129 episodes

Tune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.

Yes, and Marketing Steve Pockross

    • Business
    • 4.9 • 71 Ratings

Tune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.

    The Scoop on AI Video Marketing with Cory Treffiletti

    The Scoop on AI Video Marketing with Cory Treffiletti

    4x CMO and current Chief Marketing Officer at Rembrand, Cory Treffiletti joined Yes, and Marketing for a deep dive into the ways AI is influencing his data-driven storytelling approach. (Plus, some tough love for execs, a look at his must-try AI tools, and a few life lessons we can all learn from.)

    • 36 min
    The Future of Search in the Age of AI with Natalie Henley

    The Future of Search in the Age of AI with Natalie Henley

    As CEO of Volume 9, a Denver-based marketing agency, Natalie Henley stays on the ball when it comes to marketing trends to follow (and which ones are just passing fads.) Tune in to hear how her agency approaches the AI revolution and prioritizes winning organic traffic for their clients in an ever-evolving landscape by keeping it old-school.

    • 31 min
    Best Marketing Strategies in the New AI World with Ty Magnin

    Best Marketing Strategies in the New AI World with Ty Magnin

    Ty Magnin, CEO of Animalz, isn't interested in pretending to be Nostradamus. The marketing world is constantly evolving, so rather than try to predict the future, he's changing with it. Hear how he and the Animalz team are adjusting their strategies for success, finding inventive ways to incorporate AI into their workflows, and exploring distribution channels beyond SEO to cultivate results for their clients.

    • 24 min
    Using AI for Profitable Workflows and Wrangling Brand to Boost Your Content Marketing Strategy with Robert Rose

    Using AI for Profitable Workflows and Wrangling Brand to Boost Your Content Marketing Strategy with Robert Rose

    Co-founder of the Content Marketing Institute, current Chief Troublemaker at The Content Advisory, and author of Content Marketing Strategy: Harness the Power of Your Brand’s Voice, Robert Rose is a marketing powerhouse. This bona fide industry legend digs into how we should be using AI to create profitable workflows, the impact of AI on search and SEO, and how brand influences our content strategies.

    • 45 min
    Wielding AI for Agencies and the Irreplaceable Human Element with Drew McLellan

    Wielding AI for Agencies and the Irreplaceable Human Element with Drew McLellan

    CEO of Agency Management Institute Drew McLellan brings over thirty years of expertise to dive deep into how agencies are finding success in the current economic climate by deploying AI in inventive ways.

    • 42 min
    Ethical AI, The Crisis of Trust, and Responsible Innovation with Olivia Gambelin

    Ethical AI, The Crisis of Trust, and Responsible Innovation with Olivia Gambelin

    Leading AI ethicist Olivia Gambelin shares insights on the adoption of generative AI, how synthetic data preserves the privacy of the public, and the strategic development and implementation of AI as it impacts marketers.

    • 39 min

Customer Reviews

4.9 out of 5
71 Ratings

71 Ratings

Jill Pearl T. ,

Unique, engaging podcast!

Love it! Steve does a great job asking surprising questions to each of the interesting guests. I love how each episode is different and takes a unique perspective.

Victoria_Hutchison ,

Love this podcast!!

The marketing podcast you didn’t know you needed! I especially loved the episode #71 where Steve was interviewed. Can’t recommend it enough.

contentmarketer ,

Entertaining education

Really enjoy this show. Good mix of insights (in a lot of different marketing areas) and entertaining personal conversation. Interesting mix of guests.

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