The Your Dairy Checkoff podcast is a collaboration between national and local checkoff organizations to showcase examples of how dairy promotion programs are working together to build dairy sales and consumption as well as consumer trust in today’s changing marketplace to maximize dairy farmers checkoff investment.
Each episode will be hosted by dairy farmers or industry experts. Listeners will hear dairy farmer conversations on local, national, and global dairy promotion including consumer research, dairy nutrition, science, and issues updates. Farmers will help guide the selection of topics through listener feedback.
To listen, subscribe to the Your Dairy Checkoff podcast on your favorite podcast platforms including Stitcher, Spotify and iTunes.
Episode 6 - Dairy donations feel good but do farmers benefit?
Who pays for dairy donations during holiday food drives? Do they really translate to future sales and lifelong consumers? Dairy Farmers Joanna Shipp and Sam Schwoeppe have a conversation with a local retail milk buyer and a dairy donation specialist to discuss how dairy donations work, who benefits and if they are sustainable.
Episode 5 - Is The Dairy Checkoff Really Working And Worth The Money?
Why hasn’t my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately? Dairy Farmers Jess Peters and Larry Hancock do a deep dive with checkoff experts, Lucas Lentsch and Peter Vitaliano, on how the national and local dairy checkoffs are working to drive trust and sales of dairy products, and ensures farmers have a voice once milk leaves the farm. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit usdairy.com.
Episode 4 - Does Dairy Benefit From The NFL Partnership?
In this episode, listen to our farmer hosts - Jen Millican, Arizona dairy farmer and Dwayne Faber, Washington/Oregon dairy farmer - have a conversation with our Fuel Up To Play 60 expert, DMI's Anne Warden, and Fuel Up To Play 60 Indiana Program Advisor, Cassie Brooks, as they discuss how partnering with the NFL has increased the impact of the nation’s largest in-school wellness program and benefits the dairy farmers beyond a 30-second big game ad.
Episode 3 - Does Increasing Pizza Chain Sales Really Help Dairy Farmers?
Tune in to the latest episode of Your Dairy Checkoff podcast to learn how checkoff partnerships with Dominos and Pizza Ranch are helping grow the category in a post-pandemic world.
Dairy farmer hosts Carrie Mess of Wisconsin and Jenni Tilton-Flood of Maine are joined by Jon Moss from Pizza Ranch and Paul Ziemnisky of Dairy Management, Inc. to talk about how creative pizza partnerships are driving the category forward.
Episode 2 - What Really Drives School Milk?
What is the #1 factor driving school milk consumption? Listen to episode 2 of Your Dairy Checkoff Podcast where farmer hosts Alex Peterson and Audrey Donahoe join a school food service director and research expert in a conversation on how school milk is sourced and served to students.
Episode 1 - Reaching Gen Z: The World of Gaming
The first episode, “Reaching Gen Z: Through the World of Gaming,” features a conversation about how the dairy checkoff is looking to online video gaming to reach this consumer segment (ages 10 to 23). With 90 percent of Gen Z active in gaming, this platform provides a great opportunity to share dairy’s farm-to-table story in an engaging, interactive way. Gaming is a $100 billion industry, larger than sports, film and music combined.
Good mix of dairy topics!
Insightful and interesting mix of dairy topics. I enjoy knowing our check off dollars help make a difference, and love hearing about positives for kids and families with nutrition, activity, and health benefits.