Michael Boezi: Consider the Source

Michael Boezi
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Consider the Source audits the way we consume, share, and produce media. This project includes live performances and behind-the-scenes "process shots" of a songwriter and producer in action. Shares selected episodes with my long-running podcast: Marketing Without the Marketing.

  1. I'm Leaving

    22/04/2022

    I'm Leaving

    Good or bad, transitions are the interesting parts of life. And I'm definitely in a transitional period at the moment. With that, here's an announcement:  “Leaving” is my 1st new studio single in 10 years! It's now live on all streaming platforms: Spotify, Pandora, Apple, Amazon, or Bandcamp. This episode is a little background on the track. Links from the episode: Subscribe to the music side of me: https://michaelboezi.com/subscribe Exclusives and early access for patrons: https://patreon.com/mboezi

    8 min

  2. 05/11/2019

    All It Takes Is One Lie

    In your marketing, does what you say about yourself match what your customers say about you? If it doesn’t, you may have a trust problem – and you may not get a second chance to repair the damage.

    13 min

  3. 29/10/2019

    Writing a Mini-Series: Content Strategy Basics

    I often produce little mini-series within this podcast. This structured way of writing is how I prefer to work, because it keeps me on track. It's good for my audience too – and I have the data to back that up. So, would this method work for you? Let's take a look. In the episode, I referenced a couple recent mini-series in this podcast: Repurposing Content Series (6-part series) http://bit.ly/reuse-of-content The Social Media Strategy Series (16-part series) http://bit.ly/social-media-strategy-series But they don't have to all be long series! You can produce small, structured pieces that are worthwhile too. Here are a couple that are only 2-3 segments: Overcoming the Resistance to Social Media http://bit.ly/resistance-to-social-media Syndicating Content Safely for SEO http://bit.ly/syndicating-content

    14 min

  4. 22/10/2019

    Repurposing Content: Create an Online Course

    In today's world, the selling process really is about teaching. Here's my method to streamline the process of creating a online course that you can use for customer acquisition, customer on-boarding, or just to "productize" your knowledge and create a new revenue stream. Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content

    19 min

  5. 17/10/2019

    Repurposing Content: Downstream Method

    If you're not repurposing blog content for your social posts, you are missing a huge opportunity to save time and effort. In this episode, I cover how to reuse the meta description, the post excerpt, and the post content itself so you can streamline your social media activities. This is what I call my Downstream Method. I also have an Upstream Method, which is the topic of the episode before this one. Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content

    18 min

  6. 15/10/2019

    Repurposing Content: Upstream Method

    Have you ever thought about writing a book, but can't find the time? In this week's episode, I lay out my entire blog-to-book process – from planning to execution. It allows you to achieve two goals at the same time: Completing a large project and building an audience while you do it.  This is what I call my Upstream Method. I also have a Downstream Method, which I'll get into in the next episode.  Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content

    19 min

  7. 10/10/2019

    Repurposing Content: Different Contexts

    Marketing is getting highly personalized. Each channel is its own community, which means that one "message" won't cut it anymore. Let's look at the ways this affects how you repurpose content across different channels, in different contexts. Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content

    15 min

  8. 08/10/2019

    Repurposing Content: Different Formats

    Are you repurposing blog posts into email newsletters? This and other strategies for making more than one use out of your content can make you much more efficient. Here's how to do it safely and effectively. Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content

    13 min
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Consider the Source audits the way we consume, share, and produce media. This project includes live performances and behind-the-scenes "process shots" of a songwriter and producer in action. Shares selected episodes with my long-running podcast: Marketing Without the Marketing.

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