You Herd It Here

Kassie Meiler
  • 5.0 (2)
  • Marketing
  • Updated Weekly

You Herd It Here is the GOAT-to podcast for social media, powered by GOAT Social Media and hosted by Kassie Meiler. Whether you're building a brand, scaling a business, or just here for the juicy marketing tea, this podcast delivers real talk, expert insights, and behind-the-scenes strategy from the digital world. Each episode is packed with practical tips, trending topics, and a little sass to keep it fun.

  1. 1h ago

    Episode 59 - When Brands Put Their Foot in Their Mouth - 3 Social Media Crises We Need to Talk About

    What happens when the brand response becomes a bigger problem than the original controversy? 👀 In Episode 59 of You Herd It Here, Kassie and Sofia are breaking down three recent social media crises involving very different businesses: Lovesac, Good Good Golf + Callaway, and a small Florida bakery called Homemade Haven. First, they unpack how Lovesac's response to comedian Deric Cahill's viral couch assembly videos turned a funny customer experience into backlash against the brand. Then, they look at the controversial Good Good Golf + Callaway campaign and ask the question every marketer was probably thinking: How did this make it through the approval process? Finally, they break down how a misunderstanding over a $4 cake pop turned into a reputation problem for Homemade Haven after the business took the dispute to social media and continued responding after the customer tried to make things right. Along the way, Kassie and Sofia discuss crisis communication, rage bait, approval processes, influencer partnerships, emotional responses from business owners, when brands should apologize, and when the best social media strategy might simply be knowing when not to post. Because as Kassie puts it: “The original mistake doesn't always create the crisis. Sometimes the response creates the crisis.” 🎧 Subscribe and follow @youherditherepodcast for more conversations around social media, marketing, branding, and business.

    Episode 59 - When Brands Put Their Foot in Their Mouth - 3 Social Media Crises We Need to Talk About

  2. Sep 9

    Episode 58 - Marketing Lessons We Learned This Summer

    What actually worked in marketing this summer? 👀 In Episode 58 of You Herd It Here, Kassie sits down with co-host Sofia and GOAT Social Media summer interns Hailey and Melissa for a marketing roundtable covering the biggest lessons they learned from Summer 2026. From AI and evolving algorithms to brand voice, consistency, searchable content, authenticity, and preparing for Q4, the team shares what worked, what they’re leaving behind, and what businesses should focus on next. Subscribe and follow @youherditherepodcast for more conversations around social media, branding, marketing, and entrepreneurship.

    Episode 58 - Marketing Lessons We Learned This Summer

  3. Sep 2

    Episode 57 - The Influencer Recession: Why Creators Are Turning to Rage Bait

    Are we entering an influencer recession? In Episode 57 of You Herd It Here, Kassie and Sofia break down why creators are under more pressure to perform, how some influencers are intentionally using rage bait to boost engagement, and why brands need to look beyond likes, comments, and follower counts when choosing partnerships. Because attention can get you noticed, but authenticity creates lasting impact. Subscribe and follow @youherditherepodcast for more conversations around social media, influencer marketing, branding, and digital marketing. If this episode made you rethink what “good engagement” really means, share it with a marketer, creator, or business owner.

    Episode 57 - The Influencer Recession: Why Creators Are Turning to Rage Bait

  4. Aug 26

    Episode 56 - Your Digital Resume Is Already Being Written: Why Sharing Your Work Creates More Opportunities

    Your next opportunity might come from someone who already knows your work before you ever meet. In Episode 56 of You Herd It Here, Kassie sits down with music director, sound designer, educator, and Florida Atlantic University Adjunct Faculty member Erin to talk about the digital resume we’re all building online. From theatre and entertainment to business and beyond, they discuss why sharing your work matters, how relationships create opportunities, and how to build an online presence without feeling like an influencer. Subscribe and follow @youherditherepodcast for more conversations around social media, personal branding, marketing, and entrepreneurship. If this episode resonated with you, share it with someone who’s ready to be more intentional about the story they’re telling online.

    Episode 56 - Your Digital Resume Is Already Being Written: Why Sharing Your Work Creates More Opportunities

  5. Aug 19

    Episode 55 - The AI Rule Every Social Media Manager Should Know: The 30% Rule for Better Content

    Are marketers relying too much on AI? In Episode 55 of You Herd It Here, Kassie and Sofia break down the 30% Rule, the idea that AI should assist your creative process without becoming the creative process. They share how GOAT Social Media actually uses AI, where human expertise still matters most, why so much content is starting to sound the same, and what marketers should know about “Made with AI” labels. The biggest takeaway? AI should make you more efficient, not less original. Subscribe and follow @youherditherepodcast for more conversations around social media, branding, marketing, AI, and entrepreneurship. If this episode resonated with you, share it with a marketer who might be letting AI do a little too much of the work.

    Episode 55 - The AI Rule Every Social Media Manager Should Know: The 30% Rule for Better Content

  6. Aug 12

    Episode 54 - Why Everyone Wants a Podcast (And Who Actually Needs One)

    It seems like everyone has a podcast, but does everyone actually need one? This week, Kassie sits down with Andy King, Director of Podcasts at Buchwald and former SiriusXM sports podcast executive, to talk about why brands and creators are investing in long-form content, what separates podcasts that grow from those that disappear, and why consistency matters more than having the perfect studio. From building a loyal audience to making your content discoverable and knowing when a podcast actually makes sense for your brand, this episode breaks down what it really takes to create content people want to come back for. Subscribe and follow @youherditherepodcast for more conversations around social media, branding, marketing, and entrepreneurship. ➡️ Connect with Andy: https://www.linkedin.com/in/andy-king-8464b45/ If this episode resonated with you, share it with someone who's thinking about starting a podcast or looking for new ways to grow their brand.

    Episode 54 - Why Everyone Wants a Podcast (And Who Actually Needs One)

  7. Aug 5

    Episode 53 - When Everyone Looks the Same: How Social Media Changed Beauty

    Back in 2019, The New Yorker introduced the idea of "Instagram Face." Today, headlines are talking about "Slop Face" and questioning whether social media has made everyone look the same. In this episode, Kassie and Sofia discuss how algorithms, filters, influencers, and trend culture have reshaped beauty standards, why brands are falling into the same trap, and why authenticity may be the biggest competitive advantage in today's digital world.

    Episode 53 - When Everyone Looks the Same: How Social Media Changed Beauty

  8. Jul 29

    Episode 52 - Marketing vs. Reality: Is Your Business Ready for the Leads You're Generating?

    Marketing can generate awareness, leads, and sales, but what happens after someone says "yes?" In this episode of You Herd It Here, Kassie sits down with Emily Spahn to discuss why business growth requires more than great marketing. From risk management and operations to customer experience and communication, they explore what it really takes to scale successfully without sacrificing your reputation. Whether you're a business owner, marketer, or leader preparing for growth, this conversation is a reminder that generating more leads is only half the battle. Delivering on your promises is what builds lasting success. Connect with Emily: https://www.linkedin.com/in/emilyspahn/

    Episode 52 - Marketing vs. Reality: Is Your Business Ready for the Leads You're Generating?
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out of 5
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About

You Herd It Here is the GOAT-to podcast for social media, powered by GOAT Social Media and hosted by Kassie Meiler. Whether you're building a brand, scaling a business, or just here for the juicy marketing tea, this podcast delivers real talk, expert insights, and behind-the-scenes strategy from the digital world. Each episode is packed with practical tips, trending topics, and a little sass to keep it fun.

Information

  • Creator
    Kassie Meiler
  • Years Active
    2025 - 2026
  • Episodes
    68
  • Rating
    Clean
  • Show Website
    You Herd It Here