YOU SHOULD TOTALLY WRITE THAT

Tara Lush & LL Kirchner

Two authors (with trad, indie & DIY creds)share the unfiltered truth about DIY publishing. youshouldtotallywritethat.substack.com

Episodes

  1. The Real Cost (and Payoff) of Making an Audiobook

    3D AGO

    The Real Cost (and Payoff) of Making an Audiobook

    They say audiobooks are booming. That you NEED an audiobook. But do you really? The market hit $2.2 billion last year, and everyone’s saying you must get in on the action. Award-winning authors LL Kirchner and Tara Lush reveal what actually happens when you take the audiobook plunge. In this episode, we decode the confusing world of audiobook production—from ACX’s seven-year handcuffs to support you can rely on, weird stuff—like the fact that narrators are called “producers” on ACX (f you don’t know what ACX is, you might want to have a listen to Episode 2, publishing terminology)—and the real cost of professional narration, Virtual Voice (AI), and the one genre that absolutely shouldn’t bother with audio. Plus, we share the stomach-dropping moment when you realize your narrator owns your series for the better part of a decade. Whether you’re trying to decide between royalty share and paying upfront, or wondering if you should just read the damn thing yourself, this episode cuts through the hype to help you make the smartest decision for YOUR author business. Plus, hear why LL refused to narrate her own fiction despite having broadcast experience, and Tara’s confession about which beloved audiobook she couldn’t actually finish—even though it was narrated by Meryl Freaking Streep. Listen now by clicking the photo above, and leave any comments here. Or, if you have any questions for us, we’re happy to take requests! Thanks for reading YOU SHOULD TOTALLY WRITE THAT! Subscribe for free to receive new posts and support our work. SHOW NOTES: Support our books! Find Tara’s books on Amazon Find LL’s books here (available everywhere) The providers listed are not affiliates; we only talked about the particular services we used. Most offer more services than we have tried. * ACX (Audiobook Creation Exchange) - Amazon’s platform for finding narrators * Findaway (now inAudio) - Wide distribution platform, now part of Spotify * Dreamscape Audio - Audiobook distributor (LL’s distributor) * Positron - AI quality checking for audiobook files * Reaping Audio - Professional audiobook production services * Voices.com - Narrator marketplace * Voice123 - Another narrator platform * Bunny Studio - Voice talent marketplace * Virtual Voice - Amazon’s AI narration (beta) * Eleven Labs - AI voice cloning * Hidden Gems - Beta reader services What we’re listening to: * Listen for the Lie by Amy Tintera * Tom Lake by Ann Patchett Resources: * LL’s Ill-Behaved Women Substack - includes DIY audiobook production guide * Libby - Library audiobook app This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit youshouldtotallywritethat.substack.com

    43 min
  2. Why Most Book Covers Fail (and How to Fix Yours)

    FEB 3

    Why Most Book Covers Fail (and How to Fix Yours)

    Hoo boy. This is a big topic. So big, that I think we’ll probably revisit it a second or even third time.Book covers are SO IMPORTANT. In this episode, we dig into why covers can make or break a book before a reader ever reads a word. We talk honestly about covers we loved that failed, covers we did not personally like that sold extremely well, and the hard truth that your book cover is not art or self expression. It is a marketing tool. Spoiler alert: Tara doesn’t love all of her book covers. And that is OKAY.We get into genre signaling, reader expectations, ego traps, budget realities, when to hire a designer, when not to, and how to actually look at what is working in your category without losing your mind. If you are an indie author who has ever stared at your cover and thought, I love this but no one is clicking, this conversation is for you. If you’re a new author and wondering where to begin with covers, this is a great starting point. Services mentioned: The providers listed are not affiliates; we only talked about the particular services we used. Most offer more services than we have tried. K-Lytics: Genre-specific reports showing tropes, ranks, keywords and book covers of the top selling books on Amazon Canva: A low-cost option for ebook covers and reader magnets, with caveats for print and audio. PicMonkey Sometimes easier than Canva for handling multiple cover formats. WHAT WE’RE READINGFinlay Donovan Is Killing ItA masterclass example of a cover doing its job. Bought on sight, sets tone and expectations perfectly. Stranger Things: One Way or AnotherOfficial Stranger Things mystery novel written by a screenwriter from the show, discussed in the context of cover expectations and audience. Thanks for reading YOU SHOULD TOTALLY WRITE THAT! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit youshouldtotallywritethat.substack.com

    45 min
  3. What No One Tells You About Publishing Your First Book

    JAN 27

    What No One Tells You About Publishing Your First Book

    This episode of You Should Totally Write That dives headfirst into the part of publishing most writers dread: the numbers, systems, and terminology that sit behind the scenes of getting a book into the world. We walk through what authors actually need to understand about copyright, ISBNs, BISAC codes, metadata, and publishing platforms — not in theory, but in practice. We talk honestly about when these things matter, when they don’t, and how much of this is dependent on your genre, your goals, and where you plan to sell your work. Along the way, we unpack common points of confusion: * Do you really need to register copyright? * When should you buy your own ISBNs—and when is it fine not to? * Why publishing on multiple platforms can accidentally create chaos * How bookstores, libraries, and retailers actually find books We also share hard-earned lessons from our own mistakes. Yes, we’ve made mistakes! Duplicate listings, split reviews, rushing platforms, and learning the importance of slowing down before you hit publish. The big takeaway? You don’t need to know everything at once, but you do need to be intentional. This is not a checklist episode or a one-size-fits-all rulebook. It’s a realistic, grounded conversation about treating your writing career like a business without losing your mind or your creative momentum. Grab a notebook. Take it slow. And remember: not knowing this stuff yet doesn’t mean you’re behind. Thanks for reading YOU SHOULD TOTALLY WRITE THAT! Subscribe for free to receive new posts and support our work. SHOW NOTES The providers listed are not affiliates; we only talked about the particular services we used. Most offer more services than we have tried. Bowker (ISBNs in the U.S.) BISG / BISAC codes site Draft2Digital IngramSpark BOOKS Shirley Jackson, We Have Always Lived in the CastleElin Hilderbrand and Shelby Cunningham, The Academy Find Tara’s books on Amazon LL’s website has links to all the platforms for her Queenpin Chronicles trilogy and memoirs This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit youshouldtotallywritethat.substack.com

    32 min
  4. JAN 20

    Why Most Authors Publish Too Soon

    Your manuscript is done, but is it actually ready? Before you hit publish, there’s a gauntlet of editors, readers, and reality checks standing between you and your readers. Award-winning authors LL Kirchner and Tara Lush break down the alphabet soup of publishing prep—from developmental edits that cost more than your car payment to beta readers who might just run your book through ChatGPT (yes, that actually happened). In this episode we talk about what each type of edit actually does, why a developmental edit might not be right at this point in your author career, and when it is (and tips for spending way less than LL did). You’ll learn about hiring the right people for your genre. Plus, discover why Tara asks her editors to be grammar sticklers while LL learned the hard way that “grammatically correct” can still sound ridiculous. Whether you’re trying to figure out the difference between a copy edit and a line edit, or wondering if you really need to pay for beta readers, this episode cuts through the confusion. Plus, hear about LL’s childhood survival kit obsession and why Tara spent her youth spying on neighbors Harriet-the-Spy style—because apparently that’s just how Gen X rolled. Thanks for reading YOU SHOULD TOTALLY WRITE THAT! Subscribe for free to receive new posts and support our work. SHOW NOTES: Buy our books! Find Tara’s books on Amazon LL’s website has links to all the platforms for her Queenpin Chronicles trilogy and memoirs Services mentioned: The providers listed are not affiliates; we only talked about the particular services we used. Most offer more services than we have tried. Editing Services: * Red Adept Editing - Copy editing and proofreading services * The Author Buddy - Mentioned for copy edits and beta reads Beta Reader Services: * Hidden Gems Books - Beta reader service * Spun Yarn - Beta reading service ARC Distribution: * NetGalley - Platform for distributing ARCs * Victory Editing NetGalley Co-op - Affordable NetGalley option This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit youshouldtotallywritethat.substack.com

    37 min
  5. The Publishing Language No One Explains

    JAN 13

    The Publishing Language No One Explains

    Welcome to You Should Totally Write That, the unfiltered truth about DIY publishing. In this episode, we tackle one of the most confusing parts of an author’s beginning journey: publishing terms. We break down the major publishing paths — traditional publishing, independent presses, hybrid publishing, and self-publishing/DIY — and explain what each scenario involves. Control, royalties, rights, timelines, distribution, validation, and risk all come into play, and no option is inherently “better” than another. The right path depends on the book, the genre, the author’s goals, and where they are in their career. We also dig into the gray areas that trip writers up: why “hybrid” can mean two very different things, how small presses differ wildly from one another, and why terms like “indie” are often used inconsistently. Along the way, we talk honestly about advances, earning out, bookstore distribution, and the math behind traditional publishing —numbers that are rarely discussed but deeply affect author outcomes. On the self-publishing side, we discuss what it really means to be the publisher: owning the timeline, the costs, the decisions, and the responsibility. Throughout the episode, we return to one core truth: there is no single right answer. Many authors move between paths over the course of their careers, or mix them strategically. Our goal isn’t to tell you what to choose, but to make sure you understand the language well enough to choose intentionally. If publishing terms have ever made you feel behind, confused, or quietly panicked—this episode is for you. Buy our books! Find Tara’s books on Amazon LL’s website has links to all the platforms for her Queenpin Chronicles trilogy and memoirs This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit youshouldtotallywritethat.substack.com

    32 min
  6. JAN 6

    What It Really Takes to Succeed as an Indie Author

    Welcome to You Should Totally Write That, the unfiltered truth about DIY publishing. In today’s episode, we ask the basic questions: Do you wake up thinking about your stories? Are you okay with juggling ten balls in the air while learning on the fly? Are you willing to let yourself be wrong and keep going? In our first full episode, award-winning authors LL Kirchner and Tara Lush dive into the biggest question every aspiring indie author needs to answer: do you have what it takes to DIY publish? Forget the fantasy of uploading to Amazon and watching the sales roll in—those days are long gone. LL and Tara get brutally honest about the mindset shift required to go from writer to small business owner, sharing their own spectacular mistakes (like accidentally uploading the wrong book to the wrong listing) and why having your own back is more important than perfection. From former journalists who’ve published everything from witchy cozies to historical noir, this conversation strips away the gatekeeping and gives you the unfiltered truth. Listen now by clicking the photo above, and leave any comments here. Or, if you have any questions for us, we’re happy to take requests! Thanks for reading YOU SHOULD TOTALLY WRITE THAT! Subscribe for free to receive new posts and support our work. SHOW NOTES: Buy our books! Find Tara’s books on Amazon LL’s website has links to all the platforms for her Queenpin Chronicles trilogy and memoirs Services mentioned: Publishing Platforms Referenced: * Wattpad - Serial fiction platform (Tara mentions using for romance) * KDP (Kindle Direct Publishing) - Amazon’s self-publishing platform * Kindle Unlimited (KU) - Amazon’s subscription service Concepts: * NaNoWriMo - National Novel Writing Month, an annual November writing challenge where participants attempt to write a 50,000-word novel in 30 days (though they say “whose name we shall not mention”) * ABSR - Amazon Best Seller Rank, a metric on your book’s page that shows how well a book is selling in its categories; updated hourly (lower numbers = better sales) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit youshouldtotallywritethat.substack.com

    30 min
  7. SEASON 1 TRAILER

    YOU SHOULD TOTALLY WRITE THAT: What It Really Takes to Publish Books

    We wanted to introduce ourselves and give you an idea of what we’ll be sharing in our new podcast. We want to share what’s great and what’s not so great about DIY publishing to help you get a realistic idea of what to expect on your publishing journey. Why are we doing this? Because we’re both obsessed with books. Reading them, writing them, buying them, and selling them. And in this podcast we’re going to talk about all those things. Have a listen to get your first publishing tip! Then join us on Tuesdays to discuss the ins and outs of what it takes to be an independent author. Coming in January… Tara Lush is the author of the Crescent Moon Mystery series, where the bodies are fictional, but the weird Florida vibes are very real. She’s also written steamy romance and one of her books is currently being made into an Amazon Prime movie in Germany. L.L. Kirchner is a screenwriter, author of two memoirs, and author of the historical thriller series, The Queenpin Chronicles, where showgirls take on the Tampa mafia in postwar Florida. She currently lives in Florida with her favorite husband. Thanks for reading YOU SHOULD TOTALLY WRITE THAT! This post is public so feel free to share it. Anything you want us to cover? Let us know! Thanks for reading YOU SHOULD TOTALLY WRITE THAT! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit youshouldtotallywritethat.substack.com

    2 min

Trailer

Ratings & Reviews

5
out of 5
2 Ratings

About

Two authors (with trad, indie & DIY creds)share the unfiltered truth about DIY publishing. youshouldtotallywritethat.substack.com