75 episodes

Tune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.

Yes, and Marketing Steve Pockross

    • Business
    • 4.9 • 61 Ratings

Tune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.

    Tony Horton on P90X, Power Nation, and Keeping Rock 'n Roll Alive

    Tony Horton on P90X, Power Nation, and Keeping Rock 'n Roll Alive

    Tony shares his journey from poor high school athlete to global workout icon, how the P90X brand came to be, and the home fitness project he's working on now. 

    • 47 min
    Feminist Economics and the Future of Higher Ed with Professor Joyce Jacobsen

    Feminist Economics and the Future of Higher Ed with Professor Joyce Jacobsen

    Professor Jacobsen shares her research in feminist economics, the economic principles that marketers should know, and her view of the future of liberal arts as president of Hobart and William Smith Colleges.

    • 34 min
    Simplicity, Positioning, Sales Alignment, and the Kiss with Dave Kellogg

    Simplicity, Positioning, Sales Alignment, and the Kiss with Dave Kellogg

    Advisor and angel investor Dave explains why marketers need to impose simplicity and breaks down the 2 types of messaging. He also shares career advice, lessons from geophysics, and the importance of the kiss.

    • 46 min
    Content as a Playground and the 4 Pillars of Thought Leadership with Ashley Faus

    Content as a Playground and the 4 Pillars of Thought Leadership with Ashley Faus

    Ashley gives a better metaphor for content and explains the problem with the funnel marketing framework. She also talks theater, fitness, and why (by her own definition) she doesn't qualify as a thought leader.

    • 34 min
    Putting People First and Lessons from Ultimate Frisbee with Steve Pockross

    Putting People First and Lessons from Ultimate Frisbee with Steve Pockross

    Steve explains what a people-first strategy really means and what it looks like in practice at Verblio. He also shares lessons from the national Ultimate Frisbee championships and his band's first gig.

    • 34 min
    Product Marketing, Hot Markets, and Second Product Syndrome with Crispin Read

    Product Marketing, Hot Markets, and Second Product Syndrome with Crispin Read

    Crispin explains what product marketers do and how to hire one. He also breaks down the difference between hot and cold markets and advises on multi-product portfolios. 

    • 39 min

Customer Reviews

4.9 out of 5
61 Ratings

61 Ratings

BG731 ,

Yes, and Creativity

This podcast gets my brain going IMMEDIATELY! I adore the improv opening and I love the dedication to the bit as well as the flow once they’ve gotten going

Sofia 84464 ,

Yes, and Marketing podcasts are great!

These podcasts are the best! They are both informative and educational.

dani32110 ,

Awesome and Educational Listen

If you are looking to become more of an expert in the marketing and business fields take a listen to this podcast. It is very informative and you’ll learn a lot. Bring your notepad and pen or pencil or Apple Pencil!

Top Podcasts In Business

Listeners Also Subscribed To