Trusted Authority - The Podcast

Petra Zink
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Welcome to the Trusted Authority! The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I'm your host Petra Zink, and I'm on a mission to make the smartest voices heard and recognised, not the loudest. Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry. And that's a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop over to impaccct.com/freebies and enjoy the gifts!

  1. 12/14/2025

    193. 12 Experiments in 12 Months: A New Way to Build Credibility in a Sceptical World

    👉 Ready to plan your 2026 the right way? Download the free 2026 Planning Worksheet and get ready for Part 2, where we turn these insights into a concrete 2026 plan: https://www.impaccct.com/planning https://www.impaccct.com/planning In the last episode, we built your 2026 plan and discussed the changes and trends impacting how we build our brands and businesses. This episode picks up exactly where that leaves off. Because once you've clarified your goals, the next question becomes: How do you actually live your strategy in a way that builds trust, relevance, and momentum - not just more noise? My answer for 2026 is simple: 12 Experiments in 12 Months. Not resolutions. Not giant goals that collapse under pressure. Experiments - small, intentional tests designed to help you adapt faster, think sharper, tighten your positioning, and build credibility in motion. And because I believe you can't ask people to do what you won't do yourself, I'm running these publicly so you can see the real process, not just the polished outcomes. Why Experiments (Especially After Planning)? Your 2026 plan gives you direction. Experiments give you momentum. They turn: strategy → evidence intention → behaviour frameworks → lived experience credibility → something people can actually observe This is exactly what Edelman, McKinsey, Deloitte and MIT have been signalling: People trust what they can see, not what they're told. Proximity beats perfection. And distinctive thinking is now the new credibility. The 12 Experiments I'm Running in 2026 1. 12 Industries in 12 Months 2. 52 Friday Frameworks 3. Quarterly Live Labs 4. Build a Corporate Advisory Program in Public 5. Write a Book in 60 Days 6. 12 Industry Insights Reports 7. Monthly Trust Audits 8. Executive-in-Residence Day 9. International Pop-Up Workshops 10. Fix This in 60 Minutes 11. Behind-the-Scenes Days 12. Conversations That Changed My Quarter Plus: Monthly Learning Logs, so you see the real process rather than the highlight reel. _________ Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 📊Get your personalised Authority Score with the free Scorecard → https://www.impaccct.com/quiz 🎥 Watch the free training on the systems you need to scale trust and influence in 2025 → https://www.impaccct.com/training 📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing → https://calendly.com/petra_zink/strategy More Resources: 🎓 Prefer to start at your own pace? Join the Trusted Authority [on demand] Program → https://www.impaccct.com/trusted-authority-signature-program-on-demand 📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here. Visit www.impaccct.com for everything you need to grow your authority and make an impact.

    19 min

  2. 12/07/2025

    192. Your 2026 Playbook: The Exact Strategic Planning Process I Use With My Executive Clients

    Welcome [back] to part of our 2026 planning session! In this episode, we turn the insights from Part 1 into a practical, honest review of your year - the same strategic process I use inside my executive planning intensives. I'll walk you through: The Year-In-Review Grid A four-quadrant audit that surfaces the real patterns in your year - what worked, what fell flat, what energised you, and what drained you. The Success Clarity Zone A simple framework to define what success looks and feels like in 2026- plus the three numbers that will guide every decision you make next year. The More / Less List The exercise that instantly sharpens your priorities. What you want more of. What you're done tolerating. [For many clients, this is the moment everything clicks.] The Brand Identity Sequence A practical reset of your positioning: What you're known for now, what you want to be known for next, and the behaviours + skills that bridge the gap. The 4P Stack A structural audit across Performance, People, Positioning, Platforms, and Systems - so you can see exactly where the bottlenecks are and what needs upgrading for 2026. Your People / Skills / Systems Inventory Who supports your next level, which capabilities you must sharpen, and what systems you need in place so your success isn't dependent on motivation. One Action Today We finish with a micro-move your future self will thank you for — a single action that signals you're done operating at the level you've outgrown. 👉 Next step: Download the 2026 Planning Worksheet and complete the exercises as you listen: https://www.impaccct.com/planning _________________ Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 📊Get your personalised Authority Score with the free Scorecard → https://www.impaccct.com/quiz 🎥 Watch the free training on the systems you need to scale trust and influence in 2025 → https://www.impaccct.com/training 📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing → https://calendly.com/petra_zink/strategy More Resources: 🎓 Prefer to start at your own pace? Join the Trusted Authority [on demand] Program → https://www.impaccct.com/trusted-authority-signature-program-on-demand 📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here. Visit www.impaccct.com for everything you need to grow your authority and make an impact.

    21 min

  3. 12/02/2025

    191. Before You Plan 2026, Listen to This: What 2025 Really Revealed

    Before you start planning 2026, you need to understand what 2025 really exposed – in your career, business model, and positioning. In this episode, I break down the big shifts I've seen across founders, executives and consultants this year, and share the behind-the-scenes of my own reset: moving to the Gold Coast, outgrowing my offers, experimenting with YouTube, and running a 10 pull-ups-in-12-months challenge that completely changed how I think about growth. You'll learn: Why 2025 felt harder (more noise, longer sales cycles, fragile business models) How portfolio careers went from "nice idea" to career insurance The belief I refuse to take into 2026: that you have to "work harder" to deserve results How AI is changing credibility, not just productivity Why polished content no longer builds trust – and what does How to use experiments, not resolutions, to design your 2026 👉 Next step: Download the free 2026 Planning Worksheet and get ready for Part 2, where we turn these insights into a concrete 2026 plan: https://www.impaccct.com/planning https://www.impaccct.com/planning ________ Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 📊Get your personalised Authority Score with the free Scorecard → https://www.impaccct.com/quiz 🎥 Watch the free training on the systems you need to scale trust and influence in 2025 → https://www.impaccct.com/training 📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing → https://calendly.com/petra_zink/strategy More Resources: 🎓 Prefer to start at your own pace? Join the Trusted Authority [on demand] Program → https://www.impaccct.com/trusted-authority-signature-program-on-demand 📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here. Visit www.impaccct.com for everything you need to grow your authority and make an impact.

    39 min

  4. 10/26/2025

    190. Stop Choosing Between Personal & Company Brand — This 2×2 Framework Changes Everything

    Most leaders still roll their eyes at "personal branding." And honestly — they're right to. Influencer vanity content? Irrelevant. Posting every day for reach? Dead strategy. 2026 is a different game. Being visible is not the same as being valuable. In this episode, I break down the mindset and model shift leaders must make if they want influence, pricing power, investor confidence and market access in the new economy. In this episode: Part 1 — The Problem Why visibility without assets is fragile — and why most leaders are stuck doing work that doesn't compound. Part 2 — The Authority Focus Map A 2×2 strategic model revealing the 4 zones: Operational Consistency (keeps you alive, not remembered) Visibility Engine (popular but fragile) Enterprise Equity (company-level strategic IP and leverage) Authority Capital (personal frameworks that outlive you — the true multiplier) → The goal is to move from the bottom half (activity) to the top half (asset equity). Part 3 — How Multipliers Are Created Case studies: Satya Nadella, Sara Blakely, Elon Musk, Indra Nooyi — and how Authority Capital fuels Enterprise Equity and vice versa. This is how compounding trust is engineered. Part 4 — The Economic Shift Why trust now outperforms logos, ads, and even tech. Authority beats attention Frameworks beat followers Reputation beats reach Capital follows trust Part 5 — What to Do Next Audit where you sit on the map Codify (if you can't draw your method, you don't own it) Elevate systems → strategic positioning Bridge personal authority → enterprise influence Commercialise into scalable, high-trust assets Next Step If you're ready to move into the top half of the map — I built the Authority Tools for you: 30 ultra-practical audio lessons + a custom GPT to help you codify, position, and commercialise authority capital — fast. → https://impaccct.systeme.io/authoritytools More resources to get started: 📊Get your personalised Authority Score with the free Scorecard → https://www.impaccct.com/quiz 🎥 Watch the free training on the systems you need to scale trust and influence in 2025 → https://www.impaccct.com/training 📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing → https://calendly.com/petra_zink/strategy 🎓 Prefer to start at your own pace? Join the Trusted Authority [on demand] Program → https://www.impaccct.com/trusted-authority-signature-program-on-demand 📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here: https://www.impaccct.com/trusted-authority-book Stay connected: ♡ LinkedIn: / petrazink ♡ Instagram: / petra_zink

    16 min

  5. 10/12/2025

    189. The Truth About Visibility: Why Being Seen Isn't the Same as Being Remembered [Sally Porteous]

    When most people think about visibility, they picture LinkedIn posts, social media, or personal branding. But the truth is — the fastest way to build real authority isn't online. It's in the room. In this episode, I sit down with Sally Porteous, founder of Red Lanyard and one of Australia's most experienced event strategists and experience designers. With over 200 events delivered across corporate, government, and entrepreneurial sectors, Sally has seen exactly what makes people show up - and what makes them switch off. Together, we unpack how events have changed since the pandemic, why the car park conversation matters more than the keynote, and how leaders can use in-person experiences to build credibility, trust, and connection faster than any post or campaign ever could. If you've ever thought about speaking on a stage, creating a stage, or just being seen for the right reasons - this episode is your blueprint for the future of visibility. In this episode, you'll learn: Why being seen isn't the same as being remembered — and how to design moments that stick. How to turn a one-off event into an authority amplifier, from pre-event comms to post-event reflection. What most organizations get wrong when they plan events (and how to fix it). The simple psychology behind audience engagement — and why people's emotions, not content, make the impact. How to measure visibility beyond likes and views — and build trust you can actually feel in the room. Memorable Quotes "You can't fake a live event. You can't fake energy, connection, or presence." — Sally Porteous "If you're not designing the experience from the audience's point of view, you're just filling a room." — Sally Porteous "Visibility isn't about being everywhere — it's about being unforgettable where it matters most." — Petra Zink About Sally Porteous Sally Porteous is the founder of Red Lanyard, a consultancy specialising in event strategy, design, and experience management. She's delivered over 200 high-impact events across Australia, helping leaders and organisations craft experiences that drive connection, trust, and tangible business outcomes. Sally is also a speaker, consultant, and advocate for rethinking how events shape visibility, leadership, and community in the modern workplace. Connect with Sally: 🔗 Website: redlanyard.com.au 💼 LinkedIn: Sally Porteous

    42 min

  6. 09/21/2025

    188. Authority Capital: The Operating System for What's Next

    Episode Summary What got you here won't get you there. For years, personal branding was the shortcut: post online, share your story, build visibility. It worked—until it didn't. In today's saturated landscape, visibility no longer equals credibility, and likes don't equal leverage. In this episode, I share with you a concept that I call Authority Capital - the new operating system for influence. You'll learn how to turn expertise into trust assets that scale beyond your presence: frameworks, systems, and stories that compound over time. Perfect for founders, executives, and leaders preparing for succession, exit, or board influence. What You'll Learn Why personal branding alone no longer cuts it in 2025 The Influence Multiplier Map: Reputation → Authority → Relevance The Authority Capital Pyramid: Clarify → Communicate → Commercialise How to turn capability, credibility, and visibility into tangible assets Real-world case studies: from stuck practices to investable businesses How frameworks become shortcuts to relevance, leverage, and long-term equity Episode Chapters 01:00 Story – Outgrowing Brisbane: when your environment stops helping you grow 03:30 Context Shift – AI, six generations, and the leadership handover 05:30 The Influence Multiplier Map – from reputation to relevance 08:00 The Authority Capital Pyramid – Clarify, Communicate, Commercialise 11:00 Why This Pivot – from personal branding to authority ecosystems 12:30 Proof in Action – case studies of Authority Capital in play Quotable Moments "Followers don't equal influence. Likes don't equal leverage." "Reputation gets you recognised. Authority Capital makes you relevant." "Frameworks are the shortcut to results - and the asset that compounds over time." "If you can't be found, you can't be considered. If you can't be trusted, you can't be chosen." _________ Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 📊Get your personalised Authority Score with the free Scorecard → https://www.impaccct.com/quiz 🎥 Watch the free training on the systems you need to scale trust and influence in 2025 → https://www.impaccct.com/training 📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing → https://calendly.com/petra_zink/strategy More Resources: 🎓 Prefer to start at your own pace? Join the Trusted Authority [on demand] Program → https://www.impaccct.com/trusted-authority-signature-program-2025 📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here.

    22 min
  7. 187. From Roles to Portfolios: Rethinking Careers Before 2026 [Genevieve Ryan]

    09/08/2025

    187. From Roles to Portfolios: Rethinking Careers Before 2026 [Genevieve Ryan]

    Today's workforce has changed faster than most leaders have. We unpack what that means with organisational development partner Gen Ryan, who's been ahead of the curve on offshore teams, flexible work, and culture long before they were mainstream. We cover how AI shifts the balance from implementation to creativity, why six generations in one workplace demand new leadership behaviours, and how to design a portfolio career that creates optionality - without losing identity. Expect pragmatic tools: emotional intelligence as the meta-skill, the 'say yes then architect it' career move, and how to turn fear of change into a leadership advantage. Time Stamps 00:00 Intro — Why the old playbook no longer works 02:06 Meet Gen Ryan & her early bet on offshore/global teams 07:58 Noise vs. signal — spotting trends worth your time 12:10 AI as collaborator: creativity > pure implementation 17:45 Connection beats perfection: the human trust layer 22:18 Six generations at work — practical leadership shifts 28:30 Imposter syndrome in senior leaders (and what to do) 34:40 Portfolio careers: optionality, not instability 41:05 Resilience & adaptability: the real job description 47:20 How to say yes before you feel "ready" 53:10 Action plan + where to find Gen Key Takeaways Implementation is commoditised; creativity and critical thinking are not. AI accelerates tasks, but your input quality (original thinking, judgement) determines output quality. Emotional Intelligence is the meta-skill. Self-awareness → awareness of impact → adaptive behaviour under uncertainty. Influence precedes instruction. Presence, connection and credibility cues (tone, eye contact, framing) make the message land. Six-gen leadership is a design problem. Clarify expectations, vary communication channels, and normalise flexibility; don't force a single "ideal worker" mould. Portfolio careers create optionality. Build multiple value streams intentionally; stability now comes from adaptability. Say yes, then architect it. Stretch opportunities compound; mitigate fear with micro-plans and fast feedback loops. Frameworks & Tools Mentioned Clarity–Energy–Connection: make messages simple, vary state every 7 minutes, connect before content. Capability–Credibility–Visibility (Trusted Authority™): three levers to build influence in any room. Name–Nod–Notice: quick pattern for rapid rapport. Trend Filter: Sustainability of the trend × Depth of human impact. Fear Gap Map: Identify what people fear losing → design reassurance moves (support, process, cadence). Practical Actions (Do This Next Week) Run a 7-Minute Shift in your next session: story → question → movement. One-line clarity test: explain your topic so a 12-year-old understands it. AI as collaborator: outsource drafting; insource perspective—add your "Jen take" before shipping. Portfolio step: add one new value stream (advisory day, short contract, board committee). EQ rep: after each meeting, note (a) how you felt, (b) how others likely felt, (c) what you'd adapt next time. Quotable Lines "Everyone can create content; very few build authority assets." "Say yes, then architect how you'll deliver." "Stability now comes from adaptability." "Your presence is a trust cue long before your words are." Resources & Links Guest: Gen Ryan — OD Partner, leadership programs, culture design. Websites: Wellbiz Bio https://linktr.ee/lifebyyourdesign.co LinkedIn: https://www.linkedin.com/in/gen-ryan-b211b92a5/ Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 📊Get your personalised Authority Score with the free Scorecard → https://www.impaccct.com/quiz 🎥 Watch the free training on the systems you need to scale trust and influence in 2025 → https://www.impaccct.com/training 📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing → https://calendly.com/petra_zink/strategy More Resources: 🎓 Prefer to start at your own pace? Join the Trusted Authority [on demand] Program → https://www.impaccct.com/trusted-authority-signature-program-2025 📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here.

    45 min

  8. 07/27/2025

    186. One Day Six Months: The Value of Collapsing Time

    We've all heard it: Fast. Good. Cheap. Pick two. But in a world where AI moves faster than teams can meet, timelines collapse by lunch, and trust is the new currency - that triangle doesn't just feel outdated… It's irrelevant. In this episode, I'm sharing the shift that changed everything in my business [and how it could change yours too]: → Why I collapsed a 6-month program into a 1-day sprint → How that made my offer more valuable — not less → And why speed, clarity, and trust are now the real delivery model If you've ever felt like your offer is worth more, but it's stuck in an outdated delivery format, this one's for you. Key takeaways: Time isn't the value — the outcome is. Old delivery models create unnecessary friction. The future belongs to fast decision-makers. Speed isn't the enemy — it is the offer. _______ Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 📊Get your personalised Authority Score with the free Scorecard → https://www.impaccct.com/quiz 🎥 Watch the free training on the systems you need to scale trust and influence in 2025 → https://www.impaccct.com/training 📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing → https://calendly.com/petra_zink/strategy More Resources: 🎓 Prefer to start at your own pace? Join the Trusted Authority [on demand] Program → https://www.impaccct.com/trusted-authority-signature-program-2025 📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here. Visit www.impaccct.com for everything you need to grow your authority and make an impact.

    20 min
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About

Welcome to the Trusted Authority! The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I'm your host Petra Zink, and I'm on a mission to make the smartest voices heard and recognised, not the loudest. Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry. And that's a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop over to impaccct.com/freebies and enjoy the gifts!

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