17 episodes

The Write Publish Market podcast explores all facets of the book publishing process for entrepreneurs.

Write Publish Market Write Publish Market

    • Entrepreneurship

The Write Publish Market podcast explores all facets of the book publishing process for entrepreneurs.

    17: Self-Publishing FAQs

    17: Self-Publishing FAQs

    Today on the show Jodi answers the five most-common questions she hears about self-publishing a book to serve your business. 
    Why do entrepreneurs choose self-publishing?
    Self-publishing is no longer “plan B.” Author-entrepreneurs especially choose self-publishing often for two reasons: creative control and time to market. As business owners, author-entrepreneurs are used to being the decision-maker for their business. A book is a tool to serve that business, so it makes sense that an author-entrepreneur wants to have final say over how the book looks, what it contains, and when it reaches customers. Traditional book publishing is notoriously slow (think 12-18 months before you have a finished book in your hands), and that simply doesn’t work for most author-entrepreneurs. 
    How much does it cost to self-publish?
    Author-entrepreneurs understand that a book is an investment in their business and treat it as such. They are willing to spend money on a book because they see it as another business expense. Most author-entrepreneurs I’ve worked with spend somewhere between $3,000 and $5,000. Check out Episode 14 (https://www.jodibrandoneditorial.com/write-publish-market-podcast/episode-14-the-costs-of-self-publishing) for more detail about this.
    Every area in which money is spent on writing, publishing, and marketing a book should have a budget associated with it. Each area can be accomplished by spending zero dollars up to tens of thousands of dollars, depending on whether the author-entrepreneur has a shoestring budget or a “done for you”-type of budget. Hire professionals like editors, cover artists, and publicists based on their zone of genius and then let them do their job. Once you set a budget, stick to it as much as possible so there aren’t any surprises down the road. If you decide you need to spend more in a certain area, revisit your budget and adjust elsewhere.
    Can I really make money by publishing a book?
    Yep! But not typically from book royalties. We dived into this in Episode 11 (https://www.jodibrandoneditorial.com/write-publish-market-podcast/episode-11-books-and-money) , but here’s the gist: Money earned from a book typically comes indirectly. In other words, income comes from readers who become clients (purchasers of one-on-one services or a membership offering) or from speaking engagements.
    Do I need a literary agent?
    Unless you’re publishing traditionally, nope. Literary agents are not pieces of the self-publishing puzzle.
    Who do I need on my “book team”?
    Your book team and your budget go hand-in-hand.  Most author-entrepreneurs hire, at a minimum, a copy editor and designer (cover and interior). You might want or need more accountability and hire a book coach. You might decide to hire a ghostwriter so the book actually gets finished. You might hire a VA to handle project management and the tech piece of uploading to Amazon. One area that author-entrepreneurs don’t always need to budget and/or hire is marketing. As business owners, we’re used to marketing, so we “get” it!
    As with anything book-related, everything starts with the writing. You can’t publish an unwritten book, nor can you market one. So, happy writing!

    • 20 min
    16: Sharing Your Story in a Book: Kelsey Baldwin

    16: Sharing Your Story in a Book: Kelsey Baldwin

    Today on the show Jodi interviews Kelsey Baldwin, author of Strong Girl, Brave Girl (2019). Here are some highlights of the conversation:
    Jodi and Kelsey talked about how Kelsey came to write this book. Kelsey noted that she’s always liked to write and returned to it throughout her life. She shared that initially  she thought she would wait until this part of her life was “finished” but after hearing a podcast interview one day, she decided not to wait and to publish the book even though the part of her life she shares was not yet “finished” or “over.”
    Jodi and Kelsey discussed how the book really is for anyone going through a hard time, not necessarily just for single moms or divorced women. The theme of the “messy middle” applies to so many situations.
    Kelsey shared that, for the most part, she loved the whole process of book writing/publishing because it was something she had always been fascinated by. As a designer, she of course enjoyed the design phase of production. Kelsey shared that used to design book interiors at an agency job.
    Kelsey noted that she didn’t love the self-editing part of the process and that it was difficult to read the same manuscript “over and over and over.” (Jodi noted that most people don’t like that part unless they’re the editor!) Kelsey also shared that, the closer the launch got, the more anxious she became about sharing such a personal story.
    Kelsey shared that she’s gotten some speaking events since publishing the book and that recently at an event she met Emily Ley and was able to give her a copy of Strong Girl, Brave Girl. Emily had heard of the book, which was fun and exciting!
    Kelsey offered a piece of advice that considers obvious to potential authors and author-entrepreneurs: just start writing. Even without a purpose, Kelsey says, putting your butt in the chair and creating a writing habit will serve you in the long run.
    Kelsey shared that she’s reading Happer at Home by Gretchen Rubin, recently finished When Less Becomes More by Emily Ley and the Magnolia Table cookbook. (Kelsey and Jodi both enjoy cookbooks that you can read like a traditional book rather than just one recipe after another.)
    Listen here or on your favorite podcast player, and let me know what you think!
    Find Kelsey here:
    https://www.paperandoats.com/
    https://www.amazon.com/Strong-Girl-Brave-reconciling-between-ebook/dp/B07JK7XN8Z/ref=sr_1_3?keywords=strong+girl+brave+girl&qid=1578584489&sr=8-3

    • 20 min
    15: Books and Speaking: Guest Expert Jessica Rasdall

    15: Books and Speaking: Guest Expert Jessica Rasdall

    Today on the show Jodi interviews Jessica Rasdall about books and speaking. Here are some highlights:
    Jodi and Jessica talked about the importance of knowing your path in order to marry a book with a speaking platform. Jessica noted three questions to answer:
    Who is the book for?
    Who do I want to speak to?
    How do these serve my business
    Jessica noted that if you already have a book and want to start speaking, you have a “leg up” on others — and you should be speaking already! Because the barrier to entry in the business world is low (i.e., anyone can create a website and call themselves an expert), anything that can set you apart from others is a good tool.
    Jessica recommended putting yourself in an event organizer’s shoes. When looking to fill events with speakers and looking at profile after profile, and application after application, a book can lend that credibility that sets you apart.
    Jessica shared that she had been speaking to audiences for more than ten years but that once she had a book, it allowed her audience to keep transforming and to keep their connection going with her.
    Jessica noted that she sees a spike in books purchases every time she has a speaking engagement..
    Jessica defined speaking to mean more than “just” speaking from a stage. Any time you share your story with an audience, whether it’s on a podcast, in a summit, at a conference, and more, that’s speaking.
    Jessica shared a tip that reinforced her belief that you must always know your numbers when it comes to the book so that you can better negotiate with event organizers. She said that often her book is included in her speaking package (like a gift to the audience) rather than as part of a post-presentation sales funnel or back-of-the-room sales.
    Listen here or on your favorite podcast player, and let me know what you think!
    Find Jessica here:
    https://thepublicspeakingstrategist.com/
    https://www.instagram.com/speaktoscalepodcast/
    https://www.instagram.com/jessicarasdall/

    • 25 min
    14: The Cost of Self-Publishing

    14: The Cost of Self-Publishing

    Today on the show Jodi talks about the costs of self-publishing a book. Self-publishing grew 40% in 2018, according to Bowker. Author-entrepreneurs know the advantages of self-publishing, which we explored in Episode 6 (https://www.jodibrandoneditorial.com/write-publish-market-podcast/episode-6-path-to-publication) , particularly control, but they often have no idea what they should expect to pay to write, publish, and market a book to serve their business. 
    Author-entrepreneurs understand that a book is an investment in their business and treat it as such. They are willing to spend money on a book because they see it as another business expense.
    Every area in which money is spent on writing, publishing, and marketing a book should have a budget associated with it. Each area can be accomplished by spending zero dollars up to tens of thousands of dollars, depending on whether the author-entrepreneur has a shoestring budget or a “done for you”-type of budget. Hire professionals like editors, cover artists, and publicists based on their zone of genius and then let them do their job. 
    Once you set a budget, stick to it as much as possible so there aren’t any surprises down the road. If you decide you need to spend more in a certain area, revisit your budget and adjust elsewhere.
    Always remember this: As with anything book-related, everything starts with the writing. You can’t publish an unwritten book, nor can you market one. Happy writing!
    Listen here or on your favorite podcast player, and let me know what you think!

    • 10 min
    14: Sharing Your Story in a Book: Ashley Cox

    14: Sharing Your Story in a Book: Ashley Cox

    Episode 13: Sharing Your Story in a Book with Ashley Cox
    Today on the show Jodi interviews Ashley Cox, author of Transform Your Stories (2019). Here are some highlights:
    Jodi and Ashley talked about the organic manner in which Ashley came to write a book to serve her business. She was struck by a line in a true crime podcast she was listening to one day and wrote a blog post about it. The feedback was so strong that Ashley felt like she could write more, and one blog post turned into a four-post series. After even more feedback, much of which included things like “I could read a whole book on this topic!” Ashley realized she had a book topic on her hands. Ashley wasn’t actively brainstorming topics, thinking that she was going to write a book. The process was natural and organic.
    Ashley shared that her favorite part of the writing/publishing process was the esoteric experience of thinking about her readers. She thought about individual women holding the book and thinking about the impact her words would have on those people she may never meet or work with one-on-one.
    Ashley reflected that the book writing process was experiential for her and natural because she’s walked the path her readers are walking or have walked. She’s the expert guiding the reader through the book but also walking alongside them as someone who’s struggled with toxic stories and how they’ve affected her leadership roles.
    As someone who doesn’t love doing the nitty-gritty, detail/line-by-line work, Ashley’s least favorite part of the process was reading her own words over and over (and over and over). She noted that she doesn’t thrive doing that type of work but keeping her readers in mind helped her power through the revision stage as she finished her book.
    In the six weeks or so (at the time of recording) since Ashley’s book launched, she shared that so many fun things have happened already: Holding the book in her hands was such a thrilling experience, and a future reader from New Zealand connected with her on Instagram and noted that she had purchased the book, and knowing that the book had gone international inspired Ashley. She’s also benefited from podcast and speaking opportunities, as well as events at local establishments in her community. Ashley noted that the book gives her “something to lead with” when introducing herself to people.
    Ashley offered two pieces of advice for other author-entrepreneurs: Hire someone to help you (and the earlier the better), because the book writing and publishing process is so involved. And take advantage of the wonderful community of existing author-entrepreneurs. Reach out to them and ask for advice and feedback.
    Ashley shared that she’s typically reading more than one book, and now is no exception. She’s currently reading two books, one personal development and one for leisure: A Happy Pocket Full of Money by David Cameron Gikandi and The Boiling Season by Christopher Hebert.
    Listen here or on your favorite podcast player, and let me know what you think!
    Find Ashley here:
    https://www.ashleycox.co/
    https://www.instagram.com/ashleycox.co/
    https://www.amazon.com/dp/0578553570/ref=mp_s_a_1_5?keywords=transform+your+stories+ashley+cox&qid=1568914312&s=gateway&sr=8-5

    • 35 min
    12: Sharing Your Story in a Book: Annie Franceschi

    12: Sharing Your Story in a Book: Annie Franceschi

    Today on the show Jodi interviews Annie Franceschi, author of Permission to Try (2018). Here are some highlights:
    Jodi and Annie talked about how Annie came to write a book. Annie called herself the cliche young girl who always wanted to write a book. She was just unsure what the book would be about. Four years into her branding business, Annie felt the urge to write. She knew people would be expecting a branding book (that will be book #2!) but she felt like she needed to start with her story first. Annie knew she didn’t want a strict memoir and made it her mission to figure out how to make her story valuable to others.
    Annie said that the beta reader feedback was her favorite part of the process because it helped with perspective. Annie wanted her book to do two things: exists and help someone. Feedback from beta readers validated that it did.
    Annie noted that the actual writing was her least favorite part of the book writing and publishing process. As a strategic person she had a robust outline. She spent two days at a business retreat where she outlined and story-boarded the book, and then had the thought, “Oh crap. Now I have to write this.” She found herself procrastinating from the actual writing even though she knew what she wanted to say. (Annie employed speaking the text and found that that helped.)
    Annie shared a few pieces of advice for other author-entrepreneurs.
    Commit to the book publicly. This accountability matters because it’s harder to break a promise you’ve made to others. That’s powerful.
    Choose to believe in the book. This is especially important, Annie notes, for those who don’t like to self-promote.
    Don’t just have a launch team, but make it easy for them to support you. With what she calls “a small-ish audience and a successful business,” Annie and her launch team of about 60 people made her launch a success: ~10K impressions, 450 sales in the first three weeks, 45 reviews, and #1 Amazon best-seller status in four categories. She asked people to commit to one activity per week over four weeks leading up to the book launch, and she provided the launch team with a toolkit of images and copy. Most importantly, Annie says, she thanked them throughout the process as well as in a post-launch recap.
    Annie shared that one of the best results of having published a book is that it’s shifted how people see her. A book is a tactile way to build the know, like, trust factor, which is so important to author-entrepreneurs.
    Annie shared that she’s on a business book hiatus as she prepares for maternity leave. She’s reading The Joy of Cookies by Cookie Monster (a baby shower gift) as well as some baby-prep books. Annie is taking the hiatus in stride, though, as she plans to start book #2 in 2020 and doesn’t want to read anything in the genre she’ll be writing.
    Listen here or on your favorite podcast player, and let me know what you think!
    Find Annie here:
    http://www.greateststorycreative.com
    http://www.anniefranceschi.com

    • 28 min

Customer Reviews

JessVaughn22 ,

She know her stuff!

Jodi is a wealth of knowledge when it comes to all things books, writing, and publishing! I’m thankful for this podcast so that I can continue to grow my gift of writing and knowledge in this field!

Ashley N Cox ,

You CAN Write a Book!

Jodi is THE authority when it comes to helping entrepreneurs wrote and publish books!! She knows the answers to questions you don’t even know you should have. Her years of experience combined with her love of what she does and heart for serving entrepreneurs is what makes Jodi the very best at what she does. Not only does she understand the technical aspects of writing and publishing a book, but she understands the business case for writing a book that will best serve your business because she’s a business owner, too. If you’re writing a book or even just thinking about writing a book, she absolutely need to tune into Write.Publish.Market.!!

JessCreatives ,

So actionable!

I love how Jodi breaks down the publishing process and makes it seem easy for everyone new to the industry. Such a valuable resource for authors!

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