X-Factor Marketing With Wendy Forsythe

eXp Media
  • 5.0 (4)
  • MARKETING

Transform Your Brand. Elevate Your Business. Unleash Your Potential. Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary. This isn't just another marketing podcast—it's your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you'll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable. Ready to show up confidently and succeed authentically? Subscribe now and join the movement of professionals who are redefining what it means to market with purpose and passion. Follow Wendy: https://www.instagram.com/brandwendy/

  1. 23H AGO

    418 Pumpkin Pies, 60 Leads, Zero Ad Spend: Yvonne Khoo's Thanksgiving Campaign

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe 418 pumpkin pies, 10 pickup locations, zero ad spend—60 organic leads in 90 days. Yvonne Ku partnered with a local bakery, got three home builders to host pie pickups at their model homes, and turned a Thanksgiving giveaway into a lead generation machine. The bakery blasted her campaign to 10,000 people for free, one location refilled three times, and a hockey mom connection landed her on local TV. She breaks down exactly how she built the campaign from scratch, why the "no sales pitch" rule is everything, and how to replicate this for any holiday with zero budget. ➡️ Timestamps 0:00 418 pies, zero ad spend—Yvonne's Thanksgiving lead gen strategy1:15 Why Thanksgiving is the least commercial (and most powerful) holiday3:42 Partnering with a local bakery: how she pitched it cold5:28 Using new home builders as pie pickup locations7:51 One location refilled three times in a single day10:19 The "no pitch" rule: just say enjoy your pie12:47 How a hockey mom connection led to a local TV segment15:23 60 referrals in 90 days: leveraging your partner's database17:55 Start small: why you don't need the full operation on day one19:38 Yvonne's X factor: give value first, business follows ➡️ Connect With Wendy https://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

    14 min

  2. FEB 4

    She Didn't Speak English or Drive—But Closed 7 Deals in 6 Months: Neymar Lopez's Story

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Neymar Lopez got her real estate license without speaking English. Sold her first house in Boulder, Colorado without a driver's license. Closed 7 transactions in her first 6 months—and hit 38 deals last year while serving on the DMAR Board of Directors and getting appointed to the NAREP National Board. Neymar breaks down how she built a business where 90-95% of clients come from the Latino community, why she mixes personal and business content on one Instagram account, and how connecting with governors, mayors, and nonprofits created trust before she ever asked for a listing. You'll learn her "camera ready every day" rule, why being a "secret agent" kills your business, and how she tells buyers NOT to buy when the timing is wrong. If you want to build a real estate brand rooted in community, leadership, and showing up loud—this conversation is your blueprint. ➡️ Timestamps 0:00 What's your X factor?1:07 Neymar's business today: Denver, Boulder, and 90% Latino clients3:05 Board positions: DMAR and NAREP National4:02 Origin story: no English, no driver's license, passed the test anyway6:26 7 transactions in 6 months without speaking English7:09 From 7 deals to 38: building community in Denver8:07 How connecting with governors and mayors built instant trust10:32 "If you're a secret agent, you're in trouble"13:24 Stories over posts: why daily content wins14:25 One account vs. two: mixing personal and business15:45 Coaching first-time buyers through high interest rates17:58 When Neymar tells buyers NOT to buy18:24 Her X factor: top producer with her heart19:47 Why she left her old brokerage for eXp ➡️ Connect With Wendy https://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

    23 min

  3. JAN 28

    Just Jump: How @BuyWithRey Built 80K Followers and Turned Instagram Into His #1 Lead Source

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Discover how Rafael "Ray" Reyes turned Instagram into his #1 lead generation tool—racking up 300K views per video, landing properties in Cardi B's hands, and expanding globally without spending $3,000/month on Zillow. Ray breaks down his exact content formula: the 3-second hook rule, why trending audio matters more than production quality, and how collaboration unlocked international opportunities. You'll learn why his father's passing became the catalyst for going all-in on social media and why his philosophy is simple: stop overthinking, just jump. If you want to turn social media into actual revenue—this conversation is your blueprint. ➡️ Timestamps 0:00 What's your X factor?1:15 How Instagram became Ray's #1 lead source3:42 The viral AI video: 300K views in 24 hours5:28 How Cardi B bought a house from Ray's video7:51 Expanding globally through Instagram collaborations10:19 The 4 pillars: cold calling, mailers, social media, networking12:47 Ray's listing video formula: hooks, trending audio, staging15:23 Copy and paste: why perfection kills progress17:55 The "just jump" philosophy and immigrant hustle19:38 Ray's X factor: jumping into what you don't understand ➡️ Connect With Wendy https://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

    26 min

  4. JAN 22

    Be So Good They Can't Ignore You: Holly Mabery on Leadership, Advocacy & Being Unapologetically Yourself

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Discover how Holly Mabry went from a small-town Arizona brokerage to becoming Chief Brokerage Officer at one of the fastest-growing real estate companies in the world—by refusing to let anyone count her out. In this interview, Wendy speaks with Holly about her 27-year journey in real estate, the mantra that shaped her career ("I'm going to be so good you can't ignore me"), and what it takes to lead through one of the most disruptive periods the industry has ever seen. You'll learn how Holly's grandmother taught her to deliver hard truths with kindness, why being authentically yourself is the ultimate competitive advantage, and how eXp is staying ahead of industry changes by building tools and resources that help agents win. From joining eXp when they had just 11,000 agents to now overseeing brokerage operations nationwide, Holly breaks down what separates agents who thrive from those who get left behind. If you want to build a real estate career rooted in service, authenticity, and long-term thinking—this conversation is your playbook. ➡️ Timestamps 0:00 What's your X factor? 1:22 Being yourself as the ultimate competitive edge2:28 Grandmother's lesson: truth delivered with kindness2:57 Holly's role as Chief Brokerage Officer at eXp3:29 Joining eXp at 11,000 agents—the coolest ride4:29 Family roots in Arizona real estate since the 70s5:31 Overcoming "you're from a small brokerage" dismissals5:49 The mantra: "Be so good they can't ignore me"7:06 Navigating industry changes and the current pivot19:44 Why taking care of the consumer is everything21:00 How eXp stays proactive on compliance and forms22:49 The Volkswagen obsession: buses, beetles, and "the thing"25:50 Mountain biking, e-bikes, and chickens named Rosie, Dolly & Pants26:38 Closing advice: 30-day cycles and being unapologetically yourself ➡️ Connect With Wendy https://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

    27 min

  5. JAN 14

    How to Close 100+ Homes Using Only YouTube (No Paid Ads Required) with Alexis Diaz

    X-Factor Marketing With Wendy Forsythe

    13 min

  6. JAN 7

    $75M in Sales with Zero Ad Spend: The Facebook Group Strategy

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Discover how one Austin agent generated $75 million in sales using Facebook groups—no paid ads, no Zillow leads, and zero cold calling. In this interview, Wendy speaks with John Michael Perez, who built a lead generation machine by creating niche community groups that have nothing to do with real estate. You'll learn the exact Facebook group playbook John uses to attract warm leads, build local authority, and convert strangers into clients. From his weekly content schedule to his "Business Tuesday" hack that keeps his face at the top of the feed, to getting sponsors to fund his events for free—this episode breaks down the full system step by step. If you want leads coming to you instead of chasing them, this is your blueprint. ➡️ Timestamps 0:00 Why cold calling didn't work for John1:47 The mindset shift to becoming a "lighthouse"2:35 How $75M in sales came from Facebook groups3:00 Why your group should NOT be about real estate4:51 The secret sauce: in-person events that capture leads6:23 How Facebook recommends your group to the right people7:43 The weekly content schedule that builds trust10:23 Business Tuesday: the algorithm hack that keeps you visible12:10 How to leverage client testimonials for instant credibility14:01 How to run events for "free 99" using sponsorships ➡️ Connect With Wendy https://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

    16 min

  7. 12/17/2025

    2 Strategies to Increase Engagement: Trend Jacking and News Jacking

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe I'm breaking down two strategies that explode engagement without paid ads: trendjacking and newsjacking. These are proven plays I run on my own content and for EXP's brand account that consistently go viral. Trendjacking means jumping on popular trends and making them your own. Newsjacking is straight from the PR playbook: green screen yourself over news articles and become the instant local expert. I show exactly how to spot trends in your daily scroll, use CapCut's teleprompter feature, and turn comments into listing conversations. ➡️ Timestamps 0:00 Two strategies to explode reach0:38 What is trendjacking?3:08 Trendjacking examples (perching, phone drop, What's Going On)6:04 Official apology trend for EXP7:01 How to spot trends to jack8:28 The 80-20 content mix9:05 When trend content turns into deals9:28 What is newsjacking?10:08 Green screen strategy from PR world11:03 Using CapCut teleprompter12:14 Jared James case study13:00 Local newsjacking opportunities ➡️ Connect With Wendy https://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/ #TrendJacking #NewsJacking #RealEstateMarketing #SocialMediaStrategy #OrganicEngagement #ContentCreation #InstagramReels #RealtorTips #GreenScreenStrategy #ViralContent #EXPRealty #LocalExpert

    15 min
  8. How Ali Garced Sold Over 48 Homes a Year with YouTube (No Paid Ads, No Zillow)

    12/10/2025

    How Ali Garced Sold Over 48 Homes a Year with YouTube (No Paid Ads, No Zillow)

    Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Discover how top real estate agents are generating 100% inbound leads using YouTube long-form videos—no paid ads, no Zillow leads, and no cold outreach. In this interview, Wendy speaks with Ally the Agent, a two-time ICON agent who sells 30+ homes a year from a channel with just 1,200 subscribers. You’ll learn the exact YouTube video ideas, SEO strategy, lead funnels, and content playbook Ally uses to attract high-intent buyers, build trust, and convert clients consistently. If you want to grow your real estate business with organic lead generation, this episode breaks down everything—from video length to pros & cons videos to lifestyle content buyers actually care about. Timestamps00:00 – Why buyers don’t care about market stats01:12 – How Ally sold 48+ homes a year with YouTube03:30 – The power of long-form content for realtors05:18 – Video topics that attract real buyers07:05 – Ally’s YouTube playbook for real estate agents09:42 – Lifestyle content vs. “boring” real estate videos12:20 – How to create converting feeder videos14:55 – The #1 step to start your own YouTube channel Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/ #realestateagent #realestatetips #realestateleads #organicleadgeneration #youtubemarketing #realestateyoutube #realtortraining #realtorlife #youtubeforrealtors

    14 min
See All (36)

Ratings & Reviews

5
out of 5
4 Ratings

About

Transform Your Brand. Elevate Your Business. Unleash Your Potential. Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary. This isn't just another marketing podcast—it's your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you'll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable. Ready to show up confidently and succeed authentically? Subscribe now and join the movement of professionals who are redefining what it means to market with purpose and passion. Follow Wendy: https://www.instagram.com/brandwendy/

Information

You Might Also Like