XR Today

XR Today

XR News and Insights for Today, and Tomorrow XR Today reports on the latest virtual reality, augmented reality, mixed reality and metaverse industry news and marketplace trends. Every day our tech journalists uncover the hottest topics and vendor innovations shaping the future of work.Our coverage is fully digital offering our audience authentic news and insights on the channel of their choice. We offer daily news, weekly features, video conversations and authority content aligned to the needs of business leaders in today's world.For industry professionals, our weekly newsletter offers a range of popular stories hand-picked by our editorial team. Subscribe to our weekly newsletter.If you're seeking editorial coverage, connect with our news desk.

  1. 12/24/2025

    From CX 2025 to 2026: Consumer Insights and the Trends That Will Define the Year Ahead

    What if the secret to CX success in 2026 isn’t more automation — but better orchestration between AI and people? In this exclusive interview hosted by Rob Scott, Publisher at CX Today, we unpack the latest Consumer Insights Report from Transcom and explore why CX is now a core revenue driver, not just a support function. Joining the conversation are two powerhouse leaders: 🔴 Jeff Blair, Chief Growth Officer, Transcom 🔴 Cortney Jonas Burnos, VP of Digital & AI Solutions, Transcom Together, they reveal where brands are falling short, how to close the "experience gap," and why advisory-led partnerships are helping the best companies turn contact centers into engines of growth. 👉 What stood out in this year’s CX data — and why it’s a warning sign for brands relying too much on tech. 👉 How the smartest organizations connect CX performance to revenue, loyalty, and business strategy. 👉 The three dimensions every brand should use to evaluate their BPO partner in 2026. 👉 Where AI is driving measurable results — and where companies are still getting it wrong. Key Takeaways: 🔴 The Experience Gap is growing — and consumers are losing patience. 🔴 AI + Human orchestration beats automation alone, every time. 🔴 Strategic BPO partners should be driving innovation, not just hitting SLAs. 🔴 Trust, efficiency, and insight will be the competitive currencies of 2026. 📈 Next Steps: Download Transcom’s CX Leaders Consumer Edition Report and discover how AI, human expertise, and smarter partnerships can transform your customer experience strategy.

    23 min

  2. 12/24/2025

    The Future of Customer Support Gets Visual – and Real

    In this discussion, host Rhys Fisher sits down with Zac Scalzi, Director of Sales at Cobrowse, and Ian Roberts, Director of Care Operations & Technologies at Quicken Inc.  Together, they explore how visual intelligence, AI augmentation, and agent-first design are redefining digital customer support.  If you're navigating AI adoption, struggling with fragmented customer journeys, or simply want real-world proof of what next-gen support can deliver, this conversation is absolutely worth your time.  What happens when a seven-year partnership between a fintech staple and a fast-scaling tech innovator collides with the rise of AI?  Scalzi and Roberts break down the real impact of Cobrowse’s visual intelligence – on customers, on agents, and on CX strategy as a whole.  Hear how Quicken cut average handle time by over six minutes, boosted TNPS, and prepared to launch one of the most practical, grounded AI deployments in the market.  Then dive deeper into why visual context is becoming the missing link between reference-based chatbots and truly agentic AI.  Key Highlights  🔴 How Cobrowse evolved from a two-person startup to powering Fortune 100 enterprises  🔴 Quicken’s measurable gains: faster support, happier customers, and reduced agent burden  🔴 Why AI must evolve from “information lookup” to true contextual understanding  🔴 Lessons for enterprises tiptoeing into AI without breaking trust or customer experience  Explore how visual intelligence can accelerate your digital transformation  Map one customer journey and identify where contextual AI could immediately unblock friction  Subscribe to CX Today for more vendor + customer deep dives  Learn more about Cobrowse AI’s capabilities via their website or demo resources

    26 min

  3. 12/10/2025

    How Lenovo is Navigating Today’s Enterprise VR Landscape

    In this XR Today interview, host Christopher Carey sits down with Frank Black, Senior Sales Executive for XR Solutions at Lenovo, to explore the rapid evolution of VR and XR in the enterprise space. With more than a decade of industry experience, Frank offers a front-row view into how cost reductions and maturing use cases are accelerating mainstream adoption.   Lenovo has been in the XR space for more than 10 years, manufacturing both AR and VR solutions for business. Today, Lenovo’s GTM strategy is in partnership with Meta.  Lenovo’s best in class Enterprise Services and ISVs SW bundled with the Meta Quest 3 and Quest 3S, providing an end -to-end solution across verticals.   If you’re evaluating XR for training, design, or enterprise-scale deployment, this conversation delivers actionable clarity.

    20 min

  4. 05/09/2025

    Behind the BBC's AR Sign Language Snapchat Filter

    Watch on YouTube. In this episode, Rory Greener, Tech Journalist, XR Today speaks to the creative team behind the BBC's AR Snapchat filter that helps teach the public sign language. Today's guests is Shahwali Shayan, Founder of Shahnanigans. What XR tech are YOU most excited about? Let us know in the comments! Subscribe for more XR deep dives and hit the notification bell so you don't miss our next analysis. Thanks for watching. If you’d like more like this, don’t forget to SUBSCRIBE to our channel. You can also join in the conversation on our X and LinkedIn pages.

    26 min

  5. 02/27/2025

    Microsoft HoloLens Loses IVAS Life-Line and VR/AR/MR Shark Tank Deepens - XR News Show

    Watch on YouTube. In this episode of the Big XR News show, Rory Greener, Tech Journalist, XR Today welcomes some of XR’s top analysts to talk about the latest news from across the industry. From the IVAS breakdown to Samsung's headsets and more, we break down this month's biggest XR announcements. Our guests include: Kevin 'O Donovan, Co-Chair, Industrial Metaverse & Digital Twin Committee, VRARA Jay Latta, Founder and Speaker, The Fusionists Amy Peck, Founder and CEO, EndeavorXR Jennifer Rogers, Executive Officer, Learning Technology Standards Committee at the IEEE In this episode, we discuss: Microsoft Hololens losing IVAS headset contract Samsung headset updates The deep XR shark tankThanks for watching. If you’d like more like this, don’t forget to SUBSCRIBE to our channel. You can also join in the conversation on our X and LinkedIn pages.

    30 min

  6. 01/30/2025

    XR at CES 25, Meta Quest Pro Discontinued, NVIDIA Robotics - Big XR News Show

    Watch on YouTube. In this episode of the Big XR News show, Rory Greener, Tech Journalist, XR Today welcomes some of XR’s top analysts to talk about the latest news from across the industry. From groundbreaking NVIDIA robotics to the Quest Pro's demise, we break down this month's biggest XR announcements from CES and beyond. Our guests include: Kevin 'O Donovan, Co-Chair, Industrial Metaverse & Digital Twin Committee, VRARA Jay Latta, Founder and Speaker, The Fusionists Amy Peck, Founder and CEO, EndeavorXR Jennifer Rogers, Executive Officer, Learning Technology Standards Committee at the IEEE In this episode, we discuss: CES 2025 XR surprises and highlights, from smart glasses to AI-powered XR.Meta's quiet discontinuation of the Quest Pro market raises serious questions about its enterprise XR strategy.NVIDIA's robotics demos stole the show at CES, hinting at a future where XR and AI blend seamlessly.What XR tech are YOU most excited about? Let us know in the comments! Subscribe for more XR deep dives and hit the notification bell so you don't miss our next analysis. Thanks for watching. If you’d like more like this, don’t forget to SUBSCRIBE to our channel. You can also join in the conversation on our X and LinkedIn pages.

    34 min

  7. 01/16/2025

    Virtualware: Big XR Update

    XR Today's Rory Greener hosts David Moreno, Virtualware's Chief Marketing Officer, to learn all about the 20 year XRaaS leader and its trusted products.

    25 min

  8. 12/18/2024

    2024 End of Year XR Round Up - Big XR News Show

    Watch on YouTube. In this episode of the Big XR News show, Rory Greener, Tech Journalist, XR Today welcomes some of XR’s top analysts to talk about the latest news from Meta Connect 2024 and other immersive collaboration topics. Our guests include: Kevin 'O Donovan, Co-Chair, Industrial Metaverse & Digital Twin Committee, VRARA Letitia Bochud, Director, Virtual Switzerland and Chair of the Board of Directors, XR4EuropeThanks for watching. If you’d like more like this, don’t forget to SUBSCRIBE to our channel. You can also join in the conversation on our X and LinkedIn pages.

    41 min
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About

XR News and Insights for Today, and Tomorrow XR Today reports on the latest virtual reality, augmented reality, mixed reality and metaverse industry news and marketplace trends. Every day our tech journalists uncover the hottest topics and vendor innovations shaping the future of work.Our coverage is fully digital offering our audience authentic news and insights on the channel of their choice. We offer daily news, weekly features, video conversations and authority content aligned to the needs of business leaders in today's world.For industry professionals, our weekly newsletter offers a range of popular stories hand-picked by our editorial team. Subscribe to our weekly newsletter.If you're seeking editorial coverage, connect with our news desk.

Information

  • Creator
    XR Today
  • Years Active
    2022 - 2025
  • Episodes
    161
  • Rating
    Clean
  • Copyright
    © 2025 Today Digital Ltd - XR Today
  • Show Website
    XR Today

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