Write Publish Market

Jodi Brandon
  • 5.0 (16)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

The Write Publish Market podcast explores the book publishing process for business owners at any stage of their book process.

  1. APR 1

    Your Book Is Not Your Business: Setting Smarter Expectations

    In this episode, Jodi breaks down a topic that many business owners encounter when considering writing a book: understanding the role of the book within their business ecosystem. This understanding helps business owners writing books set realistic expectations and appropriate goals.   Time Stamps: 00:00 – Introduction 01:30 – The common misconception about book sales 03:15 – Why your book isn't your primary revenue stream 05:45 – The math behind book sales vs. client revenue 08:10 – The real ROI of a business book 10:25 – What happens when expectations are misaligned 12:40 – Reframing your book as a supporting asset 14:30 – Where your book fits in your business ecosystem 16:00 – Thinking in terms of offers: tripwires, upsells, and more 18:20 – Why clarity early in the process matters 20:00 – Final thoughts and wrap-up   Keywords: book as a business asset, business book strategy, author marketing strategy, book ROI for business owners, how a book grows your business, lead generation with a book, book as a supporting product, signature offer vs book, business ecosystem strategy, sales funnel and books, nurturing leads with a book, know like trust factor, book marketing expectations, monetizing a business book, book vs coaching revenue, entrepreneurial author strategy, writing a book for your business, book marketing for entrepreneurs, long term ROI of a book, tripwires and upsells, offer suite strategy, book as lead magnet, sales cycle acceleration, content marketing with a book, business growth through publishing   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Episode 170: Sales Multipliers + Your Book: http://www.jodibrandoneditorial.com/write-publish-market-podcast/170   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1Du0z1Lhu5UKwry1ayv1sqrwAlE91FpsGm3VEDhqA_Eo/edit?usp=drive_link

    9 min

  2. MAR 18

    Episode 212: Turn Your Editorial Calendar into a Book Manuscript

    In this episode, Jodi welcomes back Hailey Dale to discuss how business owners can write a book without putting their business on pause. They discuss how your signature process can become the foundation of both your content strategy and your future book, why your content is an asset (and not disposable), and how to use your editorial calendar as a book-writing tool.    Time Stamps: 00:00 – Welcome + Introduction of Haley Dale 02:00 – The push-pull between content creation and book writing 04:00 – Why you need a signature process before writing a book 05:30 – From signature process to book outline 07:30 – Content campaigns as chapters 08:20 – Example: Atomic Habits by James Clear 09:30 – Validating book ideas through content response 11:00 – "Your content is an asset" 13:30 – Permission: This is not your magnum opus 16:00 – "Your content is your book. You just need the right system." 18:30 – Building audience while writing the book 20:00 – The 4-step process recap 23:30 – Why the first draft feels overwhelming 27:30 – Book recommendation: The Lifestyle Business Playbook by Daniel Priestley   Keywords: signature process, content pillars, editorial calendar, content campaigns, repurposing content, business book strategy, nonfiction book writing, first draft overwhelm, content as an asset, lifestyle-first business model, minimalist content system, authority building, thought leadership, book marketing strategy, content repackaging, table of contents development, audience building, book launch preparation, IP development, sustainable content systems, book writing for business owners, business owners writing books, book writing for entrepreneurs   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Atomic Habits by James Clear  The Lifestyle Business Playbook by Daniel Priestley About Our Guest: Hailey Dale is an author and award-winning content creator behind Your Content Empire. With 10+ years of experience, she helps coaches, course creators and service providers scale their businesses through custom strategies, sustainable systems and lifestyle-first business model design. https://www.yourcontentempire.com/ https://www.instagram.com/yourcontentempire   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1nzLKUyI0gEwu4PVOuPzDHdKE-Lzi3dymr9h7YXnGJ1U/edit?usp=drive_link

    29 min

  3. MAR 4

    Episode 211: Sustained Book Project Motivation for Business Owners

    In this episode, Jodi breaks down the emotional and mental challenges of writing a nonfiction book as a business owner, focusing on the "messy middle" when motivation dips and doubt creeps in. She explains why these cycles are completely natural, how to recognize your personal patterns of resistance, and what to do to get back on track. Jodi also shares practical strategies for recommitting to your writing schedule, revisiting your goals, and understanding the hidden costs of delay so your book can become the powerful marketing asset your business needs.   Time Stamps: 00:00 – Welcome to the Write Publish Market Podcast 02:00 – What the "messy middle" really is 03:30 – The predictable motivation arc: excitement → resistance → doubt 06:00 – Why messy middle ≠ wrong project 07:45 – Invisible progress and lack of external deadlines 10:00 – Competing priorities and deprioritizing your book 12:00 – How to reset: clarity, structure, accountability 14:00 – The Book Planning Intensive evolution 16:30 – Creating a realistic writing schedule with data 19:30 – The hidden costs of not finishing your book 22:00 – Final encouragement: dips are normal—regroup and continue   Keywords: messy middle, book writing motivation, sustaining momentum, resistance and doubt, writer's block, imposter syndrome, fear of rejection, invisible progress, self-publishing, external deadlines, competing priorities, realistic writing schedule, writing habit, authority building, invisible ROI, clarity and recommitment, accountability and support, book as a marketing asset, nonfiction book strategy, long-term projects in business, business owners writing books, book writing for business owners   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: https://bit.ly/readysetwritechallenge Book Planning Intensive: https://www.jodibrandoneditorial.com   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1PqhNXwesdEO_LnN84Wenq_ZxQHuoQ3RpB_Ylk_z8QFw/edit?usp=sharing

    13 min

  4. FEB 25

    Episode 210: Use Copy Strategically to Help Your Book Sales Page Convert

    In this episode, Jodi and Erin Ollila discuss how business owners should use website copy strategically to sell and promote a book, whether that's a dedicated book website or a book sales page on your existing business site. Erin shares with listeners where to feature the book throughout your website for trust-building and SEO, and how blog posts and podcast show notes can drive long-term book visibility. Jodi and Erin also discuss email marketing as it relates to books, including direct sales strategies, customer data, and email list permissions best practices.   Time Stamps: 00:01 — Intro + welcome Erin back 02:40 — Book page on existing site vs. separate book website 05:23 — Why keeping the book on your site supports SEO + authority 07:36 — The must-have: a dedicated book page (and where to place it) 09:31 — Where to reference the book (About page, homepage, resources) 11:46 — Use blog posts + podcast show notes to promote the book naturally 13:00 — SEO strategy: long-tail keywords + "more windows on your house" 16:44 — Why direct sales matter: upsells, funnels, customer data 23:23 — Email compliance: permission-based opt-ins + receipt email strategy 28:20 — Build a book-specific nurture sequence (before general newsletter) 29:45 — What a book page needs (keep it simple) 32:52 — Media page vs. media section on book page 35:45 — Permission to take a "B-minus approach" and improve later 39:44 — Book recommendations + where to find Erin   Keywords: book sales page, book website vs sales page, author website copy, website copywriting for authors, book landing page, book page on website, how to sell a book on your website, direct book sales, selling books direct, book marketing for business owners, book funnel, book nurture sequence, email opt-in compliance, CAN-SPAM laws, customer data for authors, SEO for authors, book SEO keywords, blog posts for book marketing, podcast show notes SEO, branded keywords, author platform, about page book placement, website navigation book page, media page for authors, speaking page for authors, book page conversion rate, copywriting tips for book pages, business owners writing books, book writing for business owners   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Erin's podcast: Talk Copy to Me: https://erinollila.com/podcast/   About Our Guest: onversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a conversion copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she's not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing.    Website: http://erinollila.com Talk Copy to me (podcast): https://erinollila.com/podcast/ Links to social media accounts: Instagram  LinkedIn  Facebook  Twitter   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/12NfaADDVbezVb5EPLxs3sdmq6g8M9N-eDN3BnJT67v0/edit?usp=sharing

    45 min

  5. FEB 18

    Episode 209: Active vs. Passive Book Marketing Strategies for Business Owner Authors

    In this episode, Jodi breaks down what sustainable book marketing really looks like for business owners and leaders, and why long-term promotion should feel manageable rather than exhausting. She explains how marketing energy shifts after launch, why business owners need a different approach than traditional authors use, and how combining active and passive strategies creates a marketing plan your book (and your schedule) can sustain.   Time Stamps: 00:00 — Introduction: Why sustainable book marketing matters 01:00 — Burnout and overwhelm in book marketing 02:20 — Launch energy vs. long-term marketing energy 03:30 — Why business owners market books differently than traditional authors 04:45 — Experimentation and data in book marketing 05:40 — Active vs. passive marketing explained 06:45 — Practical day-to-day marketing approaches 07:15 — Simple visibility tactics that work quietly 08:15 — Quarterly promotion pushes and marketing cycles 09:30 — Building a sustainable long-term marketing plan   Keywords: sustainable book marketing, book marketing for business owners, long-term book marketing strategy, author marketing plan, book promotion strategy, passive book marketing, active book marketing, book launch vs long-term marketing, marketing a business book, entrepreneur author marketing, book marketing burnout, evergreen book funnels, book marketing systems, book marketing for CEOs, book ROI strategy, business book promotion, marketing after book launch, author platform growth, book visibility strategy, marketing books sustainably, book writing for business owners, business owners writing books   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Write Publish Market Episode 179: Effective Long-Term Book Marketing for Business Owners Writing Books Write Publish Market Episode 143: Think Beyond the Book Launch   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/15HlbN4esX56SHyL9fgJlh0hyTYoF6txEsGTfoOQkeqc/edit?usp=sharing

    11 min

  6. FEB 11

    Episode 208: Use Direct Book Sales to Grow Your Business Ecosystem

    In this episode, Jodi explains why direct selling your book is the smartest marketing strategy for business owners and leaders. She breaks down the limitations of third-party sellers (including Amazon), explores how upsells and bundles can create increased ROI, and shows how direct sales help business owners collect data, build relationships, and guide readers through their business ecosystem.   Time Stamps: 00:00 – Introduction to Part 2 of the Business-First Book Series 01:10 – Why direct selling matters more than ever 02:15 – The limits of retail outlets and Amazon fatigue 03:45 – Why traditional book marketing advice doesn't work for business owners 05:10 – The real purpose of a business book 06:30 – Why royalties are not the primary goal 07:40 – Relationship-building vs. transactional sales 09:00 – The importance of owning customer data 10:20 – "Do the Math" – how direct sales multiply ROI 12:45 – Upsells, downsells, tripwires, and order bumps 14:20 – Example: pairing a book with a workbook or masterclass 16:30 – Using experimentation to refine your strategy 18:10 – Episode recommendations and resources 19:00 – Book Planning Intensive and final thoughts   Keywords: direct book sales, book marketing for business owners, selling books directly, Amazon fatigue, third-party booksellers, book royalties, author revenue, book sales strategy, sales multipliers, upsells and downsells, order bumps, tripwires, book bundles, customer data, business ecosystem, author marketing, publishing strategy, self-publishing marketing, book ROI, tangible ROI, intangible ROI, book funnels, relationship-based marketing, business-first books, entrepreneur authors, book promotion   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Episode 207: Self-Publishing: A Business-First Approach for Business Owners Episode 204: Do the Math to Generate Tangible and Intangible ROI from Your Nonfiction Book Episode 200: Direct Sales Are the Future of Book Marketing Episode 170: Sales Multipliers + Your BVook Book Planning Intensive: jodibrandoneditorial.com/services   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1wlm9UPHknZOjtrSg843DMi4a0kfS0DCY4WIArG4px_w/edit?usp=sharing

    16 min

  7. FEB 4

    Episode 207: Self-Publishing: A Business-First Approach for Business Owners

    In this episode, Jodi makes the case for self-publishing as Plan A for business owners. She explains how control, speed to market, pricing flexibility, and brand alignment make self-publishing a smart strategic choice for business owners and leaders who want their book to serve their business goals.   Time Stamps: 00:00 – Welcome and episode overview 01:05 – Making the mindset shift: self-publishing as Plan A 02:10 – Why the "traditional publishing or bust" mindset persists 03:30 – The importance of foundational book planning 04:45 – How publishing paths have evolved 06:00 – Why traditional publishing isn't author-centric 07:30 – Control: the biggest advantage of self-publishing 09:10 – Timeline, pricing, royalties, and messaging control 11:30 – Why retail placement may not serve your goals 13:00 – Fitting your book into your business ecosystem 15:10 – Self-publishing as a strategic business decision 16:30 – The book's role in revenue and client journey 18:20 – Overview of hybrid publishing as an option 19:30 – Preview of Part 2 of the Business-First Book Series   Keywords: self-publishing, traditional publishing, hybrid publishing, business books, author mindset, publishing paths, book strategy, publishing control, book marketing, business ecosystem, author royalties, book pricing, book timeline, publishing decisions, entrepreneur authors, CEO authors, publishing process, book authority, client journey, book as business asset, direct sales, publishing strategy, publishing options, thought leadership books, book publishing mindset   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Episode 171: Self-Publishing as a Choose-Your-Own-Adventure Episode 150: Understanding Hybrid Publishing   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1AKm-0yEISiy7vWmgz4TLL5DOru7drwDqgXqnNMfVwPE/edit?usp=sharing

    13 min

  8. JAN 29

    Episode 206: Stop Overthinking Your Book Project, Business Owner!

    In this episode, Jodi breaks down why so many business owners overthink their book projects—and how to replace overwhelm with clarity and momentum. She walks through the foundational planning steps, explains how to structure your book based on your business goals, and shares practical tips for reducing decision fatigue through repurposing and realistic scheduling.   Time Stamps: 00:00 – Introduction 00:55 – Why business owners overthink their book projects 02:05 – Acknowledging the many moving pieces 03:10 – Why a vague "book time" block doesn't work 04:15 – A personal story: discovering the power of a more specific plan 06:00 – Understanding your writing capacity and time tracking 07:30 – How writing, publishing, and marketing all fit into your plan 09:00 – Foundational book building blocks: who, what, and why 11:35 – Deep dive vs. overview structure—how to choose 13:00 – Repurposing content without guilt 15:00 – Using a Book Brain Dump to reduce overwhelm 17:10 – Why you won't (and shouldn't) know everything about publishing 18:15 – Final encouragement for moving from idea → manuscript → asset   Keywords: book planning, writing strategy, author overwhelm, book project plan, content repurposing, book structure, business owner authors, publishing process, book timeline, writing capacity, author mindset, book building blocks, Book Brain Dump, book coaching, author productivity   Resources Mentioned: Book Brain Dump Exercise: https://bit.ly/bookbraindump Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Write Publish Market Episode 203: Prepare Now to Write a Book in 2026: 3 Tips for Business Owners: http://www.jodibrandoneditorial.com/write-publish-market-podcast/203 LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1snDUCQ5RI4unQ5MLjBppn0iY2ODYo2OPk8SSUpQ0BD8/edit?usp=sharing

    12 min
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5
out of 5
16 Ratings

About

The Write Publish Market podcast explores the book publishing process for business owners at any stage of their book process.

Information

  • Creator
    Jodi Brandon
  • Years Active
    2019 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Jodi Brandon
  • Show Website
    Write Publish Market

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