Your Path to Book Publishing

Juxtabook
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Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another. You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals? Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book. Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions: What’s the best book publishing path for me—self-publishing, hybrid, or traditional?How do engage in book marketing effectively?How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs? This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen. Turn Your Book Into a Business Asset—Not Just a Passion Project Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.

  1. Year-End Reflections — What I Learned Working With 30+ Authors in 2025

    12/22/2025

    Year-End Reflections — What I Learned Working With 30+ Authors in 2025

    As 2025 comes to a close, this episode of Your Path to Book Publishing is a reflection on what has been learned after working with more than 30 nonfiction authors this year across writing, publishing, launching, and book marketing. If you’re a nonfiction author, coach, consultant, or thought leader navigating how to publish a book — and how to do it with intention — this episode will help you reset, refocus, and think more strategically about your path forward. In this episode, I reflect on: What successful authors tend to get right early in the processWhere many authors get stuck — and whyHow the book publishing and book marketing landscape is shiftingWhat opportunities are opening up for authors heading into 2026Why clarity matters more than ever at every stage of publishingThis episode isn’t about tactics or step-by-step strategies. It’s about perspective — and making sure you’re building the right book, the right platform, and the right publishing path for your goals. 🎙 Your Path to Book Publishing returns January 12, 2026.  Enjoy the holidays, and see you in the new year. Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook

    12 min
  2. How to Write Your Book When You Have No Time

    12/15/2025

    How to Write Your Book When You Have No Time

    If you’ve ever said, “I want to write a book… I just don’t have time,” this episode was made for you. In this week’s episode of Your Path to Book Publishing, we break down the real reason time gets in the way for nonfiction authors — and the practical strategies that allow you to start (and even draft) your book without adding hours to your week. You’ll learn: Why your book actually begins long before you “start writing”How to make progress using the time you already have — even without typing a single wordThe creative process behind shaping ideas into a strong, marketable book conceptHow to capture, organize, and refine your thinking using tools you already use dailyThe pros and cons of speech-to-text writing, dictation, and idea-capture workflowsWhy a fast first draft matters more than a perfect oneHow ghostwriters and AI-assisted outlining can speed up your timeline dramaticallyThe mindset shift busy coaches, consultants, and executives need in order to finish a bookIf you’re a nonfiction author with a full calendar — client work, leadership roles, family, and everything in between — this episode walks you through how to finally start your book without waiting for “more time.” Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook

    14 min
  3. 37 Ways Nonfiction Authors Make Money (And Why You Only Need a Few)

    12/08/2025

    37 Ways Nonfiction Authors Make Money (And Why You Only Need a Few)

    Most nonfiction authors ask the same question at some point: “How do authors actually make money from their books?” In this episode, you’ll learn exactly that — because the truth is, royalties are not where most nonfiction authors earn their income. Your real opportunity comes from the ecosystem around your book. And once you start thinking like an IP company, the number of revenue paths available to you expands dramatically. Today, we walk through 37 income streams nonfiction authors can use — and why you only need a handful of them to start seeing real traction. You’ll also hear the single fastest revenue generator for most coaches, consultants, speakers, and thought leaders. In this episode, you’ll learn: Why book royalties are almost never the main income source — and why that’s actually empoweringThe 7 categories of author income (book-based, education, consulting, speaking, digital media, memberships, licensing)How to choose the three streams that make the most sense for your stage and goalsThe biggest mindset shift that helps authors build a sustainable business — not just a bookThe income stream most nonfiction authors can activate before launch dayFree Resource: Download the full one-page guide with all 37 income streams at: juxtabook.com/37ways Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook

    13 min
  4. You’re Not Just an Author — How to Publish and Market Your Book Like an IP Company

    12/01/2025

    You’re Not Just an Author — How to Publish and Market Your Book Like an IP Company

    Most nonfiction authors think they’re “writing a book.” But the moment you decide to write one… you’ve actually become an intellectual property company. In this episode, you’ll learn why this mindset shift changes everything about how you publish, market, and monetize your work — especially if you're a coach, consultant, speaker, or thought leader. This episode breaks down how authors can think bigger, protect their ideas, and treat their book as the gateway to a scalable ecosystem—not a one-off product. In this episode, you’ll learn: Why every nonfiction author is an IP company (whether they realize it or not)How to turn your ideas, frameworks, and stories into long-term assetsWhat Taylor Swift can teach authors about rights, licensing, and content ownershipHow top authors like Brené Brown, James Clear, and Donald Miller built multi-product ecosystemsWhy “your book is not your business”… your IP strategy isHow to protect your content in an AI-driven worldThe key questions that help you identify the next asset in your author businessLearn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook

    11 min
  5. Why Amazon Now Prioritizes Outside Traffic And How Authors Can Adapt Their Book Marketing

    11/24/2025

    Why Amazon Now Prioritizes Outside Traffic And How Authors Can Adapt Their Book Marketing

    If your Amazon rankings have been bouncing around lately or your ads suddenly feel less effective, there’s a reason. Amazon has quietly updated its A9/A10 algorithm, and it’s now heavily prioritizing external traffic from your author platform. In this episode, we break down what this shift means for nonfiction authors, why outside traffic now matters more than Amazon’s internal discovery, and how to adjust your book marketing strategy so your book stays visible. You’ll learn: What changed in Amazon’s latest algorithm updateWhy Amazon is prioritizing high-intent external trafficHow LinkedIn, email newsletters, podcasts, and social media impact your rankingWhy your author platform now matters more than your Amazon pageHow this affects self-published and traditionally published authorsWhat nonfiction authors should update right now to stay competitivePlus: The type of external traffic Amazon rewards the most for nonfiction, business, and self-help authors. Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook

    11 min
  6. Self-Publishing That Pays: How to Market Your Book, Sell Direct, and Boost Your ROI

    11/17/2025

    Self-Publishing That Pays: How to Market Your Book, Sell Direct, and Boost Your ROI

    Can self-publishing actually pay off? If you’ve ever wondered whether you can make real profit from your book — not just cover your costs — this episode is for you. In this week’s Your Path to Book Publishing, we break down how one nonfiction author launched their book just a few weeks ago and is already seeing thousands in profit from a direct-sales strategy that outperforms Amazon and traditional publishing combined. Whether you’re a coach, consultant, speaker, or thought leader, you’ll learn how to turn your book into a real revenue stream — even if you don’t have a huge platform or marketing team. IN THIS EPISODE, YOU’LL LEARN: Why self-publishing is more than a publishing path — it’s a revenue modelHow to use direct book sales from your website to dramatically increase profitThe real profit-per-book comparison between direct sales, Amazon, and traditional publishingHow one author earned nearly $5,000 in profit in the first month after launchWhat tools and setup you need (like BookVault + WooCommerce) to make it all work seamlesslyHow to pair simple, consistent marketing with strong ROI — even without adsIf you’ve ever felt unsure about whether self-publishing can be profitable, this episode will show you the numbers, the process, and the path forward. Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook

    14 min
  7. The 4 Signals That Tell You Exactly How to Market Your Book

    11/10/2025

    The 4 Signals That Tell You Exactly How to Market Your Book

    Ever feel overwhelmed trying to market your book? Wondering if you should post on social media, run ads, hire a publicist, or just cross your fingers and hope readers find it? You’re not alone. In this episode of Your Path to Book Publishing, you’ll learn the four audience signals that tell you exactly how to market your book — so you can stop guessing, stop chasing every new trend, and finally create a book marketing strategy that fits you and your ideal readers. IN THIS EPISODE, YOU’LL DISCOVER: The difference between demographics and psychographics — and how to identify what truly motivates your readersWhy understanding where your audience spends time online (and offline) is the key to connecting effectivelyThe emotional triggers behind book buying — pain, aspiration, and proof — and how to use them ethically in your messagingHow to match your content format (posts, podcasts, visuals) to your audience’s learning habits for stronger engagementA simple system to align your message, audience, and delivery — so your marketing feels natural and actually worksIf you’re tired of doing “random acts of marketing,” this episode will help you focus your efforts and build a sustainable author marketing plan that resonates with your readers. Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook

    12 min
  8. Don’t Hit Publish Yet! 6 Book Publishing Essentials to Review Before Launching Your Book

    11/03/2025

    Don’t Hit Publish Yet! 6 Book Publishing Essentials to Review Before Launching Your Book

    Before you hit publish on your nonfiction book, there are a few crucial steps that can make—or break—your launch. In this episode of Your Path to Book Publishing, you’ll learn the six essential things to double-check before launching your book, plus the one final step that determines whether your book quietly fades or builds long-term momentum. Whether you’re self-publishing, hybrid publishing, or going traditional, this episode gives you a practical book publishing checklist to ensure your book connects with the right readers and sustains success beyond launch week. BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:  How to confirm your book still aligns with your audience’s biggest problem or desire Why ordering a printed proof (and even listening to your book read aloud) helps catch hidden errors The hidden power of metadata—your categories, keywords, and description—for discoverability How to plan early for reader reviews that drive visibility and credibility Why your author platform must reflect your upcoming book to build trust How to choose the right book launch strategy for your goals and scheduleIf you want your book not only to launch well but also to last, this episode provides the clarity and structure to ensure every detail is ready before you publish. Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | Facebook

    10 min
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Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another. You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals? Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book. Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions: What’s the best book publishing path for me—self-publishing, hybrid, or traditional?How do engage in book marketing effectively?How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs? This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen. Turn Your Book Into a Business Asset—Not Just a Passion Project Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.

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