WTF is a Product Manager anyway? Demystifying job titles in tech (EN)

Everyone talks about being a Product Manager, but what does the job really look like behind the LinkedIn posts and shiny job titles?

In this episode, I sit down with Charlie Whicher, Senior Product Manager at Flare, a Montreal-based cybersecurity startup. Originally from the UK, Charlie’s path into product has been anything but traditional: from a PhD in genetics to roles in drug discovery, AI, and integrations. Alongside her own career, she’s also been deeply involved in the Canadian product community through Product Therapy, where Product Managers share their real struggles and lessons learned.

Together, we break down the myths and realities of product management: what the role is (and isn’t), why resilience and communication matter more than being technical, and how to stay grounded in a role that can feel overwhelming.

This conversation is both personal and practical: whether you’re curious about becoming a Product Manager or already navigating the day-to-day, you’ll walk away with insights you can apply right away.