives, dictation for writers, notes app writing, transcription for book writing, Otter.ai, Rev transcription, content repurposing for authors, content library, nonfiction book writing, business owner author, book manuscript first draft, table of contents planning, book production timeline, writing without AI, book publishing strategist, entrepreneur book writing, manuscript editing tips   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Write Publish Market Episode 152: The Role of Capacity for Business Owners Writing Books   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1As4RrQOLirCBWmyTQq3M0wFuDSRRKxX6M0LPJkd1_u8/edit?usp=sharing

  2. May 27

    Episode 217: The Business Owner's Guide to Writing Your Book Introduction

    In this episode Jodi breaks down exactly what a strong nonfiction book introduction needs to accomplish, why so many business owners overcomplicate it, and the simple framework that makes writing your book introduction easier.    Time Stamps: 00:00 – Welcome and episode introduction 01:15 – Why book introductions feel so intimidating 03:05 – The real job of your introduction 04:12 – Making sure readers recognize themselves in your book 06:02 – "Tell them what you're going to tell them" 08:05 – Building buy-in and reader investment 09:11 – Why readers need to trust you as the guide 11:35 – The role of the know-like-trust factor in business books 13:10 – Explaining what makes your book different 14:44 – How to end your introduction with momentum 16:10 – Structuring and formatting your introduction 18:05 – The overall purpose of a strong introduction 19:22 – Pro tip: write your introduction last 22:05 – Final encouragement and wrap-up    Keywords: book introduction, nonfiction book introduction, business book writing, writing a business book, book introduction tips, author platform, book marketing, book writing process, nonfiction writing, business author, thought leadership, writing a book introduction, book structure, book outline, business book strategy, know like trust factor, author credibility, book transformation, reader journey, business book coach, book publishing strategist, book writing for business owners, book  writing for leaders, leaders writing books, business owners writing books   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1XPXP37Rp3XXoIm7y1xjhKVfTcLjlHeptdNnhQ6SBvms/edit?usp=drive_link

  3. May 13

    Episode 216: Your Business Book Needs a Working Outline

    In this episode, Jodi explains how business owners can turn scattered ideas into a workable table of contents, and shares why an outline should be viewed as a flexible, living document rather than a restrictive set of rules. If you've been avoiding the outline phase of your book project, this episode will change how you think about the entire writing process.    Time Stamps: 00:00 – Welcome to Write.Publish.Market. 01:10 – Why business owners resist outlines 02:15 – The real problem with "figuring it out as you go" 03:35 – Why thinking about writing is not the same as writing 05:00 – Reframing the outline as a working document 07:15 – How outlines reduce decision fatigue and build momentum 09:10 – Introducing the "book brain dump" exercise 11:00 – Finding themes, patterns, and sections in your ideas 13:20 – How your outline evolves into a working table of contents 15:05 – Using your outline to repurpose existing content 17:10 – Why outlines actually fuel creativity 18:35 – Final encouragement to stop fearing the "O word"   Keywords: business book outline, book outline for entrepreneurs, writing a business book, book planning process, working outline, working table of contents, business book strategy, book brain dump exercise, how to outline a nonfiction book, writing process for business owners, book coaching for entrepreneurs, writing momentum, repurposing content into a book, nonfiction book structure, overcoming writer overwhelm, book planning for CEOs, author productivity, writing a manuscript, content repurposing for authors, writing your first business book, business owners writing books, book writing for business owners, book writing for leaders, leaders writing books   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Book Brain Dump Exercise: https://bit.ly/bookbraindump   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1OGnkwVTpzBSY6ryVFFU0M6gn0trGt9Gt957OPsvjuWg/edit?usp=sharing

  4. Apr 29

    Episode 215: The Visibility Strategy Your Nonfiction Book Needs

    In this episode, Jodi interviews Heidi Yarger to break down three of  the biggest myths around book visibility—and what actually moves the needle for business owner authors.   Time Stamps: 00:00 – Intro and welcome back to Heidi 03:00 – Myth #1: Sharing your book cover is enough 07:30 – Why readers need to connect with you, not just your book 10:15 – Myth #2: Your launch is months away, so you can wait to market 12:00 – What a 6–9 month visibility runway looks like 16:30 – What to share before your book comes out (content ideas) 20:45 – Visibility vs. trust: what actually matters 23:30 – Myth #3: A great book will sell itself 27:00 – Why your presence gives your book meaning 30:00 – What happens after launch (and why most authors stop too soon) 34:00 – How Heidi works with authors (strategy + execution) 38:30 – Recap of the three myths 40:30 – Reading recommendations   Keywords: ook marketing, author platform, book visibility, nonfiction authors, business books, personal brand, book launch strategy, book marketing myths, author marketing, social media for authors, book promotion, publishing strategy, hybrid publishing, self-publishing marketing, traditional publishing marketing, content strategy for authors, thought leadership, book business strategy, author brand building, prelaunch marketing, business owners writing books, leaders writing books   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Your Publisher Won't Do It for You: 3 Ways Authors Can Build Brand and Buzz Before Launch: https://spitfiregirldesign.com/publisher Dog Medicine by Julie Barton Take What You Can Carry (linked in show notes) How to Read a Book (novel) Carrie Soto Is Back by Taylor Jenkins Reid About Our Guest: Heidi Yarger is founder & creative director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand that will serve you before, and long after your book launch.   Website: https://spitfiregirldesign.com Instagram: https://www.instagram.com/thespitfiregirl Linkedin: https://www.linkedin.com/in/heidiyarger/ Pinterest: https://www.pinterest.com/thespitfiregirl/   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1FCblgRDIqFxQgH85Js-F11LP_LJyo4JzrjXxFEDmq20/edit?usp=sharing

  5. Apr 15

    Book Sales: The Wrong Metric for Business Owners Writing Books

    In this episode, Jodi breaks down why focusing on sales numbers alone can mislead you, and what you should be tracking instead to measure the real ROI of your book. Book sales might be the most visible metric—but for business owners, they're rarely the most meaningful. From lead generation to visibility and client conversion, this episode will help you redefine what success actually looks like.   Time Stamps: 00:00 – Intro and recap of last week's episode 02:00 – Why book sales are the default (but flawed) metric 04:00 – What book success really looks like for business owners 05:30 – Metric #1: Client conversion & sales cycle 08:00 – Metric #2: Visibility opportunities (speaking, podcasts, partnerships) 10:15 – Metric #3: Lead generation and calls to action 12:30 – Why defining success early matters 14:30 – Understanding "invisible ROI" 17:00 – Real-world examples (speaking, bulk books, indirect revenue) 19:00 – Final takeaway: define success before publishing   Keywords: book marketing strategy, business book ROI, book sales vs ROI, author marketing metrics, lead generation from a book, book as a marketing tool, business book strategy, publishing for entrepreneurs, book sales cycle, thought leadership books, nonfiction marketing strategy, book funnel strategy, author visibility strategy, speaking opportunities from a book, book lead magnets, measuring book success, business ecosystem marketing, ROI of writing a book, book marketing for entrepreneurs, strategic book writing, business owners writing books, book writing for business owners   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1dUQLCUrzkHo_8QA38ISvZ_8KJUoojxbMcnL7ajwzaRM/edit?usp=sharing

  6. Apr 1

    Your Book Is Not Your Business: Setting Smarter Expectations

    In this episode, Jodi breaks down a topic that many business owners encounter when considering writing a book: understanding the role of the book within their business ecosystem. This understanding helps business owners writing books set realistic expectations and appropriate goals.   Time Stamps: 00:00 – Introduction 01:30 – The common misconception about book sales 03:15 – Why your book isn't your primary revenue stream 05:45 – The math behind book sales vs. client revenue 08:10 – The real ROI of a business book 10:25 – What happens when expectations are misaligned 12:40 – Reframing your book as a supporting asset 14:30 – Where your book fits in your business ecosystem 16:00 – Thinking in terms of offers: tripwires, upsells, and more 18:20 – Why clarity early in the process matters 20:00 – Final thoughts and wrap-up   Keywords: book as a business asset, business book strategy, author marketing strategy, book ROI for business owners, how a book grows your business, lead generation with a book, book as a supporting product, signature offer vs book, business ecosystem strategy, sales funnel and books, nurturing leads with a book, know like trust factor, book marketing expectations, monetizing a business book, book vs coaching revenue, entrepreneurial author strategy, writing a book for your business, book marketing for entrepreneurs, long term ROI of a book, tripwires and upsells, offer suite strategy, book as lead magnet, sales cycle acceleration, content marketing with a book, business growth through publishing   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Episode 170: Sales Multipliers + Your Book: http://www.jodibrandoneditorial.com/write-publish-market-podcast/170   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1Du0z1Lhu5UKwry1ayv1sqrwAlE91FpsGm3VEDhqA_Eo/edit?usp=drive_link

  7. Mar 18

    Episode 212: Turn Your Editorial Calendar into a Book Manuscript

    In this episode, Jodi welcomes back Hailey Dale to discuss how business owners can write a book without putting their business on pause. They discuss how your signature process can become the foundation of both your content strategy and your future book, why your content is an asset (and not disposable), and how to use your editorial calendar as a book-writing tool.    Time Stamps: 00:00 – Welcome + Introduction of Haley Dale 02:00 – The push-pull between content creation and book writing 04:00 – Why you need a signature process before writing a book 05:30 – From signature process to book outline 07:30 – Content campaigns as chapters 08:20 – Example: Atomic Habits by James Clear 09:30 – Validating book ideas through content response 11:00 – "Your content is an asset" 13:30 – Permission: This is not your magnum opus 16:00 – "Your content is your book. You just need the right system." 18:30 – Building audience while writing the book 20:00 – The 4-step process recap 23:30 – Why the first draft feels overwhelming 27:30 – Book recommendation: The Lifestyle Business Playbook by Daniel Priestley   Keywords: signature process, content pillars, editorial calendar, content campaigns, repurposing content, business book strategy, nonfiction book writing, first draft overwhelm, content as an asset, lifestyle-first business model, minimalist content system, authority building, thought leadership, book marketing strategy, content repackaging, table of contents development, audience building, book launch preparation, IP development, sustainable content systems, book writing for business owners, business owners writing books, book writing for entrepreneurs   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Atomic Habits by James Clear  The Lifestyle Business Playbook by Daniel Priestley About Our Guest: Hailey Dale is an author and award-winning content creator behind Your Content Empire. With 10+ years of experience, she helps coaches, course creators and service providers scale their businesses through custom strategies, sustainable systems and lifestyle-first business model design. https://www.yourcontentempire.com/ https://www.instagram.com/yourcontentempire   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1nzLKUyI0gEwu4PVOuPzDHdKE-Lzi3dymr9h7YXnGJ1U/edit?usp=drive_link

  8. Mar 4

    Episode 211: Sustained Book Project Motivation for Business Owners

    In this episode, Jodi breaks down the emotional and mental challenges of writing a nonfiction book as a business owner, focusing on the "messy middle" when motivation dips and doubt creeps in. She explains why these cycles are completely natural, how to recognize your personal patterns of resistance, and what to do to get back on track. Jodi also shares practical strategies for recommitting to your writing schedule, revisiting your goals, and understanding the hidden costs of delay so your book can become the powerful marketing asset your business needs.   Time Stamps: 00:00 – Welcome to the Write Publish Market Podcast 02:00 – What the "messy middle" really is 03:30 – The predictable motivation arc: excitement → resistance → doubt 06:00 – Why messy middle ≠ wrong project 07:45 – Invisible progress and lack of external deadlines 10:00 – Competing priorities and deprioritizing your book 12:00 – How to reset: clarity, structure, accountability 14:00 – The Book Planning Intensive evolution 16:30 – Creating a realistic writing schedule with data 19:30 – The hidden costs of not finishing your book 22:00 – Final encouragement: dips are normal—regroup and continue   Keywords: messy middle, book writing motivation, sustaining momentum, resistance and doubt, writer's block, imposter syndrome, fear of rejection, invisible progress, self-publishing, external deadlines, competing priorities, realistic writing schedule, writing habit, authority building, invisible ROI, clarity and recommitment, accountability and support, book as a marketing asset, nonfiction book strategy, long-term projects in business, business owners writing books, book writing for business owners   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: https://bit.ly/readysetwritechallenge Book Planning Intensive: https://www.jodibrandoneditorial.com   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1PqhNXwesdEO_LnN84Wenq_ZxQHuoQ3RpB_Ylk_z8QFw/edit?usp=sharing

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5
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About

The Write Publish Market podcast explores the book publishing process for business owners at any stage of their book process.

Information

  • Creator
    Jodi Brandon
  • Years Active
    2019 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Jodi Brandon
  • Show Website
    Write Publish Market