Your Digital Guide

Technik

This podcast will bring actionable marketing strategies, tools and tactics to assist small businesses to navigate through the new digital world. We will simplify today's marketing strategies for the business owners, helping them leverage the opportunities and grow. Tune in to listen to a brand new episode of Your Digital Guide podcast. Check us out: Website: https://www.technik.ie/ LinkedIn: https://www.linkedin.com/company/technik-ireland Instagram: https://www.instagram.com/technik_ie/ Facebook: https://www.facebook.com/nipunfortechnik

  1. 04/02/2021

    Episode 7- Digital tools to grow your dental practice

    In this episode, we dive deep into the digital tools and strategy to assist dental practices and dentists. We discuss how a principal dentist needs to think about their business as a CEO and not as an operator. We discussed how important it is for clinics to be digital-ready and why not taking steps now will mean losing out to competitors who are innovating. DM me @technik_ie or email hellp@smilegeniusapp.com to be added to the waitlist of our new digital dentistry platform called Smile Genius Dental  Check us out: Website: https://www.technik.ie/ LinkedIn: https://www.linkedin.com/company/technik-ireland Instagram: https://www.instagram.com/technik_ie/ Facebook: https://www.facebook.com/nipunfortechnik

  2. 03/08/2021

    Episode 6 - Ecommerce Trends in Ireland Retail

    In this episode we cover the e-commerce trends coming out from Ireland based on the Wolfgang Digital report. We look into how the e-commerce landscape for Ireland has grown exponentially in 2020 vs 2019 and how have been the biggest beneficiaries. Through this report we also discuss key opportunities for small and medium-sized businesses:  Amazon's decrease in Google ad spend by 50% since Brexit and how that has created a vacuum fro retailer to capture the market  We look into how having a good CRM strategy might benefit small and medium businesses in a longer run  The third opportunity we look into is the importance of branding and how working on improving your brand awareness initially, will help you reap better ROI from digital marketing efforts going forward As promised, we share a couple of definitions we looked into: ATV = Average Transaction Value = Total (Online) Revenue/ Total Number of Transactions Conversion Rate = Customer of bought / Total website visitors % ROAS = Return on ad spend (usually for Facebook and Google ads) Follow us or check us out on: Website: https://www.technik.ie/  LinkedIn: https://www.linkedin.com/company/technik-ireland  Instagram: https://www.instagram.com/technik_ie/  Facebook: https://www.facebook.com/nipunfortechnik

  3. 02/22/2021

    Episode 5 - How small businesses can leverage technology and automation to their advantage

    Check us out: Website: https://www.technik.ie/ LinkedIn: https://www.linkedin.com/company/technik-ireland Instagram: https://www.instagram.com/technik_ie/ Facebook: https://www.facebook.com/nipunfortechnik

  4. 02/15/2021

    Episode 4 - Top 10 elements of digital strategy and how they fit under your long term and short term goals

    The episode is influenced by the discussion we have with our clients where they are not sure of which strategy fits under what goals. Through this episode, we bring clarity to various pieces of the puzzle that make Digital Marketing. We talk about how the business owners should be looking at each puzzle from long terms and short term perspective. We talk about how important it is to build a brand vs just focusing on immediate sales and why building a brand is always sustainable. Check us out: Website: https://www.technik.ie/ LinkedIn: https://www.linkedin.com/company/technik-ireland Instagram: https://www.instagram.com/technik_ie/ Facebook: https://www.facebook.com/nipunfortechnik

  5. 02/01/2021

    Episode 3 - Understanding the trends and marketing strategies for the coffee shops

    In this episode we discuss the trends coming out from the recent survey done by Bewleys around coffee drinkers and how c.50% have stopped buying coffee. We look at the state of play in Ireland & US and see how various coffee shops have successfully pivoted and have painted a successful story. We go into details around the strategy for these coffee shops covering the elements of Marketing Mix that is the product, price, place and promotions. This episode is hugely valuable to people who are struggling to pivot and expand where we help them learn the best strategies and tactics in the market. Check us out: Website: https://www.technik.ie/ LinkedIn: https://www.linkedin.com/company/technik-ireland Instagram: https://www.instagram.com/technik_ie/ Facebook: https://www.facebook.com/nipunfortechnik

  6. 01/25/2021

    Episode 2 - Understanding the trends and marketing strategies for the Fitness and Wellness Industry

    In 2020 we have seen a lot of Gyms, Fitness Studios and Yoga centres pivot to providing their classes online. I this episode, we discuss how important it is now to offer Hybrid modes of doing the classes and why these trends are here to stay. In this episode, we cover insights from an industry report into trends from Mindbodyonline.com (https://www.mindbodyonline.com/business/education/blog/2021s-top-fitness-trends-and-what-they-mean-your-fitness-business). We discussed the 4Ps of Marketing surrounding the industry - Product, Price, Place and Promotion. We discuss what demographics are key and why it is important to tailor messaging to audiences differently. This episode is key for the business owners in the fitness industry where they can quickly implement the strategies, tactics and trends we discuss. Check us out:   Website: https://www.technik.ie/  LinkedIn: https://www.linkedin.com/company/technik-ireland  Instagram: https://www.instagram.com/technik_ie/  Facebook: https://www.facebook.com/nipunfortechnik

  7. 01/18/2021

    Episode 1 - How business owners can overcome digital fatigue?

    Welcome to the first episode of Marketing Mondays by Technik. In this episode, we talk about the reasons why the business owners face exhaustion and fatigue when it comes to "All Things Digital". In the world where businesses have been forced to pivot to digital, being present on all social media platforms can be exhausting for all small businesses. We discus what are the things that businesses need to do to counter that which involves changing their mindset and focusing on things that matter. Check us out:  Website: https://www.technik.ie/ LinkedIn: https://www.linkedin.com/company/technik-ireland Instagram: https://www.instagram.com/technik_ie/ Facebook: https://www.facebook.com/nipunfortechnik

  8. 07/27/2020

    #7: The Financial Independence Mindset , Strategy and Tools with FI Europe

    This episode is an interview that I did with Financial Independence Europe. We discussed what is the right mindset to FI, how to overcome the fear of recession and depression that we see in the news each day, the macroeconomics and meditation.  As Tony Robbins says, any goal achievement is 80% Psychology and 20% Strategy, this episode talks about the psychology that is needed to tread the path of FI. Enjoy the episode and don't forget to subscribe and drop a comment to support the podcast. Resources and links: What is a recession? How long does it take for the stock market to recover  How the Economy Works Tony Robbins (80% Psychology and 20% Strategy) Show us your love and connect with The FI Club on all platforms : Subscribe: https://theficlub.com/subscribe/ Connect with The FI Club:  Sign up for The FI Club newsletter: https://theficlub.com/subscribe/ Visit The FI Club BLOG: https://theficlub.com/ Follow The FI Club on TWITTER: https://twitter.com/TheFIClub1 Follow The FI Club on INSTAGRAM: https://www.instagram.com/theficlub/ Like The FI Club on FACEBOOK: https://www.facebook.com/theficlub20

    #7: The Financial Independence Mindset , Strategy and Tools with FI Europe
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About

This podcast will bring actionable marketing strategies, tools and tactics to assist small businesses to navigate through the new digital world. We will simplify today's marketing strategies for the business owners, helping them leverage the opportunities and grow. Tune in to listen to a brand new episode of Your Digital Guide podcast. Check us out: Website: https://www.technik.ie/ LinkedIn: https://www.linkedin.com/company/technik-ireland Instagram: https://www.instagram.com/technik_ie/ Facebook: https://www.facebook.com/nipunfortechnik

Information

  • Creator
    Technik
  • Years Active
    2020 - 2021
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © Technik
  • Show Website
    Your Digital Guide