
56 episodes

Your Dairy Checkoff Don Schindler
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- Business
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4.6 • 16 Ratings
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The Your Dairy Checkoff podcast is a collaboration between national and local checkoff organizations to showcase examples of how dairy promotion programs are working together to build dairy sales and consumption as well as consumer trust in today’s changing marketplace to maximize dairy farmers checkoff investment.
Each episode will be hosted by dairy farmers or industry experts. Listeners will hear dairy farmer conversations on local, national, and global dairy promotion including consumer research, dairy nutrition, science, and issues updates. Farmers will help guide the selection of topics through listener feedback.
To listen, subscribe to the Your Dairy Checkoff podcast on your favorite podcast platforms including Stitcher, Spotify and iTunes.
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Episode 22 - Do Global Consumers Really Want U.S. Dairy?
We know that U.S. diets contain a lot of dairy but do international consumers crave our U.S. cheese, yogurt, butter, ice cream, etc…? Washington dairy farmer Lynn Wheeler Rainey talks with Rebecca MacKay Allen, Senior Vice President of Global Innovation Partnerships at Dairy Management Inc., and Will Loux, Vice President of Global Economic Affairs for U.S. Dairy Export Council, about how U.S. Dairy Export Council and Dairy Management Inc’s International Partnerships team up together to drive dairy sales internationally. We’ll also get to hear about exciting new overseas products and where the future of exports is going. Tune in to find out!
To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com. -
Episode 21 - eCommerce: Does Dairy Have A Future?
Dairy sells in stores, but does it sell online? Hear from Beau Hayden, Vice President of Insights, Sales and Trust for Dairy Management Inc., and Stephanie Taylor, Director of Business Development for Dairy Management West, share how the dairy checkoff has worked with partners like Amazon, Instacart, Walmart, and others to drive demand for dairy digitally. With 12-13% of grocery store sales happening online (compared to 3% pre-pandemic), the future is bright for online grocery shopping – but where does dairy fit in? Tune in to find out!
To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com. -
Episode 20 - Dairy industry experts answer a dairy farmer’s sustainability questions
Tune in as Indiana dairy farmer Jill Houin facilitates a discussion with three dairy industry sustainability experts from a policy group, a large processor and a dairy risk management company. Recorded live at the 2022 Joint Annual Meeting, this group talks about how consumers view dairy sustainability practices, what sustainability means to their organization and how farmers are part of the sustainability solution for dairy.
To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com. -
Episode 19 - What Happened With Dairy Promotion In 2022?
Hear from Pennsylvania dairy farmer and Dairy Management Inc. Chair Marilyn Hershey and Missouri dairy farmer and National Dairy Board Chair Alex Peterson discuss the 2022 checkoff’s dairy promotion highlights including gaming advertising to Gen Z, exports, new retail and restaurant partners, new health and wellness collaborations, sustainability alliances and much more.
To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com. -
Episode 18 - Do Social Media Influencers Convince Consumers To Buy Dairy?
Tune in with our dairy farmer hosts, Wisconsin’s Becca Hilby (@beccahilby) and New York’s Val Lavigne (@DairyGalVal), as they talk with Indianapolis Colts mascot “Blue” Trey Mock (@blue) and Philip Fryman (@southernfatty) about how they became social media influencers and how they work with the dairy checkoff to share dairy insights, facts about dairy farming and dairy recipes with consumers.
To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com. -
Episode 17 - Why is the dairy checkoff involved in sustainability?
Tune in with our dairy farmer hosts, Missouri’s Alex Peterson and Virginia’s Joanna Shipp, as they talk with Heather Oldani, EVP, Dairy Management Inc. Corporate Communications and, Dan Peerless, Global Sustainable Sourcing Lead For Dairy, Meat, Poultry, and Eggs for Nestle, about how the dairy checkoff got involved in dairy sustainability and why it matters to farmers.
To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.
Customer Reviews
Good mix of dairy topics!
Insightful and interesting mix of dairy topics. I enjoy knowing our check off dollars help make a difference, and love hearing about positives for kids and families with nutrition, activity, and health benefits.