How does tourism actually work behind the scenes along the McKenzie River — and How do weddings, events, and overnight stays support the entire corridor? Our guests take you inside the layered marketing and funding system that helps position the McKenzie River Valley as a destination for celebrations, recreation, and meaningful travel — without losing the character that makes it special. Whether you're a resident, a business owner, a venue operator, or considering an investment along the McKenzie River corridor, this episode explains how the system works — and how you can plug into it. If you listened to Episode 144, Exploring Weddings Along The McKenzie River, this is the follow-up that explains how those efforts are supported, amplified, and sustained. You'll hear from: Carol Tannenbaum, Email Chair of the McKenzie River Chamber of Commerce Tourism Committee and owner of McKenzie River Lavender, on how local leadership guides tourism funding, wayfinding, storytelling, and community-driven projects. Stephen Hoshaw Email and Megan Temple Email of Travel Lane County (Eugene, Cascades & Coast), on how county-level marketing moves visitors from awareness to booking and supports lodging, venues, and small businesses. Tori Middelstadt, Email Executive Director of the Willamette Valley Visitors Association, on how regional and out-of-state marketing amplifies communities like the McKenzie River and helps fund destination development projects. Together, we explore: • How transient lodging tax dollars are reinvested locally • Why gateway signage, visitor centers, and interpretive projects matter • How layered marketing (local → county → regional → state) increases overnight stays • Why weddings and event travel create ripple effects for restaurants, lodges, and service providers • How business owners and residents can engage in the tourism process • What investors should understand about long-term destination strategy Tourism isn't just about visitors. It's about community resilience, economic stability, and thoughtful growth. Listen in to understand how discovery becomes overnight stays, how overnight stays support local businesses, and how collaboration keeps the McKenzie River strong for generations to come. Entrepreneur & Investor Opportunity For entrepreneurs, hospitality operators, or investors exploring event-driven or lodging opportunities along the McKenzie River corridor, this episode outlines the layered marketing and tourism infrastructure already in place. Properties positioned within this ecosystem benefit from: • Local tourism committee leadership • County-level marketing through Travel Lane County (Eugene, Cascades & Coast) • Regional and out-of-state amplification through the Willamette Valley Visitors Association • Strategic investment funding for destination development • Growing interest in weddings, retreats, and experiential travel A rare opportunity currently available within this corridor is the McKenzie River Inn — a custom-built residential inn designed for retreat, lodging, and event potential. If you are an entrepreneur seeking a hospitality investment aligned with coordinated tourism support and long-term destination strategy, this may be worth exploring. Learn more here: https://bit.ly/McKenzieRiverInn For a confidential conversation, contact Judy Casad, Windermere Real Estate, LC. Prepare to Sell and Know what to do when Buying your next Home ~ Windermere provides a financial product 'Windermere Ready' tailored specifically for homeowners preparing to sell their home. Cover the costs of repairs and upgraded features and defer payment until closing sale.* This means you can invest in enhancing your home's appeal** with nothing due until your home sells.* From minor repairs to staging, you can make your home stand out on the market without worrying about upfront out of pocket costs.* Interested in learning more? Call Judy today! 541-968-2400 TAP Windermere Ready to sign-up today! No cost to you until you use the funds! *Interest and fees apply. Loan funds, interest, and fees are due upon loan acceleration, twelve months after origination, termination of your listing agreement, or the date on which Notable otherwise suspends your loan for any reasons stated in your loan agreement, whichever occurs sooner. Subject to the terms and conditions of your loan agreement with Notable Finance, LLC. **Results may vary. Windermere Real Estate and Notable Finance, LLC do not guarantee or warranty any results. Subject to the terms and conditions of your loan agreement with Notable Finance, LLC and notablefi.com/terms. Windermere is not providing loans as part of Windermere Ready. Windermere loans are provided by Notable Finance, LLC, NMLS# 1824748. For all Borrowers in California: Loans are made or arranged pursuant to a California Finance Lenders Law license. For all Borrowers in Virginia: Notable Finance, LLC is licensed by the Virginia State Corporation Commission, CFI-243. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable. Rules and exclusions apply. Tap the Category that resonates with your life today: Home Improvement Maximize investment, Smart maintenance to-do's Buying To Invest Get Pre-Approved! What inspectors look for, Property Search Selling Property Understand value, How to prepare, Financial assistance to maximize value, Escrow process, Value Report Homeowners Best Moves Bonus episodes about Market Updates, Financial Planning, Senior Adults learn about Downsizing & Financial Assistance and more... Navigating Title & Escrow What to expect from an escrow officer and the tasks provided for a successful closing. Mastering 1031 Exchange Series Prepare Your Home For The Market Inspections For Sellers Support us by sharing this Podcast with your network of friends & family ~ We appreciate and value your comments to bring you information that resonates with you... and help us keep this Podcast alive! About Your Host Judy Casad is a Broker & Luxury Advisor with Windermere Real Estate Lane County, serving clients across Oregon, including Union County and the McKenzie River Corridor. Connect with Judy Judy Casad Broker & Luxury Advisor Windermere Real Estate Lane County Licensed in the State of Oregon – Serving McKenzie River Corridor, Union County and beyond 541-968-2400 Judy@windermere.com www.judycasad.com Facebook Listen on your computer Podcast.JudyCasad.com
