WTSPodcast Isaline & Areej

In this week's episode, Katherine Nwanorue shares how she landed her first job as an SEO down to the nitty gritty of ‘job-hunting like a job’ and how to prepare and dress for the interview - even as a videoconference. We also find out what inspires Katherine and what empowers her to be the brilliant woman she is today.
You can connect with Jo through her LinkedIn and Twitter and on her website Tech SEO Journal.
You find this episode transcript and all other transcripts on WTS Website.
Introducing #WTSPodcast
The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.
Where to find Women in Tech SEO?
Twitter: @techseowomen and #WTSPodcast 
Website: womenintechseo.com
Any question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

How to get involved?
We’re on a mission to amplify women in the SEO industry. 
Joining the Women in Tech SEO community is open and free for all women in the SEO industry.
Become a part of over 5,000 active members on our Slack group, Facebook group and through our social media channels: join now.

In this week's episode, Jo O’Reilly, Digital PR Manager, shares how she approaches public speaking as a first time speaker down to the nitty-gritty of preparing her pitch as a speaker, dealing with rejection and preparing for the D-day. We also find out what inspires Jo and what empowers her to be the brilliant woman she is today.
You can connect with Jo through her LinkedIn and Twitter.
You find this episode transcript and all other transcript on WTS Website.
Resources from the episode:
Four Thousand Weeks by Oliver Burkeman
Introducing #WTSPodcast
The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.
Where to find Women in Tech SEO?
Twitter: @techseowomen and #WTSPodcast 
Website: womenintechseo.com
Any question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

How to get involved?
We’re on a mission to amplify women in the SEO industry. 
Joining the Women in Tech SEO community is open and free for all women in the SEO industry.
Become a part of over 5,000 active members on our Slack group, Facebook group and through our social media channels: join now.




In this intro episode, Areej and Isaline get together to chat about the upcoming season 4 for WTSPodcast. Discover what’s coming up in 2023.
Introducing #WTSPodcast
The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.
Where to find Women in Tech SEO?
Twitter: @techseowomen and #WTSPodcast 
Website: womenintechseo.com
Any question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

How to get involved?
We’re on a mission to amplify women in the SEO industry. 
Joining the Women in Tech SEO community is open and free for all women in the SEO industry.
Become a part of over 5,000 active members on our Slack group, Facebook group and through our social media channels: join now.




In this bonus episode, Areej and Sarah get together to chat about stand-out episodes, what Google did good and bad this year, and predictions for SEO in 2022.
Thanks to all of our guest speakers, sponsors, and listeners - we wouldn't have the #WTSPodcast without you. Roll on Season 4 in 2022!
Stand out episodes:
Kristie Plantinga
Abby Reimer
Jamie Indigo
Miracle Inameti-Archibong
Michelle Race
Katherine Ong
Beth Nunnington
Laura Brady
Shoutout to 2021 sponsors:
Deepcrawl
MediaSesh
Novos
Screaming Frog
Wincher
---
Episode transcript
Areej: Hey everyone, welcome to today's bonus episode of the Women in Tech SEO podcast. I am super excited to be here, joined by my awesome co-host Sarah. 
Hey Sarah!
Sarah: Hello, this feels like we've not done this in a long time, isn't it?
Areej: I know. I know. I'm really excited. I love that you bought up this idea a few weeks ago, of us doing an end-of-year bonus episode for everyone.
Sarah: Yes, I thought it would be a cool idea just to do a bit of a recap and also record a podcast with you because yes, I said, it's just good to spend some time with you on the podcast.
Areej: Oh yes, absolutely love that. I can't even believe it's December already, and we launched this podcast in April. I think we started talking about it in January or February, so definitely at the very beginning of the year.
Sarah: Yes, definitely and we've done and dusted season three and we're going into season four and I'm just like, how? Where has that time gone? I thoroughly, thoroughly enjoyed myself because I don't know about you, but every time I get to speak to an amazing individual in the industry and pick their brains, it's awesome, isn't it?
Areej: Yes, I completely agree. I can't believe the calibre of guests we've had throughout, we've had so some brilliant women come on board and we've just discussed all topics as well.
Sarah: Yes, and I think that's key, isn't it? The number of varied topics that we've covered. I suppose that leads us into my first question, the first topic that I thought we could go into, where we discuss...

In this week's episode, we chat with Laura Hogan, Owner of Sweet Digital Agency, about running and scaling an agency.
Where to find Laura:
LinkedIn
Twitter
Website
Resources from the episode:
Search Engine Journal
Search Engine Land

---

Episode Sponsor:
This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk).
Where to find Screaming Frog:
Website
LinkedIn
Twitter
YouTube
Facebook

---

Episode Transcript:
Areej AbuAli: Hey, everyone. Welcome to a new episode of the Women in Tech SEO Podcast. I'm Areej AbuAli and I'm the founder of Women in Tech SEO and I am your host today. Today's episode is all about running and scaling an agency and joining me is the brilliant Laura Hogan, who is the founder of Sweet Digital. Hey Laura?
Laura Hogan: Hey, are you all right?
Areej: Yes, I'm good. Thanks. How are you?
Laura: Good, thank you so much for having me on.
Areej: Yes. Thank you so much for joining. I'm really, really excited about today's episode. We've worked together before through Women in Techs SEO initiatives so thank you for jumping on the podcast with us.
Laura: Not a problem. Hopefully, I can give some useful information to people.
Areej: I'm sure you will. Can you give a little bit of an overview about yourself and what you do and everything we want to know about Sweet Digital?
Laura: Yes, so I launched Sweet two, two and a half, three years ago now. It started just me in my kitchen with my dog, and we're just under 10 people today. We've had some really lovely growth over the last couple of years. We're pretty much a full-service digital marketing agency. We have team members in the UK. One of our team members moved to Spain last year and then we've got a team in South Africa as well. Basically, anybody who's really good who wants a role, we don't really care where you live, which is brilliant.
Areej: I Love that.
Laura: Yes. It's so much fun.
Areej: I remember a few-- I think maybe it was right before COVID, you were definitely much smaller then. How was COVID for you with the agency...

In this week's episode, we chat with Levi Williams-Clucas, SEO Specialist at StrategiQ, about local SEO and the importance of reputation, reviews and trust.
Where to find Levi:
LinkedIn
Twitter

Resources from the episode:
BrightLocal Academy
BrightLocal blog
StrategiQ blog

---

Episode Sponsor:
This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk).
Where to find Screaming Frog:
Website
LinkedIn
Twitter
YouTube
Facebook

---

Episode Transcript:
Sarah: Hello, and a very warm welcome to the Women in Tech SEO Podcast. I am Sarah McDowell, an SEO content executive, and I will be your host for today. Joining me I have the wonderful Levi Williams-Clucas, who is an SEO specialist at StrategiQ, and they will be talking to us today about Local SEO. Welcome to the show, Levi.
Levi: Hello, hello. Thank you for having me.
Sarah: Thank you for giving up your time and agreeing to spend Wednesday afternoon with me. Have you had a good day?
Levi: I've had a great day. Yes, it's been nice and sunny outside, and I've been able to pet my cats today, so very happy.
Sarah: Sounds like a wonderful, wonderful Wednesday. To kick things off, I want to ask you how you got into this wonderful world of SEO, and how you ended up being an SEO specialist at the agency StrategiQ?
Levi: I've always been into marketing, and I did my degree in marketing and was ready to go as soon as I came out of uni. It didn't work that way and I ended up having a bunch of random temp jobs, and then got my first proper agency job at StrategiQ as a Digital PR. I decided it wasn't for me and thankfully my manager noticed an interest in me for SEO and suggested it and shout out to Chris Green if anybody knows him.
He suggested, "Would you like to move into SEO?" I thought, "Yes, I'm going to give that a crack." I've been happy as a pig in the mud ever since really. It's my calling.
Sarah: I love that saying "Happy as a pig in mud," I've not heard that one before.
Levi: Oh, that's one of my favorites.
Sarah: That's awesome that within your...