You Herd It Here

Kassie Meiler
  • 5.0 (5)
  • MARKETING

You Herd It Here is the GOAT-to podcast for social media, powered by GOAT Social Media and hosted by Kassie Meiler. Whether you're building a brand, scaling a business, or just here for the juicy marketing tea, this podcast delivers real talk, expert insights, and behind-the-scenes strategy from the digital world. Each episode is packed with practical tips, trending topics, and a little sass to keep it fun.

  1. Episode 33 - The Agent Behind the Brand: Why Personal Story Matters in Real Estate

    4D AGO

    Episode 33 - The Agent Behind the Brand: Why Personal Story Matters in Real Estate

    People don’t hire you for your listings, they hire you for how you show up. In Episode 33, Kassie sits down with Sarah Galperin, real estate advisor at Compass, to unpack what actually builds trust in today’s market and why personal story is often the deciding factor. With a background in fashion, advertising, photography, and healthcare leadership, Sarah shares how her journey shaped the way she connects with clients and shows up online. From referrals and reputation to video and authenticity, this conversation explores why agents who only post listings are getting overlooked and what actually drives real results. If you’re building a personal brand or growing a service-based business, this episode is a reminder that trust isn’t built through perfect marketing, it’s built through consistency, connection, and being real. 🎙 Subscribe and follow @youherditherepodcast for more conversations on social media, branding, and business growth. ➡️ Connect with Sarah Galperin across Instagram, TikTok, Facebook, and more to follow along for real estate insights and lifestyle content across South Florida @sarahsellssofla

    24 min
  2. Episode 32 - Your Brand’s Reputation Is Being Built Online… Whether You’re Participating or Not

    MAR 11

    Episode 32 - Your Brand’s Reputation Is Being Built Online… Whether You’re Participating or Not

    Your reputation isn’t just built on reviews anymore—it’s built in comment sections, viral clips, and TikTok conversations happening in real time. In Episode 32, Kassie and Sofia break down how brand reputation has shifted from static ratings to social narratives shaped by the internet. From viral moments that can outweigh years of positive reviews to the responsibility we all share when posting about small businesses online, this conversation explores what reputation management really looks like today. If you’re a founder, marketer, or anyone building a brand online, this episode is a reminder that reputation isn’t controlled—it’s co-created. And whether you participate in the conversation or not, people are already having it. 🎙 Subscribe & follow @youherditherepodcast for more conversations at the intersection of social media, digital behavior, and brand strategy. If this episode made you rethink how you post, comment, or engage online, share it with someone who needs to hear it.

    19 min
  3. Episode 31 - Showing Up With Integrity: Trust, Authority, and Authenticity in Law & Social Media

    MAR 4

    Episode 31 - Showing Up With Integrity: Trust, Authority, and Authenticity in Law & Social Media

    Trust isn’t built through billboards—it’s built through clarity, education, and showing up with integrity. In Episode 31, Kassie sits down with Alex Lopez, Esq., civil litigator at Tarnovsky Lopez, to unpack what trust actually looks like in both law and social media. After starting his career defending major insurance companies, Alex now advocates for homeowners and business owners across Florida—and that experience on both sides completely reshaped how he approaches clients, credibility, and showing up online. From referrals and reputation to educational content and authenticity, this conversation explores why people don’t just hire expertise—they hire someone they trust. Alex shares why overly polished marketing can backfire, why plain language builds credibility faster than legal jargon, and how answering real questions online helps people long before they ever call a lawyer. If you’re building a personal brand, running a professional service business, or trying to show up online without losing authenticity, this episode is a reminder that authority isn’t built through perfection—it’s built through consistency, clarity, and connection. 🎙 Subscribe & follow @youherditherepodcast for more real conversations at the intersection of social media, behavior, and brand-building. If this episode resonated, leave a review and share it with a founder or professional who needs to hear it. ➡️ Connect with Alex Lopez and follow Tarnovsky Lopez for more educational insights on property insurance law. https://www.facebook.com/tarnovskylopezpllc/ https://www.instagram.com/tarnovskylopezlaw/

    24 min
  4. Episode 30 - Beyond $10M Spots: How Social Buzz Became the Real Super Bowl Advertising Win

    FEB 25

    Episode 30 - Beyond $10M Spots: How Social Buzz Became the Real Super Bowl Advertising Win

    In Episode 30 of You Herd It Here, Kassie and Sofia break down how some of the biggest Super Bowl winners skipped the $10M TV commercial entirely—and still dominated the conversation. From DoorDash’s culturally bold moment to Chipotle’s interactive burrito giveaway and Elmo’s real-time halftime engagement, this episode unpacks why social-first strategy is officially outperforming traditional airtime. As Super Bowl Sunday becomes a second-screen event, attention is split between TVs and phones. This conversation explores why participation now beats interruption, why engagement matters more than impressions, and how timing, relevance, and brand voice can generate massive impact without a massive budget. If you’re rethinking how your brand shows up during major cultural moments—or wondering whether big production spend is even necessary—this episode will help you shift from TV-first to social-first thinking. If this episode changes how you think about marketing, share it to your stories and tag @youherditherepodcast—because the real win isn’t being seen, it’s being talked about.

    16 min
  5. Episode 29 - From Swipes to Strategy: What Modern Matchmaking Teaches Us About Social Media

    FEB 18

    Episode 29 - From Swipes to Strategy: What Modern Matchmaking Teaches Us About Social Media

    You don’t need perfection to build trust—you need clarity, confidence, and connection. In Episode 29, Kassie sits down with Noelle Barnes, who works in marketing within the modern matchmaking space, to unpack what swiping culture can teach us about social media strategy, elimination psychology, and long-term brand growth. From instant gratification and comparison culture to authenticity, storytelling, and why hesitation kills both chemistry and conversion, this conversation breaks down what it really takes to build relationships—online and off. If you’re building a brand, refining your messaging, or trying to stand out without sounding like everyone else, this episode is your reminder that it’s not about impressing. It’s about not getting eliminated. 🎙 Subscribe & follow @youherditherepodcast for more real conversations at the intersection of social media, behavior, and brand-building. If this episode resonated, leave a review and share it with a founder who needs to hear it. ➡️ Connect with Noelle for more insights on modern dating and digital behavior. https://www.linkedin.com/in/noelleebarnes/

    22 min
  6. Episode 28 - Micro, Macro, or Nobody? The Truth About Influencers Today

    FEB 11

    Episode 28 - Micro, Macro, or Nobody? The Truth About Influencers Today

    In Episode 28 of You Herd It Here, Kassie and Sofia unpack the truth about influencer marketing in 2026 and why bigger followings don’t automatically mean better results. From micro-influencers to macro-creators—and even choosing no influencers at all—this episode resets how brands should think about influence today. From influencer fatigue and trust erosion to why follower count is no longer the primary success metric, this conversation explores how relatability, engagement, and connection now outperform reach. You’ll learn when micro-influencers drive real action, when macro still makes sense, and why influencers can’t fix unclear messaging, weak funnels, or broken strategy. If you’re questioning whether influencer marketing is actually worth the investment—or wondering why past campaigns didn’t convert—this episode will help you decide when to use influencers, how to use them wisely, and when to focus on owned content instead. If this episode changes how you think about influence, share it to your stories and tag @youherditherepodcast—because influence isn’t about being seen by everyone, it’s about being trusted by the right people.

    23 min
  7. Episode 27 - From Passion to Platform: Building a Beauty Brand on Social Media with Zach Dishinger

    FEB 4

    Episode 27 - From Passion to Platform: Building a Beauty Brand on Social Media with Zach Dishinger

    You don’t need hype or virality to build a beauty brand that lasts—you need intention, education, and trust. In Episode 27, Kassie sits down with Zach Dishinger, founder of Formula Z Cosmetics, to talk about launching a beauty brand at 15, growing up alongside your business, and using social media as a long-term brand-building tool. From early experimentation and founder-led credibility to transparency, boundaries, and avoiding burnout, this conversation breaks down what it really looks like to scale with purpose in one of the most saturated industries online. If you’re building a brand, creating content, or navigating social media as a founder, this episode is your reminder that longevity always beats likes. 🎙 Subscribe & follow @youherditherepodcast for more real conversations at the intersection of social media, business, and brand-building. If this episode resonated, leave a review and share it with a founder who needs to hear it. ➡️ Connect with Zach and explore Formula Z by following @formulazcosmetics and @zachdishinger

    32 min
  8. Episode 26 - Content That Converts: The Psychology of CTAs

    JAN 28

    Episode 26 - Content That Converts: The Psychology of CTAs

    In Episode 26 of You Herd It Here, Kassie and co-host Sofia break down the psychology behind calls to action that actually convert and why most brands are asking for action at the wrong moment, in the wrong way. From clarity and relevance to emotional safety and buyer readiness, this episode explores why CTAs fail when they feel pushy, vague, or premature—and how small shifts in language can dramatically change outcomes. You’ll learn why CTAs aren’t buttons, but psychological bridges, and how social media requires engagement-first actions before conversion ever happens. If your content is getting views but not results, this episode will help you rethink how you ask for action and design CTAs that feel helpful, natural, and aligned with how people actually behave online. If this episode shifts how you think about conversions, share it to your stories and tag @youherditherepodcast—because content that converts isn’t louder, it’s smarter.

    22 min
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5
out of 5
5 Ratings

About

You Herd It Here is the GOAT-to podcast for social media, powered by GOAT Social Media and hosted by Kassie Meiler. Whether you're building a brand, scaling a business, or just here for the juicy marketing tea, this podcast delivers real talk, expert insights, and behind-the-scenes strategy from the digital world. Each episode is packed with practical tips, trending topics, and a little sass to keep it fun.

Information

  • Creator
    Kassie Meiler
  • Years Active
    2025 - 2026
  • Episodes
    42
  • Rating
    Clean
  • Show Website
    You Herd It Here