129 episodes
Your Basket Is Empty Tim Richardson
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- Technology
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5.0 • 4 Ratings
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Your Basket Is Empty is a Digital Commerce Agency. We help consumer brands navigating £5m - £50m in revenue make better commercial decisions. We do this by evaluating people, process, technology and customer experience to produce a digital roadmap which is delivered and managed by us. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of agencies, brands and original digital thinkers.
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Ep 125: Why Rewear is the future, with Holly Beadle Chief Executive Officer at HERA Clothing
We discuss Holly’s transition into a CEO role whilst acquiring Hera, the inception of their rewear programme, the commercial reality of recycle concepts for D2C brands, the importance of consumer experience when it comes to these programmes, why they decided to build instead of buy a recycle platform, the logistical considerations of rewear and why it can be both a retention and acquisition strategy.
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Ep 124: Modern D2C growth with Ross Allsop, Director of Growth at Pangaia
We discuss his transition from car salesman and DJ to the world of D2C, why unlearning can be an advantage in a commerce world that is changing so fast, the new D2C playbook built on scaling profitably, the realities and challenges of new international markets and how to win at opinion leader marketing.
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Ep 123: Crafting the ideal tech stack, with Lucy Reid, Co-founder at Your Basket Is Empty
We discuss the skill set solutions people need, the ideal tech stack evaluation process, what tech companies can do to help their chances during a discovery process, the power of flex in a project, how brands can best prepare for a discovery and why perfection should not be the enemy of good.
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⚡️ Checkout our sponsor, Centra, here
Enjoy ✌️ -
Ep 122: Defining eCommerce OS with Cian Wright, VP of Partnerships at Swap
We discuss why post purchases experiences are generally poor, the impact Amazon has had on consumer expectation, what it’s like to build a modern B2B SaaS roadmap, why eCommerce operating systems are important, taking incumbents like Global E and the power of a cool B2B brand.
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💻 Your Basket Is Empty consulting here
⚡️ Checkout our sponsor, Swap, here
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Ep 121: Balancing D2C and B2B with Katy Cottam, Founder and CEO of Luna Daily
We discuss why Luna Daily started as an omnichannel brand, the advantages and realities of working with retail partners like Sephora, the playbook for successful retail partner selection, the key ingredients and people one needs to scale a B2B operation, and why why more brands should embrace Amazon.
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⚡️ Checkout our sponsor, SparkLayer, here.
Enjoy ✌️ -
Ep 120: The B2B eCommerce Master Plan with Chloe Thomas eCommerce Consultant & Podcaster
We discuss the complex nature of modern B2B and why it’s hard to define, the similarities and differences of B2B strategy circa 2017 and now, Chloe’s top B2B guests on her podcast and what others can learn from them and what’s exciting and what’s scary about B2B in 2024.
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⚡️ Checkout our sponsor, SparkLayer, here.
Enjoy ✌️
Customer Reviews
One of my favorite podcasts
Tim does an excellent job of selecting/inviting guests from interesting brands, agencies, etc. Not only is this podcast educational but it’s super entertaining. Love it!
Uplifting and valuable!
Whether you are only interested or currently dabbling in entrepreneurship, you will gain great insight and knowledge by listening to this podcast. Tim and his interesting guests are amazing at telling their stories of horror and success with their online business. Casual yet educational, you will leave with surely a lot more than you expect when you listen to this podcast!
Empty basket leaves brain full!
Great insights into not only retail platforms but an array of consumer topics with super smart, interesting guests and an inquisitive and engaging host!