
19 episodes

YOU DON'T KNOW WHAT YOU DON'T KNOW Steve Denny
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- Business
We engage in conversations with successful business owners to learn the little things that made the journey of building their companies special. Then we discuss how they plan to hand off their business to the next generation of leadership.
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Interview with Joseph Luckett, Founder/CEO of Zero to 100, Networking Expert & Author
Joseph Luckett is the Founder and CEO of an inclusive networking movement called Zero to 100. Zero to 100 is a networking movement centered on relationship-building through education. Focused on fostering a sense of belonging and gratitude, and is rooted in developing genuine and authentic connections in business and in life.
Joseph has been recognized by the business community both locally and abroad through numerous publications and awards, such as; Marquis Who’s Who in America, Arianna Huffington’s Magazine “Thrive Global”, St. Louis American (top African-American newspaper in the country}, and the front page of the St. Louis Post Dispatch, just to name a few.
He made history in 2021, becoming the first African American since the inception of the City of St. Charles, Missouri to receive the Key to the City for his accomplishments and contributions to the well-being and success of the business community. He currently serves as a mentor in the Men of Color Student Success Program for St. Charles Community College.
The first arm of his company is why we are here this evening to learn more about the how the release of his first book ” Zero to 100: The Gold Standard of Global Networking” became a #1 International Best-Seller.
You can purchase Joseph's book here: www.zeroto100.io/store
If you've read Joseph's book and would like to leave a review, please visit:
https://zeroto100.io/product/zero-to-100-the-gold-standard-of-global-networking-hardback/#tab-reviews
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Tabitha Sheaver - EOS Implementer, Entrepreneur, Business Consultant
Tabetha Sheaver is a CEO, certified EOS Implementer®, project management professional (PMI), and an award-winning business success partner. She helps CEOs regain control of their companies with organizational change management strategies. Helping entrepreneurial leadership teams to be open, honest, and healthy. Tabetha’s experience and insight have made her an in-demand public speaker and presenter nationwide.
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Interview with Nancy Erickson, The Book Professor - Her step by step process for helping business owners write their own book and info about their publishing services
We engage in conversations with successful business owners to learn the little things that made the journey of building their companies special. Then we discuss how they plan to hand off their business to the next generation of leadership.
This episode is with special guest, Nancy Erickson, Founder of The Book Professor. Here is Nancy's bio:
Our proprietary process was developed by our founder, Nancy Erickson, when— as the owner of Stonebrook Publishing—she recognized the people who had the most transformative stories weren’t necessarily good writers. Stonebrook had received many manuscripts where the message could save lives, change lives, and transform society, but they were so poorly written that they couldn’t be published.
So, Nancy spent a year developing a step-by-step process that would turn people who weren’t writers into published authors. That’s when The Book Professor® and its offerings became available to aspiring authors around the globe.
Nancy holds MFA in Writing, is an international book coach, author, editor, international speaker, and she’s taught writing at various colleges and universities around the St. Louis, Missouri area.
You can contact Nancy at:
Website: www.TheBookProfessor.com
Facebook: https://www.facebook.com/TheBookProfessor
LinkedIn: https://www.linkedin.com/company/the-book-professor/
If you would like to be a guest on the You Don’t Know What You Don’t Know™ Podcast, or know someone who would make a great guest, let us know at: https://innovativeba.com/contact/
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============================================================ About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million. =============================================================
For support or business inquiries, please visit: https://innovativeba.com/contact/ -
Interview with Jerry Eulentrop, Sport Clips - Advantages of Opening a Franchise Business, Haircutting Franchise Information
Jerry Eulentrop’s diverse franchising experience spans 30 years. He joined Sport Clips as director of franchise development in July 2012. Prior to joining Sport Clips, he served as area development manager for MBE/The UPS Store for 14 years. Eulentrop’s franchise career started in 1992 as franchise sales manager for ERA Franchise Systems, where he had development responsibilities throughout the Midwest. He developed a system to target the conversion of large independent real estate agencies. He holds a Bachelor of Science in Business Administration with a minor in philosophy from the University of Missouri, St. Louis.
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You Don't Know What You Don't Know - Mark Brimer, Office Supply Solutions
Our next You Don't Know What You Don't Know podcast episode is with special guest Mark Brimer, Founder of Office Supply Solutions where Mark discusses what made him decide to start his office supply business, what makes his business stand out, and how he has overcome challenges with finding the right employees.
Office Supply Solutions saves businesses time and money on the office items they already purchase. They have 30,000 items in stock for next day free freight delivery on all orders over $50. Their selection includes both name brand and compatible items. Their goal is to cater to their customer's printer cartridge, office supply and paper needs by doing all the research for their customers so they can continue with their job. -
You Don't Know What You Don't Know - Tom Ruwitch, Story Power Marketing
Tom Ruwitch is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 -- before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.
My Backstory
I used to believe that marketing and sales was a numbers game. Knock on enough doors and make enough cold calls and prospects and sales would come.
All that got me was sore knuckles and a raw throat.
I discovered a better way: When you create and deliver story-powered content that reflects prospects' journeys, they tune in, turn on, and are more likely to hire you.
I harnessed the power of Story Power to grow MarketVolt, the email marketing software company I founded in 2001. And in 2019, after I sold MarketVolt, I founded Story Power Marketing to bring that power to coaches, consultants, and other experts -- so they can transform content from boring to brilliant, turn marketing from frustrating to fulfilling, and convert results from pitiful to profitable.
I teach simple, easy-to-scale systems to generate client-attracting, story-powered content -- without writer's block.
Go to StoryPowerMarketing.com/Denny and enter coupon code Denny to receive 50% off the Profit Pack that Tom mentions in this episode.