Your Group Practice

VevaMedia

Looking to Transform Your Group Practice? Follow and subscribe now! Gain actionable insights for owners and clinicians who are ready to grow, lead, or exit with purpose. This podcast is helping to build a stronger mental health system—one practice at a time.     Know someone who’d love this? Share the episode and tag us. Want to be a guest? Reach out: info@yourgrouppractice.com

  1. Ep32: Nicole McCance on the five-step scaling method for therapy practice growth

    3D AGO

    Ep32: Nicole McCance on the five-step scaling method for therapy practice growth

    Five-step scaling method for therapy practices is the difference between “busy and stuck” and “built to grow.” In this episode of Your Group Practice, Dan King sits down with Nicole McCance, a retired psychologist and business coach for therapists, to unpack the exact framework she used to grow her practice to 55 therapists in three years without sacrificing her life outside work. Nicole breaks down a practical, CEO-level path for scaling that doesn’t rely on hustle or guesswork: 1) Systemize operations before you hire. Build the container before you fill it, SOPs, manuals, practice management workflows, and clear admin responsibilities to avoid becoming the “chief question answerer.” 2) Build a cohesive team. Nicole explains why your first clinician hire should be a “mini-me” to maintain brand consistency and how to consider complementary skill sets without compromising the client experience. 3) Attract clients with digital marketing. From SEO foundations to preparing for AI-driven search (ChatGPT and Gemini), Nicole shares what practice owners should prioritize, and what they should never DIY. 4) Convert leads with consult calls. Why online booking matters (people often book after 7pm), how to structure a 20-minute consult, and what to cover to increase follow-through. 5) Retain clients with follow-up. The simple follow-up behaviors most clinicians avoid and why clients often interpret them as care, not “sales.” They also dig into the inner work: self-worth, pricing, and the identity shift from clinician to leader. Want to go deeper? Explore Nicole’s free masterclass: https://linktr.ee/Mccancemethod Transform Your Group Practice Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time. Subscribe and listen to more episodes: https://yourgrouppractice.com/ Want to be a guest? Reach out: info@yourgrouppractice.com About the Host Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first. LinkedIn: linkedin.com/in/danmking Website: firesidestrategic.com

    28 min
  2. Ep31: Justin Shuman on bridging clinical and business language in behavioral health

    JAN 28

    Ep31: Justin Shuman on bridging clinical and business language in behavioral health

    Operational clarity in behavioral health practices is one of the fastest ways to reduce overwhelm, strengthen culture, and build a business that can scale without losing its values. In this episode of Your Group Practice, Dan King sits down with Justin Shuman, Chief Commercial Officer at HealtheMed, to unpack what practice owners can measure (gently), how to create visibility without turning work into “pressure,” and why the best operations work is surprisingly similar to therapy. Justin shares his personal path into behavioral health, shaped by his own experiences as a therapy client during a difficult season and why he chose to support the industry through business leadership and consulting rather than becoming a clinician. From there, the conversation gets practical. You’ll hear actionable takeaways like: Why “blocking and tackling” matters, and how understanding unit economics helps you hire more intentionallyA simple operational move in SimplePractice to separate service lines so you can actually see revenue and units clearlyHow to approach measurement with compassion, especially in a field sensitive to “efficiency” languageWhat it looks like to bridge communication gaps between clinicians, payers, investors, and operators without losing trustHow creating psychological safety at work can increase both morale and performance in a remote-heavy worldJustin closes with a powerful analogy: evaluating your practice operations is like the therapeutic process, uncovering truths (some uncomfortable, some celebratory) that lead to growth. Transform Your Group Practice Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time. Subscribe and listen to more episodes: https://yourgrouppractice.com/ Want to be a guest? Reach out: info@yourgrouppractice.com About the Host Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first. LinkedIn: linkedin.com/in/danmking Website: firesidestrategic.com

    24 min
  3. Ep30: Dan King on selling an outpatient therapy practice in 2026

    JAN 20

    Ep30: Dan King on selling an outpatient therapy practice in 2026

    Selling an outpatient therapy practice in 2026 will look different from how it did during the post-pandemic acquisition frenzy, and practice owners who understand the shift will be positioned to win, even in a soft buyer’s market. In this solo episode of Your Group Practice, Dan King breaks down what’s changed in the M&A landscape and why buyers are now far more selective after overpaying for underperforming assets in 2021–2022. Transactions are still happening, but the bar for “buyable” has moved. Dan outlines three practical strategies that practice owners can use to increase marketability and attract serious buyers: Hit the profitability threshold buyers care about. Dan shares a rough baseline: practices in the $750K–$1M profit range are more likely to attract professional buyers. (He also notes that how owner compensation is treated can materially shape how buyers evaluate profitability.)Build a distinctive offering that stands out. Generic differentiation is not enough. Dan discusses examples of “investor-relevant” distinctiveness, such as unusually strong payer contracts, structured teaching programs with favorable margin dynamics, and higher-margin service lines like medication management, ketamine, or psychological testing.Understand local market dynamics. Some buyers have state-specific expansion theses. That can create a pathway to a transaction even for smaller practices—if your geography aligns with a buyer’s strategy.If you’re thinking about selling—even if it’s not imminent—this episode will help you evaluate where you sit in today’s market and what to prioritize now to create options later. Transform Your Group Practice Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time. Subscribe and listen to more episodes: https://yourgrouppractice.com/ Want to be a guest? Reach out: info@yourgrouppractice.com About the Host Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first. LinkedIn: linkedin.com/in/danmking Website: firesidestrategic.com

    7 min
  4. Ep29: Alan Franks on business valuation for group practice owners

    JAN 13

    Ep29: Alan Franks on business valuation for group practice owners

    Business valuation for group practice owners is one of the most overlooked levers for building long-term wealth, reducing risk, and creating true optionality. In this episode of Your Group Practice, Dan King sits down with Alan Franks, Certified Financial Planner, author of Empowered Money, and founder of the Business Planning Institute, to unpack why many practice owners work incredibly hard… yet still feel financially unclear, emotionally drained, and overly dependent on their business. Alan makes a simple but powerful point: your practice is an asset, just like your retirement accounts, and if you’re not tracking its value, you’re making major decisions without a scoreboard. In this conversation, you’ll learn: Why knowing your practice’s value is psychologically empowering and strategically essentialHow a baseline valuation helps you reverse-engineer retirement goals and growth targetsWhat continuity planning should look like (the “Italy test”… and the “cancer test”)How frameworks like Profit First can help you pay yourself consistently, plan for taxes, and reduce financial stressWhy most owners need a better “professional team” and how to align accountants, attorneys, and advisors who often operate in silosIf you’re building a group practice and want more freedom without sacrificing growth, this episode will help you think more clearly about valuation, cash flow, and the systems that support financial independence. Transform Your Group Practice Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time. Subscribe and listen to more episodes: https://yourgrouppractice.com/ Want to be a guest? Reach out: info@yourgrouppractice.com About the Host Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first. LinkedIn: linkedin.com/in/danmking Website: firesidestrategic.com

    26 min
  5. Ep28: Paul Sippil on hidden 401k fees for group practice owners

    JAN 7

    Ep28: Paul Sippil on hidden 401k fees for group practice owners

    Hidden 401 (k) fees for group practice owners can quietly drain retirement outcomes, and many practice leaders never see a real invoice. In this episode of Your Group Practice, Dan King sits down with Paul Sippil, a forensic retirement consultant known as the “401k vigilante,” to unpack how plan fees actually work, where they hide, and why healthcare and other professional service firms are often hit the hardest. Paul explains how public Form 5500 filings can reveal the true service charges inside a plan, and why “out of sight, out of mind” is exactly what some providers count on. You will hear how asset-based fee models can punish high balance participants, often the owners, without adding any meaningful increase in service. Paul also clarifies the major players involved, advisory, recordkeeping, administration, and custody, and what each is supposed to do, so you can separate real value from vague jargon. Key takeaways include, how to look up your Form 5500 and spot red flags, why fixed fee pricing is often more aligned with the work being done, how revenue sharing and “credits” can mask conflicts of interest, what fiduciary responsibility actually means in day to day plan decisions, and the simplest next step you can take this week to pressure test your current setup. If you lead a group practice and want a clearer, fairer retirement plan for your team, start here and take action. Transform Your Group Practice Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time. Subscribe and listen to more episodes: https://yourgrouppractice.com/ Want to be a guest? Reach out: info@yourgrouppractice.com About the Host Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first. LinkedIn: linkedin.com/in/danmking Website: firesidestrategic.com

    22 min
  6. Ep27: Erik Brenner on exit planning for group practice owners

    12/29/2025

    Ep27: Erik Brenner on exit planning for group practice owners

    Exit planning for group practice owners isn’t something you “figure out later”; it’s a strategy you build while the practice is healthy, profitable, and running without you in every decision. In this episode of Your Group Practice, Dan King sits down with Erik Brenner, founder and CEO of Hilltop Wealth & Tax Solutions, to unpack what proactive planning looks like for clinicians and practice owners who want both freedom and security. Erik explains why so many healthcare business owners end up working in the business rather than on it, and how that blind spot shows up most painfully when it’s time to step away. His rule of thumb: begin serious exit planning roughly three years before a transition so you’re making decisions with facts and data, not urgency and emotion. You’ll learn: Why “exit planning” includes succession planning for illness, incapacity, or sudden life changesThe difference between a gross deal vs. a net deal, and why net is what actually mattersHow to use a third-party guide to get competent, impartial support during major decisionsWhen proactive tax planning becomes essential as revenue grows (and why guessing is expensive)If you’re building a sustainable group practice and want options when it’s time to sell, step back, or restructure, this conversation will help you be intentional earlier than most. https://hilltopwealthtax.com/podcast/ Transform Your Group Practice Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time. Subscribe and listen to more episodes: https://yourgrouppractice.com/ Want to be a guest? Reach out: info@yourgrouppractice.com About the Host Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first. LinkedIn: linkedin.com/in/danmking Website: firesidestrategic.com

    19 min
  7. Ep26: John Sanders on Google Ads for therapy practices and real conversion tracking

    12/23/2025

    Ep26: John Sanders on Google Ads for therapy practices and real conversion tracking

    Google Ads for therapy practices can be a powerful growth lever when the fundamentals are in place, and you’re tracking what actually matters. In this episode of Your Group Practice, Dan King sits down with John Sanders, founder of RevKey, to break down what it really takes to make Google Ads work in mental health without getting misled by inflated metrics or “vanity conversions.” John shares how he moved from dental marketing into the therapy space (inspired by his wife’s work as a psychologist) and why mental health practice owners often struggle with the business side of growth, especially in a post-COVID market where “build a website, and they’ll come” no longer holds up. In this conversation, you’ll learn: Why a professional, conversion-ready website is often the bottleneck (and how to spot a “homebrew” site fast)The single best place to sanity-check performance: search terms (are you paying for clicks you don’t want?)What “real” conversion tracking should include (forms, scheduled consults, not just contact page visits)How to think about ROAS using lifetime value, not month-to-month anxietyWhy admin speed matters: if your team responds in two days, your lead likely found someone yesterdayJohn also explains the unique constraints of marketing in mental health (no remarketing, ethical limitations around reviews) and why Google Ads can outperform SEO in terms of speed, while still requiring realistic expectations and solid backend operations. Transform Your Group Practice Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time. Subscribe and listen to more episodes: https://yourgrouppractice.com/ Want to be a guest? Reach out: info@yourgrouppractice.com About the Host Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first. LinkedIn: linkedin.com/in/danmking Website: firesidestrategic.com

    23 min
  8. Ep25: Lease vs own: Colin Carr on commercial real estate for mental health practices

    12/03/2025

    Ep25: Lease vs own: Colin Carr on commercial real estate for mental health practices

    Commercial real estate for healthcare practices can quietly affect your profit margins, and most group practice owners underestimate how much is at risk. In this episode of Your Group Practice, Dan King talks with Colin Carr, founder and CEO of CARR, to explore how smart real estate decisions can protect your profits and bolster your long-term strategy. Colin’s firm exclusively represents healthcare tenants and buyers, never landlords, and has helped thousands of practices across all 50 states negotiate better lease and purchase terms. He explains why real estate is usually your second-largest expense after payroll, and how even a few dollars per square foot can add up to hundreds of thousands of dollars over the course of a lease. You’ll hear practical guidance on: Why group and mental health practices routinely overpay on rentThe difference between “average” lease terms and truly favorable termsHow to think about renting vs owning for your practice, and when ownership actually makes senseWhat specialized healthcare real estate advisors do that general brokers (and DIY practice owners) often missHow to approach financing, including lenders who understand healthcare and may offer 100% financing in the right scenariosWhy owning your building can significantly increase your practice’s valuation and exit optionsIf you’ve ever signed a lease based on your gut feeling or just accepted the asking rate, this conversation will give you a clear plan to improve next time and to consider ownership as a serious wealth-building option. Transform Your Group Practice Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time. Subscribe and listen to more episodes: https://yourgrouppractice.com/ Want to be a guest? Reach out: info@yourgrouppractice.com About the Host Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first. LinkedIn: linkedin.com/in/danmking Website: firesidestrategic.com

    26 min
5
out of 5
4 Ratings

About

Looking to Transform Your Group Practice? Follow and subscribe now! Gain actionable insights for owners and clinicians who are ready to grow, lead, or exit with purpose. This podcast is helping to build a stronger mental health system—one practice at a time.     Know someone who’d love this? Share the episode and tag us. Want to be a guest? Reach out: info@yourgrouppractice.com

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