X-Factor Marketing With Wendy Forsythe

eXp Media
  • 5.0 (4)
  • MARKETING

Transform Your Brand. Elevate Your Business. Unleash Your Potential. Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary. This isn't just another marketing podcast—it's your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you'll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable. Ready to show up confidently and succeed authentically? Subscribe now and join the movement of professionals who are redefining what it means to market with purpose and passion. Follow Wendy: https://www.instagram.com/brandwendy/

  1. 1D AGO

    Everything Is Changing, Nothing Is Changing: Mike DelPrete on Compass, Rocket, Google & Real Estate

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheMike DelPrete wrote an article that dropped Zillow's stock 9% in one day. What did he discover? Google was testing full real estate search embedded in their platform—actual listings with filters, agent contact info, the works. The industry freaked out. In this episode, Mike and I unpack what's really happening with Compass, Zillow, Rocket, Redfin, Google, and AI—and what it all means for agents building sustainable businesses. His theme for 2026: Everything is changing, nothing is changing. The fundamentals haven't changed. Agents are still the center of the transaction. Personal connections can't be replaced. But you need to compete where you can win. ⏱️ TIMESTAMPS0:00 - Intro: Mike DelPrete, Industry Strategist & Observer 1:00 - Is the Industry at a Tipping Point? 3:02 - Mike's Advice: Stop Going on the Internet 4:43 - Compass vs. Zillow: The Exclusive Listings Battle 6:48 - The Redfin/Rocket Partnership: What It Means 9:02 - Mega Brokers & the Agent's Role 13:03 - The Holy Grail Race: Owning the Entire Transaction 16:45 - Is Bundling Better for Consumers? 19:11 - Who Should Be Your Dance Partner? 20:11 - The Article That Dropped Zillow's Stock 9% 22:40 - Google's Crystal Ball: What's Next? 25:12 - The Last Mile: Where Agents Win 27:42 - Mike's X-Factor: Pattern Matching 🎯 KEY TAKEAWAYS✔️ "Everything is changing, nothing is changing" - Mike's 2026 theme ✔️ Stop going on the internet - best advice for cutting through noise ✔️ Private exclusives are "so 2025" - Compass has 10K listings, accept it and move forward ✔️ Google tested full real estate search (dropped Zillow's stock 9%) ✔️ The Holy Grail race: Zillow and Rocket want to own the entire transaction ✔️ Compete where you can win - you're the last mile solution ✔️ 50% of online leads go ignored - massive opportunity gap ✔️ If someone calls you, pick up the phone (they've done everything to avoid calling) 🏠 ABOUT MIKE DELPRETTEMike DelPrete is an industry strategist, writer, consultant, and one of the most respected observers in real estate. His research and analysis literally moves markets—one of his articles dropped Zillow's stock 9% in a single day. He has an uncanny ability to see patterns before anyone else and connect dots from a distance. Mike's writing and insights are followed by industry leaders, investors, and agents worldwide. 🎤 ABOUT WENDY FORSYTHEExecutive Leader | Marketing Innovator | Author & Podcast HostWendy Forsythe is the Chief Marketing Officer of eXp Realty, one of the largest real estate brokerages globally with over 83,000 agents. With 25+ years of experience driving growth and brand transformation across real estate, she's recognized as a HousingWire 2025 Woman of Influence and appears on the 2025 Swanepoel Power 200 list.​Wendy is the host of the X-Factor Marketing podcast and author of Leverage Your X-Factor: The 6-Step Framework to Scale Your Real Estate Business and Reclaim Your Life, a #1 new release on Amazon. A sought-after speaker and thought leader, she leads with authenticity, purpose, and a people-first approach to building what's next.

    30 min
  2. Behind the Scenes: How I Wrote Leverage Your X-Factor (The When, How, Why, and What)

    MAR 18

    Behind the Scenes: How I Wrote Leverage Your X-Factor (The When, How, Why, and What)

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe I wrote a book in 2025. And I almost didn't finish it—not because of time, but because I got stuck between 80% done and 100% perfect. In this episode, I'm pulling back the curtain on the entire process of writing Leverage Your X-Factor: the when, the how, the why, and the 6-part framework that helps agents scale smarter and avoid burnout.Here's the truth: We're being pulled on both ends of a rope right now. AI has made everyone a "perfect marketer," so your uniqueness needs to shine brighter than ever. And the industry is in chaos—regulations, lawsuits, tough markets. Without a framework? You'll burn out.This is the behind-the-scenes story you need to hear. https://www.amazon.com/dp/B0GQK38L6P 📖 THE X-FACTOR FRAMEWORKFocus • Action • Community • Technology • Operations • ResilienceA proven system to scale smarter, live better, and build businesses that last. 🎯 KEY TAKEAWAYS✔️ Say your goals out loud to other people (accountability is everything)✔️ Find a coach when you're doing something new✔️ The writing process: 30 minutes/week, interview → record → transcribe → edit → repeat✔️ Don't get stuck in the perfectionist trap between 80% and 100%✔️ Your uniqueness matters more than ever in the AI era✔️ Build a framework or you'll burn out 📚 GET THE BOOK: LEVERAGE YOUR X-FACTORAll proceeds support eXp's Extend a Hand charity, which helps agents during disasters and medical crises.Grab your copy here: https://www.amazon.com/dp/B0GQK38L6P 🎤 ABOUT WENDY FORSYTHEWendy Forsythe is the Chief Marketing Officer at eXp Realty and host of the X-Factor Marketing Podcast. With 30+ years in real estate, she's helped thousands of agents build sustainable, fulfilling businesses through personal branding, strategic marketing, and authentic leadership.Named a 2024 HousingWire Marketing Leader and 2025 Woman of Influence. SPECIAL THANKSNoor Marzook (Book Editor)Jenny Berger (Book Cover Design)Mindy Grubb (Extend a Hand Executive Director) #RealEstateMarketing #PersonalBranding #XFactorMarketing #BookWriting #AgentEmpowerment #eXpRealty #LeverageYourXFactor #RealEstatePodcast #MarketingStrategy #Entrepreneurship #WendyForsythe #ScaleYourBusiness #AvoidBurnout #RealEstateCoachMindy Grubb (Extend a Hand Executive Director)

    21 min
  3. Rapid-Fire Q&A with Gina Kirschenheiter: What it actually takes to build a real estate business.

    MAR 11

    Rapid-Fire Q&A with Gina Kirschenheiter: What it actually takes to build a real estate business.

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe No script. No filter. Just real talk about building a real estate business.Gina Kirschenheiter from Real Housewives of Orange County sits down with me at Inman Connect NYC for a rapid-fire Q&A you won't want to miss. We skip the corporate speak and get straight to what actually matters: Does platform equal clients? How do you thrive in uncertainty? What wins with luxury clients?Spoiler: This got honest fast. WHAT YOU'LL LEARN:✔️ Does having a celebrity platform make real estate easier? Gina has 1M+ followers. Here's the truth about platform vs. actual clients (it's not what you think).✔️ What's Gina's real estate superpower? She only knows uncertainty—and why that's her competitive advantage.✔️ What should agents focus on in 2026? My three predictions (mergers, lawsuits, uncertainty) and why RESET is my word for the year.✔️ How do you win luxury listings? Why preparedness beats Chanel bags every single time.✔️ What social media trends are working in 2026? Netflix-style listing videos, AI storytelling (like Glenda Baker's AI grandma), and why we need to "up the Annie."✔️  How do you build a personal brand authentically? "Who you are IS your brand. Just start showing up and showing who you are." TIMESTAMPS:0:00 - Introduction: Rapid-Fire Q&A with Gina Kirschenheiter0:22 - Where Are the Husbands? (New York Adventures)2:06 - Gina's Favorite Podcast: Legally Brunette2:50 - How Gina & Emily Simpson Batch Content3:47 - Favorite Inman Panel: eXp CEO Leo Perea Killed It5:17 - Why eXp Leadership Works (They're Actually Realtors)6:33 - Wendy Needs a Hype Song (Help Us Out!)8:30 - Wendy's 3 Predictions for 20269:52 - Wendy's Word for 2026: RESET10:25 - What to Reset in Your Business Right Now10:56 - Gina: I Only Know Uncertainty (It's a Superpower)11:30 - If You Can Win in Uncertainty, You're in for the Long Haul12:27 - Consistency: Doing the Job Over and Over12:47 - Social Media Ideas for 202613:05 - Netflix-Style Listing Videos Trending14:32 - Glenda Baker's AI Grandma Story (Mind-Blowing)15:43 - Gina's Take on AI: Great Tool, But Creepy17:24 - Wendy's Highest Sale & Overcoming Impostor Syndrome18:42 - Starting in Your 20s: The Impostor Syndrome Challenge20:00 - Win in Your Head Before You Win at the Kitchen Table20:08 - Preparedness Over Chanel Bag (Always)20:43 - Educate Yourself on How Money Works21:22 - Building The Gated Group: What Surprised Gina22:02 - Platform Doesn't Mean It's Easy22:37 - Buyers and Sellers Aren't Just Lining Up22:51 - Most Business Is Referral Business23:24 - "I Get Those Listing Appointments (Platform Doesn't)"24:15 - Personal Brand Revolution Question24:45 - Who You Are IS Your Brand25:28 - AI Has a Place, But Don't Replace Yourself26:32 - Just Show Up and Show Who You Are ➡️ Connect With Wendy https://www.instagram.com/brandwendy  / brandwendy

    28 min
  4. Credibility Gap: Kendall Bonner on Building Community, Stages & Women's Sponsorship

    MAR 4

    Credibility Gap: Kendall Bonner on Building Community, Stages & Women's Sponsorship

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Street credibility. Performance credibility. Referral credibility. The three things you need to get on real estate stages.In this episode, Kendall Bonner breaks down the credibility gap that prevents agents from turning speaking opportunities into career-changing moments. She also shares the launch of two major projects: Climber (a free community that hit 700+ members in launch week) and Industry Speaks Academy (teaching aspiring speakers how to get on stages).Plus: the hard conversation about women in leadership and why women need more sponsors, not just mentors. WHAT YOU'LL LEARN:✔️ The 3 credibilities you need to get on real estate stages (and why most speakers are missing 2 of them)✔️ Why event organizers don't book speakers—they book TOPICS✔️ The #1 mistake speakers make when sending samples (hint: podcasts don't count)✔️ How to build performance credibility BEFORE you get on stage✔️ Why "I can speak on anything" kills your opportunities✔️ What Climber is and why 700+ agents joined in launch week✔️ The difference between mentorship and sponsorship for women in leadership✔️ Panel etiquette: why you should never look at the moderator when responding KEY QUOTE:"Don't chase likes and comments. The business happens in a DM. Social media isn't a strategy for business—it is a tool." — Kendall Bonner ➡️ Connect With Wendyhttps://www.instagram.com/brandwendy

    28 min
  5. Leverage Your X-Factor Book Release Deep Dive

    MAR 2

    Leverage Your X-Factor Book Release Deep Dive

    Are you exhausted by the real estate industry's toxic "hustle culture"? In this special deep-dive episode, we are pulling back the curtain on Wendy Forsythe’s brand new book, Leverage Your X-Factor: The 6-Step Framework to Scale Your Real Estate Business and Reclaim Your Life. If you feel like you are working harder than ever but spinning your wheels, this episode is for you. We break down the proven 6-pillar X-Factor blueprint designed to help you step out of the frantic "Agent" role and into the empowered "CEO" mindset. Stop trying to mimic the competition and learn how to uncover your unique X-Factor to build an aligned, highly profitable, and sustainable business. 📚 GET THE BOOK: Grab your copy of Leverage Your X-Factor on Amazon today! 💛 Giving Back: All proceeds support eXtend a Hand, eXp Realty's official charitable foundation that supports agents and their families during times of medical emergencies, natural disasters, and crisis. 👉 Order Here 🔑 WHAT WE COVER IN THIS EPISODE: The Crisis of Clarity: Why being busy is not the same as being productive, and how to find your true "superpower".The 6-Pillar Framework: A breakdown of Focus, Action, Community, Technology, Operations, and Resilience.The AI Advantage: The critical difference between being "AI-Generated" (forgettable) and "AI-Enhanced" (unforgettable).Ditching the 12-Month Plan: Why annual business plans are dangerous and how 90-day sprint cycles create massive momentum.Resilience as a Strategy: Why protecting your energy and scheduling rest before business is the ultimate key to longevity.🤝 CONNECT WITH WENDY: Instagram: @brandwendyWebsite: wendyforsythe.comLearn more about the charity: extendahandcharity.org🔔 SUBSCRIBE to the channel for weekly strategies on mindset, storytelling, and building an unforgettable real estate brand that the market can't ignore!

    15 min

  6. FEB 26

    Katie Lance's Focus 5 Strategy

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe She left a stable job when her kids were little with no master plan. Just passion, a good reputation, and a phone call to her husband. 13 years later, Katie Lance has helped thousands of real estate agents crack the code on social media — and just crossed $1 million in course sales on Kajabi. She breaks down the Focus 5 system she's been teaching for years that takes five minutes a day and actually moves the needle, why most agents are overthinking their content strategy, how to use AI without destroying the trust you've spent years building, and why "done is better than perfect" isn't just a cliché — it's the whole strategy. ➡️ Timestamps 0:00 Why real estate is still a relationship business — no matter what changes2:10 The Focus 5 system: 5 minutes, 5 posts, meaningful comments5:30 Why you have to create a lot of bad video before the good stuff comes11:20 How to figure out which platform your clients are actually on17:15 Katie's hot take on AI avatars and why trust is at an all-time low33:00 Leaving Inman, betting on herself, and diving in before she was ready41:20 Katie's X factor: making overwhelmed agents feel like they can actually do it ➡️ Connect With Wendy https://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

    25 min

  7. FEB 18

    Ashley Brock's Paid Ads Formula for Real Estate Agents

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe She once fought with her husband over a $3 guacamole charge. Now she's managed $200 million in ad spend. Ashley Brock went from scarcity mindset and three failed businesses to building a near 8-figure company in under three years — all by betting on the one thing she'd done her whole career. She breaks down exactly why most small business owners think about ad spend completely wrong, how to pick the right platform for your business, why your mindset about money is the first thing that needs to change before you ever run your first ad, and the three things she's always paid for — skill, speed, and energy — that turned every investment into a 10x return. ➡️ Timestamps 0:00 From $3 guacamole fights to $200M in ad spend — Ashley's story2:35 Why Ashley's been in advertising since day one out of college3:17 Why people are scared to spend money on ads4:37 The floating analogy — why you just have to do it5:35 The first thing Ashley addresses with every new student: money mindset6:04 Why "build it and they'll come" is killing your business6:29 The bad date analogy — one bad ad isn't a reason to quit7:02 How to figure out where to actually spend your ad budget19:24 Cost per lead by platform and why Google leads cost more20:26 The Chipotle guacamole fight that changed everything22:21 Three failed businesses before going all-in on paid ads23:11 Paying for speed: how her first investment led to a six-figure day24:07 Pay for skill, pay for speed, pay for energy26:04 Ashley's X factor: seeing possibility in people before they see it themselves ➡️ Connect With Wendy https://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

    26 min

  8. FEB 11

    418 Pumpkin Pies, 60 Leads, Zero Ad Spend: Yvonne Khoo's Thanksgiving Campaign

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe 418 pumpkin pies, 10 pickup locations, zero ad spend—60 organic leads in 90 days. Yvonne Ku partnered with a local bakery, got three home builders to host pie pickups at their model homes, and turned a Thanksgiving giveaway into a lead generation machine. The bakery blasted her campaign to 10,000 people for free, one location refilled three times, and a hockey mom connection landed her on local TV. She breaks down exactly how she built the campaign from scratch, why the "no sales pitch" rule is everything, and how to replicate this for any holiday with zero budget. ➡️ Timestamps 0:00 418 pies, zero ad spend—Yvonne's Thanksgiving lead gen strategy1:15 Why Thanksgiving is the least commercial (and most powerful) holiday3:42 Partnering with a local bakery: how she pitched it cold5:28 Using new home builders as pie pickup locations7:51 One location refilled three times in a single day10:19 The "no pitch" rule: just say enjoy your pie12:47 How a hockey mom connection led to a local TV segment15:23 60 referrals in 90 days: leveraging your partner's database17:55 Start small: why you don't need the full operation on day one19:38 Yvonne's X factor: give value first, business follows ➡️ Connect With Wendy https://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

    14 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Transform Your Brand. Elevate Your Business. Unleash Your Potential. Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary. This isn't just another marketing podcast—it's your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you'll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable. Ready to show up confidently and succeed authentically? Subscribe now and join the movement of professionals who are redefining what it means to market with purpose and passion. Follow Wendy: https://www.instagram.com/brandwendy/

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