Your Mic

Freddy Cruz

Your Mic is the no‑fluff, say‑the‑quiet‑part‑out‑loud podcast about podcasting for new, stuck, and almost‑quit hosts. Hosted by Speke Podcasting founder and 25‑year broadcast vet Freddy Cruz, it blends hard‑earned lessons, failures, and irreverent stories with sharp tactics you can actually use. Listen on your favorite podcast app!

  1. -3 Ч

    Why Your Weird Niche Is A Secret Weapon

    Free resources: https://www.spekepodcasting.com/freeresources Work with us: https://www.spekepodcasting.com/pricing-plans Today Freddy takes you to Puebla, 1862, and shoves a mirror in your face so you see your podcast as the underdog army staring down network giants. He shows you how celebrity shows with massive budgets are fighting on paved roads while you are in the hills with better knowledge of your terrain. You learn why home field advantage, specificity, and control beat polished mediocrity when you are small. He breaks down sustainable formats, unfair advantages, and the quiet lies your industry pretends are true. This matters if you are tired of feeling outnumbered every time you open a podcast app. Key Takeaways 1. You are not meant to outspend networks; you are meant to outmaneuver them using your niche and speed. 2. Home field advantage means knowing your audience and their world better than any boardroom full of strategists. 3. Small indie shows win on intimacy, specificity, and control, not on massive ad budgets. 4. Copying big show formats is cosplay that burns your energy without giving you their resources. 5. Sustainable cadence and format are weapons, not compromises, when they keep you shipping instead of quitting. 6. Your unfair advantage might be your frontline experience or your scars, and you need to build from that instead of hiding it. Timestamped Overview 00:00 Puebla, 1862, and your current podcast feed. 00:40 The outnumbered Mexican army as a mirror for indie hosts. 01:20 How network shows feel like the inevitable winners on paper. 02:00 Why you are not actually fighting them on their turf. 02:40 Home field advantage and knowing your listeners better than any brand. 03:20 Small show superpowers: intimacy, specificity, and control. 04:05 The trap of trying to be baby NPR. 04:40 How cosplaying big show tactics wrecks underdog creators. 05:20 Building a format you can actually sustain without burning out. 06:00 Finding and using your unfair advantage against bigger players. 06:40 Saying the quiet part out loud in your niche. 07:20 Why downloads lie and depth of impact is better math. 08:00 Choosing proof of life over chasing vanity numbers.

    16 мин.
  2. -5 ДН.

    How A “Nobody Listens” Show Built My Podcast Business

    🗺️ speakpodcasting.com/free-resources 📩 freddy@speakpodcasting.com Freddy talks about the show he never wanted and how it quietly built his entire podcast business. You hear how a zero pay, nobody listens Sunday morning public affairs slot turned into a destination show and a warm pipeline of future clients. He walks you through hating the assignment, doing it anyway, and slowly turning repetition into skill and relationships. You see how the “obligation” content you treat like punishment can be the only reason someone trusts you with bigger work later. This matters if you are the founder, marketer, or producer who got stuck with a podcast and secretly resents it. You walk away with a new way to see your most boring episodes and a concrete challenge to use them as leverage instead of evidence you should quit. Key Takeaways 1. The show you resent can become the foundation of your business if you commit to it for a real season instead of treating it like a temporary punishment. 2. Moving from short clips to long form interviews forces you to learn prep, pacing, and editing, which makes you dangerous in any format. 3. The “nobody listens” slot is where Freddy met the nonprofit leaders who later became his first paying production clients. 4. The interviews you do today with small or unknown guests can turn into friendships, referrals, and contracts years from now if you show up like a pro. 5. Most of the moves that grow your show and business show up disguised as chores, not glamorous growth hacks. Timestamped Overview 00:00 The show Freddy never wanted and the “nobody listens” slot. 00:30 Going from 30 second bits to eight minute interviews without a net. 01:20 Hating the assignment, needing the paycheck, and doing it anyway. 02:10 How repetition slowly turned a chore into a craft. 02:45 Learning prep, better guest selection, and tighter editing. 03:20 Turning the Sunday show into something people actually sought out. 03:55 Meeting Dorothy Gibbons and landing the first production client. 04:35 A Google search, a funeral museum, and client number two. 05:10 How boring, underpaid work built the business he runs now. 05:50 Why your biggest growth moves show up disguised as chores. 06:30 The tiny episodes and follow ups that quietly turn into money. 07:05 The challenge to fall in love with what you do not want to do yet. 07:40 Homework to find your version of the Sunday show. 08:10 Watching for invites and DMs that only happened because you showed up.

    11 мин.
  3. 21 АПР.

    Why They Ghosted: Buyer Psychology for Podcasters

    Work with us: https://www.spekepodcasting.com/ Listen on Apple: https://podcasts.apple.com/us/podcast/your-mic/id1777171203 Listen on Spotify: https://open.spotify.com/show/1PQNHuqxIVhkLfjGYuWcxl Learn more about Katie: https://katieread.com/ Learn more about the Castle Guard Framework: https://buyerpsych.com/ Freddy Cruz chats Katie Read on Your Mic unpacking her Castle Guard AI framework from psych roots. She reveals four buyer blocks drive identity risk pattern derailing sales. Podcasters business owners grab prompts diagnosing micro nos boosting closes. Ditch persuasion chase. Hunt hesitation guards. Ship smarter offers now. Key Takeaways 1. Castle Guard four psych areas drive emotion identity tribe risk fears pattern habits fire on every buy. 2. Hammer drive pain hope alone fails. Risk pattern micro nos kill deals faster than weak motivation. 3. One Shein comment nukes jewelry cart. Social self-esteem functional risks trigger instant abandons. 4. Pattern switching friction tanks banks SaaS. Promise easiest switch ever overcomes tolerance traps. 5. Hero guard sells others like identity convincing Lifetime gym despite jaw-drop prices. Timestamped Overview 00:00 Castle Guard intro 01:30 Prompt feedback risk pattern 03:00 Psych roots 16 areas four guards 05:00 Drive emotion explained 07:00 Identity tribe signals 09:00 Risk financial social functional 11:00 Pattern workflow friction 13:00 Micro no diagnosis 15:00 Lifetime gym hero guard 17:00 AI buyer psych prompts 19:00 Keep soul use patterns 21:00 Prompt personas optimizers 23:00 Model brains Gemini Claude 25:00 No yes bots pushback

    30 мин.
  4. 14 АПР.

    How a Neurologist Protects His Brain So He Can Treat Patients and Host a Podcast

    Work with us: www.spekepodcasting.com/ Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/your-mic/id1777171203s://podcasts.apple.com/us/podcast/your-mic/id1777171203 Listen on Spotify: https://open.spotify.com/show/1PQNHuqxIVhkLfjGYuWcxl Listen to Dr. Eddie Patton’s podcast Your Health, Your Wealth (start with these): Understanding Teen Brains https://omny.fm/shows/yourhealthyourwealth/yhyw-june-2-solo-adolescent-b The Power of Positive Thinking https://omny.fm/shows/yourhealthyourwealth/how-positive-thinking-rewires-your-brain-for-health-and-happiness Understanding Myasthenia Gravis https://omny.fm/shows/yourhealthyourwealth/understanding-myasthenia-gravis-symptoms-causes-and-modern-treatments Dr. Eddie Patton spends his days treating Parkinson’s and Myasthenia Gravis. Yet, he still finds the creative bandwidth to host his own show, Your Health, Your Wealth. In this episode, we break down what constant fight‑or‑flight does to your brain, why it silently murders creativity, and how he protects his focus as a neurologist, creator, and podcast host.​ We get into the neuroscience of positive thinking (no, not cheesy mirror affirmations), how task‑switching torpedoes your productivity, and the simple tools he uses to reset: a 15‑minute Calm meditation, deep breathing, plants, a tiny desk labyrinth, and a whiteboard system that turns medical expertise into binge‑able episodes.​ If you’re a physician, founder, or creative who feels like notifications are frying your nervous system, this is your permission slip and playbook. Key Takeaways 1. Creativity and fight‑or‑flight can’t coexist. When your amygdala is lit up from constant stress, your brain is allocating energy to survival, not new ideas. You have to intentionally flip the switch back to parasympathetic if you want “creative juices” to flow.​ 2. Task‑switching is a silent productivity tax. Every time you bounce from a report to a text to another task, you’re poking new holes in your mental bucket; by the end of the day, you may not have finished even “Task A” because you’ve been busy putting out micro‑fires.​ 3. Rituals beat willpower. Dr. Patton doesn’t rely on vibes to be focused; most mornings he closes his door, runs a 15‑minute Calm mindfulness session, takes a few deep breaths, and then opens the door to the chaos. That same reset kicks off his creative work, including podcast episodes.​ 4. Define a “successful day” before it starts. His morning list of the top three things he wants to accomplish keeps him from spiraling at night about the five, six, and seven he didn’t get to. Finish one to three, and the day counts as a win.​ 5. Make your environment do some of the work. Plants, a desk labyrinth, and a whiteboard aren’t décor; they’re tools. The labyrinth and breathing slow him down, while the whiteboard helps him think out loud, layer ideas, and turn topics into episodes with three main points and three takeaways.

    24 мин.
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Your Mic is the no‑fluff, say‑the‑quiet‑part‑out‑loud podcast about podcasting for new, stuck, and almost‑quit hosts. Hosted by Speke Podcasting founder and 25‑year broadcast vet Freddy Cruz, it blends hard‑earned lessons, failures, and irreverent stories with sharp tactics you can actually use. Listen on your favorite podcast app!