Your Basket Is Empty Tim Richardson

Topics we explore:  

~ Why 90s culture is still relevant in 2022 

~ Celebrity endorsements 

~ The changing face of DTC playbooks 

~ Attracting the wrong customer 

~ Running a serious business but not taking yourself too seriously 

~ And why everyone needs to see the movie ‘Prayer of the Rollerboys”

Topics we explore:  

~ Growing up in Jersey Shore 

~ The pros and cons of running a family business 

~ The advantages of founder-led content 

~ Balancing online, wholesale and retail sales channels 

~ How DTC playbooks change over time  

~ Navigating the current macro climate 

~ And why Rusty is the GOAT surf brand

Topics we explore:  

~ Why Turmeric is so good for us? 

~ The challenges of disrupting the supplements space 

~ The pros and cons of being an athlete and founder 

~ Celebrity partnerships ~ Web3’s application in the eComm space 

~ Guilty food pleasures 

~ And a whole bunch more

Topics we explore:  

~ Key startup stage growth areas 

~ Relearning after iOS 14 ~ Working with TikTok creators 

~ Balancing acquisition and retention  

~ Harnessing the power of marketplaces 

~ Dedicated reviews pages 

~ And a whole bunch more

Topics we explore:  ~ Disrupting a 300 yr old industry ~ The importance of IRL retail ~ Accidentally becoming a tech business ~ Avoiding Facebook ~ Navigating the current macro climate ~ Finding mentors and not sweating the small stuff

I chat with Chaz Olajide, founder of Sir Dogwood - a curated online marketplace and inclusive community for swank pups and their sartorially-minded pet parents. We explore how to build a community, balancing acquisition and retention, using SMS effectively, key learnings from the pandemic and her favourite animal Instagram accounts.